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    Nykaa Company Profile

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    RISHAV RAJ GUPTA
    Nykaa is an Indian e-commerce startup founded in 2012 by Falguni Nayar that sells beauty, wellness, and fashion products through websites, mobile apps, and 76 stores. It became India's first woman-led unicorn valued at $1.1 billion in 2020. Nykaa offers over 200,000 products from 2,000 brands and has expanded into fashion. The cosmetics market is expected to grow 16.39% annually to $2.89 billion by 2026, driven by rising demand from teenagers and young people as well as industry digitalization.

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    Nykaa Company Profile

    Uploaded by

    RISHAV RAJ GUPTA
    188 views4 pages
    Nykaa is an Indian e-commerce startup founded in 2012 by Falguni Nayar that sells beauty, wellness, and fashion products through websites, mobile apps, and 76 stores. It became India's first woman-led unicorn valued at $1.1 billion in 2020. Nykaa offers over 200,000 products from 2,000 brands and has expanded into fashion. The cosmetics market is expected to grow 16.39% annually to $2.89 billion by 2026, driven by rising demand from teenagers and young people as well as industry digitalization.

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    Nykaa is an Indian e-commerce startup founded in 2012 by Falguni Nayar that sells beauty, wellness, and fashion products through websites, mobile apps, and 76 stores. It became India's first woman-led unicorn valued at $1.1 billion in 2020. Nykaa offers over 200,000 products from 2,000 brands and has expanded into fashion. The cosmetics market is expected to grow 16.39% annually to $2.89 billion by 2026, driven by rising demand from teenagers and young people as well as industry digitalization.

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    Download as docx, pdf, or txt
    188 views4 pages

    Nykaa Company Profile

    Uploaded by

    RISHAV RAJ GUPTA
    Nykaa is an Indian e-commerce startup founded in 2012 by Falguni Nayar that sells beauty, wellness, and fashion products through websites, mobile apps, and 76 stores. It became India's first woman-led unicorn valued at $1.1 billion in 2020. Nykaa offers over 200,000 products from 2,000 brands and has expanded into fashion. The cosmetics market is expected to grow 16.39% annually to $2.89 billion by 2026, driven by rising demand from teenagers and young people as well as industry digitalization.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    Introduction-

    Nykaa is an Indian e-commerce startup based in Mumbai and started by


    Falguni Nayar in 2012. It sells beauty, wellness, and fashion products
    through its websites, mobile application and 76 offline stores locations.
    It was valued at $85 billion (US$1.1 billion) in 2020, making it India's
    first unicorn startup led by a woman. 

    It sells both domestically and internationally manufactured goods. The


    company transitioned from an online-only to an omnichannel model in
    2015, and began selling things other than beauty. currently it is offering
    200000 plus products from 2000 plus brands on its platform.

    The cosmetics market was worth $1.3 billion in FY2020, and it is


    expected to rise at a double-digit CAGR of 16.39% through FY2026,
    reaching $2.89 billion

    The incredible expansion of the cosmetic sector is due to rising demand


    for cosmetic items, primarily among teenagers and young people, as
    well as the industry's increasing digitalization, which benefits everyone.

    Nykaa is a prominent player in the cosmetics market, with a vast range


    of beauty, fashion, and wellness items available to both physical and
    digital clients!
    HISTORY
    Nykaa was formed in 2012 by Falguni Nayar, a former managing
    director at Kotak Mahindra Capital Company. It began as an
    ecommerce service that curated a selection of beauty and health
    products. Nykaa is derived from the Sanskrit word nayaka, which means
    "actor" or "one who is in the spotlight."

    Nykaa Man, India's first multi-brand internet store for men's grooming,
    was launched in 2018. Nykaa Design Studio, which was later renamed
    Nykaa Fashion, was the company's first entry into the fashion industry.

    Nykaa released Nykaa PRO in 2020. It's a premium membership


    programme that gives Nykaa App users exclusive access to professional
    beauty products and deals. Nykaa Fashion opened its first store in Delhi
    in December 2020, making the fashion industry multichannel.
    MISSION AND VISSION
    Nykaa's mission is founded on three key principles: selection,
    information, and personalization. The organisation is dedicated to
    providing the greatest service to its customers in order to assist them in
    making the right decisions for their holistic beauty needs.

    The mission statement of Naykaa read as:

    "Inspiring Indians, both men and women to make fashion &


    lifestyle choices that best suit them."
    TAGGLINE, SLOGAN AND LOGO
    The name 'Nykaa' comes from the Sanskrit word 'nayaka,' which means
    'one in the spotlight.'

    'Your Beauty, Our Passion' is the company's tagline. Nykaa and Peanut
    Butter formed a relationship, which resulted in the creation of a new
    slogan, 'Beauty Anytime, Anywhere.'

    The logo colour was chosen with consideration because the brand
    caters to women, and the colours red and pink ideally depict the
    imperfections and brightness of a modern female.

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