POULTRY BUSINESS PLAN

PATILAD FARMS
Dayo Adetiloye,
Osogbo,
Osun State,
08105636015,
[email protected]
Table of Contents
Executive Summary ................................................................................................................... 3
Introduction ................................................................................................................................ 5
Company Overview ................................................................................................................... 6
Company Summary ............................................................................................................... 6
Company History ................................................................................................................... 6
Vision and Mission Statement ................................................................................................... 7
Vision ..................................................................................................................................... 7
Mission................................................................................................................................... 7
Business Objectives ............................................................................................................... 7
Critical Success Factors ......................................................................................................... 7
Business Description .................................................................................................................. 9
Products and Service Overview ............................................................................................. 9
Opportunity .......................................................................................................................... 10
Pricing .................................................................................................................................. 11
Market Analysis ....................................................................................................................... 12
Industry Type and Market Size ............................................................................................ 12
Market Segmentation ........................................................................................................... 13
Competition.......................................................................................................................... 14
Competitive Advantage ....................................................... Error! Bookmark not defined.
SWOT Analysis ................................................................... Error! Bookmark not defined.
PEST Analysis ..................................................................... Error! Bookmark not defined.
Business Risk ....................................................................... Error! Bookmark not defined.
Marketing and Sales Plan......................................................... Error! Bookmark not defined.
Target market ....................................................................... Error! Bookmark not defined.
Pricing Strategy.................................................................... Error! Bookmark not defined.
Marketing Strategies and Activities ..................................... Error! Bookmark not defined.
Sales Strategies .................................................................... Error! Bookmark not defined.
Promotion Strategy: ............................................................. Error! Bookmark not defined.
Product/Service delivery Strategy........................................ Error! Bookmark not defined.
Pricing .................................................................................. Error! Bookmark not defined.
Sales Projection .................................................................... Error! Bookmark not defined.
Operational Plan....................................................................... Error! Bookmark not defined.

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 Production process ............................................................... Error! Bookmark not defined.
Production systems .............................................................. Error! Bookmark not defined.
Technology/Equipment Required ........................................ Error! Bookmark not defined.
Payment................................................................................ Error! Bookmark not defined.
Organization Plan/Management Team .................................... Error! Bookmark not defined.
Key Participants and Management Team ............................ Error! Bookmark not defined.
Financial Plan........................................................................... Error! Bookmark not defined.
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Executive Summary

Overview

PATILAD Poultry Farm is a start-up poultry Farm that will be involved in

production of quality and affordable poultry meat and egg and other
poultry derivate targeting consumers in southwest Nigeria and will be
located in Osogbo, osun state.

The Company

PATILAD Poultry Farm will be established as a limited liability company

owned by Dayo Adetiloye, Kemi Awe, and other investors. The farm will
be managed and directed by Dayo Adetiloye, a veteran in the Agric industry
with 8years experience and Kemi Awe, an experienced Agro-allied
specialist with over 15years experience.

Products and Services

PATILAD Poultry Farm will sell Poultry products, including poultry egg,
chickens and poultry litter waste.
We also offer Kill--‐Cut--‐Wrap--‐Freeze (KCWF) services (e.g., traditional
cuts in paper or cryovac packaging). Our eggs are hygienic, rich in protein
and of high quality. We produce, process and package to meet standard
organization of Nigeria and international standard.

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The Market

Nigeria as the largest nation in African presently consumes about 1.5

million MT of frozen chicken annually and more than 60% of the chicken
consumed in Nigeria are imported.

The Nigeria poultry sector is expanding yearly. According to CSIRO local

production only meets 30% of the demand for chicken eggs and meat, thus
there is huge scope for the industry to expand.

The popularity of poultry birds in Nigeria is noteworthy and can be

attributed to the numerous benefits associated with poultry production
and other value chain.

Competition

Competitors for PATILAD poultry Farm include Choice Farms, Best Foods
Global, Meat World Foods, Chi Farms, Obasanjo Farms

PATILAD poultry Farm will establish its competitive edge through the
expertise of its founders.

Financial Considerations

PATILAD poultry Farm seeks N5 million in long-term financing to cover

start-up costs, equipment, building expenses, and working capital.

Funding for the launch of the business will be provided primarily by equity
from the partners and investors.

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The business will reach positive cash flow in its 10th month of operation,
allowing for expedited repayment of its loan obligations, as well as for
dividends to be paid to the owners.

