BPO Handbook Content
BPO Handbook Content
BPO Handbook Content
Induction Module
Why Induction?
The aspirants during the induction process are encouraged in a non threatening
environment where they learn to express themselves freely. The aspirants need
initiative and involvement to be able to imbibe the LABS process. In the LABS
process the aspirants learn to learn. This is unlike what our main stream education
expects from the aspirants. Therefore the induction process is vital to initiating the
LABS classroom practices.
What is Induction?
Induction is to prepare the aspirants to the basic process of LABS. It also provides an
orientation to the concept of life skills.
The following are the topics that are covered during an Induction process:
Topics Topics
Introductory Session Rules & Regulations,
Name Game Team building
Expectation Logo
Debrief/Evaluation
Who am I Decision-Making
Time management Debrief/Evaluation
Communication
Perceptions & Values Goal Setting
Debrief/Evaluation
Gender
S.W.O.T Self-Esteem
Debrief/Evaluation
Use Energizers liberally to enthuse and motivate the group and to keep their interest
alive.
MODULE DESIGN
This module is designed on a day to day basis, outlining the topics and activities to
be used during each day. For each section, a brief synopsis of the topic is provided,
to assist the facilitators in identifying the main themes of each workshop. This
synopsis is followed by a number of activities that have been selected for their
relevance to the topic, and their usefulness in promoting group learning.
Each of the activities includes a brief description of the materials needed, the
objective of the activity and in some cases, debrief questions and points for
discussion. It should be noted that this module is not a structured syllabus; the
facilitators should feel comfortable in modifying this module to compliment their own
individual teaching styles.
The facilitators should create an environment where group learning can occur. This
means relieving tensions, dispelling myths and creating a safe and warm
environment within which the participants can be open to learning about themselves
and others.
Soliciting opinions and personal stories from youth is often difficult; it can take a
long time before youth feel comfortable speaking openly in front of a group of their
peers. The facilitators should be ready to instigate discussion by asking questions, as
well as by sharing their own personal stories with the participants. It is a good idea
for the facilitators to open each session by sharing a personal anecdote related to the
session topic; having a facilitator talk openly about their fears and challenges will
encourage the youth to do the same.
It is also important for facilitators to treat the participants as adults, rather than
children. This module was not designed according to a school-based model, and
therefore the facilitators’ role should not be one of a teacher per se. Instead, the
facilitators should see themselves as guides - they are responsible for leading the
participants on a journey over the next four days however, what the participants see
and learn is up to them.
It is important for all LABS participants to feel welcomed and comfortable in their
new surroundings. The training groups should ideally have about 30 aspirants with
equal number of boys and girls. The morning session should be used by the
facilitators to speak to the participants about LABS and DRF, as well as any other
relevant information. It is best to get logistics out of the way at this point so that the
next few days can be spent concentrating on the youth in their individual training
groups.
Materials: None
Objective: To facilitate an easy, fun way for the participants to be introduced to one
another.
Steps:
1. Have the participants sit in a circle and have the first person introduce
themselves.
2. Moving in one direction around the circle, have the next person say the first
person’s name, followed by their own name. The participants will proceed like
this until they reach the last person in the circle who will have to name everyone
in the circle before they introduce themselves.
Example: The first person to introduce themselves is Srinivas. The person next
to him must say his name, before introducing himself as Krishna. The person beside
Krishna must say the names Srinivas and Krishna before introducing himself /
herself, and so forth.
1
All participatory activities can be identified by the use of this symbol ().
A good way to begin the session is to have a piece of flip-chart paper and a marker
ready and ask the participants to help you list the qualities which make a good
facilitator and the qualities that make a good aspirant. This can open up discussion
surrounding both the facilitators’ roles and the roles of the aspirants, and what can
be expected of both. This also provides an opportunity for the facilitator to dispel any
assumptions on the part of the participants regarding their role in LABS.
What do we expect?
This exercise helps the aspirants recognize the importance of evaluating their
strengths, weakness, opportunities and threats. The objective being to help them
access these in the context of current situations and to help then formulate
strategies to effectively build upon their strengths/ opportunities and to overcome
their weakness.
Materials: None
Objective: To understand the importance of figuring out their basic strengths and
weakness and thinking about how they can capitalize on them.
Duration : 30 mins
There was an old woman who was very fond of her little grandson. Everyday she
kissed hem goodbye when he left to school and stood at the door waving out to him
and watching him until he was out of her sight. One day as she watched she saw to
her horror a car traveling at a high speed go out of control and hit the little boy. The
boy fell down and the wheel went over his heel before the car came to a halt. The
grandmother rushed over to the accident spot and watched in fear as the crows that
had gathered tried hard to lift the vehicle off the crying boys foot without any
success. The old woman who could not bear to se her beloved grandchild in pain put
all her efforts to move the car. To the amazement of the crowd, she lifted the front
of the car off the boys foot and freed him. Everyone cheered her but the old woman
began to cry loudly. When she went home, her son asked her why she was crying,
instead of being happy for having done such a miraculous thing to save her
grandson. She replied “ I have wasted 70 years of my life not knowing my own
capacity. If I had discovered it when I was young I would have put my best efforts to
chase my dreams and not given up so easily”.
As the youth will be spending the following three months working closely together,
they must be encouraged to see themselves as a team. Team building is a critical
component of any type of group work, and ensures that there is a sense of unity and
equality within the group. This is especially important in a training context, as the
participants need to support and encourage one another.
The facilitator should emphasize that working as a team means that no one will
dominate the other team members. Instead, the participants should recognize that
their success as a team relies upon their co-operating with one another. The
facilitator should talk to the participants about how it is that they can benefit from
being part of a team, rather than working on their own. Working as a team also
means that support must be provided to those in the team who may be lagging
behind, and they must be encouraged by their peers to seek help when necessary.
Logo
As the youth may come from the backgrounds that do not have an inherent value for
time, as it is valued in the workplace, it is important to highlight why time
management is important and how it will assist the participants in their everyday
lives. The facilitator should link time management with the concept of responsibility,
in order to show that only the participant is in charge of their time, and the decisions
they make surrounding it. This involves not only time at work, but also time at
home. The participants should recognise that they have the right to personal time,
including setting their own priorities.
How the participants choose to spend their time will decide how efficient they are,
and how well they manage their responsibilities. As they will soon be getting jobs,
they must learn how to manage their time in such a way that their work is not
compromised. The facilitator should talk about the benefits of having a
diary/calendar that is used regularly, and should suggest to the participants that
they begin using one now.
A typical day
Many of the participants may never have been given the responsibility to make their
own decisions, or may never have put a lot of thought into their decisions. As the
youth will be given the opportunity over the next couple of months to make
decision-making. The following two activities work together to outline the steps
involved in decision-making, and provide some real life examples where using these
steps would come in handy. The participants should also be aware that there are
pros and cons for every decision they make. They should be able to identify these
variables, and use them to come to a decision. The facilitator should go through an
example with the participants where the cons to a decision outweigh the pros, and
vice versa.
Creating solutions
The concept of self-esteem is an important one for youth who are starting out on a
new path. It takes confidence to venture into uncharted waters, no matter the
rewards, and the participants should be reminded of this. It is important for the
facilitator to encourage the participants to use these next two months to identify
their strengths and work on their weaknesses;
LABS is ultimately about their success, and they must be aware of this.
The facilitator should reinforce that while at LABS, the participants should not judge
themselves according to their academic performance in their training program. LABS
is not like school where only those at the top of the class are rewarded; instead, the
same set of opportunities are available to everyone, regardless of where they stand
in the class. It is also important to note here that not everyone is academically
inclined, and that self-worth/self-esteem should be tied to things that someone does
well, and not to things that someone is not naturally inclined to excel at.
The need for self-esteem in the workplace must also be emphasized to the
participants. The facilitator should discuss how performance can be linked to how
one feels about themselves, and that people with high self-esteem make more of an
impression on their employers and co-workers. What is most important to note is
that the participants will be able to face challenges more easily and overcome
obstacles in the workplace if they feel confident about themselves.
It may be a good idea for the participants to know the definition of identity (your
identity is who you are) and what an identity consists of (opinions, beliefs, values,
likes, dislikes, religion, etc.).
Materials: Markers, scissors, flip-chart paper and masking tape
Objective: To identify the elements and institutions that have influenced who the
participants have become and how their personalities will continue to grow.
Steps:
1. Explain the objective of the activity to the participants - to identify and analyze
the elements that construct the participants’ identity.
2. Ask each participant to draw the following on a piece of flip-chart paper:
An outline of their left hand with the different elements that determine their
identity written on each finger (e.g. age, race or ethnicity, caste, gender,
geographic location).
An outline of their right hand with the different institutions that influence and
condition the construction of their identity (e.g. family, school, community,
religion, work).
3. Ask the participants to cut out each of their handprints
4. Have each of the participants present their hands and take note of their answers
on a piece of flip-chart paper.
Debrief:
Discuss what makes identities differ.
Discuss that identity need not come from the institutions and influences
mentioned, and that having your own/separate identity is good although often
difficult.
It is important for the participants to begin to think about gender issues, and to
dismantle common misconceptions regarding gender. Like the perceptions/values
session, this session may prove to be a bit sensitive, and the facilitator should be
prepared for this. The facilitator should have the participants identify the gender
perceptions that exist in their society, and encourage them to question these
perceptions. A good way to have the participants begin to question these perceptions
is to have them see how many of the roles they have identified for each gender, can
be filled by the opposite gender. The point of this session is to introduce new ways of
perceiving gender roles.
If I were . . .
Today’s morning session concentrates on two important life skills - perceptions and
values. As these shape people’s beliefs, it is important to be subtle while broaching
these subjects. The point of this session is not to tell the youth that their learned
perceptions and values are wrong, but instead that they should recognize that
different people have different perceptions and values, and they should be accepting
of such differences. They should also question how and where they learned their
perceptions and values, and whether they really reflect their beliefs or someone
else’s; the facilitator should get the participants to think about their own personal
sets of values, and how they have acquired them.
It is important to stress that values should not be derived from family or friends, but
instead through personal experiences and beliefs. The participants should be
reassured that it is good to question the values around them, rather than simply
accepting them as their own; this in itself is a value. They should also be made
aware of the importance of standing up for your values, even if it means going
against someone you love and respect, or making someone angry. Values are a
personal right, and should not be dictated by others.
Bomb Shelter
Instructions
The problem:
A war has just broken out, and your group is safe in a bomb shelter, which means
that you will survive. There is still room for three people. Please make a choice of
three individuals from the following list, who you would invite into the shelter, so
that they may survive also.
Materials: None
Objective: To expand and deepen the understanding of personal values.
Steps:
* Read the following story to the group.
* Which of the characters do you like the most? The least? Why?
* Discuss personal differences in values and what influences values.
One evening, Mola heard that Raton was very ill. She became very anxious to see
him. The weather was very stormy. All the boats had to be moved to a safe place.
The ferryboat was not running. When she was returning from the river to her house
she met Gopul, the ferry operator. She asked Gopul to take her to the other side of
the river. She mentioned the condition of Raton, but Gopul refused to take her
across the river. She pleaded with Gopul, who finally agreed on one condition - that
Mola have sex with him/kiss him. With much dissatisfaction and anger she agreed to
do so, but only because she wanted to see Raton so badly. She went to Raton’s
house. She saw him in his bed and he was very ill. She started nursing him, and
within a few days Raton recovered.
Raton heard about the bad weather the day that Mola had crossed the river. He
praised her for her bravery and said that it was because of her love and care that he
was now better. Then Mola confessed how she was able to cross the river. When
Raton heard this, he became very angry and abusive. Raton said, “I never thought
you were such a girl! I do not want to see your face, go away from here!” Mola went
home weeping all the way. She went to Ramon’s house and told the story to him, to
seek his help. He told her that he had always loved her, but that now he could not
help her. He was leaving for a business trip in 10 minutes. She went to see Subash
and told him the story. Subash became very angry with Raton and rushed to Raton’s
house. He shouted at Raton for insulting Mola. Raton defended his behaviour on the
basis of his honour and said he did not want to see Mola ever again.
Facilitators may take the liberty of changing the names in the story, or the context.
The themes however, should not be altered.
At the end of each day, it is important for the facilitators to sit with the participants
and go through everything they have experienced through the day. At the end of the
four days it is important to wrap up as this provides the aspirant with opportunity to
imbibe and recapitulate the intensive learning that has happened in the last four
days, and allows the youth to see the sessions objectively and provides them with a
sense of closure. This is not to be done in a lecture style, but rather in an interactive,
question and answer style. By asking the participants themselves to outline all that
they have learned the facilitator will find that they are overwhelmed with answers, as
more often then not the participants will be eager to show what they have retained.
By writing their answers on a flip-chart, and asking the participants to go through
the workshops day by day, the facilitator will be able to get a general sense of which
sessions had the most impact on the youth.
After the oral review is held, the facilitators will be asking the participants to fill in an
evaluation about themselves and the sessions2. The facilitators must ensure that the
participants understand the evaluation questions and choices of answers, as well as
coming up with their own answers rather than copying those of the person next to
them. The facilitator should explain that the evaluation is anonymous, and encourage
honesty. Letting the participants know how important their feedback is and how it
will be used to improve the module for future batches, allows the participants to feel
as though they are part of the process.
Most youth have little awareness of the importance of communication skills, in their
everyday interactions with others. They should therefore be made aware of the
advantages of proper communication, in relation to their time at LABS. For instance,
the participants should recognise that communicating well within their group will lead
to it being strong and cohesive. They should also be encouraged to communicate
honestly and openly during their time at LABS. The facilitators must remember that
many of the participants may never have had the opportunity to communicate freely
with adults, or people they view as authority figures, therefore the facilitators have a
responsibility to encourage such communication.
Listening and body language are two forms of communication whose importance is
often overlooked. The facilitator should discuss how listening shows respect to the
speaker on the part of the listener, and also helps to put the speaker at ease. Being
a good listener is a rare trait, and one that is sure to attract a lot of people. Good
body language emanates confidence and is also welcoming to others. Examples of
bad body language which can turn people off are slouching, sitting with your back
turned to others, and facial expressions that show boredom or irritation. Body
language can often show one’s true feelings, but certain situations are not the time
or the place to show such feelings.
Proper communication in the workplace will not occur unless the participants feel
comfortable communicating on a personal level. It should be mentioned that good
communication skills provide a good impression, by portraying the speaker as
confident and eloquent. The facilitator should discuss communication, both in a work
environment and in more casual settings, and should make sure to provide examples
of bad communication. A good way to start is to ask the participants what they think
communication is, and go from there.
Materials: None
Objective: To introduce the concept of communication in a fun, light way.
Steps:
* Ask the participants to form a circle.
* The facilitator will whisper a short, 2-3 sentence tale into the ear of one of the
participants. He/she will then whisper what they heard into the ear of the person
next to them, and so on.
