Project Report On Demat Account
Project Report On Demat Account
Project Report On Demat Account
DEMaT AccOUNT”
“
Submitted to
SCDL,PUNE
By: -
VARNIKA AGARWAL
REGISTRATION NO:201901189
2019–2023
PREFACE
The successful completion of this project was a unique experience for me because by visiting
many place and interacting various person, I achieved a better knowledge about sales. The
experience which I gained by doing this project was essential at this turning point of my career
this project is being submitted which content detailed analysis of the research under taken by
me.
The research provides an opportunity to the student to devote his/her skills knowledge and
competencies required during the technical session.
The Director,
Symbiosis Centre for Distance Learning,
Pune
Respected Sir,
This is to declare that I have carried out this Project work myself and is compiled and
The work is original and has not been copied from anywhere else and has not been
Date : 04/07/2022
Place : Agra
8) Research Methodology
10) Limitations
It is, however desirable that you hold securities in demat form as physical
securities carry the risk of being fake, forged or stolen.
Just as you have to open an account with a bank if you want to save your money,
make cheque payments etc, Nowadays, you need to open a demat account if
you want to buy or sell stocks.
You approach a DP and fill up the Demat account-opening booklet. You will
then receive an account number and a DP ID number for the account. Quote
both the numbers in all future correspondence with your DPs.
You have to approach the DPs (remember, they are like bank branches), to open
your demat account.
Let's say your portfolio of shares looks like this: 150 of Infosys, 50 of Wipro,
200 of HLL and 100 of ACC. All these will show in your demat account.
So you don't have to possess any physical certificates showing that you own
these shares. They are all held electronically in your account. As you buy and
sell the shares, they are adjusted in your account.
Just like a bank passbook or statement, the DP will provide you with periodic
statements of holdings and transactions. It is a type of banking account which
dematerializes paper-based physical stock shares.
The depository system helps in reducing the cost of new issues due to less
printing and distribution cost. In demat account there is no possibility of fake
certificate and manipulation in preparing share certificate, no chances of shares
being misplaced as it is routed through electronic mode and it is one of the
convenient way of settling transaction and operating demat account
The dematerialized account is used to avoid holding physical shares and the
shares are bought and sold through a stock broker. This account is popular in
India. The Securities and Exchange Board of India SEBI mandates a demat
account for share
Demat account allows you to buy, sell and transact shares without the endless
paperwork and delays. It is also safe, secure and convenient.
Demat account is a must as all trade are now being settled in a electronic mode.
Nowadays, practically all trades have to be settled in dematerialised form.
Banks are also advantageous because of the number of branches they have.
Some banks give the option of opening a Demat account in any branch, while
others restrict themselves to a selected set of branches.
Angel Broking Demat Account: Angel Broking's tryst with excellence in customer
relations began in 1987. Today, Angel has emerged as one of the most respected Stock-
Broking and Wealth Management Companies in India. With its unique retail-focused stock
trading business model, Angel is committed to providing ‘Real Value for Money’ to all its
clients.
The Angel Group is a member of the Bombay Stock Exchange (BSE), National Stock
Exchange (NSE) and the two leading Commodity Exchanges in the country: NCDEX & MCX.
Angel is also registered as a Depository Participant with CDSL. FSWA is into FINANCIAL
PLANNING which involves selling of financial products like D-mat account, corporate FD’s,
mutual funds and insurance.
Angel Broking ltd – Transacting and investing simplified. Get ready to change the way
you transact and invest in financial products and services. Whether you wish to transact in
equity, equity & commodity derivatives, prefer to invest in mutual funds, life & general
insurance products or avail money transfer and money changing services, you can do it all
through reliance money. Simply open a Angel demat account and enjoy the convenience of
handling all your key financial transactions through this one window.
Some private banks also provide online access to the Demat account. So, you can check
on your holdings, transactions and status of requests through the net banking facility. A broker
who acts as a DP may not be able to provide these services.
In my project I explain in brief about the company, about financial planning, about
Demat Account, and almost all the things that I have learned so that others can also read and
learn from my experience.
2) Objective and Scope of Demat Account
India has adopted this system in which book entry is done electronically. It is the
system where no paper is involved. Physical form is extinguished and shares or securities are
held in electronic mode. Demat account allows you to buy, sell and transact shares without
the endless paperwork and delays. It is also safe, secure and convenient.
Before the introduction of the depository system by the Depository Act, 1996, the
process of sale, purchase and transfer of shares was a huge problem and the safety
perspective was zero. In India, a demat account, the abbreviation for dematerialized account,
is a type of banking account which dematerializes paper-based physical stock shares. The
dematerialized account is used to avoid holding physical shares: the shares are bought and
sold through a stock broker.
This account is popular in India. The Securities and Exchange Board of India (SEBI)
mandates a demat account for share trading above 500 shares. As of April 2006, it became
mandatory that any person holding a demat account should possess a Permanent Account
Number (PAN), and the deadline for submission of PAN details to the depository lapsed on
January 2007.
COMPANY PROFILE
Angel Broking House Limited
COMPANY BACKGROUND
Angel broking ltd. already has a presence in India through company Law, incorporated
on December, 1997. It offers world-class financial planning and a wide range of wealth
management products to mass affluent and affluent customer segments. Angel Broking limited
provides a complete range of financial products and services that include equity broking
(internet based online trading as well as offline trading), financial planning, insurance,
investment products, equity research, demat account and more.