Introduction

Poultry farming has proven to be a very lucrative business not only in

Nigeria but in the world at large. Chickens are one of the major sources of
animal meat in Nigeria, aside from pork and fish.
As a business, they offer an opportunity for poultry farmers to earn steady
income and also provide employment opportunities for countless number
of men and women.
One of the major customers for poultry farms in Nigeria are the major fast-
food companies like Mr. Biggs, Tantalizer, Tasty-Fried Chicken and UAC
followed by hotels, restaurants and then house hold consumers of chicken.
The high demand for Chicken meat, egg and other poultry products has led
to an increase in poultry farms spring up in many parts of the country.
However, there is a short fall in the supply of chicken and egg because most
of the poultry farms in the country. Hence starting a poultry farm of your
own either on a large or small scale is indeed a very wise decision as this
will bring you immense financial benefit both in the short and long term.

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Company Overview
Company Summary

PATILAD Poultry Farm is a start-up poultry Farm that will be involved in

production of quality and affordable poultry meat and egg and other
poultry derivatives targeting consumers in southwest Nigeria and will be
located in Osogbo, Osun state.
PATILAD Poultry Farm is a new business and is about to start registration
process with Corporate Affairs Commission of Nigeria.

Company History

Form of business: Limited Liability Company

Owners of business: Dayo Adetiloye, Kemi Awe, and other investors

State of business: The business is a new business

Opening days: 9am -5pm, Monday to Saturday (with part-time

night shift).

Business Development

Consultant: Femi OYEBADE (B. Agric., MBA)

Hundred and Five Academy

Legal Adviser: Barrister Adejoke Chambers.

Board of Directors: Dayo Adetiloye, Awe Kemi, Olufemi Ayodeji

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Vision and Mission Statement
Vision

To be among the first 3 largest Poultry Farm in southwest Nigeria by 2030.

Mission

• To give our customer the very best product and customer service so
that we may earn your trust and future business.
• To provide an excellent, top-notch and inviting environment for
poultry meat processing, wholesaling and retailing

Business Objectives

• Increase revenue from the sales of egg and meat to N30,000,000

over 2 years
• To maintain profit margins at 20-25% through close attention to
expenses and cost of poultry production
• To drive awareness and build sales through mentions in both local
print and digital media.
• Attract farmers to use our slaughter, custom cut, and wrap services
by making them aware of additional market opportunities from our
retail sales

Critical Success Factors

1. Financial stability for purchase of feed.

2. Low operating cost
3. Having a good retail location in a high-shopping area

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 4. Hygienic and neat processing facility
5. Acquire federal inspection for slaughter and processing
6. Quality processed product, and good relationships with vendors
7. Outstanding customer service and faster processing duration.
8. Environmental impact – locating close to residential areas might
pollute the environment.
9. Power supply – locating too far from power infrastructure might
make power supply difficult.

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Business Description

Products and Service Overview

PATILAD Poultry Farm offers quality poultry products.

1. Breeding and Selling of live birds: we will breed and offer for sell
matured birds. Broiler and old layers.

2. Processed Chicken: Kill--‐Cut--‐Wrap--‐Freeze (KCWF) services

(e.g., traditional cuts in paper or cryovac packaging)

3. Eggs: We will sell 30 eggs in a crate. Egg is a good source of low-

cost high-quality protein, providing 6.3 grams of protein (13% of

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 the daily value for protein) in one egg for a caloric cost of only 68
calories.

4. Waste/ litter as a by-product

Opportunity

• The income from layers is in two folds - eggs and meat, this has a high
return investment.
• The capacity to serve a large and growing market
• The High demand for live birds and eggs either for consumption or
as gifts in festive periods such as Christmas, New Year, Easter etc.

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 • Ban on the importation of frozen chicken into Nigeria has
encouraged investments in poultry production.
• The availability of market for poultry products (eggs, meats, by
products) in Nigeria cannot be over emphasized.
• The increase in restaurants, hotels, and supermarkets around our
location is demanding for more poultry products suppliers.

Pricing

We are quite aware that one of the most accessible means to penetrate the
market and acquire many customers is to sell them at competitive prices.
So we are ensuring that the costs of our products are relatively competitive
in the market. We will compete not only on price but also on flexibility, the
quality of services and products, and the availability of specialty, value-
added products.
Live birds – N5,000
Processed chickens – N1,500 per kilo
Eggs – N1500 per crate
By-products – N500 per kg

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Market Analysis
Industry Type and Market Size

Industry Type – Agriculture Industry

Agriculture is the practice of cultivating plants and livestock. The

Agricultural Industry of Nigeria comprises of 4 main sectors, which include;
crop production, livestock, forestry, and fishing. This industry has aid the
rapid growth of the world’s economy.

