A Study On Consumer Behaviour Towards Savings Bank Account: Project Report

A STUDY ON CONSUMER BEHAVIOUR
TOWARDS SAVINGS BANK ACCOUNT
PROJECT REPORT
Submitted by:
A. D. SANJEEV KUMAR
RRN: 200292601122
In partial fulfillment for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION
Under the Guidance of
Dr. S. K. G. GANESH
Professor
DEPARTMENT OF MANAGEMENT STUDIES

July 2022
BONAFIDE CERTIFICATE
Certified that this project report A STUDY ON CONSUMER BEHAVIOUR
TOWARDS SAVINGS BANK ACCOUNT is the bonafide work of A. D. SANJEEV
KUMAR (RRN: 200292601122) who carried out the project work under my
supervision. Certified further, that to the best of my knowledge the work reported
herein does not form part of any other project report or dissertation on the basis of
which a degree or award was conferred on an earlier occasion on this or any other
candidate.
SIGNATURE SIGNATURE
Dr. S. K. G. GANESH Dr. SHANMUGAM MUNUSWAMY
Supervisor Head of the Department
Professor Department of Management Studies
Department of Management Studies B.S.A Crescent Institute of
B.S.A Crescent Institute of Science and Technology
Science & Technology Vandalur, Chennai – 600 048
Vandalur, Chennai – 600 048
VIVA-VOCE EXAMINATION
The viva-voce examination of the project work title “A STUDY ON

CONSUMER BEHAVIOUR TOWARDS SAVINGS BANK ACCOUNT” submitted by
“A. D. SANJEEV KUMAR” (RRN 20029260122) is held on
INTERNAL EXAMINER EXTERNAL EXAMINER

TABLE OF CONTENTS
S.NO CONTENT PAGE NUMBER
1 Chapter I – Introduction 1-7
1.1 Banking Industry Profile 1
1.2 Review of Literature 4
1.3 Research Gap 6
1.4 Research Problem 6
1.5 Objectives of the study 7
2 Chapter II - Methodology 8–9
2.1 Research Design 8
2.2 Data collection Method 8
2.3 Tools used for Analysis 9
3 Chapter III – Data Analysis and Interpretation 10 - 31
3.1 Pie chart and Frequency analysis for demographic questions 10
3.2 Pie chart and Frequency analysis for technical questions 17
3.3 Technical Analysis (Chi-square test) 24
4 Chapter IV – Summary & Suggestions 32 - 35
4.1 Summary of Findings 32
4.2 Suggestions / Recommendations 33
4.3 Limitations of the study 35
4.4 Directions for Future Research 35
Annexure
Bibliography
References
AKNOWLEDGEMENT
I would like to express my sincere gratitude and appreciation to my college

“B. S. ABDUR RAHMAN CRESCENT INSTITUE OF SCIENCE AND
TECHNOLOGY” for providing me the opportunity to undergo Master of Business
Administration course during the academic year 2020 – 2022.
During my project period, I have gained many new experiences and gained
some knowledge in this field of banking industry which helped me to complete my
project.
My hearty thanks to my guide “Dr. S. K. G. GANESH”, for giving valuable

suggestion, encouragement, guidance and spending his valuable time to help me in
completing the project.
Date: A. D. SANJEEV KUMAR

ABSTRACT
The research is to study the consumer behavior towards selected aspects of savings bank
account Chennai. Some of the aspects are pass book updation, awareness of joint account,
factors for choosing a bank account etc. Savings account is a basic account that enables you to
deposit cash safely with a bank. It ensures safety and access to your cash whenever you would
like. Having a savings account is a liquid investment, so you have the ease of using your funds
any time for transactions. A savings account also earns decent returns; Bank’s savings account,
for instance, earns up to 6% interest per annum.
The primary Objective of the research is to study the Consumer Behavior Towards
Selected Aspects of Savings A/c in Bank. Convenience sampling method is used in this research
project. A convenience sample is a type of non-probability sampling method where the sample is
taken from a group of people easy to contact or to reach.
The study is done fully based on primary data and the data is collected through a
questionnaire created using google forms, no other form of data collection like group interviews,
observations are used. The survey is sent approximately to more than 450 people but received
responses from nearly 250 people, out of it 202 correct responses have been taken as reliable
data that can be used for this research study. The primary data is collected through questionnaire
fromthe general public and has been analyzed using statistical tools like frequency, pie-chart and
chi- square analysis in spss.
One of the findings of the study is people select the bank to open a savings account based
on many factors and some of them were interest rate, safety of deposits, customer service, bank
reputation and ambience, out of these factors people mainly look for a bank with good interest
rate and safety for their deposits as the cause of theft or bank forgery are also increasing now-a-
days. Young people and people who were going to open a savings account for the first time are
selecting their bank based on the bank reputation and customer service. Lack of knowledge
about the factors related to savings account is a main reason. People couldn’t able to understand
because of poor customer service in bank or due to the locality they are located. Thus, the result
of the study is the people are aware of all the aspects related to savings account in bank.
LIST OF TABLES
PAGE
S.NO CONTENT
NUMBER
3.1 Gender of the respondents 10
3.2 Age groups of the respondents 11
3.3 Education of the respondents 12
3.4 Occupation of the respondents 13
3.5 Annual income of the respondents 14
3.6 Marital status of the respondents 15
3.7 Locality of the respondents 16
3.8 Number of Savings Account 17
3.9 Handling of Savings Account 19
3.10 Factors for choosing a Bank 20
3.11 Checking of passbook 21
3.12 Crosschecking of passbook 23
3.13 Awareness of Joint Account 22
3.14 Satisfaction rating for keeping the money idle 23
3.15 Education * Handing of savings Account 24
Crosstabulation
3.16 TEST 1: chi-square 24

S.NO CONTENT PAGE
NUMBER
3.17 TEST 1: Symmetric Measures 24
3.18 Marital status * Possession of joint Account 25