Angel Broking Limited is one of the leading and professionally managed stock broking firm
involved in quality services and research. Angel Broking Limited is a corporate member of
The Stock Exchange, Mumbai.
The membership of the company with The Stock Exchange Mumbai was originally in the
name of Mukesh R. Gandhi, which was eventually turned into a corporate membership in the
name of Angel Broking Limited. Angel Broking Limited is managed by Mr. Dinesh Thakkar
and he is well supported by Mr. Mukesh Gandhi, a fifteen years veteran in the market.
The group is well supported by a professional and qualified research team and efficient
operations and back-office team, which comprises of highly dedicated and qualified
individuals. Angel has an in-house, state of art research department.
Angel believes in reaching out to the customer at the farthest end rather than by reaching out
to them. The company in its endeavour to give its client the best has opened up several
branches all over Mumbai, which are efficiently integrated with the Head Office.
Angel Broking Limited is primarily into retail stock broking, with a customer base of retail
investors, which has been increasing at a compounded growth rate of 100% every year. The
company has huge network sub-brokers in Mumbai and other places outside Mumbai,
registered with SEBI, who act as Chanel partners for the company. The company presently
has total staff strength of around 150 employees who are spread accordingly across the head
office and all the branches.
Angel has empowered its physical presence throughout India through various strategies
which it has been adopting efficiently and effectively over a period of time, like opening up
of branches at various places, tie-ups with various agencies and sales agents, buy-outs of
smaller regional outfits and appointment of sub-brokers and franchisees. Moreover Angel
has been tapping and including high net-worth and self-employed individuals it its vast array
of clients.
Angel has always strived in the direction of delivering ultimate client satisfaction and
developing stronger bonds with its customers and chose partners. Angel has a vision to
introduce new and innovative products and services regularly. Moreover Angel has been one
among the pioneers to introduce the latest technological innovations and integrate it
efficiently within its business.
Mission:
To create long term value by empowering individual investors through superior
financial services supported by culture based on highest level of teamwork, efficiency and
integrity.
Vision:
To provide best value for money to investors through innovative products.
Trading/Investments Strategies
State of the art technology and personalized service.
Customer Promise
They are passionate about their customers' success and promise to deliver exceptional service
with every meeting, interaction and dealing. They strive to offer simple, straightforward,
friendly and trustworthy service. They are a financial company with a different attitude.
ANGEL DEALING IN
Strength:-
Co-operat ive and E xper ienced Branch Managers
Good Dat abase
Reliance Br and
Low pr icing
Weakness:-
Inexper ienced St aff
Low awareness due t o lack of advert isement .
Lack of lo ya l client age
Develo ping product .
Opportunity:-
Unt apped Market
Increased spending power
Changing Mindset of Cust omers
Threat:-
Reach
St iff co mpet it io n fro m exist ing player s in t he market
Bet t er product s
WHAT DOES ANGEL BROKING LTD. OFFERS
1. Personalized Service
Company believes in providing personalized service and individual attention to each
client to ensure that we understand their goals and help them achieve it.
2. Professional Advice
Company offers expert advice on equity and debt portfolios with an objective to
provide consistent long-term return while taking calculated market risks. Companies
approach helps clients build a proper mix of products, and not concentrate on just one
individual product. Hence, serving long-term objectives in the best way.
3. Long-term Relationship
Company believes that long-term vision is the only means to steady wealth creation.
However to achieve this one also needs to take advantage of short-term market
opportunities while not losing sight of long-term objectives. Hence it partners all its
clients in realizing their long-term vision.
1. PAN Card. Pan card is now mandatory in order to open a Demat Account. Without
PAN card one cannot open demat account or become nominee
2. Address Proof. Ration card, driver's licence, electricity bill, voters id or election
card, etc. can be submitted for opening demat account
3. Your recent photographs. Two to three.
4. A cancelled check. This may or may not be required. But carry your bank passbook
and check book when you go to open a Demat Account
Transfer of shares
To transfer shares, one need to fill the Depository Instruction Slip Book (DIS).
Firstly we need to check, whether both Demat account's Depository Participant is same or
not(CDSL or NSDL) If both of them are different, then we need an INTER Depository Slip
(Inter DIS).
If they are same, then we need INTRA Depository Slip (Intra DIS).
For example: If we have one Demat account with CDSL and other Demat account with NSDL,
then we need an Inter DIS.
Generally, brokers issue Intra DIS. Once we identify the correct DIS, fill the relevant
information like scrip name, INE number, quantity in words and figures and submit that DIS
for the transfer to the broker with signatures.
The transferor broker shall accept that DIS in duplicate and acknowledge receipt of DIS on
duplicate copy.
Do try to submit that DIS when market is on. Accordingly, date of submission of DIS and date
of execution of DIS can be same or a difference of one day is also acceptable
DIS is almost like a cheque book. Accordingly, it can be misused if issued blank. So deposit
only a completely filled in Slip to broker. Do cut out unfilled rows so that none can fill them
later on.
Trading & Settlement Procedure
BSE, the oldest Stock Exchange of Asia, had an open outcry trading
system till March 1995 where member-brokers used to assemble in a trading ring for doing
transactions in securities. It had switched over to a fully automated computerized mode of
trading known as BOLT (BSE on Line Trading) System w.e.f. March 14, 1995.
