Executive Summary

Hunger Fighters is a mobile food restaurant business that serves their customers on the wheels

and on different locations. The concept of Hunger Fighters is a Food Truck concept that enables

a business to serve with the variety of products/ food items including eatables and beverages to

customers at different locations.

Hunger Fighters is a partnership business, and the partners are Maria Maqsood and Shiza Khalid

that will share equal roles and responsibilities and the partners will have equal share in profit and

loss. Our mission is to provide the Islamabad area (and other areas where the business will

expand in future) with affordable, high quality, tasty and hygienic food to our customers. Our

slogan is “Fuel up your appetite”. Our aim is to become the best Food Van of its kind and

recognized brand in Pakistan.

Hunger Fighters are providing Pakistani food (Biryani, Haleem, Chapli kabab, Fried chicken),

Chinese food (Chicken fried rice with Shaslik and Manchurian, Chicken and vegetable Chow-

Mein, Soups) and other seasonal items such as coffee in winters and fresh juices in summers. We

target different picnic locations, parks and heritage places in Islamabad including Margalla Road

(Hiking Tracks/Trails), Lok-Virsa, Monument, Daman-e-Koh, Islamabad Zoo and Jasmine

Garden.

For the advertising and marketing purpose we will use Social media such as Facebook and

Instagram and Print Media such as Banners and Brochures, in future we will go for Electronic

advertisement as well to capture more customers.

We are starting our business in Islamabad area and we target different picnic points, parks and

heritage places. The reason behind to target picnic points, parks and heritage places is that every

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day a large number of people visit there from Islamabad, Rawalpindi, other cities of Pakistan and

from outside the Pakistan also it helps us to target more customers every day. The other reason is

that there is no proper restaurant working there, only small cafes, canteens or stalls are there and

the quality and taste of food is not good, we aim to provide people with hygienic and tasty food.

We will expand our business by increasing vehicles and we will move to other cities as well.

In Pakistan very less, mobile food businesses are operating such as in Islamabad Le Rollers are

providing fast food, the other food trucks such as Cook n Bake, Twin Cities Food Van, The Food

Truck, Taste Buds they are offering bakery items such as cap cakes and sweets such as ice-

cream. While in Lahore there is only one mobile food business is operating name as The Food

Truck Company. Mobile food industry is a new industry in Pakistan and it is unique concept in

the context of Pakistan. There is a very less competition and the business opportunities are very

high.

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2. Business Introduction

Hunger Fighters is a mobile food restaurant business that serves their customers on the wheels

and on different locations. The concept of Hunger Fighters is a Food Truck concept that enables

a business to serve with the variety of products/food items including eatables and beverages to

customers where the business wants to serve. The concept is same like having a food restaurant

but it replaces the brick building that restricts the restaurant to serve at a specific and limited area

to a mobile food vehicle that may able to serve at different areas and locations in a day. Hunger

Fighters are using a Van as a food vehicle.

Hunger Fighters is a partnership business, and the partners are Maria Maqsood and Shiza Khalid

that will share equal roles and responsibilities and the partners will have equal share in profit and

loss.

2.1 Mission

“Our mission is to provide affordable, high quality, tasty and hygienic food on-the-go. To

maintain the quality of our products and continually improve our services. To meet the exceed

expectations and needs of our customers, allowing us to prosper as a business and help us to

grow.”

2.2 Vision

“To become the best Food Van of its kind and recognized brand in Islamabad. To experience a

new way of dining happier, healthier by providing a Quick and Delicious food with a friendly

smile.”

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2.3 Logo

The logo of Hunger Fighters is

2.4 Slogan

Our slogan is “Fuel up your appetite” means that Hunger Fighters aims to provide a very good

and tasty food that increases the desire for more food in our customers and they eat more and

more until overstuffed in order to fulfill their appetite.

2.5 Goals and Objectives

The goal of Hunger Fighters is to provide affordable, high quality, tasty and hygienic food to our

customers.