* The last person, seated beside the first person to pass on the tale will say what
they heard out loud. Inevitably, the tale will differ greatly from the original, and will
cause a few laughs!
Debrief:
* Why did the tale change so much from the original?
* What does this teach you about communication? (Listen, speak clearly, ask
questions if you don’t understand)
Facilitators must be comfortable broaching the subject of HIV/AIDS, and with the
chance that discussion may lead to other areas of sexuality. If a facilitator does not
feel comfortable being open about such subjects, it is recommended that they do not
attend this session. The session must provide a setting of comfort and openness for
the youth, in order to provoke honest discussion and questions.
Once the presentation is complete, a break is recommended. After the break, the
participants will divide into their respective training groups, and the facilitator will
lead a discussion or question/answer period. The facilitator may have to provoke
discussion, as the youth may feel very uncomfortable/embarrassed broaching the
subject. It is important for the facilitator not to relent - the youth will undoubtedly
have questions or points of discussion that they will bring to surface when they feel
comfortable. The facilitator must recognise that the youth may never have had the
opportunity to discuss sexuality, so their questions may go out of the scope of the
presentation. This should be encouraged, however the facilitator should ensure that
the youth are leaving the session feeling informed about the topic at hand; the
discussion should not be so scattered as to leave the youth feeling ill informed.
Money Management
One of the main concerns surrounding the participants getting placements at the end
of their time at LABS is how well they will be able to manage their money. For most
participants, this will be the first time in their lives that they are earning, and have
some disposable income. The facilitator should discuss how having extra money can
sometimes lead to buying substances like tobacco and alcohol. Remembering that
this is a session on time management, not values, the facilitator can approach this
subject by showing how much money substances cost relative to other commodities,
and how spending on substances can quickly burn a hole in someone’s pocket!
The participants will undoubtedly want to spend their money on things they have
been wanting for some time, and while they should enjoy their salary, they should
learn to do so responsibly. They may also feel pressure from their family and friends
to hand over a considerable portion of their income. This is a tricky situation, as the
participants will undoubtedly have a responsibility to contribute to their home. The
facilitator should discuss techniques that will allow the participants to contribute to
their families, while ensuring that they are able to save and have some disposable
income. The participants may not have been taught the importance of saving, and
the differences between a need and a want - that is what this session aims to
explore.
Materials: None
Objective: To teach participants the importance of savings.
Steps:
1. Ask the participants to make themselves comfortable, to close their eyes and to
listen to the story you are about to tell.
Jabulani’s Secret
A long time ago, there was a boy named Jabulani. One morning before anyone had
woken, he was walking along a dirt road watching the sunrise. As he walked, he
noticed an old deserted barn in the distance. Something made Jabulani curious about
this barn, and he began walking faster and faster towards it. Once he had reached
the barn, he could see that much of its’ wood had rotted and that it was in desperate
need of repair. He gently pushed the door open to look inside. Jabulani’s mouth
dropped open, and his eyes stared wide with amazement. Jabulani’s curiosity had
led him to a magical place indeed. In the barn, was an unusual machine that was
spitting out tiny bits of gold. Jabulani could not even begin to understand how it
worked, but was very certain, that gold was what he had found. He quickly picked up
as much gold as possible and went back to his home.
Then one morning, as Jabulani approached the magical barn, he noticed it looked
different and very strange. As he got closer, he realised that the barn had collapsed.
The rotten wood had finally broken, and the barn had crumbled into a messy heap of
rubble. When Jabulani tried to recover the magical machine he realised that the
fallen wood had destroyed it. He felt ashamed of how short-sited he had been. He
had become so preoccupied with his new-found gold that he had not considered what
he could do to ensure it was always available. He could have easily used some of the
gold to buy some new wood for the barn. Had he taken better care of where his
money was coming from, it would still be there today. In all his life, Jabulani never
told his secret to anyone - he was too ashamed of the fool he had been and never
wanted to be reminded of those magical days that ended unnecessarily.
2. Remind participants that after they use some of their salary for important living
costs, they will have some money left over. Explain the following:
This will be new money that they are not used to having - just like Jabulani’s
new-found gold.
It will be very tempting to spend all of this extra money on things that they
have always wanted to buy.
They must not forget where the money is coming from.
If they want to continue having this money in their life, even if something
happens to themselves or their job, they must put some of it away for a rainy day
as SAVINGS.
Debriefing:
How do you feel about the money you will be earning from your placement?
Do you have concerns about being able to manage that money responsibly?
What do you think would be a responsible way of managing your money?
Steps:
1. Explain that the group is going to act out a story that needs a solution. This is the
story:
A farmer hires Alex to take his chicken, seeds and his dog to the market. He warns
Alex that the bridge near his house is old and weak - Alex should only cross with one
thing at a time or the bridge will collapse. He warns Alex that if he loses anything,
the farmer will never hire him again and will make him pay for the lost goods. What
should Alex do to make sure that he can take all three things across the
bridge without the chicken eating the seeds or the dog eating the chicken?
Remember . . .
* If Alex takes the dog first, the chicken will eat the seeds.
If he takes the seeds first, the dog will eat the chicken.
* If he takes the chicken first and the seeds second, when he comes back for
the dog, the chicken will eat the seeds.
2. Ask for volunteers to play the part of Alex, the chicken, the seeds and the dog.
Put two parallel strips of masking tape on the floor to create the bridge. The
volunteers will act out the various possible solutions to the problem. Involve all
group members by encouraging them to volunteer possible solutions to be acted
out. Make it fun!
3. Help the group think through possible solutions without giving them the answer.
If the group gets stuck, remind them that Alex can take things both ways on the
bridge.
The Solution:
Alex crosses the bridge with the chicken first because the dog does not eat
seeds. Next, he crosses with the seeds, after which he takes the chicken
back over with him. There he leaves the chicken and takes over the dog.
Finally, he returns to take the chicken. He makes a total of four trips.
Concentration Race
Steps:
This game is usually played between two people using their hands. There are three
gestures one can make, and on the count of three, each partner makes one of them:
scissors, using the index and third fingers,
* paper, using an open hand,
* Rock, using a fist.
If both partners use the same gesture, they must repeat the game. If not, one wins
according to the following rules:
* Scissors cut paper, so scissors wins.
* Paper covers rock, so paper wins.
* Rock smashes scissors, so rock wins.
* Have the participants form a circle, with two people in the middle playing the
game.
* Whoever wins will move on to the next person in the circle.
* To add a sense of competition you can make it so that the participants are
divided into teams of two. The winners from these teams will play each other,
and so on. This will leave you with one winner.
Numbers
Steps:
1. Have the participants form a large circle, with one member chosen to stand in the
middle.
2. The participants will number themselves off, starting from 1 . . .
3. The person in the middle calls out two numbers. The participants whose numbers
are called have to change places, without the person in the middle taking one of
their spots. Whoever is left without a spot is the person in the middle for the next
round.
Clapping
Steps:
* Have the participants form a large circle.
* Explain to them that while going around the circle, each person will number
themselves off from 1-10. The people who are numbers 5 and 10 should clap rather
than yell out their number.
* Anyone who forgets to clap or forgets their number, are out.
Introduction to BPO
Outsourcing
BPO industry has grown mainly due to the business of catering towards services to
foreign clients mainly based in USA & Europe.
ICICI Bank, HDFC Standard Life, UTI and ABN-Amro are now looking at business
process management (BPM) to increase returns on investment, improve customer
relationship management (CRM) and employee productivity.
LEARNING OBJECTIVE:
1. Discussion
2. Lecture
SUBJECT:
BPO is now emerging as a key management tool, the focus of which is expanding
beyond the "non-core areas", giving an organization flexibility to achieve a certain
set of tactical and strategic goals. Organizations opt to undertake BPO because it
offers them advantages of cost, speed to market, competitive capabilities, stimulus
for growth and both the time and space to focus on their own core competencies.
Why India?
Language
Manpower
Government policy
Regulatory Enablers
LEARNING OBJECTIVE:
The objective of this chapter is to make the aspirants understand the reasons
for Outsourcing to India
1. Lecture method
SUBJECT:
Organizations that outsource are seeking to realize benefits or address the following
issues:
Cost Savings.
The lowering of the overall cost of the service to the business will involve reducing
the scope, defining quality levels, re-pricing, re-negotiation, cost re-structuring.
Access to lower cost economies through off shoring called "labor arbitrage"
generated by the wage gap between industrialized and developing nations.
Improve Quality. Achieve a step change in quality through contracting out the
service with a new Service Level Agreement.
Staffing Issues. Access to a larger talent pool and a sustainable source of skills.
Focus on core business activity- Once outsourcing is done, these big business
houses get more time and energy to concentrate on their main activities like
production.
No other industry other than BPO, Call Centers we can see such employment
opportunity. More number of people are getting employed day after day.
Boon to freshers- It is a real boon to students who have just finished their
graduation or plus two with good English speaking skills.
Higher Salary-
Never in the history of employment, Indians have received such good salaries at the
entry level itself.
Due to the above, the purchasing power of people has improved leading to an
improvement in their standard of living.
Window to foreign culture and accent- Working for international Call Centers
has given an opportunity for Indians to familiarize with foreign culture and accent.
LEARNING OBJECTIVE:
The objective of this chapter is to make the aspirants get acquainted with the
criticism of outsourcing.
1. Group work:
SUBJECT:
Odd work timings- Indians are forced to work in night shift which is not an easy
task for every body.
Untimely and bad eating habits- This has lead to untimely eating and junk food
eating habits.
Huge labor turnover- Most of our employees are unable to fit in their time and so
quit their jobs within a short span of time.
The above has lead to a change in our biological clock, obesity, stress and
sleeplessness syndrome of many employees.
This is discussed from the point of view of US citizens because their concentration in
India is more compared to the UK and Australia.
Bangalore Phobia-
US citizens have developed a phobia towards India especially Bangalore where the
concentration is maximum because unemployment problem is increasing in the US
as their major work is being outsourced to India.
LEARNING OBJECTIVE:
Lecture Method
SUBJECT:
Call center: The place a caller reaches when phoning an organization to obtain
information, to get support, or to make a purchase.
Call centers can be broadly classified into three different categories according to the
nature, area and process involved.
Inbound / outbound: an inbound call center is one where calls are received from
customers. These call centers should ideally have one or more toll free numbers.
These calls would usually be for Customer service. It could be for seeking
information on the availability of any product or service.
An outbound call center is one which makes calls to third parties. The main utility of
outbound call centers is for collections, telemarketing and catalog retailing.
Domestic / International: A domestic call center has its client base within the
country. They cater to the needs of domestic or local customers.
Most of the mobile phone service providers like Airtel, Vodafone, Reliance indis ltd.,
Tata Indicom etc. all have domestic call centers to take care of queries and
complaints. Call centers are becoming the most efficient way to provide customer
service and are now being used by other industries like airlines, banking, insurance,
travel, food and so on.
An international call center has its client base outside the country. They cater to the
needs of customers who are placed in different geographic locations. Reputed call
centers in India like Accenture, Slash Support, HDPT (of HSBC), Wipro Spectra mind
(of Wipro), HCL, First Source have customers based in US, UK, Canada or Australia.
The CSR sits in India and attends to calls that are routed to India from another
country. This is the reason for emphasizing agents to possess good spoken English
skills and neutral accent. The agent is exposed to other country’s culture apart from
their accent.
These can be a part of domestic or international call centers. There the clarification is
based on their process of relationship with their customers. By voice based we mean
conversation over telephone. Head phones are used as agents sit together on calls in
great numbers. This gives them a chance for better listening.
LEARNING OBJECTIVE:
The objective of this chapter is to make the aspirants understand the term
CSR and the role clarity of a Customer Service Representative.
1. Loves interacting with people: since the position of contact center requires
talking to people most of time, a person aspiring to be one should have this
basic trait to be able to enjoy the work and should be able to communicate
confidently and effectively.
3. Is a team member: contact centers are the best grooming grounds for
leaders, and every leader starts the journey by being a competent team
player. Every agent should strive to be responsive and sensitive about his/
her peers. Best practices sharing and peer advice should be used as an
informal tool to achieve self-excellence.
5. An agent represents his client while interacting with the customer when
he/she is not the direct employee of the client. There exists a fiduciary
relationship between the client and the agent in such a case as the customer
of the client believes that he is interacting with somebody at the client’s end.
An agent’s most cherished quality is to imbibe and pass on the client’s or the
employer’s value on to the customer.
6. Is a positive thinker and high on learning: Contact centers are a part of a very
dynamic industry, CRM where customer behavior is driven by many factors
acting in unison. An agent must be able to analyze the trends and address
them so as to affect he nature of work in a positive way. One should have a
keen learning attitude and seek opportunity in every sphere of activity.
Name:
Designation:
Organization Name:
1. How is the present trend of BPO industry?
Booming ÿ Steady ÿ Decliningÿ
2. What is the nature of your business organization ?
(a)Call centre / Help desk
(b)Accounting services / Financial services
(c) ]Data processing
(d)Health care BPO services
(e)Telecom services
(f) Tech support
(g)Others please specify
3. Are there any openings in next 3-6 Months for Tech Support Executive?
Yes ÿ No ÿ
4. What are the ways in which candidate are called for selection?
SSC ÿ 10+2 ÿ Gÿ PG ÿ
6. Are you willing to take trained people who are one of the following?
(a) 1500-2000 ÿ
(b) 2000-3500 ÿ
(c) 3500-5000 ÿ
(d) Above 5000 ÿ
9. In which of the following ways your organization can support this training
program?
10. If an organization conducts this type of program for a period of 3-4 months
what would be the response from industry point of view?
(a) positive ÿ
(b) Moderate ÿ
(c) Negative ÿ
Telephone etiquette
LEARNING OBJECTIVE:
Trouble with the receiver: The receiver is not listening closely, has fallen
asleep or is distracted. Will the message be understood?
The Sender speaks too softly. You have to ask the Sender to
speak up.
______
The Sender talks a mile a minute. You have to ask the Sender to
slow down.
______
The Sender talks so slowly you want to fill in with your won ideas or
anticipate what is going to be said.
______
The Sender mumbles.
______
The Sender talks so loudly you have to hold the telephone handset
away from your ear.
______
Other problems:
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
Problems related to the Message
Other problems:
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
Other problems:
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
Problems related to the Receiver
Other problems:
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
LEARNING OBJECTIVE:
SUBJECT:
Every time the telephone rings, think of it as an opportunity to do business.
A Prompt Answer
Your first action should be to answer the telephone promptly. If your company does
not have a stated policy, assume that the sooner you answer the phone, the better
the impression would be. Answer by the second or third ring, at the least.
Identify Yourself and Offer Service
Although work situations vary, it’s customary to identify your firm, yourself, or
your department when you answer an incoming call. It is also an excellent idea
to ask how you might help the caller.
