Market Access - Proposal 2022

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10X Brand UP Market Access Leveraging on

Unique technology Analytics PAN INDIA presence Supply Chain &


Distribution Unique Marketing Automation using Chatbot & AI

KPO Digital & Affiliate Marketing global Network Unique Global Investor
connect: GET FUNDED for early stage Start Ups .
10X brand up your business at 10 times lesser cost leveraging new Technologies
Existing market challenges -Businesses lose time, money and effort trying to
make their products accessible in new markets

Reach/ Penetration High dependency on Poor access to information for


manual engagement decision making

Increasing coverage in existing/ Effectiveness of Product availability,


Rigor of engagement
new markets engagement demand estimation

Reaching to new Access to the Inaccessibility during High investment on No info on product Limited visibility of
retailers product COVID engagement activities availability at counters secondary sales

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Why Physical + Digital Marketing is a must for every business ?
Here are a few reasons why every business should prioritize digital marketing over traditional methods of advertising.

Digital marketing levels the online Digital marketing allows businesses to monitor their
playing field. brand.

Digital marketing provides businesses


Digital marketing helps businesses stay a step with additional sales channels.
ahead of their competition.

Digital marketing is less expensive than Digital marketing brings a brand’s story
traditional advertising. to more people
Social media marketing solutions also
registered remarkable growth in adoption.
While only one-third of B2C marketers used
the software in 2015, approximately three-
fourths do so in 2020. Over the last five
years, social media platforms have evolved
from being just a medium of communication
to an effective source of sales leads. Several
prospects are active on social media, making
it essential for B2C marketers to create more
social media campaigns and monitor social
media sentiments.
Digital asset management solutions
also registered a considerable rise in
adoption, growing from 3% in 2015 to
44% in 2020. This growth can be
explained by the greater need for
consistent branding among B2B
marketers due to their more formal
client communication approach. In
2020, B2B firms use digital asset
management software to manage
digital assets (content, designs,
images, fonts, colors, etc.) and
marketing touch points as per defined
brand guidelines to ensure clients
receive consistent brand messages
and experiences. Read more about
the benefits of digital asset
management software for your
business.
CURRENT MARKETING SCENARIO

SALES REP FOCUS, TV, MEDIA


digital marketing
SPENDS,
ROI ?
NON-INTEGRATED BTL

ARE OLD METHODS IMPACTFUL?

Business have reinvented post Covid-19

Think Again!
ENABLING CUSTOMER CONNECT
On-Field
Engagement

Online E-
COMMERCE

NE
Digital Engagement
Corporate Customer

Help Desk& KPO


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We have created first & the largest integrated B2B Network in India
Uniquely Blending Technology to digital distribution Network to scale up
your dream… Distributors

Fleet On Street
Company

KPO

Qualified
Start Ups
Leads

Social Media
Campaign
Image
Growth Management
stage Global Affiliate
integration
Governments

Investor
connect
Financial
Institution
HO
Cities Present
Delhi
Agra
Lucknow
Jaipur
Allahabad
Guwahati
Ahmedabad Kanpur
Indore Dhanbad
Vadodara
Nagpur
Surat Kolkata
Mumbai
Bhubaneswar
Hyderabad
Pune
Vijayawada
Bengaluru Chennai

Kochi
Madurai

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List & Grow your business by increasing awareness of your products
amongst retailers on

Accelerate your network expansion Increase your Sales Engage with the right audience at the right time

B. C. D.
A. Digital Sales Cashback program for Regular engagement Offline engagement
retailer through tele calling through Feet on street

Increasing touch points via


To encourage retailers to Increasing the number of
digital channels through drop Educate retailers about products
increase their orders using touchpoints with retailers via a
shipping e commerce to via face to face interaction
platform dedicated team of tele-callers
increase order, sales and real
time engagement

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A. Digital Sales

10xbrandupmall: Our E commerce national B2B marketplace across the country where retailers can place the order to the stockists
directly through the platform

Company digital product Digital marketing of Company


Listing of Listing of all Company’s products on brandupmall under
catalogue products
products ‘Company Store’ in Generics section

Oflokem
1+1
Almox 500
Continuous digital campaigns to increase the order
Digital campaign
size/value and liquidate near expiry products

Oflokem

Product Assistance in building digital catalogue of products to be


catalogue made available on ecommerce Mall

Notifications Marketing campaign through SMS, pop-up Notifications

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A. Digital Engagement
Various digital initiatives on 10xbrandupmall

1. Company product
2. Digital Marketing 3. Deals/offers campaigns 4. Cash Back
catalogue

Enjoy 10% schemes


Almox 500

Product catalogue

Products with 20% Enjoy 100 cash back on


schemes the purchase of 100
Oflokem

View hot deals


See all products with
scheme
Enjoy 200 Cash back on
the purchase of 500

Increasing awareness and recall of


Running deals and offers to boost
Creation and onboarding of visual schemes and offers though digital Cash Back to increase customer
sales/ liquidate near expiry
catalogue for all the products marketing using Cover page, loyalty and repeat purchase
products
Banners and Pop-up notifications

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B. Regular engagement through tele-calling

Dedicated telemarketing and query management team based out of Pune

ACTIVITY

Increasing • Dedicated team of X number of tele-callers to


Engagement and call retailers and distributors
Awareness • Increasing the number of touchpoint with the
retailers

• Sharing information related to new products,


Influencing sales
schemes and offers

BENEFITS

• Increased engagement and awareness amongst retailers

• Utilization of Schemes and offers by the retailers

• Increase in repeat purchase

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IMPACT

Set Right Reduced Measurable


Business strategy Human dependency Unit economics

Smart Intelligence, Channel loyalty & Increased revenue &


Automated marketing Brand reputation Business growth stability
Commercials for organisations : retainer & variable
Sr No deliverable ROI commission/sale retainer unit price
Domestic Global
1 Integrated Marketing analytics Market research, playbook creation, SWOT 0 9999 99999
one time
2 Digital Infrastructure creation E commerce CMS, Payment Gateway, Affliliate software 0 99999 199999
PR & Branding campaign creation structured engagements across media, marketing collaterals 0 99999 0 0
3 Generating correct data for target customers Audience for better Effort vs outcome 0 49000 199999
4 Engaging KPO for helpdesk Better Customer engagement 0 9999 200 400
5 Engaging KPO for telesales per qualified lead generated by KPO 20% 9999 500 1000
6 Engaging KPO for Dealer distributor network per dealer /distributor created by KPO 10% 9999 500 2000
7 Engaging Fleet on street based on actual requirement of customer visit/dealer engagement 20% 9999 3000 0
8 Branding up through social media seamless engagement through followers, influencers 0 29999 19999 49999
9 Social media campaign , google my business brandning up through customer engagements various channels 49999 500 1000
10 SMS & Email campaign generating qualified leads through integrated campaigns 9999 300 1000
Cost per month
11 Search Engine optimisation driving traffic and improve ranking of website 9999 0 0
12 affiliate campaign creation and giving momentum 9999 0 0
13 produt specific customisation leveraging on uniqueness of your serice 20%
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15 total 149991
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Contact for demo :
[email protected]
[email protected]
6280604312

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