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[GROUP LEARNING TASK 2]
GROUP 1:
AGUILAR, Leah Kristine
ENUMERABLES, Tricia Marie
KIM, Stephanie Jean
LARA, Alyanna Kim
LIBO-ON, Erika Eda
POLLENTES, Tristan Louis
ROLDAN, Jheraldine Mae
Hotel SOGO
A. Brief Summary and Background in terms of the product/s being offered

Hotel SOGO is a well-known motel in the Philippines with its branches across the
country, a total of 48 branches from 33 in Metro Manila and 15 in Provincial place. It is
under the ownership of Global Comfort Group Corporation or the GCGC, wherein it holds
Icon Hotel and Eurotel Hotel in its management. Hotel SOGO was founded in 1992 with the
built-idea by 2 individuals who wanted to give the public a satisfaction by having a better
and more convenient low-cost lodging.
Hotel SOGO provides a comfortable and relaxing stay with its fully air condition
rooms which includes amenities such as free parking, free WIFI and a television. The hotel
also features 24 hours service from the front desk, room service, as well as an on-site
restaurant with its delightful varieties of food. Likewise, Hotel SOGO offers several promos
and discounts especially with their guest who are frequent visitors. The hotel accepts
reservation and walk-in guests which is perfect for people who are in a rush to find a place
to stay.
B. Target Market
The target market of SOGO Hotel are couples, families, and travelers who seeks
hotel that are affordable in which they can stay with just a short period of time. SOGO Hotel
also provides themed-rooms where guests that wants different atmosphere according to
their liking. This is perfect for couples that are in honeymoon who wants their experience to
be memorable. Travelers including foreigners are also seen to be one of the frequent guests
of SOGO Hotel because it is convenient with its fast check-in.
According to a statistic survey that was conducted by Rappler, there are 10% to 20%
non-Filipino guests in Hotel SOGO. Hotel SOGO is also attracting people that needs a place
where they can prepare for an event to do their make-up and outfits such as Cosplay
Events. Likewise, Hotel SOGO is perfect for those people who just came from a concert and
can no longer find a transportation to travel back home or just too tired to be in a long ride.
Hotel SOGO have numerous branches which is why it is deemed to be accessible wherever
you are.
C. Anything that will describe your business of choice

Hotel SOGO is a place where you don’t need load of money to experience relaxation
and comfort. Hotel SOGO gives you lists of options from their affordable prices that guests
will still be able to be serve with utmost satisfaction. Hotel SOGO aims to fulfill an
innovative and convenient place where you can find wherever you are with its growing
number of branches across nationwide.
D. Mission and Vision

Hotel SOGO are built with its mission and vision to serve their guests with utmost
fulfilment during their stay. The mission of Hotel SOGO is, “To operate a growing chain of
lodging facilities profitably throughout the country, exceeding the expectations and earning
the loyalty of guess through excellent accommodations and superior service. And we do it
as a TEAM.”
On the other hand, the vision of Hotel SOGO is, “We lead and dominate the lodging
industry in the Philippines.”
E. Objectives and Goals
The objective/s of Hotel SOGO is to satisfy the public's growing clamor for a better
and more convenient low-cost lodging. In line with this, Hotel SOGO also aims four (4) major
objectives to keep Hotel SOGO safe during the pandemic and these are the following:
reduction of touch points, improvement of air quality, disinfection, and testing.
The goal/s of Hotel SOGO is to have its commitment of providing guests with top-
notch lodging facilities and services which anchor on the following values: Cleanliness,
Innovation, Efficiency, Courtesy, Discipline, and Teamwork. Hotel SOGO also aims to have its
presence in every city as it continuous to expand beyond Metro Manila as well as provincial
places.

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[GROUP LEARNING TASK 2]

A. Brief Summary and Background in terms of the product/s being offered

C. Anything that will describe your business of choice

D. Mission and Vision

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