HPC 002
HPC 002
• Food
- Can include a wide range of styles and cuisine
Foodservice types. These can be classified by country, for
example, traditional British or Italian; by type of
à The foodservice (English) or Catering (British English) cuisine, for example, oriental; or a particular
industry includes the businesses, institutions, and specialty such as fish, vegetarian or health food.
companies which prepare meals outside the home. It
includes restaurants, school hospital cafeterias, • Beverages
catering operations, and many other formats. - Include all alcoholic and non-alcoholic drinks.
Alcoholic beverages include wines and all other
Foodservice Distributors types of alcoholic drink such as cocktails, beers
à Suppliers to foodservice operators who provide and cider, spirits and liqueurs.
small wares (kitchen utensils) and foods. Some
companies manufacture products in both consumer - Non-alcoholic beverages include bar
and food service versions. beverages such as mineral waters, juices,
squashes and aerated waters, as well as tea,
à The consumer version usually comes in individual- coffee, chocolate, milk and milk drinks and also
sized packages with elaborate label design for proprietary drinks such as Bovril.
retail sale.
Summary of Sectors in the Foodservice Industry
à The foodservice version is packaged in a much
larger industrial size and often lacks the colorful Profit oriented (public or private ownership) Cost Provision
label designs of the consumer version. (foodservice as main or secondary activity)
Restricted
This Industry is Divided into Two Groups Restricted Market General Market Market
Transport catering Hotels/restaurants Institutional
catering
1. Those that prepare and serve food and those that Clubs Popular catering Schools
produce and distribute food, equipment, and services Industrial (contract) Fast food/takeaway Universities and
needed by food providers. Colleges
- The most common example of the first group is Private welfare Retail stores Hospitals
Events/conferences/ex Armed forces
restaurants. Restaurants employ front of the house hibition
people and back of the house people.
Leisure attractions Prisons
Motorway service Industrial (in-
stations house) 1. Customer
and Market
Pubs and wine bars
ODC (off-premises
8. Monitoring 2.
catering) of customer Formulation
satisfaction of policy
Level of cleanliness This factor relates to the • Recognition - by management for promotion and
and hygiene premises, equipment and monetary reward
staff. Over the last few years • Achieving job satisfaction- which leads to
this factor has increased in increased motivation and loyalty
importance in customers'
minds. The recent media
Customer Service of an Operation
focus on food production and
the risks involved in buying In order the meet the customer's expectations and to
food have heightened enhance their meal experience, a foodservice operation
awareness of health and will determine the level of customer service that the
hygiene aspects customer should expect within that operation.
Atmosphere of the This factor takes account of 3. Level of standards- for example, the quality of the
establishment issues such as design, food and beverage items provided, decor, standard of
decor, lighting, heating, equipment used and level of staffing professionalism
furnishings, acoustics and
noise levels, other 4. Service reliability- the extent to which the product is
customers, the smartness of intended to be consistent and its consistency in
the staff and the attitude of practice.
the staff Atmosphere of the
establishment 5. Service flexibility- the extent to which alternatives
are available, and to which there can be variations in
the standard products that are offered
Customer Service
A foodservice operation will determine the customer
Good customer service is often characterized by: service specification of the operation by taking account
of these five customer service factors.
• Meeting/exceeding customer expectations
• Knowing the benefits/features of the services Use of Resources
and products on offer
• Being able to listen actively Although a foodservice operation is designed to provide
• Being friendly and polite customer service, it must also be efficient in its use of
• Being able to adapt methods of communication resources. The three resources used in foodservice
to meet the individual needs of a range of operations are:
customers, for example those with language or
learning difficulties, health issues, different age 1. Materials- food, beverages and short use
groups and cultural differences equipment (such as paper napkins)
• Avoiding the use of jargon
• Forming professional relationships with 2. Labor- staffing costs
customers
• Achieving customer satisfaction. 3. Facilities- premises and plant and equipment
o Level of service can range from being limited to Call order Method where food is
complex, with high levels of personal attention cooked to order either from
customer (as in cafeterias)
o Standards of service are a measure of the ability or from waiter. Production
of the operation to deliver the service level. area is often open to
customer area
Food Production Methods Continuous flow Method involving production
line approach where
different parts of the
- For a foodservice operation, the production system production process may be
must be organised to produce the right quantity of separated (e.g. fast food)
food at the correct standard, for the required number
of people, on time, using the resources of staff, Centralised Production not directly linked
equipment and materials effectively and efficiently. to service. Foods are held'
and distributed to separate
- As costs of space, equipment, fuel, maintenance service areas
and labour continue to rise, more thought and time
Cook-chill Food production storage and
have to be given to the planning of production regeneration method
systems and kitchen design. utilising principle of low
temperature control to
preserve quality of
- The requirements of the production system have to processed foods
be clearly matched to the type of food that is to be
prepared, cooked and served to the required market Cook-freeze Production, storage and
at the correct price. regeneration method
utilising principle of freezing
to control and preserve
quality of processed foods.
Requires special processes Food and Beverage Service
to assist freezing
A foodservice operation was traditionally only seen as Service Service area Ordering/
comprising the three operating systems of:
method selection
Table service Customer From menu
• Food production
enters and is
• Beverage provision
seated
• Food and beverage service
Assisted Customer From menu, buffet
service enters and is or passed trays
Within this view, food and beverage service was primarily
usually sealed
designed and managed as a delivery process, with the
customer being considered a passive recipient of the
self-service Customer Customer selects
service. Only the requirements of the operation itself
enters items onto a tray
would determine how the service was designed, planned
and controlled. This view has now changed, with the
customer being seen as being central to the process and Single point Customer Orders at single
also as an active participant within it. Consequently, service enters point
understanding the customer's involvement in the process,
and identifying the experience they are likely to have and Specialised Where the From menu or
should expect, have become critical to the business or in site customer is predetermined
success of foodservice operations. service located
It is also now recognised that food and beverage service Service Service Dining/ clearing
itself actually consists of two separate sub-systems, Method consumption
operating at the same time. These are: Table By staff to Al laid cover By staff
service customer
o the service sequence- which is primarily
concerned with the delivery of the food and Assisted Combination Usually at By staff
beverages to the customer. service of both staff laid cover
and
o the customer process- which is concerned with the customer
experience the customer undertakes to be able to
order, be served, consume and have the area self-service Customer Dining area Various
cleared. carries or takeaway
Single point Customer Dining area Various counter (often U-
service carries or takeaway shaped) on
stools: also found
Specialised Brought to Served By staff in sushi
or in site the where the or operations with
service customer customer is customer conveyor belt
located clearing delivering the
food
o Commis Chef
- A commis is a junior chef who works under a chef
de partie in order to gain experience in the
section's work. It is common for commis chefs to
work in a number of sections as part of their
training.
o Kitchen Assistants
- There are often two types of kitchen assistants.
Kitchen hands assist with basic food preparation
tasks under the section chef's direction. Stewards
work in the scullery and carry out the washing-up
and general cleaning duties. In smaller kitchen
Large Hotel Organisation Chart operations these two duties are often combined.