Journal of Economics, Finance and Management Studies
Journal of Economics, Finance and Management Studies
Journal of Economics, Finance and Management Studies
ABSTRACT: Communication is a critical element of human behavior. In other words, it's an act by which one person gives to or
receives information from another person that involves a person's needs, desire, knowledge, opinions, and perceptions.
Communication within the workplace can occur under various modes like writing, verbal and nonverbal (body gestures and
facial expression). In business and industry, communication helps align workers with figuring out each other and realizing the
target of the organization, which suggests objectives, are often within the target, attained, and improved. Without workplace
communication, nothing can be done. Keyton's study found that communication can be defined as a procedure of transmitting
information from one person to another person and understand it. It is also known as an instrument of social relations. It helps
people understand themselves to keep in touch with people and predict their response to a situation. This paper explores the
role that communication plays to achieve an organization or business’ goals and objectives.
KEYWORDS: Effective Communication, Workplace, Business Goals, Barriers to Effective Communication and Verbal and
Nonverbal Communication.
I. INTRODUCTION
Researches have shown that any self-sustainable system must secure, enhance and preserve effective communication among its
components or agents and their coordination and self-coordination competence. Hence, communication is a crucial tool in any
human organization. Be it social, business, religious, political, etc., the sole vital tool employed in conveying helpful information
is thru communication. It's a universal truth that man uses a good percentage of his daily activities communicating with his
environment.
According to Richter (2000), communication is a method of meaningful interaction among the citizenry. It's the act of passing
information and, therefore, how meanings are exchanged to produce understanding. Communication may be a process that
needs a sender, a message, a medium, and a recipient. Though the receiver might not be involved or conscious of the sender's
intent to speak at the time of communication, it's expedient that the communicating parties share an area of communicative
commonality. Thus, communication can take place across vast distances in both time and space. According to Daramola (1997),
communication is ubiquitous. It takes place everywhere, every day, and every time. It is all around us. As a result, we all engage
in communication with each other at the reception, within the office, school, and industry.
Organizations everywhere around the world are either adjudged to be high, medium, or low flyers, counting on how they relate
with their operational environment in terms of social responsibilities, tasks, and service delivery to clients and employees alike.
How successfully a corporation achieves its objectives, satisfies social responsibilities, or both depends on its managers'
communication skills. If managers communicate well, the organization will probably reach its goals, and the state will work
properly. Today, there's increasing concern and debate, analysis, and confusion around the world over how managers do their
jobs – managerial performance – because it is with organizational performance – a measure of how well organizations can do
their job. Thus, effective communication is essential for the continued corporate existence of each organization.
Good communication is a significant aspect of effective coordination of its resources (human and non-human) into efficient and
desirable teams. The adversity of effective communication to executives or managers of organizations stems, particularly from
two reasons. First, communication is the process by which managers accomplish the functions of designing, organizing, leading,
and controlling. Second, communication is an activity to which managers devote a remarkable proportion of their time. Very less
A. The Society
Business organizations are set up to provide goods and services to the people at minimum cost and minimum profit. At their
various levels, educational institutions aim to turn out literate citizens with a high-level workforce for their social, economic, and
B. Communication Function
It is how an organizational activity is unified, social inputs are fed into, behavior is modified, information is made productive, and
goals are achieved. A personnel officer or a superior officer engages in communication with an individual to change his behavior.
He may have the discipline or corrective objective in a counseling situation with emotional content; the superior should listen
empathically to the subordinates. Empathy means putting oneself in somebody else's shoes or place and emotions. Therefore,
empathetic listening is part of two-way communication. The associate must have the opportunity to express himself, and it is
only when he has made himself know that the superior will know where to assist him.
Communication is essential for both the internal and external functioning of enterprises. It's needed internally, including
integrating the management function to development plans for their achievement to organize human and material resources for
maximum productivity and create a conducive atmosphere for effective and efficient organizational performance. External
communication is also vital for every organization to achieve success. Through information exchange, managers know the needs
of their numerous customers, both consumers and suppliers, legal and community requirements, condition s in the labor
market, new product line expectations, plans, and strengthen programs for business trend innovations.
No organization, be it military, business, religious, and even government, can succeed without external interaction and
influence, which is only possible through communication.
Brow (1985:116) stressed that communication is the process of transmitting ideas and thoughts from one person to another to
create ideas and thoughts from one person to another to create understanding in the person's thinking.
