Marketing Literature Review
Marketing Literature Review
Marketing Literature Review
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Marketing Literature
PAUL S. SPECK, Editor Review
University of Tennessee-Knoxville
This section is based on a selection of article abstracts from a 22 (July/August 1985), pp. 43-49. [Trends, Consumers 50
comprehensive business literature data base. Marketing-re- and older, Lifestyles, Earnings, Discretionary income, Statis-
lated abstracts from over 125 journals (both academic and trade) tical data.] 1
are reviewed by JM staff. Descriptors for each entry are as-
signed by JM staff. Each issue of this section represents three Study Probes Consumers' Attitudes on Direct Buying. Paul
months of entries into the data base. JM wishes to thank Data L. Edwards, Advertising Age, 56 (June 17, 1985), p. 68.
Courier Inc for use of the ABl/INFORM business data base. [Summary of survey, 25 product and service categories, Direct
Each entry has an identifying number. Cross-references appear marketing buyers vs. nonbuyers.) 2
immediately under each subject heading. State Job-Rate Differences to Lessen. Peter Francese, Ad-
Requests for specific articles should be directed to the specific vertising Age, 56 (July 25, 1985), p. 55. [Economic conditions
publication named or to Data Courier Inc (800/626-2823). Ab- and forecasts, Growth of new jobs, Fastest growing states, Slow
stracts of the articles are contained in the ABl/INFORM data growth states, Income per person.] 3
base which is available through many on-line search vendors.
Migration's Toll: Lessons from New York State. Richard
SUBJECT HEADINGS D. Alba and Michael J. Batutis, American Demographics, 7
(June 1985), pp. 38-42. [Trends, Outmigration, Demographic
1. THE MARKETING ENVIRONMENT analysis, Statistical data.] 4
1.1 Consumer Behavior
1.2 Legal, Political, and Economic Issues The Market for Medical Self-Care. Brad Edmondson, Amer-
1.3 Ethics and Social Responsibility ican Demographics, 7 (June 1985), pp. 35-37, 51. [Trends,
2. MARKETING FUNCTIONS Health related magazines, Nutritional supplements, Self-di-
2.1 Management, Planning, and Strategy agnosis tests.] 5
2.2 Retailing Focus on Hispanics. Thomas G. Exter, American Demo-
2.3 Wholesaling
2.4 Channels of Distribution graphics, 7 (August 1985), pp. 28-33. [Guidelines, Size of
2.5 Physical Distribution market, Media decision, Hispanic market segments.) 6
2.6 Pricing The New Mature Mothers. Judith Langer, American De-
2.7 Product
2.8 Sales Promotion
mographics, 7 (July 1985), pp. 29-31, 50. [Trends, New
2.9 Advertising mothers who are over 30, Education, Working mothers, Sta-
2.10 Personal Selling tistics.] 7
2.11 Sales Management Rating America's Metropolitan Areas. Robert M. Pierce,
3. SPECIAL MARKETING APPLICATIONS American Demographics, 7 (July 1985), pp. 20-25. [Discus-
3.1 Industrial sion, Places Rated Almanac, Controversy, Assigning weights,
3.2 Nonprofit, Political, and Social Causes New rankings, Comparative analysis.] 8
3.3 International and Comparative
3.4 Services Americans at Play. Martha Farnsworth Riche, American De-
mographics, 7 (August 1985), pp. 38, 40. [Trends, Sports par-
4. MARKETING RESEARCH
4.1 Theory and Philosophy of Science ticipation, 1984 Gallup Leisure Activities Index.] 9
4.2 Research Methodology The Working Rich. Courtenay Slater, American Demograph-
5. OTHER TOPICS ics, 7 (July 1985), pp. 4-7. [Trends, Discussion, Households
5.1 Educational and Professional Issues with an income of $50,000 or more, Demographic pro-
5.2 General Marketing file.] 10
Gray America Goes to Market. Charles D. Schewe, Busi-
1. THE MARKETING ENVIRONMENT ness, 35 (April/May /June 1985), pp. 3-9. [Literature review;
1.1 Consumer Behavior Guidelines; The over-65 market segment; Distribution, com-
See also 41,42,43,51,67, 76, 79, 80, 81, 86, 88, 90, 147, 148, munications, and price strategies.] 11
149,204,205,206,209,210,211,214,216,220,221,225,236,
277,286,295,296,303,314,317,324,325,328,332,338,339, Consumer Brand Selection and Categorization Processes:
341,348,361,362,367,368,369,374,376,380 A Study of Bank Choice. Michel Laroche and Terrill
Manning, International Journal of Bank Marketing (UK), 2
New Money and the Old. Fabian Linden, Across the Board, (No. 3, 1984), pp. 3-21. [Model test, Bank selection data,
Journal of Marketing
100 / Journal of Marketing, April 1986 Vol. 50 (April 1986), 100-115.
