Carbonates in Guatemala

Carbonates in Guatemala
Euromonitor International
December 2020
CARBONATES IN GUATEMALA Passport i
LIST OF CONTENTS AND TABLES

KEY DATA FINDINGS.................................................................................................................. 1
2020 IMPACT ............................................................................................................................... 1
Carbonates continues to see positive growth thanks to ongoing popularity to Guatemalan
consumers ................................................................................................................................ 1
Stronger consumer focus on existing products leads to players cancelling new launches ....... 1
Pepsi maintains its small lead on Coca-Cola, with both players active in charitable efforts in
the country ................................................................................................................................ 2
RECOVERY AND OPPORTUNITIES .......................................................................................... 2
Players strategize to boost sales post-lockdown, with the return of new product developments2
Reduced consumer spending power calls for A range of economical packaging sizes to meet
all budgets ................................................................................................................................ 2
Recovery of on-trade set to boost carbonates as both accompaniments to meals and mixers
for alcoholic drinks .................................................................................................................... 2
CATEGORY DATA ....................................................................................................................... 3
Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020 .................. 3
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020 ..................... 3
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-
2020 ............................................................................................................. 3
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-
2020 ............................................................................................................. 3
Table 5 Off-trade Sales of Carbonates by Category: Volume 2015-2020 ................. 4
Table 6 Off-trade Sales of Carbonates by Category: Value 2015-2020 .................... 4
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-
2020 ............................................................................................................. 4
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2015-
2020 ............................................................................................................. 5
Table 9 Sales of Carbonates by Total Fountain On-trade: Volume 2015-2020 ......... 5
Table 10 Sales of Carbonates by Total Fountain On-trade: % Volume Growth
2015-2020 .................................................................................................... 5
Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2016-
2020 ............................................................................................................. 5
Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020 ............ 6
Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020 ......... 7
Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020 ............... 7
Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-
2025 ............................................................................................................. 8
Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2020-
2025 ............................................................................................................. 9
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume
Growth 2020-2025 ....................................................................................... 9
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth
2020-2025 .................................................................................................... 9
Table 19 Forecast Sales of Carbonates by Total Fountain On-trade: Volume
2020-2025 .................................................................................................. 10
Table 20 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume
Growth 2020-2025 ..................................................................................... 10
© Euromonitor International
CARBONATES IN GUATEMALA Passport ii
CARBONATES IN GUATEMALA Passport 1
CARBONATES IN GUATEMALA
KEY DATA FINDINGS
▪ Carbonates continues to see positive growth in 2020, thanks to ongoing popularity with
Guatemalan consumers
▪ Carbonates records 5% off-trade value growth and 2% off-trade volume growth in 2020, to
reach GTQ11.1 billion and 1.2 billion litres
▪ On-trade volume of carbonates declines 42% in 2020, due to foodservice closures as a result
of COVID-19, to reach 202 million litres
▪ Pepsicola Interamericana de Guatemala SA maintains small lead over Coca-Cola de
Guatemala SA in carbonates in 2020, with 32% company off-trade value share
▪ Carbonates is expected to record 6% off-trade value CAGR (2% constant 2020 off-trade value
CAGR) and 3% off-trade volume CAGR over the forecast period, to reach GTQ15.1 billion
and 1.4 billion litres in 2025
2020 IMPACT
Carbonates continues to see positive growth thanks to ongoing

popularity to Guatemalan consumers
Carbonates remain hugely popular with Guatemalan consumers and it is traditional to drink
carbonates with lunch. Pre-COVID-19 this trend was prevalent within workplaces, from
construction workers through to office employees and, in 2020, the trend has simply switched to
at-home consumption. Furthermore, due to foodservice closures and the prohibition of social
gatherings and activities, there is a move towards larger pack sizes and multi-packs of
carbonates for storage at home; whereas, within work or social settings, it was the norm for
consumers to purchase smaller quantities. This uptick in at-home consumption is also attributed
to the fact that Guatemalan consumers are seeking comforting and indulgent beverages, which
give them a sugar or caffeine boost. Therefore, whilst carbonates has been negatively affected
by the closure of on-trade channels and off-trade volume is lower in 2020 than it was in 2019,
the fluctuations are relatively small in retail losses.
Stronger consumer focus on existing products leads to players