LEARNING OBJECTIVE:
1.Demonstration
2.Role play
3.Discussion
SUBJECT:
For business telephone calls, the safe route is the conservative one. Use the caller’s
title and last name (e.g. Mr. Rao, Ms. Reddy or Dr. Jones). Do not operate on a first
name basis unless you are well acquainted with the caller and have established an
informal business relationship.
Always avoid slang expressions, clichés, or any form of address that might be
considered offensive (e.g. honey, dude, dear, guy, man, or kid). You don’t want to
get the conversation off on the wrong foot. The same advice applies to closing the
call. Use the traditional forms of closure such as “good-bye”, rather than informal
versions like “bye-bye”, “so long” or “talk to you later”. Typically, you’d expect the
caller to make the first signs of closing the call, and you’d stay on the line until the
caller has hung up.
Some callers chatter as if you had nothing better to do. This puts the burden of
concluding the conversation on you. Here the challenge is to wait for an opening (a
breath or other pause), then jump in with a concluding remark and say good-bye.
“Mr.Singh is talking on another line. Would you care to wait, or may I have
him return your call?”
“ Shiva Gupta is working with another customer at the moment. Would you like to
hold, or would you prefer to leave a message? I’m not sure how long he’ll be, but
it may take some time.”
When you put a caller on hold, remember the last time you got stuck. That way,
you’ll be motivated to check frequently to see if the caller wants to continue to
hold or prefers to leave a messag.e or call back. Here are some examples:
“I’m sorry, but Mr. Venu is still on the other line. May I have him return your
call later today?”
“Hello again, Mr. John. Ms. Venu expects to be a few minutes longer. Do you
want to continue holding, or would you prefer to leave a message?”
When transferring calls, always explain what you are about to do and get the
caller’s permission.
“Mary in the accounts payable department will be able to answer your questions,
Mr. Singh, I’d like to transfer you to her line. Is that all right with you?”
There is always a slight risk that you’ll lose the caller when you attempt to
transfer. Plan ahead for this possibility. Either get the caller’s name and number
so you can call back, or be sure the caller has the name and number of the
proper contact so he can call back if the transfer is unsuccessful.
“Mary in accounts payable is at extension 123. I’ll transfer your call now.”
SUBJECT:
It’s time to turn things around. So far, you’ve been working on handling incoming
calls. Now, the topic is making outbound calls. Most outbound calls fall into one
of the two categories: initiating or following up on a business action.
Hello, Would You?…
Outbound calls frequently initiate a business action. For example, you might
make a business telephone call to:
Sell something
Gather information
Set up appointments
Make travel arrangements
Plan meetings and schedule events
Provide information
Hello, May I?…
Outbound calls are also used to follow up business actions. For example, you’ve
probably made outbound calls to:
Assure customer satisfaction
Provide customer service after a sale
Explain and resolve mistakes
Respond to requests
Confirm information or make changes
The outline should seem familiar. It’s similar to some of the process models and Flows
you covered earlier.
LEARNING OBJECTIVE:
Discussion
SUBJECT
Listening
Questioning
Speaking
These three skills are the basis for audible human communication and form the
core of any business conversation. Mastery of these skills guarantees improved
business telephone communication.
LEARNING OBJECTIVE:
SUBJECT
Listening is not the same thing as hearing. Hearing is a physical ability that
requires no intellectual effort. As long as you are physically equipped to receive
sounds, you can hear. Listening on the other hand, is more than simply hearing
sounds. It is an active process that requires both hearing and thinking.
Some serious risks are associated with failing to listen during a telephone
conversation.
Acceptance response
Repeating
Paraphrasing
Clarifying
Summarizing
Acceptance response: This communicates to the speaker that you are listening to
what is being said and at the same time not interrupting the flow of thought or the
conversation. This could be through verbal or non verbal responses. This is very
essential as the speaker is not able to see you.
E.g. : Okay , ul-huh , I see , All Right , yes , etc.
Repeating: The purpose of repeating what is being said is to indicate that you have
identified the core of the issue.
E.g.: the speaker says “The case if that was given to me is 758266 on 14th July 2006.
While repeating, “Your case id is 758266, given to you on 14th July 2006:
Paraphrasing: Simply put, paraphrasing is stating in your own words, what was told to
you by the customer
E.g.: The speaker says, ‘I had ordered Quick books Pro 2006 online and my credit card
was charged for $199 on 14th July. Its 15 days and I haven’t received the CD.
While paraphrasing, “So, you were charged for $199 on 14 th July and you haven’t yet
received the product.
Always paraphrase when you want the customer to know that you have understood what
he/she has told you.
Clarifying: If you want to have a clear understanding of the situation, clarify by probing
questions. This will help you to sort out the specific facts.
E.g., the speaker says, “My credit card was charged a few days ago; however I haven’t
received my CD”.
While clarifying, “What was the date when your credit card was charged and what was
the amount?”
Summarizing: Summarizing is highlighting the key points of the conversation and this
assures both the customer and the agent that they are on the same page.
While summarizing, “okay, so your credit card was charged for $199 on 14 th July for a
Quick books Pro 2006 that you had ordered online, however, you are yet to receive it.
LEARNING OBJECTIVE:
Discussion
Role plays
Group work
SUBJECT
A business telephone call is a dialogue – a two-way exchange of information.
When you are not listening, chances are you will either be explaining something
or asking questions to obtain information.
Direct questions are used when trying to discover specific information, come
to an agreement, or confirm information received.
Indirect questions are used when trying to determine needs, uncover
problems or understand issues or concerns.
These are questions without a fixed limit. They encourage continued conversation and
help you get more information. Plus, they often give insight into the other person’s
feelings. Open-ended questions draw more information. When you want the customer to
open up, use open-ended questions that start with who, what, where, why, when and
how. A few examples are:
Close-ended questions have a fixed limit. They’re often answered with a yes or no, or
with a simple statement of fact. Close-ended questions direct the conversation. They
usually get brief specific information or confirm facts. Here are some examples.
Open-ended questions are used to get more information and the close-ended questions
concentrate on one specific area.
4. PROBING QUESTIONS
Sometimes you ask an open-ended question to get more information and you only get
part of what you need. A probing question is another open-ended question, but it’s a
follow-up. It’s narrower. It asks about one area. Here’s an example:
"What topic areas are you interested in?" This is better than listing 50 topics to
the customer.
Will you be able to tell me more about the form you received?"
What did you like best about Paris?"
The echo question is a technique for getting more information. It repeats part of the
phrase that the customer used with voice inflection converting it to a question and
confirms the information that the customer has told you.
5. LEADING QUESTIONS
Many things can be good or bad. Take fire for example. Fire warms our home, cooks our
food and does many useful things. Uncontrolled, it can burn down our houses.
This is the same as leading questions because they can be good or bad. If used
improperly, leading questions can be manipulative because you’re leading the person to
give the answer you want. But when used properly, you’re helping that person. Some
examples of proper leading questions are:
Leading questions often end with suggestive nudges toward the desired answer. Some
ending phrases would be, "Don’t you?" "Shouldn’t you?" "Won’t you?" "Haven’t you?"
"Right?"
They’re useful in helping someone who’s undecided make the right decision that’ll
benefit them. You use a leading question ethically, when you help someone do the right
thing.
When speaking with your customer, practice using a variety of different questioning
techniques. It’ll help you to provide the very best customer service.
LEARNING OBJECTIVE:
The objective of this chapter is to enable the aspirants to use questioning skills
effectively.
TEACHING LEARNING METHODOLOGY:
Discussion
Role plays
Group work
SUBJECT
Learning how to use questions effectively takes practice and guidelines.
1. Select the appropriate questions. Plan a general line of questioning before
you make the call. Ideally, you’ll identify the information you need, then
prepare questions to get the conversation rolling. You cannot anticipate
every question, but you can make an educated guess.
6. Don’t get hung up on types of questions. Although it’s useful to know and use
the two types of questions, don’t let yourself get hung up on the types
themselves. After all, it is the answer, not the question that is the most
important. Remember that your telephone contact may not respond in
entirely predictable ways. Don’t panic if he/she comes up with a one-word
answer to your best indirect question! Take note of the information and
realign your questions accordingly.
Speaking
LEARNING OBJECTIVE:
The objective of this chapter is to
Introduce to speaking skills
Get acquainted with different factors of Speaking skills.
TEACHING LEARNING METHODOLOGY:
Discussion
Role plays
Group work
SUBJECT
The person on the other end of the telephone line cannot see you. There is no
visual imagery to assist communication, so the parties in a telephone
conversation must rely entirely on sound. The speaking voices are the primary
expression.
In business telephone calls, your speaking voice can be an asset or a liability.
We would all like to have the voices of TV or radio announcers. Despite a lack of
natural talent, we can all take steps to make sure our voices become a business
asset.
What Factors Influence our Speaking Voice? A number of variables directly
affect vocal quality. There are 3 concrete variables and 2 less tangible traits.
Pitch in the speaking voice is much like pitch in singing. Pitch ranges from
low (bass) to high (soprano). In speaking voices, people show a general
preference for the middle and lower ranges of the vocal scale. Low voices are
regarded as signs of authority and trust. Higher voices, on the other hand, are
often regarded as signs of immaturity or lack of experience. You may make a
conscious effort to adjust your vocal pitch in either direction.
Speed is the rate at which you speak. The range is from slow to fast, with the
idea somewhere in the middle. A fast talker appears impatient or seems to be
steamrolling the conversation. If you talk too fast, your telephone contact may
not be able to follow you. In contrast, a slow talker may appear to be a slow
thinker, as well. If you talk too slowly, your conversational partner will be
tempted to cut in, supply words, or otherwise hurry you.
Volume is the loudness of your voice. The range is from soft to loud. Ideally,
you’d want your voice in the middle of the range. What happens if you are
talking too loudly or too softly? In either case, your telephone contact will find the
conversation unpleasant and will be distracted by inappropriate volume.
Pitch, speed and volume are all the concrete features of the human speaking
voice. Next are 2 more traits that are not quite so easy to define.
Inflection is the modulation or change in a speaker’s pitch or tone.
Inflection gives your voice its personality. It provides the emphasis, interest, or
accent that helps the listener understand your message. Inflection helps you
show enthusiasm, interest, concern, and all the other possible human emotions.
A voice without inflection is described as monotone. A monotone voice is often
associated with someone who is bored or uninterested. That’s not an impression
you want to make in a business telephone call. You want to use inflections to
help communicate your message.
Putting the Factors Back Together. We’ve discussed the speaking voice to
look at 5 important variables.
Pitch
Speed
Volume
Inflection
Enunciation
Let’s put the 5 variables into perspective. Your speaking voice reflects all of
these variables. If you want to change your vocal quality, you might begin by
changing one or more of these variables. Your general goal is to develop a
professional, businesslike telephone voice that communicates your pleasant
personality and positive attitude.
Discussion
Role plays
Group work
SUBJECT
Rate of speech
Articulation
Word Stress
Pause
Volume
Pitch + tone
Body language
Rate of Speech: Rate of speech is how fast you speak. Indians have a tendency to
speak fast. The ideal rate of speech in fact to face communication is 180-210 words per
minute. On phone it should not be more than 100 words per minute. The mind has a
tendency to listen to sounds it understands when rate of speech is slowed down logic
increases. You are more aware of what you are saying.
Articulation: Each word is pronounced clearly. After each passage a list of words will
be given from the passage. Ask students to pronounce these words.
Word Stress: Word stress is when you stress on certain words of a sentence. When a
word is stressed the mind picks up that word and forms a thought. Words usually
stressed are Verbs/Adverbs and Nouns/Adjective. Use the sentence “Do you want a
Gulab Jamun? And stress each word separately. Notice how the sentence meaning
changes.
Do you want a Gulab Jamun?
Do you want a Gulab Jamun?
Do you want a Gulab Jamun?
Do you want a Gulab Jamun?
Do you want a Gulab Jamun?
Do you want a Gulab Jamun?
Do you want a Gulab Jamun?
The word you stress on should be said longer and louder and slower than the rest of the
words.
If we are speaking slower and clearer, the phrases are shorter, but if we are speaking
fast, the phrases are longer and we don’t emphasize as many words.
It’s important to know where to put the pauses in the sentences so that you can sound
more like a native-speaker.
Pause is a VERBAL COMMA – a short tiny gap. Pause helps you reduce Rate of Speech.
WRONG PAUSE – direction and meaning is lost.
NO PAUSE – results in higher rate of speech.
Too Long a Pause – Creates confusion and CLARITY is lost.
If you are too loud you sound aggressive /angry. If you are too low customer cannot
hear, clarity is lost. You need to have a medium volume.
Neither make your customers strain to hear you nor force them to hold the phone away
from their ear for fear of bursting their ear drums – aim at speaking to a customer as if
they are sitting across the table from you at an arms length. Vary your volume a bit to
add interest, gain attention and emphasize key words and phrases by using Word
Stress.
Pitch is the decibel at which you speak. Women tend to speak at a higher pitch than
men. TONE is the emotion you speak with. Together Pitch & Tone produces voice
modulation. Pitch & Tone are the ups and downs of speech. It is Pitch & Tone that will
help you create Chit chat mannerism. Pitch & Tone makes your call lively, easy to
understand and pleasant to listen to! Pitch & Tone brings life to any language. It
increases clarity. Customer understands better because you have his attention.
Pitch describes how high or low a voice is. A high pitched voice can sound shrill and
irritating on the ear, it can make you sound nervous, overly excited or even angry and
irritated. A deep voice sounds confident, credible and competent. There is plenty of
room for using Pitch & Tone. Use a mixture of high notes and low notes so that you
don’t sound mechanical or bored, aloof or indifferent.
Discussion
Role plays
Group work
SUBJECT
Body Language: What is Body language? When do we use gestures / hands, eyes etc
to express ourselves?
Percentage of words has only increased from 7% to 13%. Words are a small percentage
of speech. So keep your words to a minimum. Sentences should be short & sweet.
Give examples of sentences – using Pitch & Tone and without Pitch & Tone. Did
your parents read out or tell you stories to put you to sleep? Don’t trigger the
same response in your customers by reading from your script or manuals in a flat
monotone, devoid of energy. Remember your words convey only 13 percent of
the meaning of your message. With Pitch & Tone you can comfort and calm the
customer. You can convey competence, courtesy, friendliness and your desire to
help.
Most of the Body Language disappears when you are on call. We tend to become rigid
tense and this shows in your voice. You must relax take a couple of deep breaths before
taking a call. Make a conscious effort to use Body Language on call. You get into the
habit of Body Language and Pitch & Tone will come to you naturally.
Body Language – What is Body Language? It is the way you communicate with your
body – your hands, face, eyes etc.
