7 Controversial Ads Pepsi Doesn't Want You to Remember

Controversy often sells—but not always. We've said it before and we'll say it
again: advertisers want to get you thinking and talking about their products, even
when what you and your peers may be thinking and saying isn't always positive. As
long as a brand is on the mind, it may well be on the conveyor belt at the grocery
store, in the digital shopping cart, or punched on that vending machine down the
hall. That's why companies often turn to ads that may be sexualized, off-color,
ludicrous, or even a bit offensive. But when a company's commercial does more than
just confuse, upset, or offend a select number of people but instead rubs most
folks the wrong way, that's when it bubbles over into controversy. And controversy
can leave a bad enough taste in people's mouths that ads backfire, leading to a
drop in sales instead of a boost. That's precisely what happened with some of these
ads released over the years by PepsiCo. In other cases, these controversial Pepsi
ads and commercials may have seemed anodyne or even positive in their day, but they
aged as well as milk. RELATED: 8 Controversial Ads Coca-Cola Doesn't Want You to
Remember 1 "Live for Now"—the Kendall Jenner Pepsi ad kendall jenner pepsi ad The
gift of a single serving of Pepsi cannot actually engender peace among all
humankind. However, that seemed to be the message of one of the highest budget and
most tone-deaf Pepsi commercials ever made. The 2017 spot starred reality TV person
Kendall Jenner and, to put it briefly, showed her effectively quelling a riot (with
racial undertones) by giving a cop in riot gear a Pepsi. This ad angered victims of
police violence, supporters of the BLM movement, supporters of police—and just
about everyone else, too. Jenner herself later apologized for the commercial. Eat
this, not that Sign up for our newsletter! 2 Drink Pepsi, ladies, to stay thin
pepsi can This Pepsi commercial from the year 1957 is very much from a different
era. It would be comical if this was a parody made for a show about the 50s,
instead of being an actual Pepsi commercial aimed at American women. The ad
suggests that women should drink a Pepsi instead of eating because that will help
keep them trim. Plus, it directly implies that it's a woman's duty to stay trim in
order to be a good woman for her man. It's wildly sexist, and that's the main
problem. The other issue? As we know well today, a sugar-laden soda is hardly a
good way to maintain a healthy weight, which we should all strive to do for its own
intrinsic benefit. Story continues 3 The Cindy Crawford spot cindy crawford pepsi
This 1992 vintage Pepsi ad may not have stirred up much controversy at the time,
but it has aged poorly. The ad shows a pair of young boys, ogling supermodel Cindy
Crawford, who was in her mid-20s at the time, as she seductively enjoys a can of
cold Pepsi. The joke is that in the end, the boys were admiring the new design of
the Pepsi can, which is better than preteen boys objectifying a woman, but the
intent was obvious. RELATED: 8 Bizarre Rules Pepsi Employees Have to Follow 4
Madonna's "Like a Prayer" ad madonna pepsi In 1989, the worlds of art and
advertising fully came together when Madonna's smash hit song "Like a Prayer" was
featured in a Pepsi commercial aired during the 31st annual Grammy Awards. It was a
pretty calculated moneymaking move; there was really no reason to connect Pepsi and
Madonna other than to use her fame to sell soda (and for her it meant $5 million).
The real problem came the next day when the official music video for "Like a
Prayer" dropped—unlike the wholesome, happy scenes in the commercial, it was highly
sexualized and, in the eyes of many, highly irreverent (burning crosses, e.g.) and
Pepsi was immediately tied to the ad and the scandalous star. 5 Pepsi MAX misses
the mark pepsi max ad This ad starts off fine, with a woman trying to encourage her
partner's healthier habits in coarse but comical ways, like swapping his
cheeseburger for soap and stuffing his face in a pie. Where it goes way awry is
when the man, an African American apparently in his 40s or so, ogles a young
Caucasian woman in the park, causing his also Black partner to try to strike him
with a can of soda, which accidentally knocks the young lady unconscious instead.
It is tone-deaf and mildly racist. RELATED: 7 Controversial Ads Budweiser Doesn't
Want You to Remember 6 Vending Machine pepsi vending machine The premise of this
Pepsi ad is solid enough: a kid buys two cans of Coke to prop himself up tall
enough to buy reach a vending machine button for one can of Pepsi. But when you
really look closely at it, there is a lot that's pretty messed up about it. The
area the child lives looks to be rundown and impoverished, and here we have a
little kid all by himself spending money on sugary sodas. RELATED: 8 Controversial
Ads Coca-Cola Doesn't Want You to Remember 7 Mountain Don't pepsi mountain dew
Perhaps the most racist and sexist ad of recent memory, this Mountain Dew spot—
remember that Mountain Dew is a PepsiCo brand—is just wrong on every level. The ad,
which was actually a series of a few spots, featured a battered woman trying to
identify her assailant in a lineup, but too scared to call him out, evidently
afraid of more abuse. The suspect is a goat, which is supposed to be funny, except
he is voiced by an actor putting on a stereotypical "street" persona. And the goat
is flanked in the lineup entirely by African American men. Little wonder this ad
caused outrage and was soon pulled.