cancelling new launches
One notable change in consumer trends in 2020 is a stronger focus on leading brands and
existing products, in a move away from the experimental premiumisation with innovative and
exotic flavours as seen in 2019. For example, as seen with Franklin & Sons, which is imported
from the UK and offers flavours such as British dandelion, lemon and English elderflower, and
cloudy apple and Yorkshire rhubarb with cinnamon. Consumers in 2020 are more price
sensitive, thus less likely to wish to invest in trying new flavours or speciality items. Therefore,
players in carbonates have halted all new product launches accordingly. This has resulted in
stronger consumer loyalty to the large brands they know well, whilst small and niche brands
struggle with this change in consumer demand.
Pepsi maintains its small lead on Coca-Cola, with both players active in
charitable efforts in the country
Pepsicola Interamericana de Guatemala SA maintains a small lead over Coca-Cola de
Guatemala SA in carbonates in 2020, with both players gaining shares in 2020 and with no
notable competition from the other (very few) players in the category. Both global giants have
leveraged their distribution strengths in 2020, in order to maintain positions at points of sale,
including increasing support to small retailers and communities. Both players are already active
in charitable work in the country. PepsiCo is active in campaigns and charity drives regarding
nutrition and food supplies and, in direct response to COVID-19, the company has invested
USD60 million globally, along with raising an addition USD59 million from other donors, to bring
food and other vital resources to the most affected communities. As part of this global effort, the
company is providing funding for protective gear for healthcare workers, testing and screening
services, and is in the process of distributing more than 100 million nutritious meals to at-risk
populations. Guatemala is on the list of beneficiaries for these efforts. Coca-Cola is already well-
known for its commitments to protect the land rights of farmers and communities in the world’s
top sugarcane producing regions, including in Guatemala, where the company also addresses
child labour and forced labour issues.
RECOVERY AND OPPORTUNITIES
Players strategize to boost sales post-lockdown, with the return of new

product developments
Players saw lost volumes during the strongest season for carbonates in 2020, with COVID-19
restrictions occurring over the warmest months of April and May. The Guatemalan summer
season typically sees the highest sales in carbonates, due to people being out and about and
socialising. However, due to foodservice closures and lockdowns, this meant the “high season”
took a hit. Players are now considering strategies to re-boost growth post-lockdown, including a
return to new product developments which were abandoned in 2020. It is likely that new
launches will not be completely experimental or premium, but rather players will focus on
existing popular lines and offer new variants, for example with low/no-sugar options to meet
growing health and wellness trends which have been enhanced by COVID-19.
Reduced consumer spending power calls for A range of economical

packaging sizes to meet all budgets
Lower income levels and reduced consumer spending power as a result of COVID-19 mean
that players will need to keep prices affordable in order to continue to stimulate sales.
Consumers are likely to seek cheaper products, either smaller sizes or economy packs, along
with other incentives such as returnable bottles for discounts and price promotions. Even pre-
COVID-19, players were expanding the range of packaging sizes they offer, in order to meet
consumer demand and ensure affordability. For example, as seen with smaller 200ml cans and
233ml PET bottles, along with economy-priced, family-sized PET bottles from 1.5 litres to 3.3
litres. This trend is likely to be amplified across the forecast period.
Recovery of on-trade set to boost carbonates as both accompaniments

to meals and mixers for alcoholic drinks
The recovery of on-trade channels will boost carbonates over the forecast period. Pre-COVID-
19, carbonates was strong in foodservice, not only to accompany a meal, but also as mixers
with alcoholic drinks in bars and nightclubs. Therefore, as consumers return to foodservice
channels, this will once again stimulate carbonates in on-trade, both in large quantities to be
used as mixers for alcohol, along with single serve packs for consumers on the go, or to
accompany lunch.
CATEGORY DATA
Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020
million litres
2015 2016 2017 2018 2019 2020
Off-trade 1,048.7 1,086.1 1,123.3 1,158.3 1,206.1 1,233.8

On-trade 308.0 320.1 327.5 335.6 345.4 202.1
Total 1,356.7 1,406.2 1,450.8 1,493.8 1,551.4 1,435.9
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020
GTQ million
2015 2016 2017 2018 2019 2020
Off-trade 8,391.4 8,967.7 9,580.9 9,918.4 10,554.5 11,061.0