Why should we use Body Language as we are only heard and not seen? Because Body
Language is translated into Pitch & Tone and Pitch & Tone can be heard and felt by the
(Demonstrate using Body Language and an overdose of Pitch & Tone) As you all
know Pitch & Tone is very important, without Pitch & Tone we sound monotonous
/ boring and with Pitch & Tone we sound lively / pleasant / easy to understand.
As you know it is 13% words, 87% Pitch & Tone.
Body Language regulates Pitch & Tone. The percent of Body Language incorporated into
Pitch & Tone: 7% words, 55% Body Language, 38% Pitch & Tone. This becomes 13%
words. So for effective communication – you need the 3 S’s – Short / Sweet / Simple
sentences.
Give examples with lots of Pitch & Tone and Body Language – Big Bowl of Ice cream etc.
With the right dose of Pitch & Tone and Body Language you should be able to virtualise
– see it in you mind.
Give a small recap of what is Pitch & Tone. How does Body Language regulate Pitch &
Tone? When you move your hands to describe some thing immediately you stress on
those important words and communicate the idea more clearly and effectively. When
you shake your head to apologize it makes the sentence sound more valid. Whether you
mean it or not is another story! Body Language doesn’t necessarily mean use of hands,
but also use of eyes, shoulders, smile etc. Most of the time this disappears on call
because we feel we are only heard, we become self conscious and stay rigid through the
call. Make a conscious effort to use Body Language. It will become a habit. A smile is
the most inexpensive way to improve not only your looks but your voice immediately /
instantly. It’s also a great way to improve your call quality. Smile cannot be seen but
can certainly be “Heard” or felt. Test it yourself. Read the following sentences with and
without a smile. “It was a pleasure talking to you”, “Thank you for calling – my
name…”. Did you notice that difference in the voice? Always open a call with a smile, if
the customer is irate / upset – he will become more irate listening to a dull lifeless call. –
choice is yours. Sound bored & monotonous and be prepared for a poor call or sound
lively and be appreciated.
In calls we use Body Language to describe, give directions and instructions, and
to show emotions.
Give direction first, then description, when asking questions or giving
instructions.
What kind of Body Language do you need for description & directions – Hand /
Face.
Instructions – Hands.
Emotions – FACE mostly head.
Use Body Language to demonstrate these sentences. Ask students to use Body
Language and demonstrate.
Facilitator Note
Read a few sentences aloud very fast and ask students if they understand. Make them
listen to a few passages. Which one is the clearest and the most interesting
Customer service
LEARNING OBJECTIVE:
Discussion
Role plays
Group work
SUBJECT
HANDLING CUSTOMER PROBLEMS AND COMPLAINTS
As a salesperson, service technician, or support representative, you are the first point of
contact between your company and your customers. You handle complaints and manage
problems for external customers on a daily basis.
The Challenge of Customer Satisfaction
Handling customer problems and complaints requires a major effort. Sometimes
company policy restricts our ability to satisfy legitimate customer concerns. In
other cases, the customer’s complaint is unwarranted. Occasionally, customers
seem too emotional, almost irrational. Once in a while, the customer is just plain
unpleasant. Every incoming telephone call presents a new challenge.
How can you prepare to meet these challenges? Begin by thinking about the
customer’s expectations?
Customer Expectations
Customers have expectations. Their expectations may involve you, your work,
your company, or your company’s products and services. On an even broader
scale, customers’ expectations about how they should be treated are derived
from feelings about simple human dignity, social status, and business ethics.
Expectations can be quite varied and numerous.
Put yourself into the customer’s role. Think about your expectations for a product
or service that you purchased. What happens when one of these expectations
is not met? You’ll either call somewhere else to buy, or if you’ve made the
purchase, you’ll call to complain.
Although your list of expectations may be completely rational, not every
customer’s expectations are realistic. Sometimes a customer’s expectations are
met initially, but later the customer changes expectations. Suppose you bought
the TV with a one-year warranty, but 2 years later you demanded that the
company repair the product for free. Some customer expectations can be
unreasonable or excessive, but they are still expectations.
1.Y 2.Y 3.N 4.Y 5.N 6.N 7.N 8.Y 9.N 10.N 11.N 12.N 13.N 14.N 15.N
If you scored from 13 to 15 points: You’ve got the kind of attitude that will really
be an asset in handling customer complaints and problems via the telephone.
If you scored from 11 to 12 points: Remember, every complaint or problem that
you handle is an opportunity to make someone happy.
If you scored 10 or less: Develop a positive attitude toward customers.
Remember that customers are only people. They’re bound to exhibit faults and
Short comings, just like the rest of us.
Exercise:
Give an example of good customer service Give an example of bad customer service.
Write the experienced one. Write the experience
What are some of the good things that What are some of the bad things that
happened..? (Your feelings) happened? (your feelings)
LEARNING OBJECTIVE:
The objective of this chapter is to enable the aspirants to understand the steps of
objection handling
TEACHING LEARNING METHODOLOGY:
Discussion
Role plays
Group work
SUBJECT
A LOGICAL APPROACH TO SOLVING PROBLEMS
Handling customer problems and complaints is a difficult job. That’s why you
need a logical approach, a basic step-by-step process for handling customer
complaints and problems.
The Plan
Here is a model for handling customer problems. This model can be used to
solve customer problems via the telephone, but the approach itself could be
applied to any problem-solving situation. As you read each step, assume that
your job requires you to handle incoming calls from customers who have
problems, concerns, or complaints.
Step 1: Open the Call. Your objective in opening the conversation is to set a
positive tone for the interaction. Use a cheerful expression. Make your voice
convey your positive attitude. When answering the telephone, include these
items in your opening:
A greeting
Your company name or department name.
Your name
An offer to help the customer.
Note the following example:
“Good morning. Airtel Customer services; Sindu speaking. How may I help
you?”
The proper opening statement and a positive inflection assures the caller of your
commitment to service. Your offer to help invites the caller to begin to describe
the problem or complaint.
Step 2: Identify the Problem. At your request, the caller will launch into a
description of the problem or complaint. The caller may be calm, rational and
orderly – or just the opposite. The customer may be literate and well-spoken or
uneducated and inarticulate. Remember, unhappy customers are dissatisfied.
Some may be irritated, angry and rude. It’s your job to sniff through all of those
complicating emotions to identify the real problem or concern. Here’s what you
can do to work through this problem-identification step.
Use your listening skills. Listen carefully for the facts and the underlying
attitude. You need to understand the customer’s real problem or concern,
and you need to recognize the customer’s emotional state.
Use your questioning skills. Question the customer to uncover details of the
problem. Use your skills to confirm your understanding of the problem or
complaint.
“Ms. Bhasker, I’m sorry our service did not meet your standards the first week. I’d
like to send the crew out again today, at no charge to you, with more detailed
instructions. If the work is satisfactory, would you give us a second chance?
Step 4: Gain Agreement. Once you’ve offered a solution or recommended an
action, you need to gain agreement from the customer. As you read the sample
action statements, notice that each one ended with a question that asks for the
customer’s agreement.
If the customer agrees to your solution, you proceed to the last step in the
process. If the customer does not agree, then you need to return to a previous
step in the process flow. You may have an alternative action to suggest, or you
may need to go back to identifying and clarifying the problem or complaint.
What happens when you cannot seem to reach any satisfactory agreement with
the customer? In most companies, there will be a trouble-shooting structure that
allows you to turn calls over to your supervisor or to specialized customer service
representatives who can make additional concessions to the customer.
Step 5: Close the Call. When the customer agrees to your recommended
action, you’re ready to close the call. As you close the call, be sure to:
Let your voice convey your interest in the customer and your belief that you and
your company can meet the customer’s needs now and in the future.
STEP ONE:
Open the Call.
STEP TWO:
Identify the Problem.
STEP THREE:
Recommend an Action.
STEP FOUR:
Gain Agreement.
STEP FIVE:
Close the Call.
Discussion
Role plays
Group work
SUBJECT
The problem-solving process model will give you an excellent foundation for handling
customer complaint calls. Unfortunately, there are some callers who are particularly
difficult to handle. They require special strategies.
The Rude or Angry Caller
The angry or rude caller can be very intimidating. It is difficult to stand by silently
while another person spouts off a flood of insults or makes unfounded
accusations. These callers are on an emotional blitz and can be difficult for
anyone to handle.
Your main objective is calming the caller. Until you can get the customer to
manage his/her emotions, you won’t be able to make any progress. In order to
calm the caller, you’ll need to work especially hard on:
Listening patiently
Acknowledging the caller’s concern.
Trying to establish a friendly, but businesslike telephone relationship.
Your voice should be calm and comforting. You want to convey your
understanding and relate to the customer’s concern. The following examples will
give you some ideas for defusing the caller’s anger.
“I can’t blame you for being irritated, Mr. Rao. Let me try to solve the problem
today – once and for all.”
“Mr. Sangram, let me apologize on behalf of TVS Auto Body. I know we agreed to
match the paint colour on your fender, and we didn’t get it right. We’d like to try
again, at no cost to you.”
“I can certainly understand why you’re so upset. There’s no excuse for our
mistake. Let’s work together to remedy the situation.”
Depending on how angry the caller is, it may take you more than one try to
succeed in calming the caller. Perseverance is part of the job.
Once you’ve established a more businesslike, less emotional rapport, you can
return to a logical point in your standard process model for handling the
complaint.
Once in a while, you encounter a customer who simply loves to talk. These
customers are wonderfully adept at making small talk. Those customers are
using valuable time, and you have calls waiting. What will you do?
First, stifle your normal urge to respond conversationally. Don’t chat with the
caller just because he/she starts an informal conversation. After the normal
opening pleasantries, stick to business matters as much as you can.
A second strategy is to avoid asking any indirect questions. You don’t want to
encourage the talkative caller to explain, explore, or ramble during the call.
Instead, ask specific questions that would minimize the caller’s opportunity to
stray from the conversational path.
When the caller begins to ask you conversational questions, give a very short
answer and redirect his/her attention with a service-related question of your own.
Some callers are hard to understand. They may talk too fast or too slowly for you
to track their ideas. They may mumble, whisper, mispronounce, or misuse
words. Any of these characteristics can make your job more difficult.
Whenever you encounter these situations, you need to address the difficulty
immediately and clearly. You need to develop some tactful ways of asking
callers to slow down, speed up, talk louder, or speak softer.
“Mr. Tarun, I am having difficulty hearing you. Please speak louder and speak
directly into the mouthpiece of your telephone.”
“I’m having trouble following your description of events, Mr. Rahul. Would you
start again and speak a little slower?”
Perhaps the caller seems passive, timid, or introverted. In that case, you have to
work very hard – probing and nudging to get information from the caller.
Perhaps the caller seems assertive because the dialogue is extremely brief and
pointed. In that case, be equally assertive and professional to match the caller’s
tone without being pushy or abrasive.
Uncooperative callers can also have a predetermined negative opinion about you
or an unrealistic expectation that you cannot accommodate. In this case, make
an attempt to resolve the situation yourself, but if the customer persists, call for
assistance from your supervisor.
There are really 2 kinds of customers – external and internal. External ones are
the people who call your company to buy products and services. The external
customer’s call demands your best telephone manners.
When you work with other people or you coordinate with other departments or
divisions, you are interacting with internal customers. If a colleague calls
needing data from you to prepare a report, that person is really your internal
customer. Internal telephone calls deserve the same level of courtesy you’d
normally use with real customers.
A plastic card bearing an account number assigned to a cardholder with a credit limit
that can be used to purchase goods and services and to obtain cash disbursements on
credit, for which a cardholder is subsequently billed by an issuer for repayment of the
credit extended at once or on an installment basis.
A card indicating the holder has been granted a line of credit. It enables the holder to
make purchases or withdraw cash up to a prearranged ceiling. The credit granted can be
settled in full by the end of a specified period or can be settled in part, with the balance
taken as extended credit. Interest is charged based on the terms of the credit card
agreement and the holder is sometimes charged an annual fee.
A plastic card with which a customer may withdraw funds on deposit in the customer's
account using an automated teller machine. Some merchants accept debit cards,
treating them the same as cash. A debit card transaction pays the seller of goods or
services by withdrawing funds already on deposit in the buyer's account, as opposed to
a credit card transaction in which funds are loaned to the buyer by the card issuer.
Debit cards are not credit cards; rather, they deduct money directly from the
cardholder's bank account whenever a transaction is made with the card. Consumer
protections guaranteed by law to credit card users often do not apply when a debit card
is used.
* * *
Discussion
Role plays
Group work
SUBJECT
Telesales: Is nothing but selling a product or service over the telephone. It’s a sales call
Selling on the phone, compared to face to face, can be challenging. The same product
which can be seen by the customer has to be sold over the phone than that’s what we
call telemarketing.
Concepts of Telemarketing
Hare Model
This model tries to look at what makes people buy. The model comprises of four
modules:
Habit
Access
Reason
Emotion
Habit: Customer’s buying from us because they have always bought from us. It never
occurs to them to buy from somebody else.
Customer’s thought “my parents use a credit card; my aunt has a credit card, so I use a
credit card”.
Access: If a product can be easily accessed, for example, delivered home. The
consumer would choose the product instantly. Let’s take the case of milk. If “milk
company A” delivers milk to your door step every morning you would probably choose it
over “milk company B” who sells milk at the grocery store. Convenience is a key factor
for purchasing a product.
Reason: Give someone a good reason for doing something or buying something,
something they believe is right and they will buy it.
AIDA Model
A – Attention
I – Interest
D – Desire
A – Action
In a phone call you must first grab the customer’s attention. Then you must develop
interest and create desire for the product. The action part of the call is collecting the
customers’ personal information.
Note: Check out the following script and figure out how the AIDA model fits into the
call.
The Aida model is a methodology used by telemarketers to sell products. Basically you
need to get the prospects attention then, through your story, generate interest in your
offer, and give people the desire to take action. Knowing this formula takes you a long
way down the road to success.
Scripts
To sell a product over the phone keeping in mind the four leverage points can only be
achieved through using scripts. A script is a preset dialogue created by the company for
the sales person to use in order to convey a sale’s pitch effectively, efficiently and
consistently, plus keeping in mind the leverage points. A script is a structured
conversation. A sales person words and the delivery of the words have to get your point
across. So from that perspective, scripting gives you the control of the message.
Sample of script
Telemarketing scripts
Greeting script:
Hello, my name is Raj. I am calling from standard Bank. May I speak to Mr.Shiv Gupta
please?
Attention script:
Mr. Gupta how would you like if I gave you a credit card with an interest free option.
That’s right. You can charge up to Rs.10,000 and not pay a single paise of interest.
Standard Bank would like to offer you its first “No Interest” credit card. If you don’t
mind me asking which credit card do you have now?
Interest script:
Does your Citi Bank card give you a “No Interest” option?
Can you imagine you can charge up to Rs.10,000 and not pay interest on that amount.
That means you can save money. Talking about savings, would you like to receive
discounts on movie tickets, restaurants and air fare?