The objectives of Hunger Fighters are:

1. Establish good relationship with suppliers/vendors, employees and customers.

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 2. To become a recognized brand in Islamabad and Pakistan

3. Provide best product and fast services to our customers.

4. Become the most preferred Food Van company.

5. To expand the business within Islamabad as well as in other cities of Pakistan like Lahore

and Karachi.

2.6 Business Description

 Food Trucks/Vans

Food Trucks are one of the hottest trends in the food and beverage industry. Food trucks are just

as much a restaurant concept providing quick services to customers. Gaining huge popularity in

the West now it is also coming to Pakistan as well. Only few Food Truck/Van businesses are

running in Islamabad, Lahore and Karachi. In Islamabad 3 to 4 food trucks/vans businesses are

operating, while in Lahore and Karachi only one food truck business is there.

The food truck/van concept simply helps the owners to establish their food stalls in busy areas

with minimum cost by establishing these restaurants in a truck/van which is equipped with

necessary facilities which are required for a restaurant. We will acquire a Van which will have

enough space to accommodate.

1. Cooking range

2. Freezer

3. Racks for disposable cutlery items

4. Wash Basin

5. Food Showcase

6. Computer Billing Machine

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 7. Chimney and Exhaust

8. Solar Panel Installation

 Centralized Kitchen

Hunger Fighters are using Centralized Kitchen where the major cooking process will take place

such as Biryani, Haleem and Chinese Food will be prepared at the kitchen. The concept of

centralized kitchen will help us to bring the readymade food to Food Van and remaining cooking

process will take place at Food Van like Pizza will be baked in the Food Van, Coffee and the

Juices will be prepared when order is received from the customers and Kabab, drumsticks, fried

chicken will be fried when customers places the order. The food will be delivered to the Food

Van by using Suzuki.

 Uniqueness

 Food truck/van concept

 High quality food

 Healthy and clean food

 Targeting public places like parks, picnic points and heritage places that help people to

enjoy tasty food and hygienic

 Targeting Customers who are health conscious

 Will provide variety of items to customers unlike other food trucks/vans that are working

in Islamabad only provide baked items and fast food to customers.

 Change of location is possible

 May able to target different location at different timings of a day

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  Presence on Facebooks and Instagram

 Healthy and Save Food and Service

Hunger Fighters will make sure that the food and service we provide will be Safe from diseases

caused by unhygienic conditions.

There will be clearly defined rules for staff to be followed while working at food truck and in

kitchen such as;

 It should be compulsory to use gloves, and caps while cooking, serving and packing food

items.

 Everyone have to wear apron

 Ingredients must be fresh and healthy

 Use of high quality cooking oil and spices

 The food will be serve to customers in disposable cutlery

 Mobility of a Food Truck

Hunger Fighters are able to move from one place to another in order to have maximum number

of customers. On weekdays we will be target Margalla Road, Lok-Virsa/Monument, Daman-e-

Koh and on weekends prime locations will be Margalla Road, Islamabad Zoo/Jasmine Garden,

Daman-e-Koh.

 Financing

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Maria Maqsood and Shiza Khalid are seeking to raise PKR. 1,000,000/- from family and friends

on interest free bases. This business plan assumes that the business will receive an interest free

loan for 5 years. The financing will be used for the following purpose;

 To purchase a vehicle (Food Van)

 Development of the Food Van

 Financing for the operations and expenditures.

Maria Maqsood and Shiza Khalid will contribute PKR 3,000,000/- (1,500,000 each) to venture.

2.7 Key company principals

 Scalability

Scalability is the ability to attract, serve and maintain enough customers to generate desire

amount of income. We aim to be successful mobile food van business and get profit so that we

will able to expand our business at national level and after achieving success at national level we

will further go for international expansion.

 Growth

Food business is evergreen business in Pakistan, therefore we have more chances to grow.

Mobile food business has more chances to grow in a less period of time as compare to normal

food restaurant because mobile food van (Hunger Fighters) has a competitive edge over a

traditional food restaurant that it is able to target different locations, thus able to cater more

customers and has more chances to grow.

 Quality

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Hunger Fighters will ensure the quality of products/food items by using fresh and healthy

ingredients, high-quality spices and high-quality cooking oil.

