Started on Saturday, 26 February 2022, 2:02 AM

State Finished
Completed on Saturday, 26 February 2022, 2:25 AM
Time taken 22 mins 57 secs
Grade 15.00 out of 15.00 (100%)

Question 1

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The benefit of integrating customer databases with websites in electronic customer relationship management (e-CRM) is:

Select one:
a. Targeting more cost-effectively 
b. Lower costs
c. Achieve mass customisation
d. All the above are correct
Question 2

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Which unique characteristic of services means that consumers must be present during the production?

Select one:
a. Inseparability
b. Intangibility
c. Perishability
d. Heterogeneity

Question 3
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Complete
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When the two or more channels are catering the same market, then_____________ occurs manytimes.

Select one:
a. Multi channel conflict
b. None of the above
c. Vertical channel conflict
d. Horizontal channel conflict
Question 4

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Long term business development and sustainabilty with customers is the aim of:

Select one:
a. Customer management
b. Electronic customer relationship management
c. Customer relationship management
d. Customer acquisition

Question 5
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Complete
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There are four basic marketing activities in CRM are customer selection, acquisition, retention, and _______________________.

Select one:
a. Customer demographics
b. None of the answers apply
c. Customer differentiation
d. Customer extension
Question 6

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The most elementary pricing method is to add a standard ________ to the product’s cost.

Select one:
a. target price
b. markup
c. margin
d. target margin

Question 7
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_______ refers to the average number of items offered by the company in each product line.

Select one:
a. Product mix
b. Product width
c. Product depth
d. Product length
Question 8

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A ______ is a set of all product lines and items that a particular seller offers for sale.

Select one:
a. Product width
b. Product depth
c. Product mix
d. Product depth

Question 9
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Complete
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When deciding on distribution plans for specialty products, companies generally ensure that the items are:

Select one:
a. made available only as private brands.
b. made available in a large number of stores in a geographic area.
c. distributed to a considerable number of stores in a geographic area.
d. distributed to only a few stores in the geographic area
Question 10

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The Customers who are never using online service even after signed up, are called:

Select one:
a. Active
b. Potential
c. Inactive
d. Dormant

Question 11
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Complete
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Price elasticity depends on the magnitude and direction of the price change. If may differ for a price cut versus a price increase. When the
price changes have little or no effect, there might exist a ________ for your product.

Select one:
a. price indifference band
b. substitute product
c. promotional price
d. selective price
Question 12

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A(n) _____ is the result of applying human or mechanical efforts to people or objects.

Select one:
a. application processor
b. service
c. tangible product
d. profit intermediary

Question 13
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Complete
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What is the objective of Reach in the concept of marketing value framework RACE (Reach, Act, Convert, Engage)?

Select one:
a. Build customer relationships over time to achieve retention rates
b. Build awareness on other sites and in offline media and drive to web presences
c. Engage audience with brand on its website or other online presence
d. Achieve conversions to marketing goals such as fans, leads, or sales on web presences and offline
Question 14

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The key performance indicator for the Reach approach is:

Select one:
a. Conversion rates
b. Repeat conversion
c. Revenue or goal value per visit
d. Bounce rate

Question 15
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Complete
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Electronic kiosk is a type of:

Select one:
a. Discount retailers
b. Limited line retailers
c. Supermarket
d. Non-store retailing
Question 16

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The point of view of a economic system defines the role of marketing channels to transform:

Select one:
a. Consumer needs into producer needs
b. Raw products into finished products
c. Consumer needs and wants into product desires
d. Assortments of products made by producers into the assortments wanted by consumers

Question 17
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In _________ all the augmentations and transformations of a product might undergo in the failure.

Select one:
a. Genric product
b. Potential product
c. Expected product
d. Augmented product
Question 18

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Which one is the example of opt-out concept?

Select one:
a. A customer unsubscribing to an e-mail newsletter
b. A customer choosing an e-mail newsletter
c. None of the above
d. A customer agreeing to receive an e-mail newsletter

Question 19
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Complete
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The first step in estimating demand is to understand what affects price sensitivity. Generally speaking, customers are most price sensitive to
products that cost a lot or are ________.

Select one:
a. low cost
b. priced low to begin with
c. bought infrequently
d. bought frequently
Question 20

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If demand hardly changes with a small change in price, we say that the demand is ________.

Select one:
a. equal
b. marginal
c. inelastic
d. elastic

Question 21
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________________ is a technique in which the existing customers are recommending therelatives, friends or colleagues to purchase.

Select one:
a. Referral
b. Up-sell
c. Cross-sell
d. Reactivation
Question 22

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A Boston diamond distributor has developed the first branded diamond called Hearts on Fire to help smaller retailers counter the volume
jewelers’ aggressive price discounting. This move is meant to:

Select one:
a. create a catchy phrase to promote diamonds.
b. build product identity and customer loyalty.
c. combat the quality appeal of generic products.
d. take away trademark rights

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Question 23

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Which of the following is not a characteristic of “Market Introduction Stage” in PLC?

Select one:
a. Costs are low
b. Slow sales volume to start
c. Demand has to be created
d. Makes no money at this stage
Question 24

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Vestige, Modicare, and Tupperware use which type of channel?

Select one:
a. Direct marketing channel
b. Fashion channel
c. Indirect marketing channel
d. Forward channel

Question 25
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Complete
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________ sets a ceiling on the price the company can charge for its products.

Select one:
a. Demand
b. Market forces
c. Government regulations
d. Costs
Question 26

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The definition of ________ prices is: In considering an observed price, consumers often compare it to an internal memory reference price or
an external frame of reference (such as a posted “regular retail price”).

Select one:
a. historical
b. everyday low price
c. promotional
d. reference

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Question 27

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This implies accomplishing the ideal dissemination costs without losing dynamic authority over the contribution, how it is evaluated,
advanced, and conveyed in the circulation channel:

Select one:
a. Availability
b. Control
c. Distribution
d. Coverage
Question 28

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The minimum information required in an online CRM to engage the customer is:

Select one:
a. Customer profile
b. Post code
c. E-mail address
d. Credit rating

Question 29
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Complete
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Which of the following maximizes the product's availability in the market for the customers?

Select one:
a. Control
b. Coverage
c. Distribution
d. Availability
Question 30

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________ communicates to the market the company’s intended value positioning of its product or brand.

Select one:
a. Promotion
b. Place
c. Price
d. Packaging

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