Crosstabulation
3.21 Age * factor of choosing a bank for savings Account 27

Crosstabulation
3.24 locality * Usage of automatic passbook entry machine 28
Crosstabulation
3.27 Updation of passbook * Usage of automatic passbook entry 30

machine Crosstabulation

LIST OF FIGURES
S.NO CONTENT PAGE NUMBER
3.1 Gender of the respondents 10
3.2 Age groups of the respondents 11
3.3 Education of the respondents 12
3.4 Occupation of the respondents 13
3.5 Annual income of the respondents 14
3.6 Marital status of the respondents 15
3.7 Locality of the respondents 16
3.8 Number of Savings Account 17
3.9 Handling of Savings Account 19
3.10 Factors for choosing a Bank 20
3.11 Checking of passbook 21
3.12 Crosschecking of passbook 23
3.13 Awareness of Joint Account 22
3.14 Satisfaction rating for keeping the money idle 23
3.15 Education * Handing of savings Account – Bar chart 25
3.16 Marital status * Possession of joint Account – Bar chart 26
3.17 Age * factor of choosing a bank for savings Account – Bar chart 28
3.18 locality * Usage of automatic passbook entry machine – Bar chart 29
3.19 Updation of passbook * Usage of automatic passbook entry 31

machine – Bar chart
CHAPTER I
INTRODUCTION
1.1 Banking Industry Profile
The banking sector encompasses all types of financial institutions known as banks.
They mostly assist people in storing and using their money. Clients can open bank accounts
for a variety of goals such as saving, borrowing from the bank, investing their money, and so
on.
The banking business is critical to the economy because it offers resources for people,
families, and organizations to use for various activities and investments, either physically or
online. Bank provide loan to people for various purposes like education loan, medical loan,
business loan etc. (Indeed Editorial Team, 2021)
Professionals, who are working in the banking industry have a specific purpose, that
is to manage customer’s money. For e.g., bank employees can help clients open and also to
close an account, for making deposits of money and withdrawals of money, to schedule
recurring payments for other services etc. A credit analyst in a bank is available to analyze a
client's cibil score to make decide about whether they are trustful people to receive a loan
from the bank or not.
 Savings Account:
The are many kinds of account available in bank and one of the types is savings
account. With savings account people can deposit and withdraw their amount anytime and
there should be a minimum balance that has to be maintained which differs from bank to
bank. Savings account is not a fixed investment since cash is liquid savings account is also
considered as liquid asset, so people can do any transactions involved with money at any
time. Savings account is also considered as investment because, for depositing money in
savings account, in return we receive interest after a period of time. (Julia Kagan, 2022)
 Purpose of a Savings Account:
Bank account is considered as locker for storing cash and as a secondary advantage
we can receive some amount of interest in return. A bank account has many uses and one of
the uses it storing and withdrawing cash at any time. Every citizen in the country has to pay
tax like income tax, house tax etc. the bank account helps us to keep our money in record as
its in connection with the bank. If there is an income which is not shown in our financial
records then it will be considered as illegal currency.
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With the help of savings account, people can create transactions anytime, receive
payments anytime, to pay the credit bills outstanding and to invest in various investments.
Bank account safeguards cash deposited from theft, felony and misplacement which
ultimately reduces the stress for the customers of bank which comes with when having surplus
amount of money in hand. (Bonnie Conrad, 2021)
 How does Savings Account work?
Savings and different bank accounts square measure a crucial supply of funds that
monetary establishments might rotate and lend to others. For this purpose, you'll be able to
notice savings accounts at nearly any bank or bank, whether or not they square measure
standard brick and mortar establishments or run completely on-line. you'll be able to conjointly
notice savings accounts at bound securities and brokerage companies.
In general, the quantity you'd receive on a bank account is variable. With the exception
of promotions that guarantee a hard and fast rate up to a given date, banks and credit unions
might sometimes increase or decrease their bank account rate at any time.
Typically, a lot of competitive the value, a lot of doubtless that a fluctuation would be
over time. Changes within the price of federal funds might also cause establishments to alter
their price of the deposit. Some firms supply special high-yield savings accounts value
exploring.
Some savings accounts would need a minimum balance to flee monthly fees or gain the
best printed rate, whereas others don't have a minimum demand for balance. There-fore
understanding the principles of your specific account is crucial to create certain you avoid
diluting your earnings with fees. (Rebecca Lake, 2022)
 Factors for Choosing the Savings Account:
a) Interest from bank

Within savings accounts, it is common rule that people simply select a high-interest
rate and deposit a particular large amount for a longer time. This ensures that the cash keeps
on earning interest until its idle in the savings bank account.
b) Convenience
People may need to access their bank account on a regular basis. This might be an
enlightening experience that helps us make better financial decisions in the end, or it could be
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something unexpected. The ease of dealing and simplicity that a bank account provides
should be among the first considerations in developing an alternative. Look for banks that
provide the option to create a bank account online.
c) Accessibility
The bank account is available physically, electronically, and via phone app so its
easily accessible. It is best to create an account in a location that is closer to your home. If
people already have one or more accounts that aren't physically closed, they will
really consider creating a new one closer. Also, its ensures that people can execute basic
communication in times of need using various channels such as emails, phones, and apps.
d) Minimum Balance and Charges

