SHANLAX

International Journal of Management shanlax

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The Role of Information

Technology in Business Success
P.R.Subramanian
OPEN ACCESS Assistant Professor, Department of Business Administration
Syed Hameedha Arts & Science College, Kilakarai
Volume: 6 Ramanathapuram (Dist), Tamil Nadu (St), India

Abstract
Special Issue: 1
Now we can see that information technology has become very important in today’s
world because it helps in simplifying daily work. Therefore, most of the many
Month: October business uses of information technology in business process to improve business
performance and make a successful business. For example, the e-mail was used to
Year: 2018 send information. Businesses can receive news and updates on market trends and
changes in customer need almost immediately. With the use of IT can help reduce
ISSN: 2321-4643 costs.
The information technology-based business facilitates the very process of
Impact Factor: 3.122 international transaction; this involves securing and finalizing a contract, delivery
of the product, and finally payment for performance of the contract. The movement
of goods and services, as well as the payment mechanisms within a country and
Citation: more so outside a country, are governed by regulatory and legal issues. Hence, the
Subramanian, P. regulatory environment is at the core of e-Business development.
R. “The Role of
This paper aims to highlight the importance of information technology in business,
Information Technology social media for growth, and impact of information technology in an organization.
in Business Success.”
Shanlax International
Journal of Management, Introduction
vol. 6, no. S1, 2018, Information Technology is a terminology which is known to all
pp. 75–79. educated people of the World at present times. Information technology
(IT), as defined by the Information Technology Association of America
DOI: (ITAA), is “the study, design, development, implementation, support
https://doi.org/10.5281/ or management of computer-based information systems, particularly
zenodo.1461278 software applications and computer hardware.” IT deals with the
use of electronic computers and computer software to convert, store,
protect, process, transmit, and securely retrieve information. When
computer and communications technologies are combined, the result
is information technology, or “InfoTech.” Information technology is
a general term that describes any technology that helps to produce,
manipulate, store, communicate, and disseminate information.
Presumably, when speaking of Information Technology (IT) as
a whole, it is noted that the use of computers and information are
associated. Globalization has brought in many changes in the business
scenario with the whole world inching towards one big market place.
Communication between the buyers and sellers has become critical

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as each can opt to explore a greater number of alternatives than ever before. E-commerce through
Internet, e-mails, websites, and other facilities enables a businessman to be linked with every corner
of the world, and thus opens up greater opportunities in the world market.
Another important factor is the time required for completing a business transaction. As markets
are becoming competitive and information is more readily available, a quick, reliable and replicable
transaction implies availing of prevailing opportunities. On the contrary, delays in processing a
transaction might become synonymous to wasting an opportunity. Therefore, a fast and alternative
mechanism of communication, contract, and payment is an integral part of a globally competitive
business organization.

Role of information technology in business

Today, technology is becoming very important in our daily lives. It affects individuals,
communities, businesses and the nation highly technological impact in the business world. It
has helped in terms of management, manufacturing, marketing of communication products and
modular type more easily.
Information technology or IT refers to an entire industry. Information technology is the use
of computers and software to manage information. It refers to anything related to computing
technology, such as networking, hardware, software, the Internet, or the people that involve these
technologies. Nowadays many companies have IT departments for managing the computers,
networks, and other technical parts of their businesses, such as storing information, protecting
information, processing the information, transmitting the information as necessary, and later
retrieving information as necessary. This is referred to as Management Information Services (or
MIS) or Information Services (or IS).
Information technology has become very important in the business world. No matter small or
big business, IT has helped the organization, manager, and workers in more efficient management,
to inquire about a particular problem, conceive its complexity, and generate new products and
services; thereby, improving their productivity and output.

Information technology can help through

• Communication
• Inventory management
• Management Information Systems
• Customer Relationship Management
1. Communication
In the business world, communication plays an important role in maintaining the relationship
between employees, suppliers, and customers. Therefore, the use of IT we can simplify the way to
communicate through e-mail, video chat rooms or social networking site.
2. Inventory Management
Organizations need to maintain enough stock to meet demand without investing in more than they
require. Inventory management systems identify the quantity of each item a company maintains,
an order of additional stock by using a way of inventory management. It is become more important
because organization needs to maintain enough stock to meet customer demand. By using in IT
in inventory management, it also will helps in track quantity of each item a company maintains,
triggering when it comes to managing inventory.
3. Management Information Systems
Information data is very important for an organization and a valuable resource requirement
for safe and effective care. Data used is as part of a strategic plan for achieving the purpose and
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International Journal of Management shanlax
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mission. Then, the company should use the management information system (MIS) to enable the
company to track sales data, expenditure and productivity as well as information to track profits
from time to time, maximizing return on investment and recognize areas of improvement.
4. Customer Relationship Management
Companies are using IT to improving the way of design and manage the customer relationship.
Customer Relationship Management (CRM) systems capture every relation a company has with a
customer so that a more experience gain is possible. If a customer makes a call to centre and report
an issue, the customer relation officer will be able to see what the customer has purchased, view
shipping information, call up the training manual for that item and effectively respond to the issue.

