The document discusses several books and articles about the American illustrator J.C. Leyendecker. It provides details on publications that pay tribute to Leyendecker's work through showcasing hundreds of his illustrations. Several entries also discuss books analyzing Leyendecker's iconic images of fashionable men for magazines like The Saturday Evening Post, as well as his paintings of Santa Claus and the New Year's baby. The document additionally references publications examining Leyendecker's life and career during the Golden Age of American Illustration.
The document discusses several books and articles about the American illustrator J.C. Leyendecker. It provides details on publications that pay tribute to Leyendecker's work through showcasing hundreds of his illustrations. Several entries also discuss books analyzing Leyendecker's iconic images of fashionable men for magazines like The Saturday Evening Post, as well as his paintings of Santa Claus and the New Year's baby. The document additionally references publications examining Leyendecker's life and career during the Golden Age of American Illustration.
The document discusses several books and articles about the American illustrator J.C. Leyendecker. It provides details on publications that pay tribute to Leyendecker's work through showcasing hundreds of his illustrations. Several entries also discuss books analyzing Leyendecker's iconic images of fashionable men for magazines like The Saturday Evening Post, as well as his paintings of Santa Claus and the New Year's baby. The document additionally references publications examining Leyendecker's life and career during the Golden Age of American Illustration.
The document discusses several books and articles about the American illustrator J.C. Leyendecker. It provides details on publications that pay tribute to Leyendecker's work through showcasing hundreds of his illustrations. Several entries also discuss books analyzing Leyendecker's iconic images of fashionable men for magazines like The Saturday Evening Post, as well as his paintings of Santa Claus and the New Year's baby. The document additionally references publications examining Leyendecker's life and career during the Golden Age of American Illustration.
The document discusses the life and career of American illustrator J.C. Leyendecker, known for his illustrations of handsome men that appeared in clothing advertisements.
Leyendecker showed early artistic talent that was nurtured by his parents. Unable to afford further education, he apprenticed at an engraving house and took art lessons at the Chicago Art Institute. One of his teachers, John Vanderpoel, brought classical techniques to his instruction.
In the late 1890s, Leyendecker won a magazine cover competition that brought his work national attention. He then did cover work for other magazines. In the early 1900s, he created iconic advertisements for Arrow Collars and provided illustrations for some books.
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PDF Download. "Foreign Artists and Communities in Modern Paris, 1870-1914 " Strangers in Paradise. Author : Susan Waller. Publisher: Routledge. Category: Art. 2014-07-01 in Art Caryn Drake. Christmas Traditions with the Saturday Evening Post. Author : Caryn Drake. Publisher: Open Road Media. Category: Art. 2017-08 in Art Michael Oriard. The Art of Football. The Early Game in the Golden Age of Illustration. Author : Michael Oriard. Publisher: U of Nebraska Press. Category: Art. 2004 in Art Claude J. Summers. The Queer Encyclopedia of the Visual Arts. Author : Claude J. Summers. Publisher: Cleis Press. Category: Art. 2019-05-30 in Kathleen George. Bellhop with Hyacinths. J.C. Leyendecker Cross Stitch Pattern. Author : Kathleen George. 2011-10-19 in Art Leatrice Eiseman. Pantone: The Twentieth Century in Color. Author : Leatrice Eiseman. Publisher: Chronicle Books. Category: Art. 2009-06-30 in History Karal Ann Marling. Merry Christmas! Celebrating America’s Greatest Holiday. Author : Karal Ann Marling. Publisher: Harvard University Press. Category: History. 