On-trade 6,738.5 7,251.0 7,564.1 7,889.3 8,214.9 4,913.4
Total 15,130.0 16,218.7 17,144.9 17,807.7 18,769.4 15,974.4
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020
% volume growth
2019/20 2015-20 CAGR 2015/20 Total
Off-trade 2.3 3.3 17.7

On-trade -41.5 -8.1 -34.4
Total -7.4 1.1 5.8
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020
% constant value growth

2019/20 2015-20 CAGR 2015/20 Total
Off-trade 4.8 5.7 31.8

On-trade -40.2 -6.1 -27.1
Total -14.9 1.1 5.6
Table 5 Off-trade Sales of Carbonates by Category: Volume 2015-2020
million litres
2015 2016 2017 2018 2019 2020
Cola Carbonates 791.5 822.8 852.2 878.1 918.0 939.6

- Low Calorie Cola 78.8 81.3 83.8 84.6 87.8 88.8
Carbonates
- Regular Cola Carbonates 712.8 741.5 768.3 793.5 830.2 850.8
Non-Cola Carbonates 257.1 263.3 271.1 280.1 288.1 294.2
- Lemonade/Lime 78.1 80.3 82.2 84.9 87.9 90.7
- Ginger Ale 0.9 0.9 0.9 1.0 1.0 1.0
- Tonic Water/Other 0.7 0.7 0.7 0.7 0.7 0.7
Bitters
- Orange Carbonates 90.1 92.3 94.8 98.1 101.2 104.7
- Other Non-Cola 87.4 89.0 92.5 95.5 97.3 97.1
Carbonates
Carbonates 1,048.7 1,086.1 1,123.3 1,158.3 1,206.1 1,233.8
Table 6 Off-trade Sales of Carbonates by Category: Value 2015-2020
GTQ million
2015 2016 2017 2018 2019 2020
Cola Carbonates 6,494.3 6,970.7 7,472.6 7,692.7 8,198.1 8,582.8

- Low Calorie Cola 834.9 892.5 947.8 999.0 1,073.0 1,124.0
Carbonates
- Regular Cola Carbonates 5,659.4 6,078.2 6,524.8 6,693.7 7,125.1 7,458.8
Non-Cola Carbonates 1,897.2 1,997.0 2,108.3 2,225.7 2,356.4 2,478.2
- Lemonade/Lime 577.4 615.2 643.9 674.8 714.8 756.5
- Ginger Ale 8.6 9.0 9.3 9.6 9.9 10.2
Bitters
- Other Non-Cola 567.6 592.0 636.3 680.5 720.4 744.9
Carbonates
Carbonates 8,391.4 8,967.7 9,580.9 9,918.4 10,554.5 11,061.0
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
% volume growth
2019/20 2015-20 CAGR 2015/20 Total
Cola Carbonates 2.4 3.5 18.7

- Low Calorie Cola Carbonates 1.2 2.4 12.8
- Regular Cola Carbonates 2.5 3.6 19.4
Non-Cola Carbonates 2.1 2.7 14.4
- Lemonade/Lime 3.2 3.0 16.2
- Ginger Ale -0.4 1.3 6.5
- Tonic Water/Other Bitters -0.4 1.6 8.4
- Orange Carbonates 3.5 3.0 16.2
- Other Non-Cola Carbonates -0.2 2.1 11.1

Carbonates 2.3 3.3 17.7
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
% current value growth

2019/20 2015-20 CAGR 2015/20 Total

- Ginger Ale 2.2 3.3 17.5
- Tonic Water/Other Bitters 2.9 4.6 24.9
- Other Non-Cola Carbonates 3.4 5.6 31.2
Table 9 Sales of Carbonates by Total Fountain On-trade: Volume 2015-2020
million litres
2015 2016 2017 2018 2019 2020
Total Fountain On-trade 12.3 12.7 13.0 13.2 13.6 7.6

Table 10 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2015-2020
% fountain volume growth

2019/20 2015-20 CAGR 2015/20 Total
Total Fountain On-trade -43.8 -9.1 -37.9

Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020
% off-trade volume
Company 2016 2017 2018 2019 2020
Pepsicola 29.7 29.6 29.9 30.3 32.2