Through the BOLT system, the member-brokers now enter orders for
purchase or sell of securities from Trader Work Stations (TWSs) installed in their offices
instead of assembling in the trading ring. This system, which was initially both order and quote
driven, is currently only order driven. The facility of placing of quotes has been discontinued
W.E.F, August 13, 2001 in view of lack of market interest and to improve system-matching
efficiency. The system, which is now only order driven, facilitates more efficient in-putting,
processing, automatic matching and faster execution of orders in a transparent manner.
In order to bring about settlement efficiency and reduce settlement risk, the
Group of 30 (commonly known as G-30) had recommended in 1989 that all secondary market
across the globe should adopt a rolling Settlement cycle on T+3 basis by 1992, i.e., the trades
should be settled by delivery of securities and payment of monies on third business days after
the trade day.
A T+3 settlement cycle means that the final settlement of transactions done on T,
i.e., trade day by exchange of monies and securities between the buyers and sellers respectively
occurs on third business day after the trade day. The transactions in securities of companies
which have made arrangements for dematerialization of their securities are settled only in
demat mode on T+2 on net basis, i.e., buy and sell positions of a member-broker in the same
scrip are netted and the net quantity and value is required to be settled. However, transactions
in securities of companies, which are in "Z" group or have been placed under "trade to trade"
by the Exchange as a surveillance measure, are settled only on a gross basis and the facility of
netting of buy and sell transactions in such scrips is not available.
For example, if a member-broker buys and sells 100 shares of a company on the same
day which is in "Z" group or on "trade to trade" basis, the two positions are not netted and the
member-broker has to first deliver 100 shares at the time of pay-in of securities and then
receive 100 shares at the time of pay-out of securities on the same day. Thus, if one fails to
deliver the securities sold at the time of pay-in, it is treated as a shortage and the relevant
quantity is auctioned/ closed-out by the Exchange.
Benefits of having an Angel account.
• Its convenient
You can access Angel’s services through
•The internet
•Transaction kiosks
•The phone (call & transact)
•Our all – India network of associates on an assisted trade.
• Its Safe your account is safeguarded with a unique security number that changes every 32
seconds. This number works as a dynamics password to keep your account extra safe.
The cost of opening and holding a Demat account. There are four major
charges usually levied on a Demat account: Account opening fee, annual maintenance fee,
custodian fee and transaction fee. All the charges vary from DP to DP.
Depending on the DP, there may or may not be an opening account fee. Private
banks, such as ICICI Bank, HDFC bank and UTI bank, do not have it. However, players such
as Karvy Consultants and the State Bank of India charge it.
But most players levy this when you re-open a Demat account, though the
Stock Holding Corporation offers a lifetime account opening fee, which allows you to hold on
to your Demat account over a long period. This fee is refundable.
Custodian fee: This fee is charged monthly and depends on the number of
securities (international securities identification numbers – ISIN) held in the account. It
generally ranges between Rs. 0.5 to Rs. 1 per ISIN per month.
DPs will not charge custody fee for ISIN on which the companies have paid
one-time custody charges to the depository.
1. Annual Fee: Nearly all the demat account provider charge some fixed yearly fees.
2. Commission: Commission on buy as well as sell. Each transaction either buy or sell
attract commission from your broker. This is generally some %age of the transaction value.
3. Online trading account: Check if the company provides an online trading facility.
Most sites work well with Internet Explorer that is shipped with any version of
Microsoft Windows. Most of them doesn’t work with other browsers like Mozilla
Firefox, Apple’s Safari.
4. Research content: Almost all the big player give daily recommendations of buy or
sell to its members.
5. Demat Account Opening fees: Few banks will not charge you the demat account
opening fees, but there is some annual maintenance charges as well as transaction
charges on Demat account.
6. Custodian charges - Custodian fees depends on the number of securities and this fees
is charged monthly (international securities identification numbers — ISIN) held in the
account. It generally ranges between Rs 0.5
DPs will not charge custody fee for ISIN on which the companies have paid one-time
custody charges to the depository.
7. Transaction Fees:
On a monthly basis transaction fees is charges for crediting/debiting securities from
the account. The fee also based on the kind of transaction (buying or selling). Some
DPs charge only for debiting the securities while others charge for both. The DPs also
charge if your instruction to buy/sell fails or is rejected. In addition, service tax is also
charged by the Dps.
Buying and selling of dematerialization
INTRODUCTION: The procedure for buying and selling dematerialized securities is
similar to the procedure for buying and selling physical securities. The difference lies in the
process of delivery (in case of sale) and receipt (in case of purchase) of securities.
In case of purchase:-
The broker will receive the securities in his account on the payout day
The broker will give instruction to its DP to debit his account and credit investor’s
account
Investor will give ‘Receipt Instruction to DP for receiving credit by filling appropriate
form. However one can give standing instruction for credit in to ones accounts that will
obviate the need of giving Receipt Instruction every time.
In case of sale:-
The investor will give delivery instruction to DP to debit his account and credit the broker’s
account. Such instruction should reach the DP’s office at least 24 hours before the pay-in as
otherwise DP will accept the instruction only at the investor’s risk.
Rights
2. Procedure
Trading in dematerialized securities is done through your broker just like trading in
physical securities. After your broker executes the trade, your DP will help to
deliver shares to your broker (in case you sell) on the basis of valid instruction given
by you to your DP and receive shares from your broker (in case you buy) on basis of
valid instruction given by your broker to his DP.