Desire script:
Would you like to subscribe for a “No option” credit card? I can register your name right
now over the phone.
Desire script:
I can issue you the card immediately; I only need some personal information. Is that
okay with you?
Action:
May I have your telephone number please
Can you spell your last name for me
How long have you had this bank account?
What’s your annual income?
Sales : The Activity or Behavior that positively influences customers decisions to buy a
companies product or services .
Sell Cycle : The period during which the sales representative makes contact with the
customer , from the initial contact to the final decision to buy.
Script : Standardize wording that can be used in a specific situation for instance to
answer a common question asked by customers. Scripts are often provided to call center
representatives, either in print form or on their computers, to optimize their
effectiveness
Greeting : The first words that a customer hears from a telecaller , usually including “
Hello, The name of the company and department, The representatives Name, and “How
May I HELP You ?”
Closing : The step in the selling process when the telecaller tries to help the customers
make the decisions to buy.
Soft Sell : A Sales Technique in which the sales person introduces the opportunity to
buy, but does not try to pressure the customer into making an immediate decision.
Call Escalation: Transfer a call to supervisor, manager, or to some one else with
broader decision making authority.
Dead Air : A period of silence in a conservation. Dead air is most damaging to rapport if
it occurs after a customer has spoken and is waiting for the CSR to respond
Cold Calling: Cold calling does not have to be annoying. The key is to call the right
people about the right thing at the right time with the right offer.
Discussion
Role plays
Group work
SUBJECT
Phone Dynamics is how the call proceeds. There are 6 parts to this call or what we call
phases.
Phase I – Greeting
Phase II – Attention
Phase III – Interest
Phase IV – Desire
Phase V – Action
Phase VI – Closing
Each phase is important and each phase consists of a unique communication pattern.
Notice in the greeting script the caller identified himself with his name and then told the
customer where he is calling from and then enquired if he is speaking to the right
customer. The greeting of the call establishes you with the customer. Your voice should
sound happy and professional. People have a tendency to listen to nice voices.
Remember your voice is your identity. A customer will judge you on the first thirty
seconds of the call. If you sound bored or you speech is not clear, customers will sound
apprehensive of listening to you. Remember your first impression is your last
impression. Listen to the following greetings which one sounds better
Remember before you start a call think positively. Put a smile on your face and tell
yourself. I am going to make this sale. If you don’t its okay you can always try again.
Customers at least will give you chance when you sound energetic and nice on the
phone.
Stimulus and reaction is about how people can react in a conversation. For example, if I
say how are you? Your reaction could be:
For example,
Person1: How are you?
Person2: Not well
Person1: Oh! What’s wrong?
Similarly after you have given the greeting so many reactions can happen. You must be
ready for these reactions and respond accordingly some reactions that can happen and
the correct conversation which follow.
Classroom Questions
If you are going to sell something you need to make it relevant to the buyers needs.
Every human being has nine vital needs. If the product caters to one of these needs
there is a chance of selling the product.
1. Make money
2. Save money
3. Help your family
4. Be secure
5. Gain pleasure
6. Save time or effort
7. Self improvement
8. The need to belong
9. Impress others
Class work
Think of a commercial that appears on TV that addresses these vital needs. For
example, Fair and lovely add – addresses
Basically people need a benefit which they can identify and which they actually consider
to be a benefit. Translate the products feature into a benefit.
A feature is a characteristic of the product. For example, one of the features of a pen is,
it has ink. A benefit talks about what the product does for you. For example, the ink in
a pen helps write better notes without smudging the writing.
Today credit cards are offered by many banks and each bank tries to lure customers to
take their credit cards. The amount of money generated by banks through credit cards
is close to very huge in India. You must be wondering what does Telemarketing,
Customer Service and Collections have to do with credit cards? Most credit cards are
sold over the phone therefore, telemarketing skills are needed. After a customer has
the credit card, problems or queries associated with the card can happen. The bank has
to provide a service to solve and answer problems and questions customers might have
with their cards. Banks therefore have a customer service section with agents who are
ready to open customer databases and help customers with credit balance inquiries,
payment issues, billing problems, etc. The last telephone service a bank provides is
collections.
The collection group calls customers to remind them to make payments which are
overdue. Remember a bank has to collect the money they have credited or else the
bank will go bankrupt.
LABS Standard Bank is make believe which is employing you to sell credit cards
(Telemarketing), answer credit questions (Customer Service), and Collect overdue bills
(Collections). In the next 8 weeks you will learn to become aggressive Telemarketing
provide Exceptional Customer Service, and a professional Collection agent.
Questions
1. What are credit cards?
2. How do credit cards work?
3. What is the connection between Banks and Credit cards?
4. How is it possible to market credit cards over the phone?
5. Name a few credit cards?
6. What kind of questions would a credit card holder ask “customer service”?
7. Have you seen a credit card bill?
8. What happens if you don’t pay your credit card bill?
9. What is credit debt?
10. What are the advantages of having a credit card?
11. What are the disadvantages of having credit card?
Credit balance: In a margin account, the amount of funds deposited in the customer's
account following the successful execution of a short sale order is known as Credit
balance. The credit balance amount includes both the proceeds of the short sale itself
and the specified margin amount the customer is required to deposit under Regulation T.
Credit limit: The amount of credit a financial institution extends to a client. Credit limit
also refers to the maximum amount a credit card company will allow someone to borrow
on a single card. Credit limits are usually determined based on information contained in
the application of the person seeking credit, or that person's credit rating.
A borrower's credit limit may be raised after he or she exhibits timely and full
repayments. However, having a high credit limit and multiple lines of credit may hurt a
person's overall credit rating. In these cases, new potential lenders can see that the
applicant has access to a large amount of debt, which may lower the chances that this
person will be able to repay his or her debts in the future. As a result, new potential
lenders might be less likely to offer an additional source of debt.
Credit card: A card allowing someone to make a purchase on borrowed money. Credit
cards are one of the most popular forms of payment for consumer goods and services in
the United States.
Statement period: The period of time between the settlement date and the transaction
date that is allotted to the parties of a transaction to satisfy the transaction's
obligations. The buyer must make payment within the settlement period, while the seller
must deliver the purchased security within this period.
Payment due date: The last date on which a declared amount is scheduled to be paid.
:
How to improve my English?
ENGLISH being a foreign language to the Indian pupil, it is only natural to commit a
number of mistakes in diction, style, grammar and spelling. Not infrequently do the
students commit such blunders which call for rectification at the hands of instructors.
Therefore, it is incumbent upon the instructors to put the students under their care on
the right road to get at correct expressions with clear understanding.
MATERIALS REQUIRED:
1. AUDIO AIDS
2. VISUAL AIDS
METHODOLOGY:
Note: This module should go along with spoken English module for effective execution.
Objective
The aim of this activity is to make the trainees
Acquainted with the language
Improve their vocabulary
Check their vocabulary
Develop their pronunciation
Procure the confidence that they know the language
Methodology:
Let the trainees observe the surroundings for ten minutes.
Direct the trainees to list out the things on a paper they have observed.
Make sure that the items are listed in an alphabetical order
Give 20 minutes for listing.
Ask the trainees to read out their list.
Note the list on the board without repetition.
Guide the trainees to note the words missed in their lists.
Competencies developed:
Observation
Interpretation
Vocabulary
Presentation
Pronunciation
What is sentence?
Sentence is a group of words which gives complete meaning.
Ex: Sita is a girl.
There are four kinds of sentences.
1. Declarative or Assertive sentence
2. Interrogative sentence
3. Imperative sentence
4. Exclamatory sentence
EXERCISE
In the following sentences recognize the type of sentence.
1. Where are you going?
2. Please take your seat
3. Parrot is a beautiful bird.
4. What a beautiful scenery!
SOLUTIONS
1. Interrogative sentence
2. Imperative sentence
3. Assertive sentence
4. Exclamatory sentence
ACTIVITY - Sentences
Objective: The main objective is to make the students familiar and get practiced for
different types of sentences used commonly.
Methodology:
Let the class be divided into seven to eight groups consisting of four members in each
group.
Name the four members of the group as A, B, C and D.
Let A ask a question (Interrogative sentence)
B may answer.
C will make a comment (Imperative sentence) and
D exclaims (Exclamatory sentence)
Example of the Activity:
A: What do you like, coffee or tea?
B: I prefer coffee to tea
In this way all the students have to work out with all the four types of
sentences.
SOLUTIONS
1. Man, horse
2. Taj, Agra
3. Rose, flower
4. Diamond, gemstone
5. Honesty
EXERCISES - Pronouns
SOLUTIONS
1. My
2. You
3. She
4. Me
5. He
Facilitator’s Note: Facilitator is requested to make the aspirants drill these kind
of exercises more often on all the topics given in the content to improve their
language skills.
COMPETENCIES DEVELOPED
Interpretation
Competency to develop a sentence
Vocabulary
He knows to swim.
He knows how to swim or knows swimming.
I gave a speech.
I made a speech.
I made a lecture.
I delivered a lecture.
SOLUTIONS
1. on
2. in
3. to
4. is
5. with
SOLUTIONS
1. to
2. by
3. of
4. with
5. under
SOLUTIONS
1. and
2. but
3. or
4. when
5. as soon as
EXERCISES - Adjectives
SOLUTIONS
1. deaf
2. clever
3. sour
4. beautiful
5. great
SOLUTIONS
1. a life, a hope
2. an open air
3. a great poet
4. the elephant
5. a beautiful
SOLUTIONS
1. an
2. a
3. The
4. A
5. The, a
2. Shop wisely! You could end up choosing _____ wrong club and losing more
money than pounds.
a. A b. an c. the d. No article is needed
3. You may find out too late that _____ health clubs aren’t for you.
(a)A b. an c. the d. No article is needed
4. ___ AIMS, New delhi fitness experts recommend thoroughly checking out
several health clubs before you join one.
(a)A b. an c. the d. No article is needed
5. First, know what you want and need in__ fitness facility, and don’t pay for
what you’ll never use.
(a)A b. an c. the d. No article is needed
6. If you only want exercise classes, ___ exercise studio without weight machines
and locker rooms may work for you.
(a)A b. an c. the d. No article is needed
7. If you are looking for_____ place to only do bodybuilding, you’ll be happy in a
basic gym.
(a)A b. an c. the d. No article is needed
8. You may be in ___ market for a full – service health club; then make sure it
offers lots of activities.
(a)A b. an c. the d. No article is needed
9. Look for a place near your house, and check out ______ exercise instructor
and personal trainers.
(a)A b. an c. the d. No article is needed
10. They should be educated in physical education or certified by ____
organization such as the Indian medical council on exercise.
(a)A b. an c. the d. No article is needed
OBJECTIVE:
By the end of the period most of the students need to understand the different articles,
difference between definite and indefinite articles and also should know where to use
them.
METHODOLOGY:
Explanatory method to be followed in the first instance.
Divide the students into three groups
Name each group as a, an, and, the,
Let the trainees frame words first and sentences later with the named articles of
their group.
Later inter change the articles to the groups, so that each groups gets all the articles
in the rotation method.
Find out which group was able to make more words and more sentences.
COMPETENCIES DEVELOPED
Usage of articles
Framing of sentences with the help of articles
A European or an European?
A European is correct. The rule is that an is used before words beginning with a
vowel sound. Though E in European is a vowel, its sound is that of “yu” where “y”
is a consonant.
A one-eyed man is correct. The word one-eyed begins with the consonant sound
of “w”.
A honour or an honour?
He is growing strong.
He is growing stronger.
SOLUTIONS
1. moves
2. saw
3. have been hearing
4. have been studying
5. has been crying
ACTIVITY – Tenses
Solutions
1. can
2. would
3. used
4. would
5. Shall
The comparison can be done on the quality or quantity of anything, i.e comparison can
be done only for adverbs and adjectives. For example
1. Rama’s mango is sweet
2. Hari’s mango is sweeter that Rama’s
3. Govind’s mango is the sweetest of all
In sentence 1 the adjective sweet nearly tells us that Rama’s mango has the quality of
sweetness without saying how much of this quality it has
In sentence 2 sweeter tells us that Hari’s mango has more of the quality of sweetness
compared to Rama’s
In sentence 3 sweetest tells us that of all these mangoes Govind’s mango has the
greatest amount of sweetness
Thus we see that adjectives change in form to show comparison. This is called Degrees
of Comparison. There are three degrees of Comparison.
EXERCISES
Supply the proper form of adjective
1. How is your brother today? Is he _______ (good)
2. Who is the_______ of the two (tall)
3. The public is the ________ judge( good)
4. Silver is _______ than gold. (light)
5. Sindh is the ______ part of Pakistan. ( dry)
SOLUTIONS
1. better
2. taller
3. best
4. lighter
5. driest
Wh.WORDS
Wh. Words are nothing but the interrogative pronouns. They are used for asking
questions and are therefore called as interrogative pronouns.
Ex: who, what, which, whose, whom, when, how etc.
1. Whose book is this?
2. Who is there?
3. To whom were you speaking?
4. Whoever told you so?
5. Which will you take?
EXERCISES
1. _____ shall I give this to?
2. ______ do you mean?
3. _____ came here yesterday?
4. _____ are you?.
SOLUTIONS
1. Whom
2. What
3. Who
4. Who
T1
Try talking to pictures or photographs of people
T2
Talk to yourself in the mirror. Practice words, phrases or simple dialogues
loudly and as clearly as you know how. By watching yourself speak you will be
able to make corrections and speak more clearly
T3
T 4.
Talk to pets, birds, and animals or to your own dog out loud in English.
T 5.
Listen carefully and speak. This will help you improve your English speaking
greatly.
1. Collecting Data
a. Listening and Writing (5 everyday)
Addresses
Phone Numbers
Names
2. Script
a. Listening and Writing (2 everyday)
Listen to the script and answer questions
3. Stimulus Reaction
a. Listening Writing (5 everyday)
Stimulus and Response
4. Emotions
a. Listen and Write (5 everyday)
What is the emotion
5. English Fluency
a. Writing (10 sentences)
Grammar (Sentence Structure)
6. Think Tank
a. What would you do (2 scenarios)
Dealing with situation and Developing strategy
8. Clear Speech
a. Repeating (5 exercises)
Words
Phrases
Paragraphs
9. Product Information
a. Do you understand your product (Twice daily)
Question Answers
Note: This set of exercises is to be practiced by the aspirant and facilitator should
supervise weekly.
Group discussion allows you to exchange information and gives you the experience of
working in a team. In the work place, discussions enable management to draw on the
ideas and expertise of staff, and to acknowledge the staff as valued members of a team.
Group Dynamics
A useful strategy for developing an effective dynamics in your discussion group is to
identify task and maintenance roles that members can take up. Here is a list of these
roles, and the dialogue that might accompany them in a group discussion about the
environmental responsibility of Australian companies.
