Understanding 8
the
20 Rule
What is the 80, rule?
80% of the effects result from — 20% Of input ——Vitiedo Paio dt developed the uk,
20% of the causes. (time, resources, effort) or “Pareto’s Principle,” in 1895 when
he discovered that 80% of the land
was owned by 20% of the popula-
Businesses can benefit from tion. Since then, businesses along with
the rule by focusing on the eee — indi.
viduals have applied this rule in various
20% that really matters. Seen
80% of output
(results, rewards, revenue)How the rule fits into small business
The universality of the 80/20 rule proves to be a powerful guide for a
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Haw can the 804, rulebe Steve Strauss from USA Today states,
hich
vot
“The important thing is to begin to notice in your business
implemented in 20% of activities / people / products are responsi
your business strategy? your suocess, Spending more time on the things th
best chance of making the biggest difference ca
to making you more successful, with less effort.
or
have the
0 a Jong way4 steps to take for a business to succeed:
Have a product range With a good pesibitiy Once you discover Check which top 20%
and pat your eff into 80% of sales come where the sas are of keywords catch
the 2096 that give you from 20% of your coming from, identi ‘engines, and websites
80% of your sales customers it is hey to the advertisements that, are bringing your
cherish the big work and strategically ‘business the most traffic
purchasers andl repeat place them where they and build on those
buyers. really produce. strengths,
for marketers:
Focus 20% of sales pitches
and presentations on the
best buyers,
Focus on your best cusiomers
oa because 80% of profits are
Even if what is said does produced by 20% of your cus-
not connect with 80% tomers.
of people, that's ok cause it
resonates with the best Le eae aed
HOTT SE shouldbe focused on this 20%
Focus on your best subscribers. The 80%
majority will not be buying or investing in
the business, but the 20% who are invest-
ing should be the focus of the marketing
strategy.
Emails sent fo subscribers should be created
wannseingseingcom # woenaeromloncons in such a way that they relate to the top 20%. Girly
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