1. You purchase securities in any of the stock exchanges connected to NSDL through a
broker of your choice and make payment to your broker. Make sure you tell your broker
you want only demat shares.
2. Broker arranges payment to clearing corporation/ clearing house of the stock exchange.
3. Broker receives credit in his clearing account with his DP on the pay-out day. He can
immediately transfer these securities to your depository account, provided your account
is already active.
4. Broker gives instructions to his DP to debit his clearing account and credit your
depository account.
5. You give instruction to your DP for receiving credit in your depository account. If you
have given standing instruction to receive credits, no separate instruction for receiving
credit will be required.
6. If the instructions match, your account with your DP is credited.
1. You sell your dematerialized securities in any of the stock exchanges linked to NSDL
through a broker of your choice.
2. You give instruction to your DP for debit of your depository account and credit of your
brokers clearing member account at least 24 hours i.e. one working day prior to the pay-
in date or before the deadline prescribed by your DP, so that your brokers clearing
account is credited at the time arranged with him.
3. On the pay-in day, your broker gives instruction to his DP for delivery to clearing
corporation/clearing house of the relevant stock exchange.
4. The broker receives payment from the clearing corporation / clearing house.
5. You receive payment from the broker for the sale in the same manner you would
receive payment for a sale in the physical mode.
Points To Remember
Dec 31, 2006 - SEBI today extended the deadline for mandatory requirement of
Permanent Account Number (PAN) for demat account holders to December 31, 2006.
Jan 2007 - In January 2007, it became mandatory for any person holding a demat
account to possess a permanent account number (PAN).
Nov 30, 2009 - The MFSS platform which was launched on November 30, 2009 is a
gateway where investors can buy and sell mutual fund schemes online, and the payments for
which will be directly debited from their bank accounts. The units purchased or sold will be
credited In the demat account
Mar 26, 2010 - The stock fell below the follow-on public offer (FPO) price of Rs
300. NMDC has credited shares issued in the recently concluded FPO to demat account of
the successful allottees on Friday, 26 March 2010.
The history of e-trading began in 1983, when a doctor in Michigan placed the first
online trade using E*TRADE technology. What began with a single click over 16 years ago
has now taken the world by storm.
The concept was visualized by one Bill Porter, a physicist and inventor with more
than a dozen patents to his credit, who provided online quotes and trading services to
Fidelity, Charles Schwab, and Quick & Reilly.
This led Bill to wonder why, as an individual investor, he had to pay a broker
hundreds of dollars for stock transactions.
With incredible foresight, he saw the solution at hand: Someday, everyone would
own computers and invest through them with unprecedented efficiency and control.
And today his dream has become a reality. e trading has become a way of investing
in the developed world and is soon catching on in developing countries too.
Imagine a scenario where you log on to your account, get the live quotes of scrips
you are interested in, get advise from experts and research reports on your investment choice
and then just click the mouse to place your order, pay the amount due (which automatically
gets debited into your account with the on line brokerage firm), get your account statement,
and the delivery of your shares into your DeMat account.
All this through just the click of a mouse. Seems like a dream? But with online
trading this has become a reality.
Sitting in ones own home or office or even from your car, as long as you can access
the net, you can trade on the market.
There are three basic things needed for e-trading, a bank account, a D-Mat account
and a brokerage account.
The steps in e-trading replicate the real life situation and are fairly simple to follow.
Once these three accounts are opened, the money and shares are transferred to your
bank and demat account automatically, electronically and without any paper work.
The first step is of course to open an account. One can open multiple accounts with
himself or herself as the first name in the account. Then it is necessary to determine the type
of account that you want and how you want to pay for the trades you make.
Joint accounts are allowed but for that you will need to have certain information
about those people. Accounts can be Individual, Joint, Sole Proprietorship, Corporate, or
Partnership etc.
The form filling requires simple personal details like Full legal name, Citizenship
status, Residency status, employer's name and address, your passport\PAN number, Date of
birth etc.
One can download the forms or request for them by post or even request for a
representative of the firm to come over to help you with the form.
Post-submitting, you are allotted a USER ID and PASSWORD while giving details
for registration. Then an Account Reference Number is generated and displayed to you.
These three things are unique to an individual and ensure security of transactions.
The acceptance of the application is communicated by email.
Once you have got your USER ID and PASSWORD and your account has been set
up, you can access the website and login using the same.
The second step is then to Fund Your Account. In order to start trading online it is
important that you deposit money in your bank account before placing a buy order.
In order to place a sell order you must have shares in your DEMAT Account.
You can sell your shares anytime as long as shares are there in your DEMAT
Account. In order to place a buy order you need to fund your account. You can do this by
depositing money in your bank account or else you can sell some shares existing in your
demat account and use the proceeds of sale to fund your purchase transaction.
The amount of money required before placing a buy order would depend on the value
of order and the type of e-invest account you have enrolled for - whether cash or margin.
In a Margin account one can use a line of credit to buy marginable securities or for
overdraft protection.
Such an account is opened after taking into consideration Annual income, Net worth,
description of your investment objectives, as it involves lending a line of credit. In a cash
account, the amount of securities bought has to be backed by the cash in the account.
Then comes placing the order. For this you enter your Trading password and go to
trade.
