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Lesson 5: Evaluating Messages And/Or Images of Different Types of Texts Reflecting Different Cultures

This document provides the objectives and content for Lesson 5 on evaluating messages and images from different types of texts reflecting different cultures. The objectives are for students to analyze media messages and images using the Key Concepts of Media Literacy framework, and to create a multimodal advertisement for a course-oriented event. The lesson then outlines the Key Concepts of Media Literacy framework which consists of 5 concepts and guiding questions to analyze media texts. Students are instructed to analyze a sample advertisement using this framework, and then to create their own multimodal advertisement for a cause-oriented event in their locality.

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Kristel Anne Rodriguez
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182 views5 pages

Lesson 5: Evaluating Messages And/Or Images of Different Types of Texts Reflecting Different Cultures

This document provides the objectives and content for Lesson 5 on evaluating messages and images from different types of texts reflecting different cultures. The objectives are for students to analyze media messages and images using the Key Concepts of Media Literacy framework, and to create a multimodal advertisement for a course-oriented event. The lesson then outlines the Key Concepts of Media Literacy framework which consists of 5 concepts and guiding questions to analyze media texts. Students are instructed to analyze a sample advertisement using this framework, and then to create their own multimodal advertisement for a cause-oriented event in their locality.

Uploaded by

Kristel Anne Rodriguez
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
Download as docx, pdf, or txt
Download as docx, pdf, or txt
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Lesson 5

EVALUATING MESSAGES AND/OR IMAGES OF DIFFERENT


TYPES OF TEXTS REFLECTING DIFFERENT CULTURES

Objectives:

At the end of this lesson, the students should be able to:

a. analyze media messages and/or images using Key Concepts of Media


Literacy framework; and
b. create a multimodal advertisement of a couse- oriented event.

1. Analyse the advertisement below.

2. Brainstorming
Generate questions and ideas about the message conveyed by the
advertisement,

The Key Concepts of Media Literacy framework serves as a basis for developing a
critical understanding of the content of mass media, the techniques used and the impact of these
techniques. Also, the Key Concepts of Media Literacy can be very helpful in the construction of
media texté for different users The term "test" includes any form of written, spoken or media
work convene meaning to an audience. Text may use words graphics, sounds and images in
presenting information. It may also be in oral. print, vial or electronic forms

Key Concepts of Media Literacy (Center for Media Literaecy, 2005)


Key Concepts Guide Questions in Media Text Analysis
1. All media messages are constructed 1. What is the message of the text?
2. How effectively does it represent
reality?
3. How is the message constructed

2. Media have embedded values and points 1. What lifestyles, values and points of
of view. view are represented in the text?
2. Who or what is missing?

3. Each person interprets messages 1. What message do you perceive from the
differently. text?
2. How might others understand it
differently? Why?

4. Media have commercial, ideological or 1. What is the purpose of the text?


political interests. 2. Who is the target audience of the text?
3. Who might be disadvantaged?
4. Who created the text and why?

5. Media messages are constructed using a 1. What techniques are used and why?
creative language having its own rules. 2. How effective are the techniques in
supporting the messages or themes of the
text?
3. What are other ways of presenting the
message?

1. Analyze the same advertisement presented earlier using the Key Concept Questions as
a guide.
2. Justify answers in different ways from the text.
3. Make personal, world and text connections.
1. Picture analysis

a. Analyze the content of the picture above using the Key Concept Questions.
b. Present your image evaluation through an oral presentation,

2. Assignment

Think of a cause-oriented event that will address an issue in your Locality.


Prepare a multimodal advertisement for that event.

Guide Questions

1. What are your observations or generalizations on how texts and/or images are
presented?
2. In what ways should media present text/images about various cultures?

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