Awareness set, Processed set, Evoked set, Reject set, Hold Types of consumer learning, Expectations about product qual-
~] u ity, Mathematical analysis.] 24
Profile of the Japanese Consumer. Jun Aburatani, Japan Food Shopping and Preparation: Psychographic Differ-
Marketing/Advertising (Japan), 3 (Winter 1985), pp. 4-7. ences of Working Wives and Housewives. Ralph W. Jackson,
[Trends, Prevailing values in Japan, Lifestyles, Afflu- Stephen McDaniel, and C. P. Rao, Journal of Consumer Re-
ence.] 13 search, 12 (June 1985), pp. 110-113. [Comparative analysis,
Low Involvement Strategies for Processing Advertise- Panel data, Time considerations, Feelings of responsibility and
ments. Meryl Paula Gardner, Andrew A. Mitchell, and approval, Statistical analysis.] 25
J. Edward Russo, Journal of Advertising, 14 (No. 2, 1985), Consumer Behavior at Bulk Food Bins. Scott Lee Johnson,
pp. 4-12, 56. [Experiment, Television advertising, Situation- Robert Sommer, and Victor Martino, Journal of Consumer
specific elaborative processing, Brand and nonbrand evalua- Research, 12 (June 1985), pp. 114-117. [Field study, Self-
tion, Tachistoscopes, Multiple dependent measures.] 14 service merchandising, Problems in handling practices, Statis-
tical analysis.] 26
Attitudes and Behavior: Lessons from the Needham Life
Style Study. William D. Wells, Journal of Advertising Re- Comparing Static and Dynamic Estimates of Behavioral
search, 25 (February/March 1985), pp. 40-44. [Longitudinal Responses to Changes in Family Composition or Income.
data, National panel, Attitude changes, Marketing implica- James N. Morgan, Journal of Consumer Research, 12 (June
tions.] 15 1985), pp. 83-89. [Model development, Model comparison,
Panel data, Adjustment-toward-equilibrium model, Prob-
Parental and Teenage Child Influences in Family Decision lems.] 27
Making. George E. Belch, Michael A. Belch, and Gayle
Ceresino, Journal of Business Research, 13 (April 1985), Varieties of Mere Exposure: The Effects of Processing Style
pp. 163-176. [Consumer study, Hypotheses, Degree of influ- and Repetition on Affective Response. Carl Obermiller,
ence, Type of influence, Many products.] 16 Journal of Consumer Research, 12 (June 1985), pp. 17-30.
[Experiment, Test of theory, Competing theories, Uncertainty
Home Equity Use and the Life Cycle Hypothesis. Alexander reduction, Noncognitive mediation, Failure to replicate earlier
Chen and Helen H. Jensen, Journal of Consumer Affairs, 19 findings.] 28
(Summer 1985), pp. 37-56. [Survey, National sample, Bor-
rowing behavior, User profile, Logit analysis.] 17 Characteristics of Mexican American Consumers. Joel
Seagert, Robert J. Hoover, and Marye Tharp Hilger, Journal
The Effects of Changes in Implicit Energy Costs on Hous- of Consumer Research, 12 (June 1985), pp. 104-109. [Com-
ing Prices. Molly Longstreth, Anne R. Coveney, and Jean S. parative analysis, Surveys, Hispanic consumers vs. non-
Bowers, Journal of Consumer Affairs, 19 (Summer 1985), Hispanics, Brand loyalty, Price sensitivity.] 29
pp. 57-73. [Survey data, Hypotheses, Energy consumption,
Housing attributes, Regression analysis.] 18 Consumer Knowledge: Effects on Evaluation Strategies
Mediating Consumer Judgments. Mita Sujan, Journal of
Use of Product-Testing Organizations' Recommendations Consumer Research, 12 (June 1985), pp. 31-46. [Experiment,
as a Strategy for Choice Simplification. Richard W. Product evaluation, Piecemeal processing, Consumer's use of
Olshavsky and Dennis L. Rosen, Journal of Consumer Affairs, product categories, Statistical analysis.] 30
19 (Summer 1985), pp. 118-139. [Consumer survey, National
Residential Energy Conservation: An Investigation of the
sample, Consumer decision making, Consumer use of product
Post Tax Credit Era in the U.S. Paul McDevitt and Robin
rating information, Problems.] 19
Peterson, Journal of Public Policy and Marketing, 4 (1985),
A Socialization Perspective on Selected Consumer Char- pp. 33-46. [Personal interviews, Survey, Large cross-sec-
acteristics of the Elderly. Ruth Belk Smith and George P. tional national sample, Dimensions of the investment decision,
Moschis, Journal of Consumer Affairs, 19 (Summer 1985), Model development, Discounted cash flow model.] 31
pp. 74-95. [Survey data; Hypotheses; Consumer skills; Ef- A Motivation-Based Shopper Typology. Robert A. Westbrook
fects of age, education, and experience with media.] 20 and William C. Black, Journal of Retailing, 61(Spring1985),