From the Trading tab, select Enter Order under the Stocks heading. Select a
transaction type: Buy, Sell. At 'Number of Shares', type the number of shares that you want
to buy. At 'Stock Symbol or Name(s)', type the stock symbol. If you don't know the symbol
click 'Find Symbol', type the company name, click 'Search' and click the symbol that you
want from the list. For a market order, select 'Market'. Otherwise, select 'Limit', 'Stop' or
'Stop Limit' and enter the price. 'Market Order': you just ask the broker to buy or sell your
stocks at the best price available.
'Limit Order': you tell the broker to trade only when the stock hits a certain price or
better. 'Stop Order': you tell the broker to sell your shares if the stock drops below a certain
price. Select either 'Good for Day' or 'Good Until Canceled'. If you want to place an 'All-or-
None' order, click 'All or None'.
Type your trading password and click 'Preview Order'. If you want to change your
order, click 'Cancel' and make your changes.
To see if your order has been executed and filled as you expect, check your account balance.
The 'Account Balances' page shows your account equity (the value of your account)
and your buying power. To check your account balance, click the 'Accounts Services' tab,
make sure the correct account number displays at 'Select Account' and click 'Go'. At 'Total
Account Value', see your account balance.
If an order to buy or sell stock hasn't been executed yet, you might be able to change
or cancel the order. Orders that you have placed but for which you haven't yet received
execution reports appear when you click 'View Open Orders' under the 'Stocks' heading of
the 'Trading' tab.
To change a stock order from the 'Trading' tab, select 'View Open Orders', make sure
you're currently in the correct account, the click 'Change' beside the order you want to
change.
Enter your change or changes - you can change the quantity, price, and term. For a
new price, select the appropriate option button and then enter the price (unless you're
changing it to a market order).
You cannot change the stock symbol or the transaction type (Buy, Sell, Sell Short, or
Buy to Cover). Enter your trading password and click 'Preview Change Order'. Or, if you
want to cancel your changes, click 'Do Not Change'.
In order to cancel a stock order, from the 'Trading' tab, select 'View Open Orders'
under the 'Stocks' heading. Make sure you're currently in the correct account. Click 'Cancel'
beside the order you want to cancel. Review the information presented to make sure this is
the order you want to cancel. Click 'Cancel Order'. Enter the symbol or the name of the scrip,
press "GO" or the relevant button. The account opening charge, commission rates and the
minimum limit of transaction vary from site to site. Other charges can include Annual
Services Charges, Custody charges, D-Mat account charges etc.
Also most online traders offer a host of other tools to aid the investment decision. A
full research back up in terms of reports, articles, opinions, etc., live time quotes, latest news
on the scrip, technical charts to see how the stock's price has changed over time.
So sitting at home one can take an investment decision at ease after having
researched and read up fully about the stock. With the advent of online trading, it would
seem that the markets are just a click away. Please however, do remember that currently in
India the handful of online trading offers are mere order routing systems. But it will not be
long enough before the entire system goes online. That then will be change for the better.
HOW TO AVAIL ONLINE DEMAT ACCOUNT
Online demat account is one of the most convenient way of trading in shares.
In this one can buy shares from any place and from anywhere in the country.
In this there is no need to call broker or to approach broker for buying or selling shares.
In this investor can buy shares or sell shares without the help of broker.
In this there is just need to avail password from broker and login ID from stock broker
once both these are provided by the broker then one can buy or sell shares of the company
through computer or through laptop even when investor is out of station just investor need to
do put buy or sell order in the computer.
Investor need to select at what price he has to buy or what rate he has to sell shares of
the company. It is one of the convenient and attractive way of doing transaction in securities
market. For buying investor need to select bid rate and for selling investor need to select offer
rate.
Through online demat acount investor can check high and low price of the shares and
investor can check chart or graph of the company.
Online has now becoming popular as most investors prefer electronic mode of
transactions as it is convenient way of dealing in shares.
6) ALLOTMENT OF SHARES THROUGH DEMAT-
ACCOUNT
Allotment of shares is done through electronic mode as even dividend and even
bonus shares is credited in the demat account. If bonus shares are allotted it will get credit in
the demat account and it will reflect in the system once shares are allotted and if dividend is
declared it gets credit in the demat account or it reflects in the bank account where details are
provided to NSDL and even dividend amount is delivered to the investor by postal delivery.
NSDL stands for national securities and depository limited and CDSL stands for Central
securities depository limited. All transactions in BSE and NSE are routed through CDSL and
NSDL. It is one of the largest depository in India.
Thus demat account is most convenient way of trading in shares as it is routed through
electronic mode.
For example if company has announce bonus shares in the ratio of 1 to 1 then bonus
shares and existing holding will be equal and this shares gets credited in the demat account
and if dividend is declared if one has opted for E.C.S then it will directly get credited in the
demat account or it also get credited in the demat account. Thus demat account is considered
to be easiest way of operating demat account as it is risk free from fraud, manipulation and
there is no possibility of making fake certificate as there is no physical share certificate and
shares are credited in the demat account. For Example investor applies for investing in I.P.O
then once shares are alloted it will get credit in demat account and physical certificate will be
there as investment is routed through electronic transaction.
Whenever you apply for shares like in IPO etc, Demat account is mandatory. If you
are allotted any shares, it will automatically be credited in your Demat account. Similarly, if
you buy shares, no physical certificates are issued nowadays, it will reflect in your Demat
account. Same process is for selling. Pan card is mandatory for opening of Demat account.