 Hygiene

It is our one of the important key principals to make our food and environment hygienic. To

make sure that our food delivered or served to customers is hygienic Hunger Fighters sets

different rules/ measures that every member has to follow are as follow;

 Every member has to use gloves, aprons and caps in Food Van and in kitchen as well.

 Food must be served in clean disposable cutlery.

 Utensils in which food is prepared and stored must be clean.

To make our environment hygienic;

 Food Van will be cleaned 2 times a day and when needed as well.

 Same like Food Van the centralized kitchen will also be cleaned before cooking and after the

cooking process and kitchen will also be cleaned when needed.

 Standards

We will set standards for our business activities and operations to achieve the high performance.

We will set quality standards so that the taste of our food will remain the same each day and in

every food van/truck when the business will expand in future.

 Profitability

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Our purpose is to generate profit for our business and society as well. We will expand our

business by creating job opportunities for the people of Pakistan. We also want to be a socially

responsible by doing different CSR activities such as by providing food to the people who cannot

afford.

2.8 Stakeholders

There will be a partnership between Maria Maqsood and Shiza Khalid with an equal share in

profit and loss. The stakeholders of Hunger Fighters are;

OWNERS CUSTOMERS

COMPETITORS
INVESTORS
HUNGER FIGHTERS
EMPLOYEES SUPPLIERS
SOCIETY

GOVERNMENT
 Internal Stakeholders

The internal stakeholders of Hunger Fighters are owners, investors, and our employees.

 External Stakeholders

Our external or secondary stakeholders are customers, competitors, suppliers, society and

government.

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3. The Company

3.1 Legal Status

The business is formed by two partners named as Maria Maqsood and Shiza Khalid. Hunger

Fighters is a mobile Food Van business that will target different locations of Islamabad and will

provide variety of food to customers.

 Partnership Statement

The partnership between the partners is general partnership. Both the partners are responsible for

business’s debt and operations. Each partner contributes skills, money and time. Each partner has

equal share in profit and loss. Partners will take business decisions with mutual understanding.

We will be investing equally, PKR 1,500,000/- each. The profit will be divided equally 25%

each and 50% will be kept as retained earnings. Both Partners are seeking to raise PKR.

2,000,000/- from family and friends on interest free bases for 5 years.

 License and Permits

Food Van will be Rawalpindi number life token paid. Van will be registered.

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4. The Industry

4.1 Industry Structure

Food industry in Pakistan is among the largest industries with a rapid growth. The increase in

revenue is more than 25% as compared to last year. The sector has huge potential for growth and

can contribute more than 20% of manufacturing GDP. As the trend shifted over the years, people

prefer having an outing to have a dinner quite often. There are more than 1000 large scale food

processing enterprises in Pakistan. 70% of rural based food manufacturing are performing their

operations informally.

Pakistan’s food industry is changing significantly with an inclined shift in the lifestyle and

traditional eating habits. According to a survey in Pakistan, it was being revealed that an average

consumer spends 42% of one’s income on food. Retail sales of processed food is expanding by

10% annually and currently is estimated at about US$1.4 billion. Super markets are gaining

popularity as a shopping venue and now accounts for about 10% of all retail food sales. In

addition, Pakistan now hosts several western style food chains reflecting a rising popularity in

such eating style.

On an average, the trend of eating habits of the locals of the country about different cuisines and

fast food in the country are increasing almost 21% of the country which means the food industry

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is trending now tremendously. It’s not just about home but a large business too. Multinationals

corporations have typically modified their menus to cater local Pakistani taste and most overseas

outlets are owned by native franchisees to ensure that cultural, ethnic and community values to

be taken care of. However, the high-income level segment prefers to visit the multinational

franchises of restaurants in Pakistan, to whom price is an irrelevant factor but the brand counts.

Much of the middle-income segments prefer visiting local outlets that offer comparatively low-

cost food, hence more frequent visits the multinational franchises.

“Hunger Fighters” is a mobile Food Van which will be available outside the parks and gathering,

picnic points, heritage places such as Margalla Road, Monument, Lok-Virsa, Daman-e-Koh,

Islamabad Zoo and Jasmine Garden. We will be providing middle-income customers with

affordable food and to high-income customers with the best quality and tourists with the variety

of food.

