Executive Summar1
Executive Summar1
Executive Summar1
BUSINESS CENTER
BUSINESS PLAN
This document has been prepared to provide the reader with information about Midre-Genet
Kids Play Zone, including business structure, goals, projected growth, venture capital
requirements, start-up costs, an investment analysis and the industry trends.
G7 Midire- Genet Yegara Menoria Bet Mahiber has identified the family entertainment industry
as its primary interest and to that end the company has focused its efforts on the development of
one or more family entertainment centers to provide quality family entertainment activities to the
communities in the area.
1.1 Objectives
The objectives for Midre-Genet Kids Play Zone are:
1. To create a service-based company this exceeds customers’ expectations.
2. To increase the number of customers by at least 20% per year through superior customer
service and word-of mouth referrals.
3. Become an established community destination by end of first year.
4. Educate the community on what the company has to offer.
1.2 Mission
To provide excellent child play care in a kid-friendly atmosphere while ensuring our customers,
both parent and child, receive excellent service in a playful, educational, and safe environment.
2 Company Summary
Current Family Entertainment Centers (FECs) have a primary emphasis on hands-on
discovery learning through free spontaneous play, but can also incorporate some elements
of pure entertainment. Most adults don't fully understand and appreciate the value of
spontaneous play to the social, physical, mental, and emotional development of their
children, so these new types of children's centers are marketed in the U.S. as children's
discovery or edutainment centers. This communicates to the parents that their children
will learn by visiting them. Therefore, the parents show up with their children because it's
good for them, and the children show up because it's just plain fun. Play Time for Kids
is a new company that will provide high-level Play Care, Edutainment and Customer
Service in the following categories:
• Play care
• Educational play with learning
• Children's activities
• Birthday parties
• Special events
• Staffing that adds that "personal touch"
• Photography available for birthday parties and other events (includes digital
photos on CD)
• Souvenirs (T-shirts, hats etc.)
• Special events
• Special requests
• Convenient hours of operation
What will set Play Time for Kids apart from the competition is the commitment to
provide all these services in one convenient location.