2017-10-18 in Antiques & Collectibles Marty Noble. The Saturday Evening Post Christmas Treasury. Classic Ready-to-Frame Prints and Coloring Pages. Author : Marty Noble. Publisher: Courier Dover Publications. Category: Antiques & Collectibles. 2001 in Social Science Carolyn L. Kitch. The Girl on the Magazine Cover. The Origins of Visual Stereotypes in American Mass Media. Author : Carolyn L. Kitch. Publisher: Univ of North Carolina Press. Category: Social Science. 2004-10 in Ivy Press. Heritage Galleries and Auctioneers Illustration Art Auction #604. Author : Ivy Press. Publisher: Heritage Capital Corporation. 2010 in Graphic arts Judy Goffman Cutler. Norman Rockwell and His Mentor, JC Leyendecker. Author : Judy Goffman Cutler. Category: Graphic arts. 1974 in Leyendecker, J C. Michael Schau. J. C. Leyendecker. Author : Michael Schau. Category: Leyendecker, J C. 2005-12-15 in Sports & Recreation Michael Oriard. King Football. Sport and Spectacle in the Golden Age of Radio and Newsreels, Movies and Magazines, the Weekly and the Daily Press. Posts. Pays tribute to the work of one of the most prolific and successful artists during the Golden Age of American Illustration in a volume showcasing some six hundred full-color images that capture J. C. Leyendecker's quintessential images of . Author : Laurence Cutler. Publisher: Harry N Abrams Incorporated. ISBN: UOM:39015082684427. Category: Art. J C Leyendecker. The text is well researched and authentic; the writing style is free-flowing and the words capture the naturalness of Leyendecker's paintings.Public libraries and school libraries will want to add this fascinating, informative, and . Author : Homoerotic Studio. ISBN: 1548308455. The J C Leyendecker Collection. Author : Kent Steine. ISBN: STANFORD:36105023485829. Category: Illustrators. The J C Leyendecker Poster Book. Author : Joseph Christian Leyendecker. ISBN: STANFORD:36105031434330. Foreign Artists and Communities in Modern Paris 1870 1914. 2 Laurence S. Cutler and Judy Goffman Cutler and the National Museum of American Illustration, J.C. Leyendecker : American Imagist (New York: Abrams, 2008), 51. 3 The dates of attendance at the Académie Julian for the Leyendecker . Author : Susan Waller. Publisher: Routledge. ISBN: 9781351566926. Category: Art. Christmas Traditions with the Saturday Evening Post. Santa's Lap by J.C. Leyendecker Rural Post Office at Christmas by Stevan Dohanos Mailboxes in the Snow by Miriam Tana Hoban Postman Soaking Feet by J.C. Leyendecker Do Not Open Until Christmas by Henry Hintermeister Christmas in . Author : Caryn Drake. Publisher: Open Road Media. ISBN: 9781497667662. Category: Art. The Art of Football. 130. 131. 132. 133. 134. Howard Giles, cover for Illustrated Outdoor News, October 14, 1905 138 J. C. Leyendecker , cover for Saturday Evening Post, November 14, 1908 139 J. C. Leyendecker , cover for Saturday Evening Post, November 30, . Author : Michael Oriard. Publisher: U of Nebraska Press. ISBN: 9780803290693. Category: Art. The Queer Encyclopedia of the Visual Arts. The unnamed artist-rendered figure, created by J. C. Leyendecker , received more fan mail from adoring women and . Joseph Christian Leyendecker was born in Montabaur, Germany, to a family of Netherlandic extraction, on March 23, 1874. Author : Claude J. Summers. Publisher: Cleis Press. ISBN: 9781573441919. Category: Art. Bellhop with Hyacinths. Benefits of Large-Print Cross Stitch Patterns: : This book is an "Extra-Large-Print" cross stitch pattern. Stitching our beautiful cross stitch patterns is a labor of love and very time-consuming. Author : Kathleen George. ISBN: 1070988022. Pantone The Twentieth Century in Color. “Motorcycle Cop and Kids” cover of The Saturday Evening Post 1922, J. C. Leyendecker above right Kuppenheimer ad 1920, J. C. Leyendecker far right Socks by Interwoven 1926, J. C. Leyendecker opposite page Arrow Dress Collars and . Author : Leatrice Eiseman. Publisher: Chronicle Books. ISBN: 9780811877565. Category: Art. Merry Christmas Celebrating America s Greatest Holiday. See Post covers by J. C. Leyendecker (December 3. 1904), J. C. Leyendecker ( December 18, 1909). Harrison Fisher (December 12, 1908), and J. J. Gould and Guernsey Moore (December 6, 1902). 