All savings accounts have a particular amount of fees attached to them. People should
also require to maintain a monthly minimum balance amount on these accounts without fail
or else a fine has to be paid. When enquiring about the rate of interest, keep in mind that there
is a minimum balance that must be maintained, and if it is not, a fine must be paid. A bank
account may also have trading and ATM withdrawal fees.
e) Card Services
While most banks currently supply a revolving credit as shortly as you open an account,
make sure that the service is fulfilling your expectations. Bank will issue a Visa, MasterCard,
Maestro, or debit card. Some banks, counting on the kind of account you've got opted for,
might also supply a contactless revolving credit.
f) Peripheral Services
People wish for the facilities to be accessible through either the net or via phone
banking. you'll even be trying to find a bank whose client service is commendable or whose
on-line security standards square measure high. Before you open an account, check whether or
not these expectations square measure being fulfilled. (Anon, 2022)
 Joint Account:
A joint account is an account option available at banks that is shared by two or more
persons. Joint accounts are typically used by relatives, spouses, or business partners that have
a high level of trust and relationship with one another. It normally allows anybody among the
two persons whose names are on the account to access the funds in the account. There are
several methods in which accounts may be formed, each with its own ramifications, such as
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how cash or assets can be accessible among the accounts or how the contents of the account
are handled when one of the joint holders dies. (Julia Kagan, Oct 2020)
1.2 Review of Literature
Some banks-initiated marketing research studies in banking in the early 1960s. More
banks and researchers used marketing research methodologies to solve different marketing
difficulties in the banking business towards the end of the 1960s and beyond. A literature
review is a piece of educational writing that demonstrates knowledge and understanding of
academic literature on a certain topic in context. A literature review also contains an essential
analysis of the material; this is why it is generally referred to as a literature review rather than
a literature report. Let us now go over a review of prior research papers released on consumer
behaviour toward savings bank accounts.
The earliest and biggest research related to savings account is done by Goudge and
Green in 1986. Goudge and Green (1986) investigated the function and contribution of
market research in the creation and launch of Midland Bank's children's savings accounts. A
series of focus groups were held with children aged 10 to 16 and parents of children aged 0 to
16.
The results of twelve group talks demonstrated that both parents and children had
highly positive opinions regarding saving and savings accounts. Children took savings
seriously, and even the youngest responders (those aged 10 years) understood that saving
money was a good thing. In addition, creating a bank account was viewed as one of the
deliberate steps a youngster might take toward maturity.
Meanwhile, parents saw it as their responsibility to teach their children how to save
and handle money. However, as the youngster grew older and more independent, their role
got increasingly challenging.
The findings of the bank's incentives supplied to children who had savings accounts
suggested that incentives were enthusiastically received by both parents and children as long
as they were logical, useful, and not overly costly. Furthermore, children 77 were highly
delighted, if not eager, to wear, use, and carry products with the name of the firm that offered
them, and parents were especially interested in incentives that saved them money.
4
The Goudge and Green study's following step focused on conducting qualitative
research with children and parents to assess the overall appeal of new savings packages for
youngsters. This stage's findings indicated that parents of children aged 10 to 15 years were
worried about what their children liked and disliked.
Salim Karim Hussain (1993) did extensive study on consumer saving behaviour, titled
An Empirical Investigation of Consumer Attitudes Towards Commercial Banking Services in
Iraq with Special Reference to Savings Accounts. As stated in the title, Salim performed his
research with Iraqi citizens and banks.
Salim completed the study by stating that bank activities in Iraq are dependent on
their deposit taking mechanism. In other words, banks collect money from depositors and pay
interest on it in order to lend it to other customers who require it to support their enterprises.
As a result, banks will benefit from the gap between the lower interest they pay and the
higher interest and other service costs they charge.
Anil Kumar (2012) investigated the consumer behavior in selection of a bank for
personal & business needs. The conclusions that were derived through the research study are
as follows; Majority of customers prefer not to change their primary bank. Majority of
customers prefer to visit the branch of their bank once in a while despite other channels of
access being available such as ATM, internet and telephone. It is not necessary that the
company’s salary accounts will always be opened by the primary bank.
For Savings A/c, in case of Public Sector banks, more customers use the branch and in
case of Private / Multinational banks, more customers use the ATM as the main channel of
access. The factor “Confidentiality of A/c Details” is important for both Savings A/c and
Current A/c customers. The factor “Safety of Deposits” play a major role for customers to
choose their savings bank. The factor “Easy Accessible Bank” is important for both Savings
A/c and Current A/c customers. Hence, customers prefer their bank to be in the vicinity of
their home or workplace.
Thus, in this study he concludes that Majority of customers prefer to visit the branch of
their bank in a while despite other channels of access being available such as ATM, internet
and telephone. So, it’s clear that people do not choose their bank based on various technological
features available in a bank and it is also not necessary that the company’s salary accounts
will always be opened by the primary bank.
5
Silvia Prina (May 2013) conducted the research on Banking the Poor via Savings
Accounts. The conclusion of this research is the majority of the poor lack access to bank
accounts and got to use pricey informal savings mechanisms. Employing a field
experiment, that is giving access to bank accounts with no fees at native bank branches to an
outsized sample of feminine unit heads in Nepal.
Results show that there's untapped demand for savings accounts which the poor do
save, despite the shortage of commitments. Access to the savings accounts
raised financial assets and total assets while not situation out other forms of assets or savings
establishments. Finally, money access raised households’ investments in education and
reduced financial gain volatility.
Pascaline Dupa, Anthony Keats, and Jonathan Robinson (2017) collaborated on a

study on the implications of savings accounts on financial relationships. This study is based
on the findings of a field experiment conducted in rural Kenya. Their investigation concluded
that, while the savings may have just been transferring money retained at home into other
sources at home, they opted not to put it into a bank account.
1.3 Research Gap:
An analytical gap is a question or problem that has not been answered by any of the
current studies or research in your subject. When an inspiration or fresh notion hasn't been
thoroughly researched, there might be a foundation gap.
So far, these past ears, there has been no research study on consumer behavior towards
various aspects related to savings account in a bank. The past research has been done nearly
with one or two factors and those research studies also limited to one place or country. As the
aspects related to a savings account will change over years due to changes in economy, this
study will have its own unique research unrelated from past studies.
1.4 Research problem:
A research disadvantage might be a unique issue, challenge, contradiction, or

knowledge gap that you can seek to address in your analysis. People might look for practical
concerns oriented toward contributing to change or theoretical issues geared toward
expanding knowledge.
6
There is no big research big problem for this study as there are many studies done
related to savings account in past years, if need to find a difficulty then it will be only thing,
that is studying various aspects (i.e.: factors for selecting savings account, pass book entry,
joint a/c etc.) in single study instead of researching only one aspect related in savings account
in bank. (Shona McCombes, Apr 2019)
1.5 Objectives of the study:
Primary Objectives:
a) To study the Consumer Behavior of Savings Bank Account in Chennai.
Secondary Objectives:
a) To identify whether people have full awareness about savings account.
b) To find out on which factors people choose their bank for savings account.
c) To identify whether education plays a role for people to handle their savings account.
d) To find out whether joint account is mostly used by married or unmarried people.
e) To know the people awareness about the automatic pass book machine.
f) To study, how often people update their passbook and crosscheck it with messages
received in mobile.
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CHAPTER II
METHODOLOGY
2.1 Research Project Design:
The framework of research tactics and methodologies adopted by a scientist is referred

to as his research style. The researchers' selected planning allows them to use the tactics that
square measure appropriate for the study and to align their studies with future success. (Shona
McCombes, 2021)
This research has a sample size of 202 people staying in chennai. This research study
employs the convenience sampling approach. A convenience sample is a type of non-
probability sampling practice in which the sample is taken from a group of people who are
easy to contact or reach; for example, standing in a mall or a market and asking people to
answer questions.
Convenience sampling can also be referred to as grab sampling or handiness