4.2 Industry Trend

The last several years have been an absolute diversity in both restaurant concepts and menu

choices in the food industry of Pakistan and throughout the developing and developed countries.

The evolution reflects that industry that has been responsive to changing consumer tastes as well

as entrepreneurs finding niche opportunities to profit.

And those opportunities still exist in abundance. Any food industry is not free from challenges,

but it’s still possible to profit in any of business depending solely on the strategies and offerings.

However, people establish different stalls to make it affordable and convenient for the customer

to have it.

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People now a day want to try different food and often have the popular ones. Consumers crave

for food, and we are making this available to them. We are keeping the prices affordable so that

people can purchase our products. The food consumers focus on quality, price and taste of the

items. While, the food provider’s focus on consistency of experience, affordability and speed of

serving.

Food industry, is a multi-billionaire industry which continue to grow rapidly in many countries.

Many restaurants have their franchises and restaurant chains, standardized food stuff are shipped

to each restaurant from central locations. There are also simpler food outlets, such as stand or

kiosks, which may or may not provide shelter and chairs for the customers. Because the capital

requirement to start a business is comparatively small, in the particular areas medium, small

restaurants are growing throughout the Pakistan. The restaurant have known to have a

consistency, simple look, feel and great ambiance in each location. Customer usually orders and

pay and pay at the counter or the window and then they take the food or grab the tray to sit and

eat. Menus are same from location to location.

 Upcoming Trend

In Pakistan, mobile dining trucks/vans are gaining popularity day by day. Mobile food

trucks/vans are a new addition to the restaurant industry in Pakistan and offer a different

experience from the traditional restaurants because mobile food restaurants are able to target

different locations as compare to traditional restaurants they are just able to cater specific area or

location. A food van is a vehicle that incorporates with resources to cook and sell food. There

would be a growth in the number of mobile food vehicles in Pakistan due to high rents and

strong potential in the food industry and it will also attract new ventures as it is a very amazing

and attractive substitute to a traditional food restaurant.

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Some restaurants take a start up from food trucks and they open a restaurant for example

Sarapino pizza, Burger hub in Lahore started from a truck and The Food Truck Company is

currently gaining popularity in Lahore.

How It is Different?

Running a food truck/van business is different from a regular restaurant in two ways.

1. First, you are mobile. You do not have a physical location with an address.1

2. Second, you go to the customers. You do not wait for them to come in your front door.

4.3 Future Possibilities

 Behavior not Technology

In our business, we have to be sure of our behavior with the customers because customer is the

king of every business. We have to be very careful while talking and dealing to our customers.

Hunger Fighters will hire employees who deal with employees politely and with patience and not

to get harsh with customers, if customers have any question regarding the quality of the food or

hygiene of the product. The employees of Hunger Fighters will deal with their customers and

talk to them in a very satisfying manner, until they are not left with any doubt regarding the food.

 Expanding business

1
http://mediabites.com.pk/2017/05/food-trucks-the-upcoming-trend-in-pakistan/

https://www.dawn.com/news/766807

http://ilm.com.pk/pakistan/pakistan-information/food-industry-of-pakistan-growth-and-history/

http://www.referenceforbusiness.com-Volume-07/Restaurant.html

https://mobile-cuisine.com/catering/catering-jobs-food-truck/

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Hunger Fighters will expand their business by purchasing more vans and target more locations in

Islamabad, Rawalpindi, as well as in other cities of Pakistan, further more after expanding

successfully in Pakistan we will also go for international expansion. We will also expand our

menu to cater more and more customers.

5. Market Analysis and Market Plan

5.1 Market Size

Food industry is one of the largest industries of Pakistan. Its total employment in manufacturing

sector is more than 180 million consumers. Pakistan holds the world eighth largest market when

it comes to food related business.

5.2 Target Market

Our target customers are people who visit the parks and public places including children

youngsters and families. Hunger Fighters also target the people who like to explore healthy and

tasty food outside the house.

