Cbme 1 Case Study 1docx
Cbme 1 Case Study 1docx
Cbme 1 Case Study 1docx
August 29,
2022
BSA 3
CASE STUDY NO. 1 SAMSUNG VS APPLE
INTRODUCTION:
Apple vs Samsung case started on April 15, 2011 when Apple filed an infringement suit
on Samsung for copying not only its technology but also its design. Apple filed case in
US District against Samsung for copying Apple’s Innovative technology, distinctive user
interfaces and elegant and distinctive product and packaging design, in violation of
apple’s valuable intellectual property rights. Apple sued Samsung on Samsung Nexus S,
Epic 4G, Galaxy S 4G and Galaxy Tab. Apple and Samsung are correlated to each other
as Samsung is the world’s largest memory chip maker and Apple is the largest consumer
of flash memory. Apple buy flash memory from Samsung for its iPhone and iPad’s.
Samsung also manufacture A4 processor used in Apple’s original iPad along with
processor used in iPhone 3GS. They are the two big technology giants. Now Apple is
looking for new supplier of memory chip. Infringement cases are common in technology
but Apple’s complaint against Samsung is notable because it also focus on overall
product design and onscreen interface (Trade dress issue), which means Samsung has
copied Apple’s product design along with technology. The products which are in
question are iPhone 3GS, Samsung galaxy S i9000, Samsung galaxy tab 10.1. They are
challenged of having the same style, user interface and even packaging copied from that
of Apple’s product. As Apple sued Samsung of infringing its product and techniques,
Samsung also filed lawsuit against Apple’s iPhone and iPad for copying Samsung’s
wireless technique and user interface. In Korea Samsung alleged Apple of violating 5
patents, in Germany covered 3 cases, in Japan 2 and in USA 10 patent infringement case
is filed. Fight was initiated by Apple on April 15, 2011 and took globally by Samsung
including countries Germany, USA, Japan, Australia, South Korea and European Union.
I. TIME CONTEXT
In April 2011, Apple filed multiple lawsuits, spanning dozens of countries, against
Samsung for patent infringement. It demanded $2.5 billion in damages. Samsung quickly
countersued for
infringement of five patents relating to its wireless and data transmission technology.
In 2009, Steve Jobs sought to start a thermonuclear war on Android, the operating system
used in Samsung phones, when Samsung introduced their smartphone that looked similar
to Apple's.
II. PROBLEM
i. CORE PROBLEM
Apple company decide to file federal lawsuit in the US district court to
Samsung company.
III. OBJECTIVE
To devote its talent and technology to creating superior products and
services that contribute to a better global society.