71. See Post covers by J. C. Leyendecker . Author : Karal Ann Marling. Publisher: Harvard University Press. ISBN: 0674040627. Category: History. The Saturday Evening Post Christmas Treasury. Plate 1 Mailing Letter to Santa by J. C. Leyendecker Plate 2 Christmas Trio by Norman Rockwell Plate 3 Santa's Lap by J. C. Leyendecker Plate 4 Hug from Santa by J. C. Leyendecker Plate 5 Tobogganing by Alan Foster Plate 6 Santa Up a . Author : Marty Noble. Publisher: Courier Dover Publications. ISBN: 9780486814360. Category: Antiques & Collectibles. The Girl on the Magazine Cover. Steine and Taraba, American Illustrators Poster Book: The J. C. Leyendecker Collection, 10. . Schau, J. C. Leyendecker , 28*30. . Steine and Taraba, American Illustrators Poster Book: The J. C. Leyendecker Collection, 5; Walt Reed, The . J C Leyendecker. Pays tribute to the work of one of the most prolific and successful artists during the Golden Age of American Illustration in a volume showcasing some six hundred full-color images that capture J. C. Leyendecker's quintessential images of . Author : Laurence Cutler. Publisher: Harry N Abrams Incorporated. ISBN: UOM:39015082684427. Category: Art. Pays tribute to the work of one of the most prolific and successful artists during the Golden Age of American Illustration in a volume showcasing some six hundred full-color images that capture J. C. Leyendecker's quintessential images of the fashionable American male, Santa Claus and the New Year's baby, and covers for the Saturday Evening Post. J C Leyendecker. The text is well researched and authentic; the writing style is free-flowing and the words capture the naturalness of Leyendecker's paintings.Public libraries and school libraries will want to add this fascinating, informative, and . Author : Homoerotic Studio. ISBN: 1548308455. From Weekly Publishers -"Homo-Erotic follows the artist's life from his humble beginnings to his success and, finally, to his death in 1951. The format of the biography is appealing and attractive. The pages are replete with clear black and white reproductions of Leyendecker's paintings as well as photographs of unclothed men who serve as surrogate Leyendecker models. The text is well researched and authentic; the writing style is free-flowing and the words capture the naturalness of Leyendecker's paintings.Public libraries and school libraries will want to add this fascinating, informative, and inspiring biography to their collections." The J C Leyendecker Collection. The J.C. Leyendecker Collection To say that J.C. Leyendecker was a genius surely fails to describe the man whose dedication and immense talent were nothing short of superhuman . With a career spanning more than fifty years , “ J.C. , ” as . Author : Kent Steine. ISBN: STANFORD:36105023485829. Category: Illustrators. The J C Leyendecker Poster Book. Author : Joseph Christian Leyendecker. ISBN: STANFORD:36105031434330. Foreign Artists and Communities in Modern Paris 1870 1914. 2 Laurence S. Cutler and Judy Goffman Cutler and the National Museum of American Illustration, J.C. Leyendecker : American Imagist (New York: Abrams, 2008), 51. 3 The dates of attendance at the Académie Julian for the Leyendecker . Author : Susan Waller. Publisher: Routledge. ISBN: 9781351566926. Category: Art. Foreign Artists and Communities in Modern Paris, 1870-1914 examines Paris as a center of international culture that attracted artists from Western and Eastern Europe, Asia and the Americas during a period of burgeoning global immigration. Sixteen essays by a group of emerging and established international scholars - including several whose work has not been previously published in English - address the experiences of foreign exiles, immigrants, students and expatriates. They explore the formal and informal structures that permitted foreign artists to forge connections within and across national communities and in some cases fashion new, transnational identities in the City of Light. Considering Paris from an innovative global perspective, the book situates both important modern artists - such as Edvard Munch, Sonia Delaunay-Terk, Marc Chagall and Gino Severini - and lesser-known American, Czech, Italian, Polish, Welsh, Russian, Japanese, Catalan, and Hungarian