Hunger Fighters will target the following places

1. Islamabad zoo

Islamabad Zoo is a place where families mostly go, children love to enjoy and always feel happy

when they visit these places. In Islamabad Zoo, there are two small shops which only contain a

minimal amount of variety of food such as burgers, fries which are not tasty and hygienic, and

the quality of food is also not good. They also have other chips such as Lays, soft drinks, juices.

Parents prefer hygienic, and tasty food to have for their children as well as for themselves.

Hunger Fighters will provide them hygienic, tasty food at affordable prices to them.

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2. Monument Islamabad

Monument is located in Islamabad and it is a heritage place. Hunger Fighters will target this

place because large number of people visit there daily from Islamabad and from other cities of

Pakistan as well. Foreigners also like to visit monument to know about the heritage of Pakistan.

Hunger Fighters will target this place to capture large number of nationals as well as foreigners.

3. Lok Virsa

Lok Virsa is located at Shakarparian Hills. It is a museum of art, culture and history of Pakistan.

Many tourist and people visit there from twin cities and other cities of Pakistan as well as from

outside the Pakistan. The food availability is limited to few stalls and the variety of food is also

limited. Hunger Fighter will target customer to provide them tasty and hygienic food and to

attract new customers.

4. Damn-e-Koh

Damn-e-Koh is a top hill garden. It is an attractive location for tourist as well as for local

residents. It is located at the middle of Margalla hills. It is one of the beautiful places of

Islamabad. Having an amazing response of people still there is one small café that is a bit far

from the location, having few items like juices, burgers, sandwiches, coffee etc. Hunger Fighters

will provide people with a lot of variety at affordable prices.

5. Jasmine Garden

This place is mostly crowded by people in the evening. The products are not standardized, the

quality of food is not good and again there is very less variety of food available. Hunger Fighters

will provide variety of food items there that will make people happy.

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6. Margalla Road

Hiking is trending in youngsters of twin cities. Large groups in day timings visit there. Different

trails are there, but there is no single spot for food. People have to take food like biscuits and

sandwiches, with them while hiking and after getting free people have to reach Islamabad to

have lunch.

 Purpose for Targeting These Places

Hunger Fighters will provide hygienic food with number of food items which people find worth

paying for. Hunger Fighters will target these locations, as we will find large customers there on

daily basis. The advantage is that people will opt for our food, as it will be tasty, and have

quality. These places either have no eating spots or the one located have limited typical items

available. Our advantage is to provide them food at convenience.

5.3 Competition

 Direct competition

The stalls, shops and restaurants at the targeted places are our direct competitor with whom we

will compete on the quality, taste and prices of the food. Because their products are of low

quality tasteless and expensive. We will maintain our quality and taste in order to keep customers

satisfy.

Other direct competitors will also include the food vans or trucks that are working in Islamabad

such as Le’Rollers Food Truck providing which are providing Double Decker Burger, Fried

Chicken Wrap, Magic Meal, Scooped Shakes in short, they are dealing in fast food, the other

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food trucks such as Cook n Bake, Twin Cities Food Van, The Food Truck, Taste Buds they are

offering bakery items and sweets.

 Indirect competition

There are number of restaurants working in Islamabad such as fast food (KFC, McDonalds,

Subway, Pizza Hut and so on, local food restaurants (Savor Foods, Saffron and so on), different,

cafes, canteens, cafeterias, bakeries, stalls that are also our competitors.

5.4 Competitive Edge

The food truck industry is new in Pakistan and very less people know about it. It will be a

competitive edge for Hunger Fighters to enter in a Food truck/van business at this time because

there are very less food truck businesses are operating in Pakistan.

One of the biggest advantages a Hunger Fighters has over a traditional restaurant is that it brings

food to the customers.

There are some other competitive advantages are as below:

 Movable food van

 Economical

 Packed cleanly

 Time and quality

 Friendly supplier and customer dealing

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  Location that can be easily accessed by our customers

 Participation in events and festival

 Promotion on social media

 Expanding the business and making our image in other markets

5.5 Distribution Channel

 Manufacture to Customers

The channel of distribution of the Hunger Fighters is through direct selling. From the kitchen,

products will be delivered to the food van by Suzuki and then from the food van we will sell our

products directly to customers there is no intermediary involved in it.