Demat account allows you to buy, sell and transact shares without the endless
paperwork and delays. It is also safe, secure and convenient. Demat refers to a
dematerialised bank account where actual money is replaced by shares. You have to
approach the DPs remember, they are like bank branches, to open your demat account. Let
say your portfolio of shares looks like 1000 shares of GMR infra it will directly reflect in my
demat account instruction for debt instrument. Redemption date: On redemption, the ISIN
associated with the instrument is ed-activated in the NSDL system. Allotment in Demat
Form Any new instrument can be issued directly. An Issuer may offer demat facility for its
debt instruments by sending a request to NSDL detailing the type of instrument, along with a
Letter of Intent. On receipt of the request, a tripartite 15 days from the closure of the IPO.
The shares should get credited to the respective bidders de-mat account within two working
days from the date of allotment. The refund orders are also dispatched, the offer must be
open for at least three days. The BRLM declares the issue price before the allotment, which
must be completed within 15 days from the closure of the IPO. The shares should get
credited. Once a demat account has been started, it is not possible to change the account
name.
In such case a new demat account needs to be opened in the changed name, securities
are to be transferred from the old account to the new account and the old account needs to be
closed.
Even though a power of Attorney holder cannot open a demat account, it is permissible to be
operated by both the client and the Proof of Address (P.O.A) of account holder.
The different categories of accounts that can be opened under an individual demat
account are Ordinary Resident, Hindu United Family (HUF), Non Resident Indian -
Repatriable, Non Resident Indian- Non Repatriable, Margin, Promoter, Others. The different
categories of accounts that can be opened under a corporate demat account are Body
Corporate, Bank, Financial Institution, Foreign Institutional Investor, Overseas Corporate
Body & Others.
The Depositary Participants are the agents governed by Depositories through which
one can operate the demat account. Depository participants are mainly banks and brokers.
There are over a 100 DPs in India.
A comparison of the fees charged by different DPs is detailed below.
But there are three distinct advantages of having a demat account with a bank — quick
processing, accessibility and online transaction.
Generally, banks credit your demat account with shares in case of purchase, or credit your
savings accounts with the proceeds of a sale on the third day.
Banks are also advantageous because of the number of branches they have. Some banks give
the option of opening a demat account in any branch, while others restrict themselves to a
select set of branches.
Some private banks also provide online access to the demat account. So, you can check on
your holdings, transactions and status of requests through the net banking facility.
For closing demat account investors need to fill account closing form. Under closing
of demat account investors can transfer shares through other broker or transferring shares on
any other names.
Investors can sell shares and then can collect balance amount cheque. For closing
demat account he should have positive net worth and should not have negative net worth.
If he or she has negative net worth then he or she has to make cheque in the favour of
the broker and then only she can close demat account.
After closure of demat account investors cannot trade or buy or sell shares and balance
amount will be credited in the customers account. Normally nowadays different broker
provides customized services to the retail investor and to high net worth investor.
Nowadays broker provides cheaper brokerage to the retail investor and to high net
worth investor so they do not opt for closure of demat account. Broker also provides stock
trading tips to the investor whenever they feel it is worth putting money in it and they also
provide stock details to the investor through postal delivery of statements to the investor
whenever any transaction is done in the account by the investors.
Broker also provides SMS facility to the investor whenever they buy or sell shares as
to avoid un-authorized trade practices.
These are the attractive schemes provided by the broker to the investors so that they do
not close the demat account.
Why investor close demat account ?
Investor can close demat account as per his or her wish if investor is not satisfied with the
service or brokerage provided by the broker.
Normally reasons for closing demat accounts are closed by the investor on account of frequent
loss on investment or trading activity, less reliable trading tips provided by the stock broker, high
brokerage rate, no exposure towards shares by way of loan against securities, less personal attention
towards account holder and investor normally close account due to high volatility of the market.
It is always advisable that trading in equity or in risky assets should be done with due care and
diligence and one must risk factor or one should evaluate risk in the investment for avoiding trouble
and investment should be done with due discipline
8) RESEARCH METHODOLOGY
INTRODUCTION
Research Methodology refers to search of knowledge .one can also define research
methodology as a scientific and systematic search for required information on a specific
topic.
The word research methodology comes from the word “advance learner ‘s dictionary meaning
of research as a careful investigation or inquiry especially through research for new facts in
my branch of knowledge for example some author have define research methodology as
systematized effort to gain new knowledge.
TYPES OF RESEARCH
ANALYTICAL RESEARCH:-
It has to used facts or information already available and analyze these to make a critical
evaluation of material.
SAMPLE SIZE:
Considering the constraints it was decided to conduct the study based on sample
size of 100 people in specific age groups.
TOOLS OF ANALYSIS
In the project work quantitative technique & percentage method are has been used.
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as percentage were used. It
help in marketing more accurate generalization From the data available. The data which was
collected from a sample of population was assumed to be representing entire population was
interested .Demographic factor like age, income and educational background was used for the
classification purpose .
9) DATA ANALYSIS AND INTERPRETATION
Result of Preference
of Investment
Interpretation:
This shows that although the mutual funds market is on
the rise yet, the most favored investment continues to be in the Share Market.
So, with a more transparent system, investment in the Stock Market can
definitely be increased.