sampling. The sample process has no further criterion other than that person be accessible and
willing to participate. Furthermore, because the only criterion is whether or not the
participants comply with participating, this type of sampling approach does not necessitate
the generation of a simple random sample. (Alicia Tuovila, 2020)
2.2 Data Collection Method:
Data for a study may be gathered from two sources: primary and secondary. The
information gathered by the researcher on the variables of interest for the specific aim of the
study is referred to as primary data. Secondary data is information obtained from already
existing data sources, either physically or digitally. This research endeavor is entirely based
on primary data.
The Survey is created using google forms to collect responses form people for the study.
Data collection is done fully using google survey forms only, no other form of data collection
like group interviews, observations are used. The Survey consists of 27 questions totally. It has
been divided into two sections, the first section has 8 Demographic questions (personal details
of the respondents) and the second section consists of 19 technical questions related to the
study. All the questions asked are closed questions with choices. (Uma Sekaran, 2013)
8
All the collection of data, that is the responses for the respondents will be viewed in
excel for clear view of the data. The survey is sent approximately to more than 450 people but
received responses from nearly 250 people only and on used excel to remove the incorrect or
unwanted data for the study. After all the checking process, 202 correct responses have been
taken as samples/data can be used for this research study
2.3 Tools used for Analysis:
The questionnaire is made using Google survey forms is used for collection of data.
Google Forms is a survey administration program that is available for free with Google's online,
web-based Google Docs Editors suite. Google Docs, Google Sheets, Google Slides, Google
Drawings, Google Sites, and Google Keep are all part of the service. Google Forms is only
available as an online application; there is no mobile or offline version.
The file will then be loaded into SPSS (statistical software) for analysis of the acquired
data. SPSS Statistics is an IBM statistical software package for data management, advanced
analytics, multivariate analysis, corporate intelligence, and criminal investigation. It was
previously manufactured by SPSS Inc., and it was later bought by IBM in 2009. Current
versions (after 2015) are branded as IBM SPSS Statistics.
Using SPSS, the statistical tools like pie charts, frequency and chi-square analysis will
be prepared. The number of times an event occurred/was documented in an experiment or
research is referred to as its frequency. These frequencies are frequently represented visually
or tabularly. The chi-square test is a statistical tool for determining the quality of fit between
observed and theoretical values. "Association between demographic factors and type of
treatment were tested using the chi-square test". (Uma Sekaran, 2013)
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CHAPTER III
DATA ANALYSIS AND INTERPRETATION
The study is done to find out Consumer Behavior Towards some Selected Aspects of
Savings Bank Account in Chennai, for which the primary data is collected through
questionnaire from the general public and has been analyzed using statistical tools like
frequency, pie-chart and chi- square analysis in spss.
3.1 PIE CHART AND FREQUNCY ANALYSIS FOR DEMOGRAPHIC

QUESTIONS
TABLE 3.1: Gender of the respondents
Gender
Cumulative
Frequency Percent Valid Percent Percent
Valid Female
78 38.6 38.6 38.6
Male
124 61.4 61.4 100.0
Total
202 100.0 100.0
Figure 3.1: Gender
Female
39%
Male
61%
Male Female
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TABLE 3.2: Age groups of respondents
Age Groups
Cumulative
Valid Less than 20 9 4.5 4.5 4.5

Years
21 – 30 86 42.6 42.6 47.1
31 – 40 33 16.3 16.3 63.4
41 – 50 44 21.8 21.8 85.2
51 – 60 19 9.4 9.4 94.6
More than 60 11 5.4 5.4 100.0

Years
100
Total 202 100.0 100.0
Figure 3.2: Age
5% 5%
9% Less than 20 Years
21 - 30
31 - 40
22% 43% 41 - 50
51 - 60
More than 60 Years
16%
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TABEL 3.3: Education of the respondents
Education
Valid Cumulative
Frequency Percent Percent Percent
Valid Up to 5th 1 0.5 0.5 0.5

standard
6th - 10th 4 2.0 2.0 2.5
standard
11th - 12th 7 3.5 3.5 6.0
standard
UG 106 52.5 52.5 58.5
/Diploma
PG and 84 41.6 41.6 100.0
above
Total 202 100.0 100.0
Figure 3.3: Education
Up to 5th standard 6th - 10th standard 11th - 12th standard UG /Diploma PG and Above
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TABLE 3.4: Occupation of respondents
Occupation
Valid Cumulative
Percent Percent
Frequency Percent
Valid Govt. 7 3.5 3.5 3.5

Organization
Housewife 23 11.5 11.5 15.0
Private 81 40.5 40.5 55.5

Organization
Retired 9 4.5 4.5 59.4
Self - employed 29 14.4 14.4 73.8
Student 38 18.8 18.8 92.6
Unemployed 15 7.4 7.4 100.0
Total 202 100.0 100.0
Figure 4.4: Occupation
Govt. Organization Housewife Private Organization Retired

Self - employed Student Unemployed
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TABLE 3.5: Annual Income of Respondents
Annual Income of respondents
Cumulative
Valid Less than 1 73 36.1 36.1 36.1

lakh
1 – 2.5 25 12.4 12.4 48.5
lakhs
2.5 - 5 lakhs 28 13.9 13.9 62.4
5 - 10 lakhs 41 20.3 20.3 82.7
10 - 15 lakhs 13 6.4 6.4 89.1
Above 15 22 10.9 10.9 100.0

lakhs
Total 202 100.0 100.0
Figure 3.5: Annual Income

1 - 2.5 lakhs
12%
10 - 15 lakhs
Less than 1 lakh 7%
36%
2.5 - 5 lakhs
14%
Above 15 lakhs 5 - 10 lakhs

11% 20%
1 - 2.5 lakhs 10 - 15 lakhs 2.5 - 5 lakhs 5 - 10 lakhs Above 15 lakhs Less than 1 lakh
14
TABLE 3.6: Marital Status of respondents
Marital status of
respondents
Cumulative
Valid Married 116 57.4 57.4 57.4
Unmarried 86 42.6 42.6 100.0
Total 202 100.0 100.0
FIGURE 3 . 6 : MARITAL STAT US

Married Unmarried
Unmarried
43%
Married
57%
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TABLE 3.7: Locality of the respondents
Locality of the respondents
Cumulative
Frequency Percent Valid Percent
Percent
Valid Rural 36 17.8 17.8 17.8
Semi-urban 26 12.9 12.9 30.7
Urban 140 69.3 69.3 100.0
Total 202 100.0 100.0
Figure 3.7: Locality
18%
13% Rural
Semi - Urban
69%
Urban
Interpretation:
The analysis is done using the answers of survey from 202 respondents, among the respondents,
considerable amount of both male and female (Figure 4.1) people have responded. Around 90 % of the
respondents are well educated (Figure 4.3) and in that 90% people, 60% of them are well settled in
the society with good occupation (Figure 4.4). The survey is answered by all categories of income
earning people (Figure 4.5) and nearly equal number of responses from people, who are married and
also unmarried people (Figure 4.6). At the beginning the survey is sent only to people in rural areas
only, and with the help of google survey it enabled a way to collect responses from people in urban
areas (Figure 4.7). Thus, this enabled the process of analysis more interesting as various and different
categories of people have responded to the survey.
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3.2 PIE CHART AND FREQUENCY ANALYSIS FOR TECHINCAL QUESTIONS
TABLE 3.8: Number of savings account people posses
Number of Savings Account
Cumulative
Valid One 106 52.5 52.5 52.5
Two 74 36.6 36.6 89.1
More than 2 22 10.9 10.9 100.0
Total 202 100.0 100.0
FIGURE 3 . 8 : NUMBER OF SAVINGS