Advantages of Information Technology in Business

Since the computerized system so widely used, it is advantageous to incorporate information
technology into the organization. Information technology provides tremendous benefits to the
business world such as allowing the organization to work more efficiently and to maximize
productivity.
Among the advantages of information technologies in business are:
• Storing and Protecting Information
• Working away
• Automated Processes
• Communication

Storing and Protecting Information

Information technology helps in storage systems of important data or document to protect
company’s valuable records. Storage systems, such as vaults, it can help via keep information
safe by only allowing certain users within your company to access, withdraw, add or change the
documents.

Working Away
Information Technology systems can access the remote network electronics company. It allows
one to work from home or anywhere. From this, it will help in increasing productivity even physical
work has been done in the office.

Automated Processes
Each organization to find ways do more work in a short amount of time. Therefore, the efficiency
of information technology by developing automated processes to take the burden off your staff.

Communication
In the business world, communication plays an important role in maintaining the relationship
between employees, suppliers, and customers. Therefore, the use of IT we can simplify the way
to communicate through e-mail, video chat rooms or social networking site. It means we can
communicate with our employees, supplier and customers anywhere.

Social Media for Business Growth

A significant amount of social media activity is carried out through mobile devices. Make sure
that your social media strategy is compatible with mobile devices to guarantee a worthwhile user
experience. Social media sites continue to gain popularity at a rapid rate and it is important for
small and growing businesses to use them to advertise and market what they offer.

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National Level Seminar on “Digitalization in Business”
Impact of information technology in an organization
The term “information technology systems in an organization” is composed of four distinct parts
which include: an organization, information in an organization, and information technology and
information technology systems in an organization. Below I have listed some of the impacts of
information technology in an organization.

Flow of Information
Information is a key resource for all organizations. What information describes might be internal,
external, objective or subjective. External information describes the environment surrounding the
organization. Objective information describes something that is known. Subjective information
describes something that is currently unknown. With information technology, the flow of all these
three types of information is made simple buy use of centralized data centers where all this data can
be retrieved. Information in an organization can flow in four directions and these include upward
flow of information, downward flow of information, outward flow of information and horizontal
flow of information.

Transaction processing
Information technology simplifies the transaction process of an organization. A transaction
process system (TPS) is a system that processes transactions that occur within an organization. At
the heart of every organization are IT systems whose main role is to capture transaction information,
create new information based on the transaction information. TPS will update any transaction
process and store that information in a database, so any concerned party in the organization can
access that information via a centralized information storage network of internet.

Decision support
A decision support system (DSS) is a highly flexible and interactive IT system that is designed
to support decision making when the problem is not structured. A DSS works together with an
artificial intelligence system to help the worker create information through (OLAP) online analytical
process to facilitate decision-making tasks that require significant effort and analysis.

Workgroup support
Since information technology facilitates in creating an information sharing environment, workers
can easily consult each other across different department without any interruption. They can use
emails, text chatting services to inquire something related to a given task at work. With work group
support systems, group decision making becomes easier.

Executive support
An executive information system (EIS) is an interactive management information system
(MIS) combined with decision support systems and artificial intelligence for helping managers
identify and address problems and opportunities. An EIS allows managers to view information
from different angles. It also provides managers with the flexibility to easily create more views to
better understand the problem or opportunity at hand.

Data Management
With the help of database software, an organization stores all its relevant data on a database.
This infrastructure can be designed when it is internal or external. An internal centralized system
can only be accessed within the organization while an external centralized system allows data to be
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accessed outside the organization using a remote (IP) internet protocol Address or a domain name.
In this case, employees or managers can use a company website to access relevant company data
by use of passwords. This data is not exposed to the public and search engines.

Communication
Information technology accounts in the development of communication technology. Services
like electronic mail make communication within and outside the organization easy and first.
Nowadays email communication is a default communication technology used by every
organization. Communication is a great tool in business develops, with advanced communication
tools, employees and managers can easily make beneficial decisions in the organization.

Conclusion
Many businesses, using information technology are the goal to make a business more successful
because the speed gain and share information using a particular technology and makes a business
can improve performance and productivity.

References
www.wikipidia.com
www.google.com
www.digitalbusiness.in

Web Sources
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pdf?sequence=1
http://www.assignmentpoint.com/science/engineering/information-technology-international-
business.html
https://www.socialmediatoday.com/social-business/role-social-media-marketing-business
https://www.useoftechnology.com/impact-information-technology-organization/

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