Q2. Are you aware of online Share trading?
Interpretation:
With the increase in cyber education, the awareness towards online share trading has
increased by leaps and bounds. This awareness is expected to increase further with the
increase in Internet education.
Q3. Heard about Angel Broking?
48%
52%
yes
no
Interpretation:
This pie-chart shows that reliance money has a reasonable amount of Brand awareness in terms
of a premier Retail stock broking company. This brand image should be further leveraged by
the company to increase its market share over its competitors.
Q4. Do you know about the facilities provided by Angel Broking?
36%
yes
64%
No
Interpretation:
Although there is sufficiently high brand equity among the target audience yet, it is to be noted
that the customers are not aware of the facilities provided by the company meaning thereby,
that, the company should concentrate more towards promotional tools and increase its focus
on product awareness rather than brand awareness.
Q .5 Which bank is easily available everywhere?
20
18
16
14
12
10
8
6
4
2
0
Angel ICICI HDFC
Interpretation:-
30% have respondent of Angel Broking Ltd, 30% have respondent of
HDFC, 40% have respondent of ICICI.
Q.6 Which banking Demat account offered you a large no. of services?
25
20
15
10
0
Angel HDFC ICICI 4th Qtr
INTERPRETATION:
44% have respondent of Angel Broking Ltd, 20% have respondent of
HDFC, 36% have respondent of ICICI.
Q.7 Which bank provide you a better email facility?
25
20
15
10
0
Angel HDFC ICICI
INTERPRETATION:
25
20
15
10
0
Angel HDFC ICICI 4th Qtr
INTERPRTETATION:
25
20
15
10
0
Angel HDFC ICICI
INTERPRETATION:-
44% have respondent of Angel Broking Ltd., 20% have
respondent of HDFC, 36% have respondent of ICICI.
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition
Process by analyzing the consumer behavior, response and mindset towards the product and
services the company offers.
1. Preference of Investment:
Consumers want to invest 75% in Mutual funds, 16% in Bonds, 7% in online trading and 2%
in Derivatives.
2. Awareness on Online Share Trading
72% consumers are aware of online share trading and 28% consumers are not aware of
online share trading.
3. Awareness of Angel Broking
48% consumers are know about Angel Broking and 52% consumers are not know about
Angel Broking.
4. Awareness about facilities provided by Angel Broking:
36% consumers are aware about the facilities provided by Angel Broking and 64%
consumers are not know about the facilities provided by Angel Broking.
5. Availability of Bank
30% have respondent of Angel Broking Ltd, 30% have respondent of HDFC, 40% have
respondent of ICICI.
6. Which banking Demat account offered you a large no. of services?
4% have respondent of Angel Broking Ltd., 20% have respondent of HDFC, 36% have
respondent of ICICI.
7. Better email facility provided by bank
30% have respondent of Angel Broking Ltd., 26% have respondent of HDFC, 44% have
respondent of ICICI.
8. Provide a less BROKARAGE rate
44% have respondent of Angel Broking Ltd., 22% have respondent of HDFC, 34% have
respondent of ICICI.
9. Provide a large no. of Products and services
44% have respondent of Angel Broking Ltd., 20% have respondent of HDFC, 36% have
respondent of ICICI.
10) LIMITATION
The time constraint was one of the major problems.
The study is limited to the different schemes available under the Demat account
selected.
The lack of information sources for the analysis part.
Geographical locations.
Extreme variability in MARKET.
CONCLUSION
Angel Demat Account is better than other Demat account. Angel Broking Ltd. have good
return of investment. A good brand is always welcomed over here people are aware of quality
so they go for ready to spend bucks of money.
At last all conclusion be concluded by that Angel Broking Ltd. is still growing industry in
India
Angel Broking Ltd. account have less brokerage rate .
It provides a security with the use of special type of key.
SUGGESTION
1. The Brand image of Angel Broking Ltd. is good in market but according to customer
satisfaction the company has to provide the better service. And also change the Market
strategy.
2. They should focus on print and electronic media advertisements to make more people
aware about them.
3. They should provide proper guidance to their customers about demat.
4. They should provide should offers and facilities to their customers to increase their
attractiveness about demat.
5. For opening an account they require lots of signatures in a kit, which should be reduced.
ANNEXURE
MARKET RESEARCH QUESTIONNAIRE
DEMOGRAPHIC
NAME:
……………………………………………………………………………………
Address
……………………………………………………………………………………
Phone no:
…………………………………………………………………………………..
Types of business:
…………………………………………………………………………………..