ACCOUNT
One Two Three
22
106
74
Interpretation:
From the figure 4.8, we can see that out of 202 respondents most of the people have only 1
or 2 savings account, only few people have 3 savings account. With the help of this table and chart
we can determine that it is hard to maintain more than 2 savings account.
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TABLE 3.9: Handling of Savings Account
Handling of Savings Account
Cumulative
Valid Depending 64 31.7 31.7 31.7

on others
On your 138 68.3 68.3 100.0

Own
Total 202 100.0 100.0
FIGURE 3.9: Handling of Savings Account
On your own Depending on Others
Interpretation:
With the help of Figure 4.9, we can determine that nearly 70% of the people handle their
savings account on their own without getting help from others (family, friends, bystanders etc.).
Whereas, remaining people can’t handle their account on their own, the education factor may play a
major role in this situation.
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TABLE 3.10: On which factor people choose their bank for Savings Account
Factors for choosing a Bank
Cumulative
Frequency Percent Valid Percent
Percent
Valid Interest 36 17.8 17.8 17.8
rate
Safety of 85 42.1 42.1 59.9
deposits
Customer 58 28.7 28.7 88.6
service
Bank 21 10.4 10.4 99
reputation
Bank 2 1 1 100
ambience
Total 202 100.0 100.0
FIGURE 3.10: Factors for choosing a Bank
1%
10%
18%
29%
42%
Interest rate Safety of deposits Customer service Bank reputation Bank ambience
Interpretation:
From the figure 4.10, it is clear that people check the safety of deposit and the customer
service in the bank on which they wish to open a savings account. Next seen factor is the Interest
rate given for the savings account. Based on these main factors people will choose their bank.
19
TABLE 3.11: Checking of entries updated in the Passbook
Checking of passbook
Cumulative
Valid Yes 156 77.2 77.2 31.7
No 46 22.8 22.8 100.0
Total 202 100.0 100.0
FIGURE 3.11: Checking of Passbook
23%
Yes
No
77%
Interpretation:
From the above figure 4.11, we can see that more than 75% of respondents will are
checking their entries updated in the pass book. This ensures lesser risk of financial errors for these
people as they can find any pass book error while checking.
20
TABLE 3.12: Cross checking of pass book entries with messages received in
mobile
Crosschecking of passbook
Cumulative
Valid Yes 173 85.6 85.6 85.6
No 29 14.4 14.4 100.0
Total 202 100.0 100.0
FIGURE 3.12: CROSSCHECKING OF

PASSBOOK
Yes No
No
14%
Yes
86%
Interpretation:
For every bank or financial transaction, a message about the transaction will be sent to the
mobile linked with the account. From the figure 4.12, we can determine that nearly 85% of the
people crosscheck the passbook entries with the messages received in the mobile for every
transaction.
21
TABLE 3.13: Awareness of existence of Joint Account Facility in a Bank
Awareness of Joint Account
Cumulative
Valid Yes 153 75.7 75.7 75.7
No 49 24.3 24.3 100.0
Total 202 100.0 100.0
FIGURE 3.13: Awareness of Joint Account
49, 24%
153, 76%
Yes No
Interpretation:
Joint account is an option created in the bank for married couples and people also started to
use joint account between parent and child. From the above figure 4.13, it is clear that 76% of the
respondents are aware of the joint account option in the bank.
22
TABLE 3.14: Satisfaction rating of respondents in case if their money is idle in
savings account instead of investing in various investments
Satisfaction rating for keeping the money

idle
Cumulative
Valid Highly 27 13.4 13.4 13.4
Dissatisfied
(1)
Dissatisfied 24 11.9 11.9 25.3
(2)
Neutral (3) 60 29.7 29.7 55.0
Satisfied (4) 38 18.8 18.8 73.8
Highly 53 26.2 26.2 100.0

satisfied (5)
Total 202 100.0 100.0
FIGURE 3.14: SATISFACTION RATING FOR

KEEPING MONEY IDLE
1
13%
5
26%
2
1
12%
2
3
4
5
4
19%
3
30%
Interpretation:
From the above figure and table 4.14, we can determine that there are different categories of
people, as some wish to invest in various investments rather than keeping money idle in bank
account and some other were satisfied by keeping their amount safely in savings account instead of
taking risks in investments.
23
3.3 TECHNICAL ANALYSIS
TEST 1: Chi-square test between education and how people handle their savings Account.
H0 - There is no significant relationship between education and how people handle

their savings Account.
H1 - There is a significant relationship between education and how people handle their
savings Account.
TABLE 3.15: Education * Handing of savings Account
Crosstabulation
Handling of savings
Account
Depending
on others On your own Total
Education Schooling 3 9 12
UG / 35 71 106
Diploma
PG andabove 26 58 84
Total 64 138 202
TABLE 3.16:
Chi-Square Tests
Asymp. Sig. (2- Exact Sig. (2-

Value df sided) sided)
Pearson Chi-Square .356a 2 .837 .857
Likelihood Ratio .366 2 .833 .857
a. 1 cells (16.7%) have expected count less than 5. The minimum expected count is 3.80
TABLE 3.17: Symmetric Measures
Value Approx. Sig.
Nominal by Nominal Phi .042 .837
Cramer's V .042 .837
N of Valid Cases 202
24
Figure 3.15
Interpretation:
From the above bar chart, we can significantly find how the respondents handle
their savings Account. Chi-square Table shows the value of Pearson chi-square and its
significant value. It is clear from the table that significant value is greater than 0.05.
Hence, H0 - Null Hypothesis is accepted. Therefore, there is no significant relationship
between education and how people handle their savings Account.
TEST 2 – Chi-square test for marital status and people who possess joint Account.
H0 - There is no significant relationship between marital status and people who possess
joint Account.
H1 - There is a significant relationship between marital status and people who possess
joint Account.
TABLE 3.18: Marital status * Possession of joint Account