This emphasis on understanding brings attention to the significance of communication for effective organizational performance.
Anker (1978:102) stated that information is the manager's primary tool since; he does not "handle" people but motivates,
guides and directs them to conform to the desired goals. The manager's only means to do this language charts gestures and
other movements.
Whatever method is applied, the important thing is understanding by the receiver for the necessary action no matter the
manager's job; his effectiveness depends on his ability to speak and to write clear enough to get his thinking across to other
people and understand what other people are after. Managers should aim to organize and coordinate their organization's
human and material resources into an effective and efficient wording unit. To achieve this, he must spend a few hours from his
day on learning communication. Only when an organization's human and material elements are harnessed into a united whole
can the organization's objective be achieved through effective performance.
Despite the importance of communication for effective organizational performance, many business organizations in Nigeria
today pay no attention to it. In the office, most flies are labeled confidential, the result being, those who are supposed to utilize
the information for adequate performance are denied access to the fact. How can an organization MEMBER PERFORM
CREDITABLE WELL WHEN HE IS NOT? When can an organization's member know when he is contravening the rules and
regulations in his organization when on-one has cared to make such information known to him? How can such an organization
expect to succeed or achieve its objective when with whom and through whom it wished to achieve its goals are not aware of
"while" indolence, strikes, and sick reports are abound in the public office. Strikes and the likes occur more frequently due to
poor and ineffective communication between the management and members of the organization. In no way does this aid the
organization in its efforts to achieve its objectives. Given this, the research hopes that this will help direct the readers' minds
towards realizing the importance of effective communication in an organization. It is true that effective communication
minimizes misunderstanding and increases mutual understanding, trust, and selfless services among organization employees.
Communication is a crucial component used to meet organizational goals and objectives. Stimulation and motivation of
employees via organizational communication is the pillar behind successful achievement of these goals. Communicating may be
non-verbal or verbal. Non-verbal communication is important to successful workplace relationships through body movement,
including gestures, posture and gait, and facial expression. Nonverbal communication is also associated with social behavior and
can be viewed as a conveyor of emotion. 65% to 75% of most communication is nonverbal and includes cues about what we
sense, feel and think about others. Breakdown in the communication will occur because of the misinterpretation of information
received. Wrong word choice, differing communication styles, and perspectives can all contribute to communication breakdown.
In general, communication climate can be defined as the internal environment of information exchange between employees
through formal and informal networks. The communication climate is open when information flows freely and closes when
information is completed. Thus, a negative communication climate is created when individuals contribute to the organization
but are not appreciated. A negative climate makes it difficult for employees to get and give information and to take action.
Employees feel uncomfortable and unwilling to interact with each other.
Next, the supervisor is a front-line management person who monitors an employee's performance when assigned. They are
usually authorized in hiring, disciplining, promoting, punishing, rewarding, and any employment activities in the departments.
Besides, the supervisor can offer rewards or punish employees. Furthermore, the supervisor must be able to communicate
effectively in terms of transferring knowledge and motivation. The research shows that supervisor's listening skills were
perceived as crucial in assessing the effectiveness of supervisory communications. Moreover, there is a theory that Sullivan's
Motivating Language Theory (MLT) hypothesizes that superior's use as motivating language, giving direction or sharing feelings,
and explaining cultures will positively impact employee performance and job satisfaction. In the US, it has been proved by
Sullivan's MLT that strategic applications of leader oral communication have positive, measurable effects on subordinate
performance and job satisfaction.
Moreover, the Contemporary economy is changing rapidly. It is characterized by globalization and deregulation of markets,
changing customer demands, and increasing competition. Every organization has a specific objective that they target to achieve
to manage all kinds of problems. That's why objective becomes vital towards organizational success.
Figure 2.1 shows the theoretical framework for the dimension of communication satisfaction.
VIII. CONCLUSIONS
Communication might be understood as transfer of facts, information, ideas, suggestions, orders, requests, grievances, etc.,
from one to another person to impart a comprehensive understanding of the subject matter of communication to the received
response from the recipient to such communication. Communication plays a critical role in every organization. Growth and
development of businesses depends upon factors like hard-working and dedicated employees, teamwork, proper decision
making, etc. All these factors come into effect only with implementation of effective communication in an organization.
Generating desired outcomes and attracting bigger clients is possible only when the power of communication between the
employees working in the company is harnessed to its true potential.
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