painters, sculptors, writers, dancers, and illustrators within the larger trends of international mobility and cultural exchange. Broadly appealing to historians of modern art and history, the essays in this volume characterize Paris as a thriving transnational arts community in which the interactions between diverse cultures, peoples and traditions contributed to the development of a hybrid and multivalent modern art. Christmas Traditions with the Saturday Evening Post. Santa's Lap by J.C. Leyendecker Rural Post Office at Christmas by Stevan Dohanos Mailboxes in the Snow by Miriam Tana Hoban Postman Soaking Feet by J.C. Leyendecker Do Not Open Until Christmas by Henry Hintermeister Christmas in . Author : Caryn Drake. Publisher: Open Road Media. ISBN: 9781497667662. Category: Art. This is the first installment in a series of coffee-table books showcasing the timeless holiday imagery from the Saturday Evening Post and its award- winning artists Norman Rockwell, Steven Dohanos, J. C. Leyendecker, John Falter, and more. On America’s nightstands for nearly three hundred years, through the events and cultural shifts that have shaped our country’s character, the Saturday Evening Post continues to resonate as America’s magazine. Christmas Traditions with the Saturday Evening Post is the first in a series of coffee-table ebooks showcasing the timeless holiday imagery the Post is known for through its award-winning artists Norman Rockwell, Steven Dohanos, J. C. Leyendecker, John Falter, and more. Richly illustrated with iconic imagery and set to classic Christmas music, this special ebook is a nostalgic Americana experience celebrating the spirit, memories, and fun of Christmas over the years. The Art of Football. 130. 131. 132. 133. 134. Howard Giles, cover for Illustrated Outdoor News, October 14, 1905 138 J. C. Leyendecker , cover for Saturday Evening Post, November 14, 1908 139 J. C. Leyendecker , cover for Saturday Evening Post, November 30, . Author : Michael Oriard. Publisher: U of Nebraska Press. ISBN: 9780803290693. Category: Art. The Art of Football is a singular look at early college football art and illustrations. This collection contains more than two hundred images, many rare or previously unpublished, from a variety of sources, including artists Winslow Homer, Edward Penfield, J. C. Leyendecker, Frederic Remington, Charles Dana Gibson, George Bellows, and many others. Along with the rich art that captured the essence of football during its early period, Michael Oriard provides a historical context for the images and for football during this period, showing that from the beginning it was perceived more as a test of courage and training in manliness than simply an athletic endeavor. Oriard’s analysis shows how these early artists had to work out for themselves—and for readers—what in the new game should be highlighted and how it should appear on the page or canvas. The Art of Football takes modern readers back to the day when players themselves were new to the sport, and illustrators had to show the public what the new game of football was. Oriard demonstrates how artists focused on football’s dual nature as a grueling sport to be played and as a social event and spectacle to be watched. Through its illustrations and words The Art of Football gives readers an engaging look at the earliest depictions of the game and the origins of the United States as a football nation. The Queer Encyclopedia of the Visual Arts. The unnamed artist-rendered figure, created by J. C. Leyendecker , received more fan mail from adoring women and . Joseph Christian Leyendecker was born in Montabaur, Germany, to a family of Netherlandic extraction, on March 23, 1874. Author : Claude J. Summers. Publisher: Cleis Press. ISBN: 9781573441919. Category: Art. Assembled by the editors of glbtq.com, the online encyclopedia of gay, lesbian, bisexual, and transgender art, music and popular culture, this print version of the popular reference to gay life and culture includes more than two hundred entries. Original. Bellhop with Hyacinths. Benefits of Large-Print Cross Stitch Patterns: : This book is an "Extra-Large-Print" cross stitch pattern. Stitching our beautiful cross