Gender
a. Male
b. Female
Yes No
Yes No
Yes No
Sentence
For closing demat account investors need to fill account closing form. Under closing of demat account investors can
transfer shares through other broker or transferring shares on any other names. Investors can sell shares and then can
collect balance amount cheque. For closing demat account he should have positive net worth and should not have
negative net worth. If he or she has negative net woth then he or she has to make cheque in the favour of the broker
and then only she can close demat account. After closure of demat account investors cannot trade or buy or sell shares
and balance amount will be credited in the customers account. Normally nowadays different broker provides customised
services to the retail investor and to high net worth investor. Nowadays broker provides cheaper brokerage to the retail
investor and to high net worth investor so they do not opt for closure of demat account. Broker also provides stock
trading tips to the investor whenever they feel it is worth putting money in it and they also provide stock details to the
investor through postal delievery of statements to the investor whenever any transaction is done in the account by the
investors. Broker also provides SMS facility to the investor whenever they buy or sell shares as to avoid unauthorised
trade practices. These are the attractive schemes provided by the broker to the investors so that they do not close the
demat account. Investor can close demat account as per his or her wish if investor is not satisfied with the service or
brokerage provided by the broker. Normally reasons for closing demat accounts are closed by the investor on account of
frequent loss on investment or trading activity, less reliable trading tips provided by the stock broker, high brokerage
rate, no exposure towards shares by way of loan against securities, less personal attention towards account holder and
investor normally close account due to high volatility of the market. It is always advisable that trading in equity or in
risky assets should be done with due care and diligence and one must risk factor or one should evaluate risk in the
investment for avoiding trouble and investment should be done with due discipline Investor can close demat account as
per his or her wish if investor is not satisfied with the service or brokerage provided by the broker. Normally reasons for
closing demat accounts are closed by the investor on account of frequent loss on investment or trading activity, less
reliable trading tips provided by the stock broker, high brokerage rate, no exposure towards shares by way of loan
against securities, less personal attention towards account holder and investor normally close account due to high
volatility of the market. It is always advisable that trading in equity or in risky assets should be done with due care and
diligence and one must risk factor or one should evaluate risk in the investment for avoiding trouble and investment
should be done with due discipline Allotment of shares is done through electronic mode as even dividend and even
bonus shares is credited in the demat account. If bonus shares are alloted it will get credit in the demat account and it
will reflect in the system once shares are alloted and if dividend is declared it gets credit in the demat account or it
reflects in the bank account where details are provided to NSDL and even dividend amount is delievered to the investor
by postal delivery. NSDL stands for national securities and depository limited and CDSL stands for Central securities
depository limited. All transactions in BSE and NSE are routed through CDSL and NSDL. It is one of the largest depository
in India. Thus demat account is most conventient way of trading in shares as it is routed through electronic mode. For
example if company has announce bonus shares in the ratio of 1 to 1 then bonus shares and existing hoding will be
equal and this shares gets credited in the demat account and if dividend is declared if one has opted for E.C.S then it will
directly get credited in the demat account or it also get credited in the demat account. Thus demat account is
considered to be easiest way of operating demat account as it is risk free from fraud, manipulation and there is no
possibility of making fake certificate as there is no physical share certificate and shares are credited in the demat
account. For Example investor applies for investing in I.P.O then once shares are alloted it will get credit in demat
account and physical certificate will be there as investment is routed through electronic transaction. An applicant has
the option to seek allotment of equity shares in electronic or physical mode. An applicant wishing to apply opened to
facilitate trading and settlement of demat shares in the stock exchanges connected to NSDL. As on October 31, 2000
1,932 companies signed agreements with NSDL. The demat account is necessary to buy shares. The shares will not
given physically. It will be credited in your demat account. It is easy to buy or sell shares through demat account. Most
of the transactions are being done through demat account. You may open it in nationalized bank, private bank and even
from foreign bank. Investors are eligible for bonus shares and dividend if they are holding shares in physical mode or
through demat account. if it is demat account it will directly get credit in demat account. Whenever you apply for shares
like in IPO etc, Demat account is mandatory. If you are allotted any shares, it will automatically be credited in your
Demat account. Similarly, if you buy shares, no physical certificates are issued nowadays, it will reflect in your Demat
account. Same process is for selling. Pan card is mandatory for opening of Demat account. Demat account allows you to
buy, sell and transact shares without the endless paperwork and delays. It is also safe, secure and convenient. Demat
refers to a dematerialised bank account where actual money is replaced by shares. You have to approach the DPs
remember, they are like bank branches, to open your demat account. Lets say your portfolio of shares looks like 1000
shares of GMR infra it will directly reflect in my demat account instruction for debt instrument. Redemption date: On
redemption, the ISIN associated with the instrument is ed-activated in the NSDL system. Allotment in Demat Form Any
new instrument can be issued directly. An Issuer may offer demat facility for its debt instruments by sending a request
to NSDL detailing the type of instrument, along with a Letter of Intent. On receipt of the request, a tripartite 15 days
from the closure of the IPO. The shares should get credited to the respective bidders de-mat account within two working
days from the date of allotment. The refund orders are also dispatched, the offer must be open for at least three days.
The BRLM declares the issue price before the allotment, which must be completed within 15 days from the closure of the
IPO. The shares should get credited Once a demat account has been started, it is not possible to change the account
name. Online demat account is one of the most convenient way of trading in shares. In this one can buy shares from any
place and from anywhere in the country. In this there is no need to call broker or to approach broker for buying or selling
shares. In this investor can buy shares or sell shares without the help of broker. In this there is just need to avail
password from broker and login ID from stock broker once both these are provided by the broker then one can buy or
sell shares of the company through computer or through laptop even when investor is out of station just investor need to
do put buy or sell order in the computer . Investor need to select at what price he has to buy or what rate he has to sell
shares of the company. It is one of the convenient and attractive way of doing transaction in securities market. For
buying investor need to select bid rate and for selling investor need to select offer rate. Through online demat acount
investor can check high and low price of the shares and investor can check chart or graph of the company. Online has
now becoming popular as most investors prefer electronic mode of transactions as it is convenient way of dealing in
shares.
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