Interamericana de
Guatemala SA
Coca-Cola de Guatemala SA 25.9 25.9 26.2 26.3 28.1
Ajemaya SA 10.7 10.6 10.5 10.4 10.2
Fábrica de Bebidas 10.3 10.2 10.3 10.2 10.0
Gaseosas Salvavidas SA
Embotelladora San - - - - -
Bernardino SA
Wal-Mart Centroamérica SA - - - - -
Others 23.4 23.6 23.1 22.7 19.4
Total 100.0 100.0 100.0 100.0 100.0
Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020
% off-trade volume
Brand (GBO) Company (NBO) 2017 2018 2019 2020
Pepsi (PepsiCo Inc) Pepsicola 18.4 18.7 19.2 20.7

Interamericana de
Guatemala SA
Coca-Cola (Coca- Coca-Cola de Guatemala SA 18.1 18.4 18.5 20.1
Cola Co, The)
Big (Aje Group) Ajemaya SA 10.6 10.5 10.4 10.2
Super Cola Fábrica de Bebidas 5.5 5.6 5.5 5.4
Mirinda (PepsiCo Inc) Pepsicola 3.3 3.3 3.3 3.4
Interamericana de
Guatemala SA
7-Up (PepsiCo Inc) Pepsicola 3.0 3.0 3.0 3.0
Interamericana de
Guatemala SA
Pepsi Light Pepsicola 2.5 2.5 2.5 2.6
(PepsiCo Inc) Interamericana de
Guatemala SA
Coca-Cola Light Coca-Cola de Guatemala SA 2.5 2.5 2.5 2.6
(Coca-Cola Co, The)
Grapette (PepsiCo Pepsicola 2.3 2.3 2.3 2.3
Inc) Interamericana de
Guatemala SA
Fanta (Coca-Cola Coca-Cola de Guatemala SA 2.0 2.0 2.0 2.1
Co, The)
Sprite (Coca-Cola Coca-Cola de Guatemala SA 1.5 1.5 1.5 1.6
Co, The)
Rica Fábrica de Bebidas 1.1 1.1 1.1 1.1
Tiky Fábrica de Bebidas 1.1 1.1 1.1 1.1
Carnaval Soda Fábrica de Bebidas 0.9 0.9 0.9 0.9
Coca-Cola Zero Coca-Cola de Guatemala SA 0.7 0.7 0.8 0.8
Sugar (Coca-Cola
Co, The)
Super Cola Light Fábrica de Bebidas 0.9 0.9 0.9 0.8
Crush (Keurig Dr Coca-Cola de Guatemala SA - 0.8 0.7 0.7
Pepper Inc)
Super Lime Lemon Fábrica de Bebidas 0.7 0.7 0.7 0.7
Lift (Coca-Cola Co, Coca-Cola de Guatemala SA 0.2 0.2 0.2 0.2
The)
Canada Dry (Coca- Coca-Cola de Guatemala SA 0.1 0.1 0.1 0.1
Cola Co, The)
Crush (Dr Pepper Coca-Cola de Guatemala SA 0.8 - - -
Snapple Group Inc)

Delaware Punch Embotelladora San - - - -
(Coca-Cola Co, The) Bernardino SA
Nesbitts (Monarch Embotelladora San - - - -
Beverage Co, The) Bernardino SA
RC Cola (Cott Corp) Embotelladora San - - - -
Bernardino SA
Sabemas (Private Wal-Mart Centroamérica SA - - - -
Label)
Others Others 23.8 23.3 22.9 19.6
Total Total 100.0 100.0 100.0 100.0
Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020
% off-trade value rsp

Company 2016 2017 2018 2019 2020
Pepsicola 29.4 29.1 29.2 29.9 31.8

Interamericana de
Guatemala SA
Coca-Cola de Guatemala SA 28.4 28.3 28.5 29.1 31.1
Ajemaya SA 9.1 9.2 9.3 9.4 9.4
Fábrica de Bebidas 8.0 8.0 8.0 7.8 7.5
Embotelladora San - - - - -
Bernardino SA
Wal-Mart Centroamérica SA - - - - -
Others 25.1 25.4 25.0 23.7 20.2
Total 100.0 100.0 100.0 100.0 100.0
Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020
% off-trade value rsp