stitch patterns is a labor of love and very time-consuming. Author : Kathleen George. ISBN: 1070988022. Bellhop with Hyacinths - J.C. Leyendecker extra-large-print cross stitch pattern by Cross Stitch Collectibles Finished Sizes (approximate) 14 count: 21.5" x 27.75" 18 count: 16.75" x 21.75" 24 count: 12.5" x 16.25" Stitches: 300w x 390h Pattern Features * Large-print pattern for easy reading!! * Full color glossy front cover * Full cross stitches only (no backstitching or specialty stitches) * Black and white chart with easy-to-read alphabetic symbols * Comprehensive instruction sheet to guide you through the pattern pages. * Full thread list indicating DMC color numbers, names and quantity required * Cross stitch pattern chart only. No fabric, threads or other materials included. Benefits of Large-Print Cross Stitch Patterns: This book is an "Extra-Large-Print" cross stitch pattern. Stitching our beautiful cross stitch patterns is a labor of love and very time- consuming. Reading such large patterns for hours at a time can pose a challenge for stitchers of all ages. The large grids and alphabetic symbols used in this cross stitch pattern book makes tackling such a large project much easier and more enjoyable. Founded in 1998, Cross Stitch Collectibles specializes in high quality cross stitch reproductions of fine art paintings by the Great Masters, including Italian Renaissance, Impressionist, Pre-Raphaelite, Asian, Fractal art, and many more styles. You will find something to love and cherish in our vast collection. Cross stitch your own masterpiece today!! ABOUT THE AUTHOR: Kathleen George is the founder of Cross Stitch Collectibles, and designer of more than 5,000 fine art counted cross stitch patterns since 1998. She recreates the world's most recognized and acclaimed masterpiece paintings in cross stitch, and was instrumental to the introduction and popularity of the international phenomenon of designing boldly-colored fractal cross stitch patterns, which have become a rapidly growing niche among cross stitch enthusiasts world-wide. Born in Pennsylvania, Kathleen now resides and works in Henderson, NV. Pantone The Twentieth Century in Color. “Motorcycle Cop and Kids” cover of The Saturday Evening Post 1922, J. C. Leyendecker above right Kuppenheimer ad 1920, J. C. Leyendecker far right Socks by Interwoven 1926, J. C. Leyendecker opposite page Arrow Dress Collars and . Author : Leatrice Eiseman. Publisher: Chronicle Books. ISBN: 9780811877565. Category: Art. Summer is the best season of all. Dive into this collection of poetic and mesmerizing images curated by photographer Joanne Dugan. Quotes from writers and luminaries intermingle with interpretive vignettes that instantly evoke the perfect summer moment. Enjoy the adventure and stillness of your favorite season all year round withSummertime. Merry Christmas Celebrating America s Greatest Holiday. See Post covers by J. C. Leyendecker (December 3. 1904), J. C. Leyendecker ( December 18, 1909). Harrison Fisher (December 12, 1908), and J. J. Gould and Guernsey Moore (December 6, 1902). 71. See Post covers by J. C. Leyendecker . Author : Karal Ann Marling. Publisher: Harvard University Press. ISBN: 0674040627. Category: History. It wouldn't be Christmas without the "things." How they came to mean so much, and to play such a prominent role in America's central holiday, is the tale told in this delightful and edifying book. In a style characteristically engaging and erudite, Karal Ann Marling, one of our most trenchant observers of American culture, describes the outsize spectacle that Christmas has become. The Saturday Evening Post Christmas Treasury. Plate 1 Mailing Letter to Santa by J. C. Leyendecker Plate 2 Christmas Trio by Norman Rockwell Plate 3 Santa's Lap by J. C. Leyendecker Plate 4 Hug from Santa by J. C. Leyendecker Plate 5 Tobogganing by Alan Foster Plate 6 Santa Up a . Author : Marty Noble. Publisher: Courier Dover Publications. ISBN: 9780486814360. Category: Antiques & Collectibles. Thirty high-quality, ready-to-frame reprints of classic Saturday Evening Post holiday covers are accompanied by exquisitely rendered black-and- white coloring pages of the original