RTA Cabinet Market Trends
RTA Cabinet Market Trends
RTA Cabinet Market Trends
Overall customer satisfaction with cabinet brands has increased notably from 2010, primarily due to improved satisfaction with cabinet design, performance and value, according to the J.D. Power and Associates 2011 U.S. Kitchen Cabinet Satisfaction Study. The study measures customer satisfaction with kitchen cabinets by measuring five factors: Design features (such as the variety of cabinet colors/finishes and range of sizes and shapes available) Operational performance (including smoothness of drawer slides and sturdiness of cabinet joinery) Ordering and delivery (including ease of ordering, condition of products at delivery and timeliness) Price; and warranty.
Customer satisfaction index on a 1000 point scale over last three years shows a gradual rise in sales and stability in RTA cabinet market in USA.
735
730 725 2009 2010
Figure 1 Customer Satisfaction Index
2011
Sami Solutions
The following graph represents their customer satisfaction index and consequently put their future sales and market share in the lime light
Sami Solutions
750
740
734
730
700
690
680
Sami Solutions
Fast Facts
1. 8 in 10 Customers Pick Own Cabinet Brand
The study finds that eight in 10 cabinet purchasers (81%) personally made the decision of which brand to buy, rather than having an installer, contractor, retailer or architect decide. A sizable proportion of these customers relied on either their past experience with a brand or in-store product displays while shopping for kitchen cabinets. Cabinet purchasers cite price, quality and cabinet styling and feel as the primary reasons for selecting a particular brand.
About the Data: The 2011 U.S. Kitchen Cabinet Satisfaction Study, published by J.D.
Power and Associates, measures customer satisfaction based on responses from more than 1,200 consumers who purchased kitchen cabinets within the previous 12 months. The study was fielded in March and April 2011 and is the source of the enclosed chart.
Sami Solutions