Note: Study skills should go hand in hand with rest of the module but should be
given serious attention from 8th week onwards.
These become particularly important as the discussion develops and opposing points of
view begin to emerge.
Social Supporter: ‘we’re coming up with some good ideas here.’
Harmonizer: ‘Jane and sue have looked at the issue from opposing points of
view.’
Tension reliever: This discussion really dynamic. It’s good that we have so many
different valid angles on the issue.’
Energizer: ‘Hey, the point that ahmed made has really got me thinking. Let’s
explore his idea some more.’
Compromiser: Half the group supports john’s view and half supports sushma’s.
Now we need to formulate a compromise that wa can all live with.’
Gate Keeper: How do you feel about the issue, Greg?
Your contribution here would be really valuable.’
During than effective group discussion each participant may take up a number of
tasksand maintenance to keep the discussion moving productively.
As well as these positive roles, there are a number of negative roles which are often
taken up in GD. You should avoid taking up these roles and learn to identify them in
other group members. The discussion group may adopt the ground rule that negative
role behavior will be censured by members of the group. Described below are some
negative roles to be avoided.
Negative Roles to be avoided
Disgruntled non-participant: someone who does not contribute and whose
presence inhibits the participation of other group members.
Attacker: someone who acts aggressively by expressing disapproval of other
members and their contribution to the discussion.
Dominator: someone who takes control of the discussion by talking too much,
interrupting other members, or behaving in a patronizing way.
Clown: Someone who ‘Shows off”, refuses to take the discussion seriously, or
disrupts it with inappropriate humor.
“Task”
1 Start and conclude the discussion, paying attention to the time limits.
2 Give all group members an equal chance to participate. You may have to
control members who talk too much and to involve quiet members.
3 Keep the discussion on the subject. If participants move onto a completely
different subject or start burning up irrelevant points, you should politely
bring the discussion back to the subject.
4 Keep the discussion moving. You may have to cut off discussion politely if
members spend too much time on one point or atart repeating the same
ideas. However, you also have to decide when the discussion is useful and
should be encouraged.
5 Make sure that all group members can understand each other. You may
also have to ask people to speak more slowly or more loudly so that
everyone can understand them. You may also have to help speakers who
are having difficulties explaining their ideas.
6 Summarize when needed and look for areas of agreement. Make sure that
all participants understand and accept the GD
1. Getting started
Is everybody ready to begin?
Okay are we ready to start?
4. Clarifying
Could you go over that again?
I’m afraid we don’t really understand what you said.
I’m not sure we all understand what you mean.
3. Paraphrasing
(Name) said that….
What (Name) means is……
I believe (Name)’s point is…..
I think (Name) feels that…Isn’t that right?
Let me see if I understood. You said…..
2 Giving an Opinion
In my opinion, ……
Personally, I think that…..
It seems to me……
As far as I’m concerned, ……
Yes, but….
Possibly. But…….
Yes, but the problem is…
5 Disagreeing
1. Getting Attention
To indicate that you want to speak, you can use nonverbal signals such as leaning
forward or raising your hand. You can also gain that attention of the group members
during a pause by saying:
2. Interrupting
If you feel that a interruption would be appropriate, you can wait for a pause in the
conversation and then say:
Anyway, ……
As I was saying, …….
In any case,…….
Going back to what I was saying……
As I was saying,………
Emphasizing a Point
It seems to me that the real issue is…..
I think the basic cause is……
As far as I can see, the main problem is……
In my opinion, the basic problem is……
2 Each member of the group should in turn put for ward the topics he/she
wrote down in ‘Activity2” and present his/her point of view on this topic.
The other members of the group will discuss each topic for about five
minutes. Try to use the ‘suggested vocabulary’ as much as possible.
After each topic has been discussed, the teacher will ask the group to
comment on their performance and then present his/her comments on the
Group Discussion Evaluation Form’.
A:
Clarity: All group members spoke loudly and clearly.
B:
Participation: All group members contributed ideas and took equal part in the
discussion.
____ C: Pace: The discussion moved along at the right speed, with no long pauses
between speakers.
Your name:
Name of the person you are observing:
Topic of the GD:
Points to note:
Did the person take the initiative to start the discussion?
Did the person play the role of the ‘Moderator’? If yes, how?
Did the member facilitate the quieter members to contribute? If yes, how?
Did the person try to handle the talking Terror? If yes, how?
Did the person make any valuable contribution in terms of ideas? How often?
1. Keep to the time limit? If no, how much time did he/she take?
4. Give a conclusion?
7. Speak audibly?
9. Look confident?
4. Emerged as the ‘Talking Terror?” If yes, who handled him/ her and how?
7. Mention your observations about how the group, as a whole, discussed the issue.
Did conflicts come up? If yes, how were they resolved?
Other Observations:
Non-native speakers of the English language tend to carry the intonation, phonological
processes and pronunciation rules from their mother tongue into their English speech.
They may also create innovative pronunciations for English sounds not found in the
speaker's first language.
Grammar differences (for example the lack or surplus of tense, number, gender etc.) in
different languages often lead to grammatical mistakes that are tell-tale signs of their
native language. Sometimes non-verbal body language cues also give away the origin of
the speaker.
Another factor is how the English language is taught to foreign students. The
pronunciation students use will be affected by that used by their teachers. Thus, there
may be distinctive features of pronunciation in those speakers from a particular country,
such as India, Hong Kong, or Malaysia.
John Lawler of the University of Michigan observes the following anomalies in the
grammar of Indian English:
The progressive tense in stative verbs: I am understanding it. She is knowing the
answer.
Variations in noun number and determiners: He performed many charities. She
loves to pull your legs.
Prepositions: pay attention on, discuss about, convey him my greetings
Tag questions: You're going, isn't it? He's here, no?
Word order: Who you have come for? They're late always. My all friends are
waiting.
Yes and no agreeing to the form of a question, not just its content -- A: You
didn't come on the bus? B: Yes, I didn't."
In addition to Lawler's observations, other unique patterns are also standard and will
frequently be encountered in Indian English:
Use of the words but or only as intensifiers such as in: "I was just joking but." or
"It was she only who cooked this rice."
Anglicization of Indian words especially in Chennai by adding "ify" to a local Tamil
word.
Use of yaar, daa, machaa, abey, arey in an English conversation.
Use of the word ki (Hindi) to mean, loosely, that, such as in "What I mean is ki
we should adopt this plan instead."
Idiomatic English for quantification in use of preposition "of", as in "There is so
much of happiness in being honest."
Use of "open" and "close" instead of switch/turn on/off, as in "Open the air
conditioner" instead of "Turn on the air conditioner."
Use of "off it" and "on it" instead of "switch it off" and "switch it on."
Use of "current went" and "current came" for "The power went out" and "The
power came back"
Swapping around the meanings of "slow" and "soft" as in "I shall speak slower for
you" (actually means I will speak softly) or "make the fan softer" (actually means
make the fan go slower/ reduce its speed)
Use of "I can able to cook" instead of "I can cook" - a widespread gramatical
error in Tamil Nadu.
Idioms
"Your good name please?": "What is your name?", carryover from Hindi
expression.
"Deadly", "high-tech", "sexy" are used in idiomatic ways as adjectives. Deadly
means intense, "high-tech" stylish and "sexy" excellent or extremely cool.
Examples are "That movie was deadly, yaar; what an action scene!", "Your shoes
are high-tech. Where'd you get them?" and "That's a sexy car, man!"
"He met his Panipat": reference to a decisive battle; similar to English Waterloo.
"To face one's Kurukshetra": to come to a major turning-point or conflict; from
Mahabharata.
"Hello, What do you want?": used by some when answering a phone call, meant
to be polite. Commonly perceived as rude by non Indians.
"What a nonsense/silly you are!" or "Don't be doing such nonsense anymore.":
occasional - idiomatic use of nonsense/silly as nouns.
"pindrop silence" literally means that such a silence should be maintained that
even a pindrop can be heard.
"back" replacing "ago" when talking about elapsed time, as in "I met him five
years back" rather than "I met him five years ago."
"freak out" is meant to have fun, as in "lets go to the party and freak out."
"Theek hai" or "Theek acchhe" (th being heavily aspirated and retroflex) meaning
"Okay," "alright," "great," "fine," or "sure."
Casual use of words yaar (friend, buddy, dude, man), bhai (brother) and bhaiyya
(very informal for brother) much as with the American English 'man' or 'dude', as
in " Arey! C'mon, yaar! Don't be such a killjoy!", "Long time no see, bhai." or "Ay,
bhaiyya! Over here!"
Use of interjections Arey! and acchha! to express a wide range of emotions,
usually positive though occasionally not, as in "Arey! What a good job you did!",
"Accha, so that's your plan." or "Arey, what bad luck, yaar!"
Use of oof! to show distress or frustration, as in "Oof! The baby's crying again!"
Use of "Waah" to express admiration, especially in musical settings, as in "Waah!
Waah! You play the sitar so well!"
Use of "just" and "simply" in a seemingly arbitrary manner in southern India,
especially Kerala. e.g. Q:"Why did you do it?" A:"Simply!" or "Just I was telling to
[sic] him.
"Lady's finger" means "Okra" (as in some other English-speaking countries).
"Hotel" means "restaurant" (as well as specifically "big hotel") in India: "I ate in
the hotel" "Lodge" is used to refer to small hotels.
"stepney" or "stepaney" refers to a car's spare tyre.
"specs" means spectacles (as in colloquial UK English).
"cent percent" means "100 percent" as in "He got cent percent in maths."
"centum" is also frequently used to refer to 100.
Use of the verb "sit" in place of "live., e.g. "Where are you sitting?" for "Where do
you live?"
High-End : (Supposedly) of very high quality (used sarcastically for work and
people)
n - Many (He takes n troubles to stay neat)
Anomalous Usage
The verb "repair" in southern India is used as a noun for a broken object as in,
"The TV became repair." The same word is used for saying when the broken
object is fixed: "The TV is repaired and now it is working properly."
The word "healthy" to refer to fat people, in North India in general and in Bihar in
particular as in "He build is on the healthy side" to refer to a positively
overweight person.
The expression "my dear", used as an adjective to refer a likeable person. as in
He is a my dear person. Very common in Bihar.
The word "dress" is used to refer to clothes for men, women, and children alike:
"She bought a new dress for her son."
The word "cloth" usually refers only to any clothes or fabrics that are not
wearable, like "waste cloth": "Use that cloth for cleaning."
"Cloth" and "clothe" are used interchangeably.
WEEK - 1
Collect several photo post cards, old photos from trips (print or slides), photos cut from
or in magazines or old books. Take the collection you assemble and sort them into 5
piles by shuffling and dealing them like you would a deck of playing cards. Then for 15
to 30 minutes each day MAKE YOUR STUDENTS do the following to help expand abilities
at Breaking through from current limits or conditions.
MONDAY
Describe what might have happened just prior to the time the photo was taken.
TUESDAY
Describe what might happen just after the time the photo was taken.
WEDNESDAY
Describe the people or the animals in the picture and what they might have been
thinking
THURSDAY
Describe the natural scene and what the conditions are: light, heat, wind, etc.
FRIDAY
Pick one color at a time and talk of everything you can think of the color in the photos.
Ex. Feeling the color generates, do you like the brighter or the darker version, why?
What role does color play in generating moods etc.
MONDAY
- WHO? Each day take up a magazine, newspaper, book or some other source of
information and randomly pick an article based on a headline or a photograph without
reading the article or material. Then ask Who? questions, such as: Who is involved? Who
Might be involved? Who is not involved? Who might have been involved? Who probably
out to be involved?
TUESDAY
- WHEN? When did it happen? When might it happen? When might it have happened in
the past or might in the future?
WEDNESDAY
- WHERE? Where did it occur? Where might it occur? Where else might it occur or have
occurred?
THURSDAY
- WHAT? What happened? What might happen next? What might have happened just
before this happened?
FRIDAY
- HOW? How did it occur? How might it have occurred? How might it occur in the future?
A artist B baker C cabinet maker D dentist E educator F finance officer G gold digger
(actual or metaphorical) Etc.
MONDAY
Combine occupations C and L and W and list some possible new products.
TUESDAY
Combine occupations X and O and F and list some possible new services.
WEDNESDAY
Combine occupations M and E and G and list some possible ways they might improve
middle school education if they were brought in as possible consultants.
THURSDAY
Combine occupations A and K and S and list some possible new sports they might create
if they went into business together.
FRIDAY
Combine occupations J and Q and W and list some possible new candies they might
create if they went into business together.
MONDAY
Give a joke book, to the students and make them read a joke of their choice or tell it the
way they want to.
TUESDAY
Ask everyone tell one of their favorite jokes.
WEDNESDAY
Read some knock knock jokes to make your students familiar with these type of jokes.
Then make every one make one up and tell it to the class. You start it off. If necessary
give them 1 hour to prepare, but not as a home assignment.
THURSDAY
Practice laughing today for spurts of 1 to 3 minutes many times during the day ranging
from snickers, hee hees, ha ha's to very deep belly laughs. Just simply laugh for no
apparent reason except to laugh. You might do some of this in all classes to day.
FRIDAY
Tell each one to narrate an embarrassing situation which has happened to them. You
start it off.
Let's work with THIS degree of enthusiasm to increase our creativeness this week
through our words.
MONDAY
List out and Use as many different superlatives as you can today when you speak to
people
TUESDAY
List out and Use multiple dramatic adjectives today
WEDNESDAY
List out and Use very visual and dynamic nouns today
THURSDAY
list out and Use very extensive adverbs today
FRIDAY
Use very expressive and dramatic verbs today
Let's have some fun stretching our creative muscles inventing ideas for future
inventions.
Each day set aside 15 to 30 minutes in your creative space or a creative space and list
as many potential inventions you would love to have created.
MONDAY
Make a list of inventions for your favorite sports that could be for improving practice to
the play of the sport.
i.e.: Automatic spiral pass glove, soft football helmets
TUESDAY
Make a list of inventions that could make food and food preparation better.
i.e.: instant freezer (reverse of a microwave), watermelon de-seeder
WEDNESDAY
THURSDAY
FRIDAY
Use your imagination. Hopefully you'll generate one you'll want to start working on in
your spare time.
One skill we can all further develop to expand and enrich our creative thinking is abilities
to see from multiple and unusual perspectives. Let's practice this ability.
Each day choose an example from the category provided and imagine how your
selection would see, smell, taste, touch, hear, imagine a situation. Ex. Suppose you
imagine yourself to be something very small, how things and beings would appear to
you etc.
MONDAY
Choose an animal, i.e.: a horse, a dog. Then write down how it would describe where
you work or go to school or to a picnic.
TUESDAY
Choose an insect, i.e.: a spider, a house fly. Then write down how it would describe a
cricket match, kho-kho or other sports events.
WEDNESDAY
Choose a plant, i.e.: a flower, a tree, a lawn. Then write down how it would describe a
picnic or an excursion of students.