paintings. Illustrators include Norman Rockwell, J. C. Leyendecker, Richard "Dick" Sargent, Stevan Dohanos, and many others. The Girl on the Magazine Cover. Steine and Taraba, American Illustrators Poster Book: The J. C. Leyendecker Collection, 10. . Schau, J. C. Leyendecker , 28*30. . Steine and Taraba, American Illustrators Poster Book: The J. C. Leyendecker Collection, 5; Walt Reed, The . Author : Carolyn L. Kitch. Publisher: Univ of North Carolina Press. ISBN: 9780807826539. Category: Social Science. From the Gibson Girl to the flapper, from the vamp to the New Woman, Carolyn Kitch traces mass media images of women to their historical roots on magazine covers, unveiling the origins of gender stereotypes in early-twentieth-century American culture. J. C. Leyendecker. Joseph Christian Leyendecker (March 23, 1874 – July 25, 1951) was one of the preeminent American illustrators of the early 20th century. He is best known for his poster, book and advertising illustrations, the trade character known as The Arrow Collar Man, and his numerous covers for The Saturday Evening Post. Between 1896 and 1950, Leyendecker painted more than 400 magazine covers. During the Golden Age of American Illustration, for The Saturday Evening Post alone, J. C. Leyendecker produced 322 covers, as well as many advertisement illustrations for its interior pages. No other artist, until the arrival of Norman Rockwell two decades later, was so solidly identified with one publication. Leyendecker "virtually invented the whole idea of modern magazine design." Joseph Christian Leyendecker ('J.C.' or 'Joe') was born on March 23, 1874, at Montabaur in Southwest Germany, a tiny village near the Rhine, to Peter Leyendecker (1838–1916) and Elizabeth Oreseifen Leyendecker (1845–1905). Joseph was the first-born son, and his brother Francis Xavier was born three years later. A sister, Augusta, the third and last child, arrived after the family emigrated to America. In 1882, the Leyendecker family immigrated to Chicago, Illinois, where Elizabeth's uncle had founded the successful McAvoy Brewing Company. After working in late adolescence for a Chicago engraving firm, J. Manz & Company, and completing his first commercial commission of 60 Bible illustrations for the Powers Brothers Company, J. C. sought formal artistic training at the school of the Chicago Art Institute. After studying drawing and anatomy under John H. Vanderpoel at the Chicago Art Institute, J. C. and younger brother Frank enrolled in the Académie Julian in Paris for a year, where they were exposed to the work of Toulouse-Lautrec, Jules Chéret, and also Alphonse Mucha, a leader in the French Art Nouveau movement. In 1899, the Leyendecker brothers returned to America and set up residence in an apartment in Hyde Park, Illinois. They had a studio in Chicago's Fine Arts Building at 410 South Michigan Ave. On May 20 of that year, Joe received his first commission for a Saturday Evening Post cover – the beginning of his forty-four-year association with the most popular magazine in the country. Ultimately he would produce 322 covers for the magazine, introducing many iconic visual images and traditions including the New Year's Baby, the pudgy red-garbed rendition of Santa Claus, flowers for Mother's Day, and firecrackers on the 4th of July. In 1900, Joe, Frank, and their sister Mary moved to New York City, then the center of the US commercial art, advertising and publishing industries. During the next decade, both brothers began lucrative long-term working relationships with apparel manufactures including Interwoven Socks, Hartmarx, B. Kuppenheimer & Co., and Cluett Peabody & Company. The latter resulted in Leyendecker's most important commission when he was hired to develop a series of images of the Arrow brand of shirt collars. Leyendecker's Arrow Collar Man, as well as the images he later created for Kuppenheimer Suits and Interwoven Socks, came to define the fashionable American male during the early decades of the twentieth century. Leyendecker often used his favorite model and partner Charles Beach (1881–1954). This is a part of the Wikipedia article used under the Creative Commons Attribution-Sharealike 3.0 