From Pepsi, Dettol to Starbucks, a look at the career of Laxman Narasimhan – the
new CEO of Starbucks

Starbucks now has a new CEO. Laxman Narasimhan, the Indian-origin former CEO of
Reckitt, has been named by Starbucks as its chief executive. With this, he is
replacing the three-time chief executive Howard Schultz this fall. Before this
announcement, Narasimhan was previously the chief executive of UK-based Reckitt,
which makes Dettol, Lysol, Mucinex cold syrup, Enfamil baby formula and Durex
condoms. According to the statement by Starbucks, Laxman Narasimhan will join the
company on October 1, 2022, but will take the helm in April 2023. Before that
Narasimhan had worked for McKinsey for 19 years until 2012, rising to director and
location manager for their New Delhi office. Exactly ten years ago, he joined
Pepsico rising to become its global chief commercial officer. At PepsiCo,
Narasimhan was the chief of the company’s Latin America, Europe and Sub-Saharan
Africa operations. He ran Pepsico’s food and beverage businesses across the regions
— 100 countries and 125,000 employees — managing billions of dollars in revenues
across. To his credit, he raised the revenue and earnings at accelerated industry-
leading rates by making the business more consumer-centric, bringing more digital
capability, strengthening leadership teams and driving productivity. Narasimhan
succeeding Rakesh Kapoor as CEO of Reckitt Benckiser in September 2019 was
unprecedented in the Global Indian CEOs (GICEOs) pantheon. The 55-year-old’s career
trajectory is a sharp departure from past practice and history that has been seen
in the appointment of other corporate honchos in the GICEOs league. Narasimhan was
poached by Reckitt Benckiser to take over as its global CEO from PepsiCo after
surpassing 59 other candidates — a sharp departure from past practice and history.
At the time of his appointment to Reckitt Benckiser, Narasimhan’s passing over 59
internal and external candidates was primarily because he was a consumer industry
veteran. It didn’t hurt his cause to have a strong record of rekindling growth in
both mature and emerging markets. This is a sharp distinction from the likes of
Rajat Gupta, Indra Nooyi, Sundar Pichai and Satya Nadella, who were company lifers—
the ones who have moulded and geared up working in a traditionally structured
organization. During his appointment, Reckitt’s chairman Chris Sinclair reportedly
said that the board unanimously thought that Laxman was ideally suited. This was
based on his experience at Pepsi when he, according to Sinclair, Narasimhan had
proven that he could operate at scale, while at McKinsey he had dealt with
transformations at a massive scale. “But mostly he is steeped in the consumer
sector and that’s the dimension that really counts,” according to news reports
quoting Sinclair. In a statement, Narasimhan said Thursday that he will work with
Schultz, the leadership team and Starbucks’ rank-and-file workers to “lead the
company into its next chapter.”

BBNaija S7: ‘Team Ayra’ wins Pepsi task

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