Crosstabulation
Possession of joint
Account
No Yes Total
Marital Married 61 55 116
status Unmarried 56 30 86
Total 117 85 202
25
TABLE 3.19: Chi-Square Tests
Asymp. Sig. Exact sig (2 Exact sig (1
Value df (2-sided) – sided) – sided)
Pearson Chi- 3.181a 1 .074
Square
Continuity 2.688 1 .101
Correctionb
Likelihood 3.025 1 .073
Ratio
Fisher’s exact .085 .050
test
a. 0 cells (0.0%) have expected count less than 5. The minimum

expected count is 36.9.
b. computed only for 2x2 table

Approximate
Value Significance
Nominal by Phi -.125 .074
Nominal Cramer's V .125 .074
FIGURE 3.16
Interpretation:
From the above bar chart, we can significantly find the number of respondents
who possess joint account and their marital status. Chi-square Table shows the value of
Pearson chi-square and its significant value. Since its computed for 2x2 table, we need to
take results from fisher’s test and it is clear from the table that significant value is greater
than 0.05. Hence, H0 – Null Hypothesis is accepted. Therefore, there is no significant
relationship between marital status and people who possess joint Account.
26
TEST 3 – Chi-square test for age and factors for choosing a bank to open a Savings
Account.
H0 – There is no significant relationship between age and factors for choosing a bank
to open a Savings Account.
H1 – There is a significant relationship between age and factors for choosing a bank
to open a Savings Account.
TABLE 3.21: Age * factor of choosing a bank for savings

Account Crosstabulation
Bank Interest Safety of
Factors rate deposits total
Age Less than 40 48 30 50 128
Years
More than 34 6 34 74
41 Years
Total 82 36 84 202

Asymptotic Exact Sig. (2-
Significance sided)
Value df (2-sided)
a
Pearson Chi- 7.541 2 .023 .022
Square
Likelihood Ratio 8.322 2 .016 .018

a. 0 cells (0%) have expected count less than 5. The minimum expected count is 13.19

Approximate
Value Significance
Nominal by Phi .193 .023
Nominal Cramer’s .193 .023
V
27
FIGURE 3.17
Interpretation:
From the above bar chart, we can significantly find how the various age group of
respondents choose their bank to open a savings Account. Chi-square Table shows the
value of Pearson chi-square and its significant value. It is clear from the table that
significant value is lesser than 0.05. Hence, H1 - Alternate Hypothesis is accepted.
Therefore, there is a significant relationship between age and factors for choosing a
bank to open a savings Account.
TEST 4 – Chi-square test for people locality and people knowledge and usage of
automatic passbook entry machine.
H0 - There is no significant relationship between people locality and people knowledge
and usage of automatic passbook entry machine.
H1 - There is a significant relationship between people locality and people knowledge
and usage of automatic passbook entry machine.
TABLE 3.24: locality * Usage of automatic passbook entry machine

Crosstabulation
Usage of automatic
passbook entry machine
No Yes Total
locality Rural 17 19 36
Semi-urban 10 16 26
Urban 53 87 140
Total 79 121 202
28
Asymptotic Exact Sig (2
Significance - sided)
Value df (2-sided)
a
Pearson Chi- 1.066 2 .587 .613
Square
a. 0 cells (0.0%) have expected count less than 5. The minimum expected count is 10.30

Approximate
Value Significance
Nominal Cramer's .073 .587
V
FIGURE 3.18
Interpretation:
From the above bar chart, we can significantly find people located in various
locality and their usage of automatic passbook entry machine. Chi-square Table shows
the value of Pearson chi-square and its significant value. It is clear from the table that
significant value is greater than 0.05. Hence, H0 -Null Hypothesis is accepted. Therefore,
there is no significant relationship between people locality and people knowledge and
usage of automatic passbook entry machine.
29
TEST 5 – Chi-square test for how often people update their passbook and their usage of
automatic passbook entry machine
H0 – There is no significant relationship between updation of passbook and usage of
H1 – There is a significant relationship between updation of passbook and usage of
TABLE 3.27: Updation of passbook * Usage of automatic passbook entry

machine Crosstabulation
Usage of automatic passbook
entry machine
No Yes Total
Updation of Occasionally 5 24 28
passbook Rarely 12 13 25
Regularly 21 44 65
Sometimes 19 10 29
Very rarely 23 31 53
Total 80 122 202
Asymptotic Exact Sig (2-

Significance sided)
Value df (2-sided)
Pearson Chi- 16.590a 4 .002 .002
Square

a. 0 cells (0.0%) have expected count less than 5. The minimum expected count is 9.90.
Approximate
Value Significance
Nominal Cramer’s .287 .002
V
30
FIGURE 3.19
Interpretation:
From the above bar chart, we can significantly find how often people update their
passbook and their usage of automatic passbook entry machine. Chi-square Table shows the
value of Pearson chi-square and its significant value. It is clear from the table that significant
value is lesser than 0.05. Hence, H1 - Alternate Hypothesis is accepted. Therefore, there is a
significant relationship between updation of passbook and usage of automatic passbook entry
machine.
31
CHAPTER IV
SUMMARY & SUGGESTIONS
4.1 Summary of Findings:
The main objective of the study is to Consumer Behavior Towards Savings bank
account in Chennai. In order to attain the objectives of the study, data has been collected by
using google forms and analyzed using the statistical tools. The findings were derived from
result of these analysis.
At first, it is found that most of the respondents are aware of the various aspects related
to savings account. Everyone possesses at least one savings account and only very few people
out of 202 respondents possess 2 or 3 savings account. Half of the respondents have their
savings account in private sector banks and other half of people have their savings account in
nationalized banks. Only one person out of 202 respondents got a savings account in a foreign
bank. They handle their savings account on their own and also some people get help from
others (family, friends etc.) as they lack knowledge about the bank procedures, thus lack of
education is the major cause. There are also some other reasons like poor bank customer
service, feeling unsafe in handling money, lack of time etc.
Majority of the respondents keep all their savings account active with regular
transactions and only few people does not keep all their savings account active and the reason
for that is they keep have that account only for emergency use or for earning only interest
from bank by keeping a permanent stable amount in the account and also for availing
personal loan as people can’t avail loan form banks if they don’t have an account in that
particular bank.
People select the bank to open a savings account based on many factors and some of
them were interest rate, safety of deposits, customer service, bank reputation and ambience,
out of these factors people mainly look for a bank with good interest rate and safety for their
deposits as the cause of theft or bank forgery are also increasing now-a-days. Young people
and people who were going to open a savings account for the first time are selecting their bank
based on the bank reputation and customer service.
Moving savings from one savings account to another savings account is not
commonly done by many people, as out of 202 respondents only 30% of the people move
their savings and it is done for only for the purpose of earning more interest, they just move
from one account to another account which got better interest rate than the previous bank.
32
In this modern world there are many ways to update a passbook and automatic passbook
entry machine is also part of it but many are not aware of it due to their locality situated.
Because it is found only in major banks located in important places, so people in outskirts of
city and rural areas will be not able to know about it, there are even some people who do not
wish to use it due to lack of knowledge about it.
Majority of people are regularly crosschecking their passbook entries after updating.
Crosschecking of passbook entries after updating it is good way to avoid financial errors. So,
in olden days people were used to take notes of every transaction done to crosscheck with the
passbook after updating it, but technology paves an easier way, people can easily download
their transaction history from bank website or mobile app or they can crosscheck with a
message received to their mobile number (which is attached to their bank account) after each
transaction.
People have awareness about the existence of joint account facility in bank. It has been
found for married couples but people also use joint account between parent and child, between
business partners, between siblings etc. There are also some people who do not wish to open a
joint account even if they aware of it.
The final question asked in the survey was whether people like to invest or keep money
idle in savings account. The result was half of the respondents wish to keep their money idle
in savings account as there is no risk in it and they can also able to receive a standard amount
of interest from it, whereas the other half of respondents wish to take risk by investing their
money in various investments (buying gold, land, shares etc.) instead of keeping money idle
in savings account as when there is more risk there will be more return. Thus, these are the
findings of the study on consumer behavior towards savings bank account in Chennai.
4.2 Suggestions / Recommendations:

Half of the respondents have only one savings account, the banks can promote
themselves better by advising customers to practice diversification as it’s a way of spreading
money around multiple accounts so that the exposure to any one account is limited. There is
also another advantage in having multiple accounts as products in online purchase have many
offers from various banks, for e.g.: one product may have offer when payment is made using
Sbi credit card and another product will have cashback offer when using Axis bank debit card
etc.
33
Out of 202 respondents only one person has account in foreign bank. The foreign
banks may attract many people by offering that people that they provide service of buying
and selling shares in foreign share market and this offer will definitely attract various Indian
share market investors. Few people couldn’t not able to handle their savings account due to
difficult procedures or uneducated or feeling unsafe in handling matters related to money to
solve this problem. banks can offer their customers that they can just hire the people who are
working in that bank, for minimal charges to do the procedures.
Customers are lazy to update their passbook regularly by coming to bank in person, so
to solve this, banks should completely covert the physical passbook into virtual passbook and
in case of any quires, the bank can solve it in virtual by integrating human interaction with
digital banking website.
Based on customer segmentation done on which factors people select their bank,
safety of deposit attracts most of the customers. Thus, the banks can attract more customers
by increasing the security and safety factor by implementing a new offer like the banks will
fully guarantee the safety of their customers deposit and if in case of any occurrence of risk to
customers deposit, the bank will fully return the money to the customer’s account and
consider it as a loss/bad debts in its financial statement until the risk factor is solved. For e.g.,
if in case the digital networking of the bank has been hacked and several customers deposit
has been taken, in this case the bank will provide full deposit amount back to the customers
from its reserve and treat this as its bad debts in its financial statement.
Customers are not using the automatic passbook entry machine, so banks can promote
the automatic passbook entry machine by offering that there will be no bank charges applied
for a whole year when their passbook is updated using automatic passbook entry machine.
Joint account is mainly introduced for married couples but majority of married
couples are not interested in opening joint account. The banks can attract newly married
couple to open joint account by offering them double rate of interest than normal savings
account.
Half the respondents are not satisfied with keeping amount idle in savings account and
taking risks by investing in various investments. Banks can promote their savings account
increased rate of interest and also demat account facility (shares market advise, buying and
selling shares service, etc.) with lesser cost than other brokers which will attract various
investors and also non investors who might be interested to enter into share market by seeing
the demat account offers in bank.
34
4.3 Limitations of the study:
The data is collected only using google survey and not any other methods, because of
it the Survey was not possible to send to people who are not using android phone due to lack
or wealth or knowledge. The survey is not created in Tamil so, who did not know English
couldn’t be able to attend the survey. Survey is sent to more than 450 people living in
Chennai but the responses that received and correct were only 202 of them which can be
considered as a reliable data. The data collected is less so can’t be proved in a broader aspect.
As the time given for the studyis limited, couldn’t able to collect more data. Thus, these are the
limitations of this study.
4.4 Directions for future research:

In future, if research is to be done related to savings account, the research time should
be in a longer period. The questionnaire should contain various type of questions (open ended,
close ended, Likert scale etc.). The method for collecting data should not be based on only
google survey as it has many limitations (language, knowledge barrier etc.) The data taken for
the study should be larger and reliable. The data should be collected from all types of people,
that is people from various locality, all age groups and both literate and illiterate people. There
will be more analysis (Chi-square, Anova, t-test etc.) options available only if data collected
correctly and appropriately.
35
ANNEXURE
7/21/22, 10:05 PM Consumer Behavior Towards Selected Aspects of Savings A/c in Bank
A Study on Consumer Behavior

Towards Savings Bank Account in
Chennai
Hi, my name is A.D. Sanjeev Kumar studying MBA Final Year in B.S. Abdur Rahman
Crescent Institute of Science and Technology. This questionnaire is a survey for my final
semester project. Please help me to complete my study by filling this Gform and it will take 2
min of your time.
After filling the form, please kindly share this form to your friends and relatives. The
Information collected will be confidential and will be used only for the research purpose.
Thank
you :-)
* Required
1. Name (optional)
2. Age *
Mark only one oval.
Less than 20 Yrs.

21 - 30 Yrs.
31 - 40 Yrs.
41 - 50 Yrs.
51 - 60 Yrs.
More than 60 Yrs.
3. Gender *
Mark only one oval.
Male
Female
Prefer not to say
https://docs.google.com/forms/d/159IPwNxY8elizLk6jhJIix5WwW9TjmuszplankCVFgg/edit 1/8
4. Marital status *
Mark only one oval.
Married
Unmarried
5. Education *
Mark only one oval.
Up to 5th Standard 6th

-10th Standard
11th - 12th Standard
UG/Diploma
PG and Above
Other:
6. Occupation *
Mark only one oval.
Student
Unemployed Self
- Employed
Private Organization
Govt. Organization
Housewife
Retired
Other:
7. Annual Income *
Mark only one oval.
Less than 1 lakh1

- 2.5 lakhs
2.5 - 5 lakhs5
- 10 lakhs 10
- 15 lakhs
Above 15 lakhs
8. What is your locality? *
Mark only one oval.
Urban
Rural
Semi - Urban
Skip to question 9
Technical Questions
9. In which sector do you wish to open your savings A/c? *
Mark only one oval.
Private sector banks (HDFC, ICICI, AXIS, TMB etc.)