Centralized Food Van Customers

Kitchen

Direct Distribution

 Supplier to Manufacturer

From the supplier side, the raw material will be directly supplied to our centralized kitchen

through our Suzuki Van.

Raw material
Centralized
Supplier
Kitchen
Through Suzuki Van

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5.6 Promotional Strategies

1. Product

The products that we will be providing are as follow;

 Pakistani Food

1. Biryani

2. Haleem

3. Chapli Kabab

4. Fried Chicken

 Chinese Food

1. Chicken Fried Rice with Shashlik and Manchurian

2. Chicken and Vegetable Chow-Mein

3. Chili Rice

4. Drumsticks

 Pizza

1. Pizza Margherita

2. Smoke pizza

3. Supreme exotic pizza

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 4. Chicken Tikka

5. Fajita

 Other Items

 Coffee: Black coffee, cappuccino

 Juices: Fresh juices of seasonal fruits and milk shakes

 Soups: Hot and sour soup, Chicken corn soups, vegetable soup

 Drinks: Coca-Cola, Pepsi, 7up, Sprite, Mountain Dew

 Mineral Water: Nestle, Blue Spring Water

 Side Items: Naan, Raita, Green Chutney

 For Free: Chili Sauce, Soya Sauce, Vinegar, Ketchup, Chat Masala, Black Pepper and

Salt

 Kids Special: Cotton Candy, Popcorns, Nuggets, Fries

2. Pricing

Products Small/Single Medium/ Large

Double

Biryani 90 140

Haleem 60 100

Chapli Kabab 70

Fried Chicken 60

Chicken Fried Rice with Shaslik 180

Chicken Fried Rice with Manchurian 180

Chicken Chow-Mein 160

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 Vegetable Chow-Mein 140

Chili chicken 180

Drumsticks 60

Pizza Margherita 350 700 1100

Smoke pizza] 350 700 1100

Supreme exotic pizza 350 700 1100

Chicken Tikka 350 700 1100

Fajita 350 700 1100

Black coffee 60

Cappuccino 80

Soft Drink 50

Mineral water 30

Hot and sour soup 70

Chicken corn soups 70

Fresh Juice 70

Milk Shakes 80-150

Vegetable soup 70

Naan 10

Raita 30

Green Chutney 30

3. Place

 Food Van
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Hunger Fighters will work and target different points in Islamabad.

 On weekdays

Margalla Road 12pm to 3pm

Monument/Lok Versa 4pm to 7pm

Daman-e-Koh 7.30pm to 11pm

 On weekends

Margalla Road 11am to 3pm

Islamabad Zoo/ Jasmine Garden 4pm to 7pm

Daman-e-Koh 7.30pm to 11pm

 Centralized Kitchen

The location of centralized kitchen will be G-9, St#98 Islamabad.

4. Promotion

Hunger Fighters will promote and advertise the business by using Social media and Print media.

 Social Media

Social media will include;

1. Facebook: Hunger fighters will use Facebook page to advertise and promote the business

and to attract more and more customers. The advantage of using Facebook is that it is free of

cost and it has a large number of traffic. Hunger Fighters will post their daily and weekly

locations on Facebook to keep our customers updated, food pictures to attractive more and

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 more customers as well as we will post our customers feedback on daily bases to build good

will and reputation.

2. Instagram: Instagram is a platform which help Hunger Fighters to showcase menu items and

daily offers. Same like Facebook, Instagram is free of post and it also has a large number of

traffic which will help us to attract a large number of food lovers.

 Social media allow Hunger Fighters to connect with customers no matter where they are.

 Social media is an excellent way for Hunger Fighters to raise a voice and shape a brand.

 Social media helps Hunger Fighters to build a strong bond with customers.

 The extra bonus of social media for Hunger Fighters and for all the existing and new

businesses is that it is Free.

 Print Media

Print media will include;

1. Banner: Banner is also an important source to attract customers. Hunger Fighters will use

banners at different locations to advertise and it helps to seek the attention of audience

moving on the road.