Brand (GBO) Company (NBO) 2017 2018 2019 2020
Coca-Cola (Coca- Coca-Cola de Guatemala SA 18.5 18.7 19.2 20.9

Cola Co, The)
Pepsi (PepsiCo Inc) Pepsicola 17.5 17.6 18.3 19.7
Interamericana de
Guatemala SA
Big (Aje Group) Ajemaya SA 9.2 9.3 9.4 9.4
Coca-Cola Light Coca-Cola de Guatemala SA 3.9 3.9 4.0 4.0
(Coca-Cola Co, The)
Super Cola Fábrica de Bebidas 3.8 3.8 3.8 3.5
Pepsi Light Pepsicola 3.2 3.2 3.2 3.4
(PepsiCo Inc) Interamericana de
Guatemala SA
7-Up (PepsiCo Inc) Pepsicola 3.0 3.0 3.0 3.2
Interamericana de
Guatemala SA
Mirinda (PepsiCo Inc) Pepsicola 3.1 3.1 3.1 3.2
Interamericana de
Guatemala SA
Fanta (Coca-Cola Coca-Cola de Guatemala SA 2.5 2.4 2.5 2.6
Co, The)
Grapette (PepsiCo Pepsicola 2.2 2.2 2.2 2.2
Inc) Interamericana de
Guatemala SA
Sprite (Coca-Cola Coca-Cola de Guatemala SA 1.3 1.3 1.3 1.4
Co, The)
Coca-Cola Zero Coca-Cola de Guatemala SA 1.1 1.1 1.2 1.3
Sugar (Coca-Cola
Co, The)
Rica Fábrica de Bebidas 1.0 1.1 1.0 1.0
Tiky Fábrica de Bebidas 1.0 1.0 1.0 1.0
Carnaval Soda Fábrica de Bebidas 0.9 0.9 0.9 0.9
Crush (Keurig Dr Coca-Cola de Guatemala SA - 0.7 0.7 0.7
Pepper Inc)
Super Lime Lemon Fábrica de Bebidas 0.6 0.6 0.6 0.6
Super Cola Light Fábrica de Bebidas 0.5 0.5 0.5 0.5
Lift (Coca-Cola Co, Coca-Cola de Guatemala SA 0.2 0.2 0.2 0.2
The)
Canada Dry (Coca- Coca-Cola de Guatemala SA 0.1 0.1 0.1 0.1
Cola Co, The)
Crush (Dr Pepper Coca-Cola de Guatemala SA 0.7 - - -
Snapple Group Inc)
Delaware Punch Embotelladora San - - - -
(Coca-Cola Co, The) Bernardino SA
Nesbitts (Monarch Embotelladora San - - - -
Beverage Co, The) Bernardino SA
RC Cola (Cott Corp) Embotelladora San - - - -
Bernardino SA
Sabemas (Private Wal-Mart Centroamérica SA - - - -
Label)
Others Others 25.5 25.1 23.9 20.3
Total Total 100.0 100.0 100.0 100.0
Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025
million litres
2020 2021 2022 2023 2024 2025
Cola Carbonates 939.6 954.0 976.3 1,003.8 1,037.7 1,074.7

- Low Calorie Cola 88.8 91.0 93.6 96.5 99.6 102.9
Carbonates
- Regular Cola Carbonates 850.8 863.0 882.8 907.3 938.1 971.8
Non-Cola Carbonates 294.2 301.2 310.7 321.5 333.3 345.6
- Lemonade/Lime 90.7 92.8 95.7 98.9 102.3 105.7
- Ginger Ale 1.0 1.0 1.0 1.0 1.0 1.0
Bitters
- Other Non-Cola 97.1 99.4 102.4 106.1 110.2 114.5
Carbonates
Carbonates 1,233.8 1,255.2 1,287.0 1,325.3 1,371.0 1,420.3

Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025
GTQ million
2020 2021 2022 2023 2024 2025
Cola Carbonates 8,582.8 8,611.3 8,742.5 8,924.9 9,185.3 9,477.6