A Model of the Consumer Decision to Seek Legal Redress. pp. 78-103. [Survey of shoppers, Shopping motivations, Hy-
Michael L. Ursic, Journal of Consumer Affairs, 19 (Summer potheses, Cluster analysis.] 32
1985), pp. 20-36. [Model test, Survey data, Path analysis, Understanding the Outshopper. Jon M. Hawes and James
Consumer complaint behavior, Antecedents of consumer ac- R. Lumpkin, Journal of the Academy of Marketing Science,
tion.] 21 12 (Fall 1984), pp. 200-217. [Survey, Socioeconomic and
The Effects of Product Class Knowledge on Information psychographic profile, Sta~istical analysis.] 33
Search Behavior. Merrie Brucks, Journal of Consumer Re- Anticipatory Consumer Socialization. George P. Moschis
search, 12 (June 1985), pp. 1-16. [Experiment, Active in- and Roy L. Moore, Journal of the Academy of Marketing Sci-
formation search, Distinction between objective and subjective ence, 12 (Fall 1984), pp. 109-123. [Survey, 784 adolescents,
knowledge, Statistical analysis, New methodology.] 22 Role of television, Role of social class.] 34
A Normative Model of Behavior Based upon an Activity Consumer Responses to Generic Products. Lester A. Neidell,
Hierarchy. Don L. Coursey, Journal of Consumer Research, Louis E. Boone, and James W. Cagley, Journal of the Acad-
12 (June 1985), pp. 64-73. [Model development, Production emy of Marketing Science, 12 (Fall 1984), pp. 161-176. [Sur-
aspects of a commodity, Consumption aspects, Mathematical vey, Use of generic products, User profile, Private brands,
analysis, Limitations of utility analysis.] 23 National brands.] 35
Effects of Product Trial on Consumer Expectations, De- Consumer Beliefs and Brand Usage. T. P. Barwise and
mand, and Prices. Patricia A. Goering, Journal of Consumer A. S. C. Ehrenberg, Journal of the Market Research Society
Research, 12 (June 1985), pp. 74-82. [Model development, (UK), 27 (April 1985), pp. 81-93. [Longitudinal study, UK
2.5 Physical Distribution The Sponge Is Selling Again. Teresa Carson, Business Week,
See also 271 Industrial/Technology Edition (No. 2899, June 17, 1985),
pp. 65-72. [Case study, Pharmaceutical industry, Product
Centralized versus Store-Controlled Merchandise Replen- introduction.] 158
ishment. Anthony Joseph, Retail Control, 53 (April/May 1985),
pp. 2-21. [Discussion, Chain stores, Inventory management, "I Guarantee, Warrant, Certify, Promise . . . "Herschell
Merits and drawbacks of a pull vs. push system.] 146 Gordon Lewis, Direct Marketing, 48 (June 1985), pp. 98-
103. [Discussion, Guarantees as direct marketing tools, Types
of guarantees, Wording and phrasing.] 159
2.6 Pricing
See also 18,24,101,144,190,222,272,273,298 Coke's Brand-Loyalty Lesson. Anne B. Fisher, Fortune, 112
(August 5, 1985), pp. 44-46. [Case study, Risk related to
Establishing Strategy and Determining Costs in the Pricing product change, Limitations to market research.] 160
Decision. Stewart A. Washburn, Business Marketing, 70 (July
1985), pp. 64-78. [Guidelines and analysis, Ranges of price, Courting the Well-Heeled Car Shopper. Anne B. Fisher and
Type of good.] 147 Alan Farnham, Fortune, 112 (August 5, 1985), pp. 50-56.
[Trends, Japanese, US, and European carmakers; Competi-
Price-Size Relationships and Customer Reactions to a Lim- tion; Upscale product lines; Product changes.] 161
ited Unit-Pricing Programme. Peter J. McGoldrick and Helen
J. Marks, European Journal of Marketing (UK), 19 (No. 1, Soft Drink Wars: The Next Battle. Monci Jo Williams, For-
1985), pp. 47-64. [Consumer survey, Grocery stores, Retailer tune, 111 (June 24, 1985), pp. 70-72. [Trends, The non-cola
attitudes, UK.] 148 market, Product introduction, Advertising, Bottler coopera-
tion.] 162
Spatial Economics: Implications for Food Market Re-
sponse to Retail Price Reporting. M. D. Faminow and Bruce A Redesign for Engineering. Arnold 0. Putman, Harvard
L. Benson, Journal of Consumer Affairs, 19 (Summer 1985), Business Review, 63 (May /June 1985), pp. 139-144. [Guide-
pp. 1-19. [Economic analysis, Price information, Consumer lines, Integrated manufacturing, Benefits, Organizational bar-
behavior, Pricing decisions.] 149 riers.] 163
Do Higher Prices Signal Higher Quality? Eitan Gerstner, How to Build a Product Licensing Program. John A. Quelch,
Journal of Marketing Research, 22 (May 1985), pp. 209-215. Harvard Business Review, 63 (May /June 1985), pp 186-197.