2. Brochures: Hunger Fighters will use brochures to highlight our products and services and to

gather the targeted customers. Hunger Fighters will print the attractive brochures so that the

customers will get interest to read it.

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6. Operational Plan

Our business is new and it is not a big venture so our operational plan will be very simple.

6.1 Product Development Aspect

Hunger Fighters will be cooking the food items in the centralized kitchen. In the kitchen there

will be a setup of a standardized kitchen having all the necessary items to cook and bake the

products. The raw material will be purchasing from the suppliers when needed such as

vegetables and chicken but we will store non-perishable items in our centralized kitchen.

 Suppliers

Food Van

We will purchase Hyundai Shahzore model 2015 from Fahad Motors. It is located in National

Market Rawalpindi. The vehicle will be in white color and it will get customized include

transformation of its physical look and color.

Equipment

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We will purchase equipment from Friend’s electronic Murree Road. They deals with whole sale

material. We will purchase electronic including coffee maker, blender, juicer, deep freezer, oven,

stove, chiller and food showcase and kitchen utensils as well.

Raw material

The raw material (Vegetables, chicken, chilies) will be supplied after every 2 days from Main

Mandi Islamabad to our centralized kitchen. The products will be supplied through Suzuki Van

to our centralized kitchen.

 Logistics

All the raw material items and chicken will be supplied through our Suzuki to our centralized

kitchen.

The prepared food will be transfer to food truck also by using Suzuki Van.

6.2 Market Aspect.

Hunger Fighters will advertise and promote the business by using social media and by printing

and distributing pamphlets and placing banners on different locations. After earning a good

amount of profit, we will make promotions through Bill Boards and commercial ads on TV.

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7. Description of Products and Services

 Vegetables

 Onion

 Tomato

 Capsicum

 Green chili

 Mushroom

 Ginger

 Garlic

 Lemon

 Carrots

 Cabbage

 Other seasonal vegetables

 Fruits

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  Seasonal fruits

 Sauces

 Ketchup

 Chill sauce

 Soya sauce

 Vinegar

 Pizza sauce

 Herbs

 Oregano

 Basil

 Coriander

 Mint

 Chicken

 Chicken mince

 Chicken pieces

 Boneless chicken

 Masala

 Red chili powder

 Salt

 Chat masala

 Black pepper

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  White pepper

 Biryani masala

 Haleem masala

 Cumin Seeds

 Food Color

 Cooking Oil

 Dalda Oil

 Others

 Flour

 Corn flour

 Yeast

 Yogurt

 Noodles

 Beef Mince

 Pizza dough

 Cheese

 Egg

 Coffee

 Sugar

 Milk

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8. Organization & Management Plan

The initial management team depends on the founders themselves, with little backup of staff. As

we grow we will take on additional help in certain key areas including the marketing for

expanding our business, more chefs and serving staff. The initial staff support team will have to

work extra. This will allow us to recover investments as early as possible and enjoy the higher

returns.

8.1 Management team

“Hunger Fighters” is currently a creative idea of two founders. As the company is small in

nature, it only requires a simple organizational structure. Implementation of this organizational

structure calls for all individual to make all management decisions in addition to managing all

business activities.

8.2 Organizational structure:

CEO: Maria Maqsood is the CEO of our business.

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Co-founder: Shiza Khalid is the co-founder of the business.

 HR Manager

Maria Maqsood is the Human Resource manager who will recruit and select the employee

according to the demand of the organization.

 Operations manager

Shiza Khalid is our operations manager who manages the cooking and delivery boys. She is also

responsible for all the purchases made for the operations of our business.

 Cook

We will hire two professional cooks for our centralized kitchen. As our business grow we will

hire more staff.

 Service boy

We will hire two boys who serves as fast as possible.

 Driver

We will hire two drivers. 1 is for Suzuki Van and 1 is for our food van.

Future organizational structure will include a director of van operations when the vans exceeds

more than four units. This will provide a supervisory level between the executive level and the

lower level management. We will also hire more staff to perform our operations.