THURSDAY
Choose something from weather: cloud, sunshine, a storm. Then write down how it
would describe your city.
FRIDAY
Choose an electric or electronic devise, i.e.: television, telephone, cell phone, computer.
Then write down how it would describe a typical day in it's life.
MONDAY: Imagine yourself writing a sports story. Read the set and rewrite it or take
pieces from it to create a sports story about any sport.
TUESDAY: Imagine yourself creating a new situation comedy from television. Use
combined sets and rewrite it or take ideas from it for characters, plots, situations, title of
your show.
WEDNESDAY: Imagine yourself writing a murder mystery. Use today's combined set as
your source of ideas and content.
THURSDAY: Imagine yourself creating a new game for children. Use today's set as your
source of ideas and content.
FRIDAY: Imagine yourself creating a new restaurant that you would love to eat at. Use
today's set as your source of ideas and content.
The challenge this week is to practice and further develop your associative thinking
skills, ability to make links to things in multiple directions.
Each day this week practice associating with the word provided for 15 to 30 minutes
during the day or throughout the day a few seconds to minutes at a time, several times.
I.E.:
face cream -> wrinkles -> old -> ancient -> young -> ageless -> forever -> smooth ->
spring -> Paris
Make your lists continuous linear lists, slash diagrams or Mind mapping like diagrams.
Start with the word and freely associate with words that come to mind. Perhaps you can
use books or magazines or television or radio to help spark associations.
Thursday Begin with the word HUNGERLESS (NO MORE HUNGER IN THE WORLD)
Each of these can lead in many divergent directions while helping you discover
convergent paths you might never have wandered down any other way.
So each day work with one or more of the ideas provided and list reasons why the ideas
might be very useful and profitable. Remember the goal is to be positive. Use your
creativeness to find ways that the ideas might be great.
MONDAY Randomly choose one of the following ideas and spend 15 to 30 minutes
thinking of ways it might work or reasons why it ought to be made possible.
TUESDAY Randomly choose one of the following ideas and spend 15 to 30 minutes
thinking of ways it might work or reasons why it ought to be made possible.
WEDNESDAY Randomly choose one of the following ideas and spend 15 to 30 minutes
thinking of ways it might work or reasons why it ought to be made possible.
Inflatable Anchor
Inflatable Dartboard
Mechanical Pencil sharpeners
Non stick Cellotape
Pedal-powered wheel chairs
Powdered water
Reuseable ice cubes
Seatbelts for Motorbikes
THURSDAY Randomly choose one of the following ideas and spend 15 to 30 minutes
thinking of ways it might work or reasons why it ought to be made possible.
FRIDAY Randomly choose one of the following ideas and spend 15 to 30 minutes
thinking of ways it might work or reasons why it ought to be made possible.
Toe implants
Turnip ice cream
Watermelon seed sorter (my personal favorite!!)
Waterproof sponge
Waterproof tea bags
Zero proof alcohol
This week practice using idea grids and the main principle(s) of Improvisation. First, the
main principle I mean is... Whatever happens or whatever a fellow actor does you
always respond either of the following two ways...
a. yes, and.....(adding your part)
b. yes (the answer is always yes...total open acceptance to whatever is said or done)
In either case the answer is always YES! Yes with enthusiasm. Each day during your
creative challenge, creative skills and abilities development time make a list of 24
randomly, preferably totally unrelated items or traits.
a. aardvark
b. blue
c. candy
d. dinosaur
e. electric razor
f. football
g. grape flavoring
Then make a grid that is 12 by 12. Write your list of 24 items or traits vertically and
horizontally on your chart. The next step is to combine each of the 24 with the other 24,
two at a time in pairs.
For example,
electric razor and grape flavoring
Now use the principle of YES! and/or YES AND...! to create a possible use or application
of this new found idea.
Possibilities...
z. grape colored electric razor
y. electric razor that sprays a light mist of grape flavoring while it shaves
x. sell razors with a free bunch of grapes
w. peel grapes with your electric razor
Do this with all 12 random combinations each day. To keep freshness and interest level
up generate a separate list of 24 each day. If time is pressing for you use the initial list
each time.
Cut different pictures from magazines in a random manner. Then divide each set of
pieces into separate piles. Then combine one pile of pieces together and then put them
into separate envelopes.
Monday
Give one envelope each to the members of your class. Tell them to put all the picture
surfaces face down.
Once your time is up, turn over the completed portion of puzzle.
Examine it.
Then talk about their reactions to it. What does it look like? Does it appeal to you? What
can you learn from it? What can you learn from this experience.
Then put as much of the puzzle together as you can in 15 to 20 minutes. Think about
different strategies you are using or you could be using. Start with edges. Start from the
interior. Work in a circle, a square, and create shapes out of the puzzle pieces.
Once your time is up, turn over the completed portion of the puzzle.
Examine it.
Then write down your reactions to it. What does it look like? Does it appeal to you? What
can you learn from it? What can you learn from this experience.
ROLE PLAY
Have an event where each guest plays the part of a character from a book, movie, the
media, or other realm.
During the event the participants should get into the shoes of the character and speak
and behave accordingly.
Agent : Thank you for Calling Standard Bank my Name is _________________ May I
have your Credit Card Number Please
Customer : Yes
Agent : Good ______________ Ms. Varma , How may I help you Today.
Agent : Ok , what I understand Ms. Varma is that you want to know how much you
paid in November
Customer : Yes
Agent : May I place you on hold for a minute while I check your Record
Customer : Yes
Agent : Thank you for being on Hold. According to our database, you paid Rs.5000 in
November
Agent : Thank you for calling Standard Bank. Have a nice day good bye.
Customer : Bye
Agent : Thank you for calling Standard Bank My name is _____________ May I have
your credit card number please .
Agent : Yes.
Agent : Good _____________ Mr. Gupta , How many I help you today .
Agent : I am so sorry . Let me see what I can do. May I place you on hold for a minute
while I check your Record ?
Customer : Yes
Agent : Thank you for being on hold Mr. Gupta . When was the last time you made a
payment ?
Agent : Mr.Gupta , I think we haven’t yet received your payment and that is the
reason we have seized your Card …
What I can do for you Mr.Gupta , is that after receiving your cheque I will immediately
reactivate your account. I am so sorry for the inconvenience.
Customer : Ok
Customer : No
Agent : Thank you for calling standard Bank , have a nice day
Agent : Thank you for calling Standard Bank My name is _____________ May I have
your credit card number please .
Agent : Yes.
Agent : Good _____________ Mr. Gupta , How many I help you today .
Agent : I am so sorry . Let me see what I can do. May I place you on hold for a minute
while I check your Record ?
Customer : Yes
Agent : Thank you for being on hold Mr. Gupta . When was the last time you made a
payment?
Agent : Mr. Gupta, according to our records, your account is transferred to the
collections department. What I can do for you Mr Gupta is that I can transfer this call to
the collections department.
Customer : OK
Agent: Thank you. May I place you on hold so that I can transfer this call.
Customer : Yes
Agent : thank you for calling Standard Bank, Have a nice day.
Agent : Thank you for calling Standard Bank My name is _____________ May I have
your credit card number please .
Agent : Yes.
Agent : Good _____________ Mr. Gupta , How many I help you today .
Agent : I am so sorry . Let me see what I can do. May I place you on hold for a minute
while I check your Record ?
Customer : Yes
Agent : Thank you for being on hold Mr. Gupta . When was the last time you made a
payment?
Agent : Mr. Gupta, according to our records, your account is transferred to the
collections department. What I can do for you Mr Gupta is that I can transfer this call to
the collections department.
Agent : I understand that Mr Gupta but the collections department is the right place to
contact.
Customer: OK
Agent: Thank you. May I place you on hold so that I can transfer this call?
Customer : Yes.
Agent: Thank you for calling Standard Bank, Have a nice day.
Script 1
Agent: Hello, my name is Raj. I am calling from Standard Bank. May I speak to Mr. Shiv
Gupta please?
Customer: Fine
Agent: Mr. Gupta, How would you like to receive 10000 Rupees worth of credit interest
free? That’s right! Standard Bank would like to offer you its first “no interest” credit
card. This credit card will allow you “interest free” credit up to 10000 Rupees. That
means you can charge up to 10000 Rupees and not pay a single paise of interest. If you
don’t mind me asking, what is your average monthly credit charges?
Agent: You must be paying a lot of interest. With the “NO Interest” credit card you can
charge for 25000 Rupees and pay interest on only 15000 Rupees of your purchase the
remaining ten thousand rupees is interest free for one year. That’s a lot of savings!
Talking about savings, would you like to receive discounts on movie tickets, restaurants,
and airfare?
Customer: Sure
Agent: Great! You can use your “no interest” credit card and receive discounts on movie
tickets at any PVR Cinema complex, Pizza Hut. Marry Brown and Café Coffee Day
restaurants. Do you travel?
Agent: Then this is the best card for you. In the case you want to travel, you can
receive discount fares on any Jet Airways flights in India. You are probably wondering
about the “activation fee?” There is no “activation fee” or “hidden charges.” This is a
limited offer! Only two thousand cards will be issued. Would you like me to issue you a
card?
Agent: After one year you pay the market rate credit interest on the full amount. But
during this year you can save up to 18000 rupees in interest charges plus avail another
10000 Rupees worth of discounts from participating vendors. This is a limited offer and I
recommend you order your card today. How do you spell your name?
Customer: Kavi that’s K A V I. Okay, but what if I don’t want the card after one year?
Agent: Oh. You can cancel the card at any point of time? We have an excellent
Customer service team that can help you cancel the card or answer any of your
questions about the card. Shall we continue with the application process?
Customer: Yeah
Customer: S H I V
Agent: That’s S H I V
Customer: Yes
Customer: G U P T A
Agent: That’s G U P T A
Customer: Yes
Agent: The name on your card will be Kavi Shiv Gupta. Is that correct?
Customer: Yes
Customer: Yes
Customer: 9840098409
Customer: 984009
Customer: yes
Customer: 23544789
Customer: Yes
Customer: Yes
Customer: HDFC
Customer: HD009234
Customer: H D 0 0 9 2 3 4
Agent: It definitely is. Don’t worry you can trust us with your information. Are you
married?
Customer: Yes
Customer: S H Y A M G A R D E N S
Agent: That’s S H Y A M G A R D E N S?
Agent: That’s 5 0 0 0 3 4
Customer: Yes
Agent: So your address is 64 A Apt. 5 Shyam Gardens, Banjara Hills Rd. no. 3 A.P
500034. Am I correct?
Customer: Yes
Agent: Thank you for your patience. It will take us three working days to verify the
information. You should receive your card in 7 to 10 working days. If we need any extra
information can our Agents contact you on your cell phone?
Customer: Yes
Agent: If you have any problems or questions please feel free to call our toll free
number 1-800-256-3645. Please note down your transaction number as a reference to
this call. Do you have a pen and paper?
Agent: Sure
Agent: The number is V B K 0 8 9 4. That’s V for Victory B for Boy and K for King 0 8 9
4.
Agent: Thank you for your time Mr. Gupta. Have a great day sir. Good Bye.
Customer: Bye
Agent: Hello, my name is Raj. I am calling from Standard Bank. May I speak to Ms.
Sunita Varma please?
Customer: Fine
Agent: Ms. Varma, How would you like to receive 10000 Rupees worth of credit interest
free? That’s right! Standard Bank would like to offer you its first “no interest” credit
card. This credit card will allow you “interest free” credit up to 10000 Rupees. That
means you can charge up to 10000 Rupees and not pay single paise of interest. If you
don’t mind me asking, what is your average monthly credit charge?
Agent: I understand mam. But with this credit card you can save up to 18000 Rupees
this year alone. How much do you save with your existing card?
Customer: I don’t know. Can you save with a credit card? (Sarcastic)
Agent: This credit card will allow you “interest free” credit up to 10,000 Rupees. For
example, with the “No Interest” credit card you can charge for 25000 Rupees and pay
an interest on only 15000 Rupees of your purchase the remaining ten thousand Rupees
is interest free. That means you save 1500 Rupees worth of interest. How much is your
average monthly charges?
Agent: With the “No Interest” card you will pay interest on 5000 Rupees and the
remaining 10000 Rupees is interest free for a period of one year. Talking about savings,
would you like to receive discounts on movie tickets, restaurants, and airfare?
Agent: Great! You can use your “no interest” credit card and receive discounts on movie
tickets at any PVR Cinema complex plus, any Pizza Hut, Marry Brown and Café Coffee
Day restaurants. Do you travel?
Agent: You’re making the right decision. How would you like your name to appear on
the card?
Agent: That’s D for Delhi and can you spell your first name for me?
Agent: That’s S U N I T A V A R M A
Customer: Yes
Agent: The name on your card will be D. Sunita Varma. Is that correct?
Customer: Yes
Customer: 28332457
Customer: yes
Agent: Fabulous
Customer: It is.
Customer: ICICI
Customer: Yes. When will I receive my card? You see I’m leaving to Bangalore next
week.
Agent: It will take us three working days to verify the information. You should receive
you card in 7 to 10 working days.
Agent: That’s 35 Bishop; can you spell the street name please?
Customer: It’s M Y L A P O R E
Customer: Yes
Agent: So your address is 35 Bishop Wallers Avenue East Mylapore T.N. 600 006. Am I
correct?
Customer: Yes
Agent: Thank you for your patience. As I mentioned before, it will take us three working
days to verify the information. You should receive your card in 7 to 10 working days. If
we need any extra information can our Agents contact you on your cell phone?
Customer: Yes
Agent: If you have any problems or questions please feel free to call our toll free
number 1-800-256-3645. Please note down your transaction number as a reference to
this call. Do you have a pen and paper?
Agent: Sure
Customer: Okay
Agent: The number is Q V R 5890. That’s Q for Queen V for Victory and R for Red 0 8 9
4
Agent: Thank you for your time Mr. Gupta. Have a great day sir. Good Bye.
Customer: Bye
Agent: Hello, my name is Raj. I am calling from Standard Bank. May I speak to Mr. Dev
Gowda please?
Customer: Speaking
Agent: Mr. Gowda, How would you like to receive 10000 Rupees worth of credit interest
free? That’s right! Standard Bank would like to offer you its first “no interest” credit
card. This credit card will allow you “interest free” credit up to 10000 Rupees. That
means you can charge up to . . . . .
Customer: I’m not interested. Don’t want.
Agent: I understand sir. But with this credit card you can save up to 18000 Rupees this
year alone. 18000 Rupees, that’s a lot of money. How much interest do you pay with
year existing card.
Agent: Since you don’t have a credit card, this is the best card for you. You can charge
up to 10000 Rupees without paying interest for one year. It’s like an interest free loan.
Is there something you always wanted to buy? Like a microwave oven or T.V.
Customer: My son doesn’t need gifts. He has enough. He lives in America. Not
interested.