Nationalized banks (SBI, PNB etc.)
Foreign banks (Standard Chartered Bank, American Express, Citi Bank etc.)
10. How many savings A/c do you possess? *
Mark only one oval.
1
2
3
More than 3
11. Do you maintain all your savings A/c active with regular Transactions? *
Mark only one oval.
Yes
No
12. If "No", what is the reason for keeping the A/c inactive or not using regularly?
Mark only one oval.
For collecting bank interest only

Keeping for emergency use
For the purpose of availing loan
Other:
13. How do you handle your savings A/c? *
Mark only one oval.
On your own
Depending on family members

Depending on others
Other:
14. If "not handling your savings A/c on your own", what will be the reason for it?
Mark only one oval.
Uneducated
Not aware of bank procedures poor

bank customer service Feeling
unsafe in money handling Other:
15. On which factor do you choose your bank for savings A/c? *
Mark only one oval.
Interest rate Safety

of deposits
Customer service
Bank reputation
Bank ambience
Other:
16. Do you move your savings form one bank to another bank? *
Mark only one oval.
Yes
No
17. If "Yes", How often do you move your savings?
Mark only one oval.
monthly
Quarterly
Half yearly
Yearly
18. Do you move your savings for the purpose getting better interest rate in other banks?
Mark only one oval.
Yes
No
19. How often do you update your passbook? *
Mark only one oval.
Regularly
Sometimes
Occasionally
Rarely
Very Rarely
20. Have you ever used the automatic passbook entry machine? *
Mark only one oval.
Yes
No
21. If "No", what is the reason for not using the automatic passbook entry machine?
Mark only one oval.
Not aware
Don't know how to use it

No such facility in your bank/branch
Other:
22. Do you go through the entries updated? *
Mark only one oval.
Yes
No
23. Do you check the entries with the messages received in your mobile? *
Mark only one oval.
Yes
No
24. Are you aware of the existence of Joint A/c facility in a savings bank? *
Mark only one oval.
Yes
No
25. Do you possess a joint A/c? *
Mark only one oval.
Yes
No
26. If "Yes", Who handles your Joint A/c?
Mark only one oval.
Yourself
The other person

Both of you
27. what will be your satisfaction rating, if your savings amount is idle in you?
*?
savings A/c instead of investing in various investments?
Mark only one oval.
1 2 3 4 5
Satisfied Not Satisfied
This content is neither created nor endorsed by Google.
Forms
BIBLIOGRAPHY
BIBLIOGRAPHY
 Tracy Tupman. History of Banking, published by Introbooks. 2020
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Dist. 1992
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A Study On Consumer Behaviour Towards Savings Bank Account: Project Report

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A Study On Consumer Behaviour Towards Savings Bank Account: Project Report

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A STUDY ON CONSUMER BEHAVIOUR

TOWARDS SAVINGS BANK ACCOUNT

In partial fulfillment for the award of the degree of

Under the Guidance of

DEPARTMENT OF MANAGEMENT STUDIES

Certified that this project report A STUDY ON CONSUMER BEHAVIOUR

TOWARDS SAVINGS BANK ACCOUNT is the bonafide work of A. D. SANJEEV

The viva-voce examination of the project work title “A STUDY ON

INTERNAL EXAMINER EXTERNAL EXAMINER

S.NO CONTENT PAGE NUMBER

1 Chapter I – Introduction 1-7

1.1 Banking Industry Profile 1

1.2 Review of Literature 4

1.3 Research Gap 6

1.4 Research Problem 6

1.5 Objectives of the study 7

2 Chapter II - Methodology 8–9

2.1 Research Design 8

2.2 Data collection Method 8

2.3 Tools used for Analysis 9

3 Chapter III – Data Analysis and Interpretation 10 - 31

3.1 Pie chart and Frequency analysis for demographic questions 10

3.2 Pie chart and Frequency analysis for technical questions 17

3.3 Technical Analysis (Chi-square test) 24

4 Chapter IV – Summary & Suggestions 32 - 35

4.1 Summary of Findings 32

4.2 Suggestions / Recommendations 33

4.3 Limitations of the study 35

4.4 Directions for Future Research 35

I would like to express my sincere gratitude and appreciation to my college

My hearty thanks to my guide “Dr. S. K. G. GANESH”, for giving valuable

Date: A. D. SANJEEV KUMAR

3.1 Gender of the respondents 10

3.2 Age groups of the respondents 11

3.3 Education of the respondents 12

3.4 Occupation of the respondents 13

3.5 Annual income of the respondents 14

3.6 Marital status of the respondents 15

3.7 Locality of the respondents 16

3.8 Number of Savings Account 17

3.9 Handling of Savings Account 19

3.10 Factors for choosing a Bank 20

3.11 Checking of passbook 21

3.12 Crosschecking of passbook 23

3.13 Awareness of Joint Account 22

3.14 Satisfaction rating for keeping the money idle 23

3.15 Education * Handing of savings Account 24

3.16 TEST 1: chi-square 24

3.17 TEST 1: Symmetric Measures 24

3.18 Marital status * Possession of joint Account 25

3.19 TEST 2: chi-square 26

3.20 TEST 2: Symmetric Measures 26

3.21 Age * factor of choosing a bank for savings Account 27

3.22 TEST 3: chi-square 27

3.23 TEST 3: Symmetric Measures 27

3.24 locality * Usage of automatic passbook entry machine 28

3.25 TEST 4: chi-square 29

3.26 TEST 4: Symmetric Measures 29

3.27 Updation of passbook * Usage of automatic passbook entry 30

3.28 TEST 5: chi-square 30

3.29 TEST 5: Symmetric Measures 30

3.1 Gender of the respondents 10

3.2 Age groups of the respondents 11

3.3 Education of the respondents 12

3.4 Occupation of the respondents 13

3.5 Annual income of the respondents 14

3.6 Marital status of the respondents 15

3.7 Locality of the respondents 16

3.8 Number of Savings Account 17

3.9 Handling of Savings Account 19

3.10 Factors for choosing a Bank 20

3.11 Checking of passbook 21

3.12 Crosschecking of passbook 23

3.13 Awareness of Joint Account 22

3.14 Satisfaction rating for keeping the money idle 23

3.15 Education * Handing of savings Account – Bar chart 25