Market Size

According to Research and Markets, the global poultry market value as at

2020 is US$310.7 billion in 2020 and is expected to hit $422.97 billion in 2025
with a CAGR of 7%.

The Nigeria poultry sector is expanding yearly. According to CSIRO local

production only meets 30% of the demand for chicken eggs and meat, thus
there is huge scope for the industry to expand.

The popularity of poultry birds in Nigeria is noteworthy and can be

attributed to the numerous benefits associated with poultry production
and other value chain.
Nigeria has the largest annual egg production and second largest chicken
population in Africa. The Nigerian Poultry Industry consists about 180
million birds. Poultry production in Nigeria amounts up to 300Mt of meat
and 650 Mt eggs per year.

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The industry supports the livelihood of more than 13 million households
who earn part or all their income from poultry business. Many doing the
business on a medium scale while others on a large scale.

We are a highly technical niche player offering strong product that is in

great demand. We have identified that our target market are the brokers
and distributors who have established good presence and channels to get
our products to final consumers. We will market our products to the
following groups: distributors, eggs depots, fast food outlets, hotels and
other groups.

Market Segmentation

The different market segments that exist within the poultry production
business include; broiler production, egg production, pullet and breeder
bird, and frozen chicken.

Patilad poultry farm will prioritize these market segments produced

products to meet the market needs.

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Competition

Our direct competitor include but not limited to the following;

1. Choice Farms Nigeria Limited

KM 11 Lekki-Epe Expressway, Okegun, Epe Town, Lagos State, Nigeria
+2(+234) 8033065653, (+234) 7026966570, (+234) 8158942834
http://www.choicefarmsnig.com

Marketers of broiler day old chicks, layer pullet chicks, frozen and
processed chicken in Nigeria.

2. Best Foods Global Nigeria Limited

• KM 42 Lekki Epe Express Way, Abijo, Lagos state, Nigeria
• +234(0)8066490653
• http://bestfoodsng.com/
• A leading name in the livestock and seafood processing industry in
Nigeria.

3. Obasanjo Farms Nigeria Limited

KM 5, Idioroko Road, Behind Otta general Hospital, Abeokuta, Ogun
State
0805505017, 0805509515

Nigerian foremost food service provider for supply of frozen chicken and
fresh eggs.

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 4. Chi Farms
Off KM 20, Ibadan-Lagos Expressway,
Ibadan, Oyo State. http://www.clicktgi.net/chi-farms/Product-
Range/Chicken-&-Parts

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 About Dayo Adetiloye Business Hub

Dayo Adetiloye Business Hub is a business development service provider

with a 6 year of track record of excellent service delivery for local and
international clients.
As a leading business development service provider in Nigeria, Dayo
Adetiloye Business Hub has been recognized and certified by Small and
Medium Enterprise Development Agency of Nigeria (SMEDAN) in
Conjunction with Enterprise Development Centre (EDC), Pan-Atlantic
University (PAU) of the Lagos Business School (LBS).
Our solutions are designed for MSMEs and are supported by deep insight
into various industries and extensive experience acquired from over the
years by supporting our clients as partners in their business transformation.

Through our services and business activities, we help

individuals/entrepreneurs transform their business ideas into a business
venture, and support existing business to scale or expand their operation.
We also connect startups and MSMEs with opportunities and resources for
their business growth.
We have Consulted for more than 5000 MSMEs in the last 6 years in various
industry including Agro-processing, Consulting, Training and Education,
Financial Services, Waste Management, Renewable Energy, Oil and Gas,
Construction, Real Estate, FMCG, Digital Marketing, Personal Branding
etc.

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Our Vision:
To become the leading grassroot business Hub that provides Business
Development Services in the global online community

Mission Statement:
- Provide bespoke management and business planning consultancy
- To connect MSMEs with opportunities and resources for their business
startup, growth and expansion through trainings, seminars, coaching,
consulting, mentoring, and Angel investing.
- To inspire, empower and champion entrepreneurship in the global
online community.

Business Goals and Objective

- Engender national prosperity by contributing to the creation of at least

100 new businesses every year
- Become a go-to brand for outstanding business development services for
MSMEs
- Strategic partnership with local and international organization to
empower start-ups
- Continuous innovation to serve our clients better

Core Values:
Integrity
Opportunity Maximization
Digitalization
Personal Development (Capacity Building)
Excellent Customer Satisfaction
Timeliness

Our business plans have helped our SMEs to raise over $100 million in
grants, loans and investments.
We have been supported by following organizations. The Tony Elumelu
Foundation, Facebook now Meta, Federal Government on Nigeria through
the Covid 19 Package for SMEs.

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