Agent: Thank you for your time sir, it’s been a pleasure speaking to you. Good-bye
Customer: Ha
Agent: Hello Rachana. This is nancy from alpha motors. May I speak with you for a few
moments?
C: Go ahead nancy.
C: yes I do.
C: I use a santro
C: well, it’s compact, easy to maneuver, perfect for my small little family to travel about
in the city. Parking is at a premium these days, and often I need to squeeze my santro
into whatever little space is available.
A: Well, Rachana we’ve come out with reva cars As I understand you have a small
family, this would be perfect for you. The Reva only takes up space of 2 motorbikes.
Parking would no longer be a hassle for you.
A: What are your views on protecting our environment? Especially when the government
has made emission testing mandatory for every six months.
C: Well I’ve never been a Greenpeace freak, but I try to do my bit for the environment.
The emission testing can really be a pain.
A: Rachana, you’d be glad to hear that you don’t need to bother about emission tests
anymore. The Reva cars run on electricity rechargeable battery that are completely
environmental friendly.
A: It can run upto 90 miles on a single battery. The battery can be recharged and re-
used. So you can drive about the city at only cents per miles. What’s more, rachana,
you get complementory battery with the car. Switching batteries are easy. Its plug –n-
play.
A: If you find clutch – gear system difficulty, the Reva should be a solution. It has
automatic transmission. When you take a test ride you will be amazed to see the power
steering at work. Our representative will be there beside you if you need any help. Do
you find fixing punctures a pain Rachana?
A: Then you will be delighted to know that the Reva has puncture resistant tyres
specially designed for Indian roads.
A: It’s a great car, rachana. You can take my word for it. How much would you pay for a
car with such extraordinary benefits?
C:Well, I can’t really afford another car right now, so cost really doesn’t matter.
A: How about just 8000 per month? Would that be too much for you?
C: you have got to be kidding!!! Is this some installment scheme that you are offering
me
A: Oh yes Rachana. The car is priced 205000 on the road. But with our anniversary sale
you get a discount of 5% and you also go in for 0% installment scheme, If you book
your car within a week. Guess what? You also get a stereo, an air-conditioner and a car
freshener absolutely free. How does that sound, Rachana?
C: Pretty exiting, I must say.. I need to think about this and talk it over with my
husband.
A: So when can I send our representatie over to let you and your family take a test ride,
Rachana?
C: Saturday is the best day to catch us all together. Would he be able to come over after
9 am this Saturday?
A: Sure, Rachana. Our representative Mr. Kumar will be over at 9.30 this Saturday
morning. May I have your address please?
Agent: Mrs. Varma, this call is in reference to your outstanding credit card bill. This call
is to remind you that a payment of Rs.11,000 must be paid before the end of this
month. If you have already made your payment, I apologize for the disturbance. Have
you made your payment
Customer: No I haven’t. I think I will make it tomorrow. How much do I have to pay
Agent: Rs.11,000 You can drop it off at any of our city ATM’s
Agnet: Please feel free to call us if you have any questions or problems on our toll free
number 1-900-2534565. Thank you Mrs. Varma have a great day Good bye.
Customer: Goodbye
Customer: What?
Agent: Just before we proceed ahead, would you tell me your 4-digit password for
verification?
Agent: Thank you Mr. Gupta. According to our database there is an outstanding amount
of Rs. 11000 on your account and I am calling in to take the payment.
Agent: I understand that Mr. Gupta. Can you tell me the amount for which you can
make a payment?
Agent: Mr. Gupta you must understand that more you delay the payment, the more
time it takes for us to re-activate your card. What I can do for you is that I can re-
activate your card if you can make a payment of 7500 Rupees right away.
Customer: Ok. Can I make a payment of 7500 Rupees over the telephone itself?
Agent: Yes, Mr. Gupta. Can I have the 16-digit credit card number please?
Customer: Yes
Agent: Thank you Mr. Gupta. May I place you on hold while I process the payment for
you.
Customer: Yes.
Agent: Thank you. Mr. Gupta I have processed the payment and your card would be
reactivated in the next 48 hours.
Agent: Thank you for your time and patience and have a great day.
Script 3 (Corrections)
Customer: What?
Agent: Just before we proceed ahead, would you tell me your 4-digit password for
verification?
Agent: Thank you Mr. Gupta. According to our database there is an outstanding amount
of Rs. 11000 on your account and I am calling in to take the payment.
Agent: I understand that Mr. Gupta. Can you tell me when can we expect a payment
from you at the bank?
Agent: Mr. Gupta you must understand that more you delay the payment, the more
time it takes for us to re-activate your card. If you can make a payment of 7500 Rupees
tomorrow by cheque, your card will also get re-activated.
Agent: Great Mr. Gupta. Once we receive the payment, we will re-activate your card
within 48 hours.
Customer: Ok.
Agent: Thank you for your time and patience and have a great day.
CRS and ITES facilitators have to take the responsibility of training aspirants of all
domains in basics of Customer Related Sales and IT Skills respectively. They have to
discuss with the respective domain facilitators and decide as to what topics they can
take up keeping the Learning Objectives and Outcomes in mind.
Also, the facilitators have to design their Time Table in such a way as to incorporate
reinforcement classes for the aspirants.
Apart from Technical and Life Skills, aspirants should also have minimum knowledge of
simple Mathematics and Logical Ability. It is the responsibility of the team of facilitators
in every center to discuss and design their Time Tables in order to include Numerical
Ability in the curriculum. Sample papers of Numerical Ability have been given below. The
facilitators may design more papers in the same manner and administer the same to the
aspirants.
Points to be remembered
Even numbers are those which are divisible by 2. For Ex. 2, 4, 6, 8, 10 and so on.
Odd numbers are those which are not divisible by 2. For. Ex. 1, 3, 5, 7 and so on.
The result of multiplying a number by itself is called a square. For Ex. 2 x 2 = 4
i.e. 22 = 4
The number which is multiplied by itself to give a square is called the square
root. For Ex. 4 = 2 x 2 i.e. 2 is the square root of 4 and it is written as √4 = 2
While solving a mathematical equation, the rule of BODMAS should be followed.
That is, the order of solving the equation should be Brackets, Of, Division,
Multiplication, Addition, Subtraction.
For Ex. (36 – 12) ÷ 4 + 6 ÷ 2 x 3 = 24 ÷ 4 + 6 ÷ 2 x 3 (Solving Bracket)
=6+3x3 (Solving Division)
=6+9 (Solving Multiplication)
= 15 (Solving Addition)
Prime numbers are numbers which can be divided only by 1 and the number
itself. Ex. 13…it can be divided only by 1 and 13. Other examples can be 19, 23
and so on.
An Arithmetic Progression (A.P.) is a series of numbers where the difference
between any two consecutives numbers is the same. For Ex. 1, 4, 7, 10 … is an
A.P. where the difference is 3. 1 + 3 = 4; 4 + 3 = 7; 7 + 3 = 10 and so on.
A Geometric Progression (G.P.) is a series where every number is multiplied by a
certain number to get the next number in the series. For Ex. 2, 4, 8, 16, 32 … is
a G.P. where every number is multiplied by 2. 2 x 2 = 4; 4 x 2 = 8; 8 x 2 = 16
and so on.
(a + ab + ac) = a (1 + b + c)
(a + b)2 = (a2 + 2ab + b2)
(a – b)2 = (a2 – 2ab + b2)
Part 1 – Comparison
1.
a. b. c. d.
2.
a. b. c. d.
3.
a. b. c. d.
a. 9 b. 12 c. 16 d. 20
a. 10 b. 11
c. 12 d. 13
6.
a. b. c. d.
7.
a. b. c. d.
8.
a. b. c. d.
9.
a. b. c. d.
10.
a. b. c. d.
Part 2 – Identification
1 2 3 4 5
6 7 8 9 10
1. + = ________ x
a. b. c. d.
a. – = b. x = x
c. 124 x 3 = d. 1 + 2 + 3 + 4 =
a. b.
c. d.
a. 10 b. 11 c. 14 d. 15
5. ( – )x( + ) =?
a. x + b. x –
c. x x d. + x
6. =?
a. b. c. d.
7. =?
a. + + b. x
8.
=?
a. x b. x x x
c. x x d.
9.
=?
a. x b.
c. + d.
10. + =?
a. + + b.
c. x d.
1. If = , then = ?
a. b.
c. d.
a. 2 b. 3 c. 4 d. none
3. If ‘A’ means +, ‘D’ means ÷, ‘P’ means x and ‘S’ means –, then
32 A 66 D 2 S 8 P 10 =?
a. –20 b. 15 c. 20 d. –15
5. If x stands for ‘addition’, ÷ stands for ‘subtraction’, + stands for ‘multiplication’ and –
stands for ‘division’, then
20 x 8 ÷ 8 – 4 + 2 =?
a. 80 b. 25 c. 5 d. 24
Directions: Choose the correct answer that will continue the same pattern of the group.
6. 1, 4, 9, 16, 25 …
a. 35 b. 36 c. 48 d. 49
7. 2, 3, 5, 7, 11, (…), 17
a. 12 b. 13 c. 14 d. 15
8. 3, 9, 27, 81, (…)
a. 324 b. 243 c. 210 d. 162
4. 15 + 16 + 17 + 18 + 19 + 20 = _____ x 7
a. 15 b. 16 c. 17 d. 18
5. (29 x 1 – 0 x 29) – (0 x 31 + 45 ÷ 9) =?
a. 22 b. 23 c. 24 d. 25
6. (3/5 x 45 – 18 ÷ 3) + 7 =?
a. 22 b 23 c. 24 d. 25
7. [{(4 / 2) x 5} + 40] / 2
a. 25 b. 22 c. 17 d. none of these
9. 21 + 21 + 21 + 21 + 21 + 21 + 21 = 7 x ___ x ___
a. 9, 3 b. 3, 6 c. 3, 7 d. 7, 6
a. 30 b. 40 c. 50 d. 60
Section 2
Directions: According to the rule mentioned below, perform the calculation on the
numbers that appear before the blank and fill the blank with the result.
Rule: Addition
2, 3, __, 9, 8, __, 23, 65, __, 7, 6, __, 12, 21, __, 14, 19, __, 27, 93, __, 99,
89, __, 76, 80, __, 43, 57, __, 8, 7, __, 4, 67, __, 22, 66, __, 56, 98, __, 45,
55, __, 34, 54, __, 65, 76, __
Part 1 – Comparison
1.
a. b. c. d.
2. > > < > < > < > < <
> > < < <
> > > > > > < > < >
3.
a. b. c. d.
a. b. c. d.
a. 10 b. 12
c. 13 d. 17
a. 15 b. 16
c. 17 d. 18
a. 5 b. 6
c. 8 d. 10
a. 6 b. 7
c. 8 d. 9
a. 36 b. 40
c. 44 d. 48
a. 13 b. 16
c. 19 d. 20
Part 2 – Identification
1. What is 3 1 20 5 18 9 12 12 1 18
a. CHAMELEON b. CATERPILLAR
c. CATAPULT d. CHARISMATIC
a. 1 1 6 12 5 b. 1 16 16 13 5
c. 1 17 18 12 5 d. 1 16 16 12 5
3. (A + B + C) x (J – K + L) = ?
a. (C + B + F) x (A + B) b. (V + X – U + T)
c. (V + X + T + Y) d. (C x B) x (C + B + F)
a. 2 b. 3 c. 4 d. 5
(M + O – Z) x (A + Z – C) ÷ (X + Z – N – L)
a. 2 b. 3 c. 4 d. 5
1 2 3 4 5
6 7 8 9 10
6. = (TRUE / FALSE)
7. = (TRUE / FALSE)
8. ( + )2 = ( + x x + )
(TRUE / FALSE)
9. = (TRUE / FALSE)
a. 8543 b. 85447 c. 84 d. 0
4. (196 – 2 x 14 x 7 + 49) =?
a. 48 b. 49 c. 50 d. 51
a. 3 b. 5 c. 7 d. 9
6. (84 ÷ 4) – (72 ÷ 6) =?
a. 8 b. 9 c. 10 d. 11
8. 673 – 22 x 3 ÷ 11 + 12 ÷ 4 =?
9. [{(12 / 2) x 7} + 88] / 2
b. 55 b. 60 c. 65 d. 70
a. 5 b. 10 c. 15 d. 20
7. (a) 120 (b) 142 (c) 160 (d) 185 (e) 225
Directions: Choose the group of letters, which is different from the others.
14. (a) ABD (b) FGI (c) LMO (d) STU (e) WXZ
15. (a) ACE (b) PRT (c) UWY (d) MNO (e) GIK
16. (a) BcD (b) KLm (c) QrS (d) GhI (e) WxY
18. (a) OPq (b) YAz (c) STw (d) UVb (e) DEx
19. (a) PQs (b) AtB (c) sLM (d) mnZ (e) DfE
20. (a) BdE (b) XpD (c) MkV (d) HQu (e) PtZ
21. 1, 4, 9, 16, 25 …
(a) 35 (b) 36 (c) 48 (d) 49 (e) 64
29. 1, 2, 3, 5, 8, (...)
(a) 9 (b) 11 (c) 13 (d) 15 (e) 17
31. If x stands for ‘addition’, ÷ stands for ‘subtraction’, + stands for ‘multiplication’ and
– stands for ‘division’, then
20 x 8 ÷ 8 – 4 + 2 =?
(a) 80 (b) 25 (c) 5 (d) 24 (e) 81
Analytical General
Part 1 Comparison Part 2 Identification Part 3 Part 4
Reasoning Multiplication
1 c 1 d 1 b 1 d
2 d 2 b 2 a 2 b
3 c 3 c 3 d 3 c
4 b 4 a 4 b 4 b
5 c 5 c 5 d 5 c
6 b 6 d 6 b 6 d
7 a 7 c 7 b 7 a
8 d 8 b 8 b 8 b
9 b 9 d 9 b 9 c
10 a 10 c 10 a 10 b
PAPER – 2
Analytical General
Part 1 Comparison Part 2 Identification Part 3 Part 4
Reasoning Multiplication
1 b 1 b 1 e 1 TRUE
2 b 2 d 2 e 2 d
3 a 3 d 3 b 3 c
4 b 4 c 4 a 4 b
5 b 5 a 5 c 5 a
6 c 6 FALSE 6 c 6 b
7 d 7 FALSE 7 e 7 a
8 d 8 TRUE 8 a 8 c
9 d 9 TRUE 9 d 9 c
10 b 10 FALSE 10 c 10 b
PAPER – 3
1 2 3 4 5 6 7 8 9 10
e d d c d e b c a e
11 12 13 14 15 16 17 18 19 20
c c b d d b d b d d
21 22 23 24 25 26 27 28 29 30
b b b b a d e d c c
31 32 33 34 35 36 37 38 39 40
d e e b a c c e a b
.