- Low Calorie Cola 1,124.0 1,136.4 1,165.1 1,199.2 1,236.8 1,276.7
Carbonates
- Regular Cola Carbonates 7,458.8 7,474.9 7,577.4 7,725.7 7,948.4 8,201.0
Non-Cola Carbonates 2,478.2 2,492.1 2,542.7 2,604.3 2,673.7 2,748.8
- Lemonade/Lime 756.5 755.9 766.5 777.9 789.7 803.8
- Ginger Ale 10.2 10.0 9.9 9.9 9.9 9.9
Bitters
- Orange Carbonates 956.3 963.6 987.4 1,015.7 1,047.4 1,080.6
- Other Non-Cola 744.9 752.3 768.7 790.6 816.4 844.2
Carbonates
Carbonates 11,061.0 11,103.4 11,285.2 11,529.2 11,858.9 12,226.4
trade sources
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-

2025
% volume growth
2020/21 2020-25 CAGR 2020/25 Total

- Ginger Ale -0.1 0.3 1.7
trade sources
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-

2025
% constant value growth

2020/2021 2020-25 CAGR 2020/25 Total

- Lemonade/Lime -0.1 1.2 6.2
- Ginger Ale -1.4 -0.6 -2.8

trade sources
Table 19 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025
million litres
2020 2021 2022 2023 2024 2025
Total Fountain On-trade 7.6 10.7 12.1 12.8 13.3 13.7

trade sources
Table 20 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth

2020-2025
% fountain volume growth

2020/21 2020-25 CAGR 2020/25 Total
Total Fountain On-trade 40.6 12.4 79.5

trade sources

Carbonates in Guatemala

Uploaded by

Copyright:

Available Formats

Carbonates in Guatemala

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Carbonates in Guatemala

Uploaded by

Copyright:

Available Formats

Carbonates in Guatemala

LIST OF CONTENTS AND TABLES

Carbonates continues to see positive growth thanks to ongoing

Stronger consumer focus on existing products leads to players

RECOVERY AND OPPORTUNITIES

Players strategize to boost sales post-lockdown, with the return of new

Reduced consumer spending power calls for A range of economical

Recovery of on-trade set to boost carbonates as both accompaniments

Off-trade 1,048.7 1,086.1 1,123.3 1,158.3 1,206.1 1,233.8

Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020

Off-trade 8,391.4 8,967.7 9,580.9 9,918.4 10,554.5 11,061.0

Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020

Off-trade 2.3 3.3 17.7

Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020

% constant value growth

Off-trade 4.8 5.7 31.8

Table 5 Off-trade Sales of Carbonates by Category: Volume 2015-2020

Cola Carbonates 791.5 822.8 852.2 878.1 918.0 939.6

Table 6 Off-trade Sales of Carbonates by Category: Value 2015-2020

Cola Carbonates 6,494.3 6,970.7 7,472.6 7,692.7 8,198.1 8,582.8

Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020

Cola Carbonates 2.4 3.5 18.7

- Other Non-Cola Carbonates -0.2 2.1 11.1

Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020

% current value growth

Cola Carbonates 4.7 5.7 32.2

Table 9 Sales of Carbonates by Total Fountain On-trade: Volume 2015-2020

Total Fountain On-trade 12.3 12.7 13.0 13.2 13.6 7.6

Table 10 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2015-2020

% fountain volume growth

Total Fountain On-trade -43.8 -9.1 -37.9

Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020

Pepsicola 29.7 29.6 29.9 30.3 32.2

Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020

Pepsi (PepsiCo Inc) Pepsicola 18.4 18.7 19.2 20.7

Snapple Group Inc)

Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020

% off-trade value rsp

Pepsicola 29.4 29.1 29.2 29.9 31.8

Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020

% off-trade value rsp

Coca-Cola (Coca- Coca-Cola de Guatemala SA 18.5 18.7 19.2 20.9

Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025

Cola Carbonates 939.6 954.0 976.3 1,003.8 1,037.7 1,074.7

Carbonates 1,233.8 1,255.2 1,287.0 1,325.3 1,371.0 1,420.3

Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025

Cola Carbonates 8,582.8 8,611.3 8,742.5 8,924.9 9,185.3 9,477.6

Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-

Cola Carbonates 1.5 2.7 14.4

Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-

% constant value growth

Cola Carbonates 0.3 2.0 10.4

- Ginger Ale -1.4 -0.6 -2.8

Table 19 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025

Total Fountain On-trade 7.6 10.7 12.1 12.8 13.3 13.7

Table 20 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth

% fountain volume growth

Total Fountain On-trade 40.6 12.4 79.5

You might also like