Unported License (CC-BY-SA). The full text of the article is here → J.C./F.X. Leyendecker. Even if he hadn’t been a great artist, J.C. Leyendecker would have won awards for his marvelous signature. And like many of his contemporaries, he demonstrated early talent that was nurtured by his parents. In 1889 he completed what education he was to get. His family was unable to pay for further education in the arts, so Leyendecker apprenticed himself at the age of 15 to J. Manz & Co., a Chicago engraving house. He took art lessons in the evenings at the Chicago Art Institute . One of his primary instructors there was John H. Vanderpoel, whose books on anatomy are still being sought after today. Vanderpoel studied in France and brought the classical Academie techniques to his instruction. His efforts must have been effective, because Leyendecker quickly advanced from errand boy to staff illustrator at his day job. Issues 2, 4, 5, 11 & 12 feature Leyendecker artwork. In 1896, he won a Century Magazine cover competition (2nd place was Maxfield Parrish!) that brought his work to national notice. (His winning entry is at right.) This led to cover assignments to other national magazines, like Inland Printer for whom he did all twelve of their covers for 1897. The work was produced, however, from Paris. Joe and his brother Frank, also a very talented artist, traveled to France in the Autumn of 1896. There, the brothers studied in the famous Academie Julian and Colarossi . The Leyendeckers were considered the most talented members of their class, and Joe even had a one-man show of his work at the smaller of the two major Salons – The Champs du Mars. [The Leyendecker name is curiously absent from the lists found in Lois Marie Fink’s American Art at the Nineteenth-Century Paris Salons .] The brothers returned to America in the Fall of 1898 and opened a studio in Chicago. There are only a handful of books illustrated by JCL, as the cover assignments traditionally paid better and required little if any more effort. His first book illustrations were in 1895 for The Dolly Dialogues and One Fair Daughter . Next came The Pit: The Epic of the Wheat in 1903, Ridolfo in 1906, Iole and Mortmain in 1907, and The Crimson Conquest in 1908. In 1905 he began a relationship with Arrow Collars (later Arrow Shirts ) for whom he created just one of the icons he introduced into American psyche. The Arrow Collar Man was the counterpoint of The Gibson Girl and was one of the most successful advertising images in history. It turned Arrow into the largest collar/shirt brand in America. He provided the bulk of their advertising until 1930. Girls swooned over the images of handsome young men, all painted from models who each received mountains of fan mail each time a new face appeared in the ads. The first model Leyendecker used was Charles Beach (see sidebar). Other clothing manufacturers and magazines vied for his work and he prospered. He built a large house in New Rochelle in 1914. WWI found him working on war posters with a distinguished group that included Gibson, Christy, Flagg and Wyeth. After the war, if anything, he was more successful. He had a split with his brother Frank in the early 20’s. No one seems to know what it was about, but Frank left the New Rochelle home where Joe had built him a wing for his private use. He reportedly died of an overdose in early 1924. It should be remembered that though Frank was an excellent artist himself, he constantly struggled with the label of “J.C. Leyendecker’s brother.” According to Schau, he had trouble completing jobs, which may account for the dearth of his art. To see my favorite, click here: Frank X. Leyendecker. Leyendecker’s art was always immediately recognizable after 1905. He developed a distinctive brush technique and a unique use of highlights within shadows. Some of his originals appear almost unfinished because he let the underpainting show through to represent the brightest highlights. This intriguing technique was to have an unlikely echo when groups of Filipino comic book artists in the 1960’s would adopt the approach. I have a painting by Alfredo Alcala that pays homage to Leyendecker with this brush technique.