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9. Financial Management

9.1 Estimate of start-up costs

Initial Investment Amount in Rs.

Cash in hand 704,700
Food Van 1,800,000
Suzuki 705,000
Oven cost (Baking +Stove Microwave) 32,000
Deep freezer + Chiller 55,000
Solar panel 25,000
Kitchen Equipment 53,000
Kitchen sink 9,500
Food Showcase (8-cases) 22,000
Legal documentation 30,000
Insurance 200,000
Computer Billing Machine 25,000
Decoration and lighting 2,000
Racks of disposable cutlery 1,700
Fire Extinguisher 1,000

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 Operating Expenses
Advertising 12,000
Raw material 250,000
Fuel, Maintenance and Repairing 30,000
Parking Rent 10,000
Centralized Kitchen Rent 10,000
Other expenses 2,100
Disposable utensils 20,000
Total Initial Investment 4,000,000

9.2 Projected Balance Sheet

Hunger Fighters
Forecasted Balance sheet
For the year 2018/19

Assets Liabilities & Owners equity

Cash 2,408,070 Long term debt -

Inventory 867,100 Total long-term debt -

Fixed Assets

Food Van + Suzuki Van 2,505,000

Equipment 53,000
Capital 4,000,000
Solar panel 25,000

Billing machine 25,000

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 Other Equipment 120,200 Net income 1,702,120

(Less) Accumulated Depreciation (301,250)

Total Fixed Assets 2,426,950

Total Assets 5,702,120 Total liability & Owners Equity 5,702,120

9.3 Projected Income Statement

Hunger Fighters
Forecasted Income Statement
For the year 2018/19

Particulars Amount in PKR

Net sales 14,400,000

CGS 10,200,000

Gross Profit 4,200,000

Marketing expense 50,000

Legal expense 30,000

Parking rent 120,000

Kitchen rent 96,000

Fuel and Maintenance 360,000

Salaries 960,000

Misc. expense 5,100

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 Depreciation expense 301,250

Insurance expense 150,000

Total expenses 2,072,350

Operating Profit 2,127,650

EBIT 2,127,650

Tax (20%) 425,530

NET INCOME 1,702,120

9.4 Projected Cash Flow Statement

Hunger Fighters
Forecasted Cash Flow Statement
For the year 2018/19
Cash Flow from Operating Activities

Net Income 1,702,120

Add Depreciation 301,250

Less Inventory (867,100)

CFO 1,136,270

Cash Flow from Investing Activities

(2,505,000)
Food Van
(53,000)
Equipment
(25,000)
Solar Panel
(25,000)

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 Billing Machine
(120,200)
Other Equipment
(2,728,200)
CFI

Cash Flow from Financing Activities

4,000,000
Capital
4,000,000
CFF
2,408,070
Net Cash

10. Appendix

10.1 Logo

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10.2 Brochure

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39
Facebook Page

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10.4 Partnership Deed

DEED OF PARTNERSHIP

This deed of Partnership is made at Islamabad on February 28, 2018 on the day of Wednesday.

BETWEEN:
1. Ms. Maria Maqsood
&
2. Ms. Shiza Khalid
The term “Partner” wherever context so admits shall always mean and include his/her legal heirs,
successors, executors, administrators, legal representatives and nominees. Whereas the parties
hereto have mutually decided to form themselves into Partnership to carry on business and it is
deemed necessary to reduce into writing the terms and conditions governing the Partners interest.

NOW THE DEED WITNESSETH AS UNDER

1. That the name of the Partnership business shall be “HUNGER FIGHTERS”.
2. That the Partnership Business shall be deemed to have commenced with effect from
February 28, 2018 on the day of Wednesday and the same shall be General Partnership.
3. That the Partnership Business shall be carried at Islamabad and at such other places as the
partners may decide mutually from time to time.
4. That the capital required for the conduct of Partnership business shall be contributed by
the both the partners in such proportions as may be mutually agreed from time to time
and contribute any amount towards capital.
5. That the net profit of the partnership business shall be divided between the partners and
losses if any shall be borne by them in equal proportions.

Witness Signature Signatures

________________ _____________

_____________

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