Here are the lists of media that have evolved throughout

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The Evolution of Traditional to New Media

Media have evolved throughout time – from

pre-industrial age to information age. The evolution of
traditional to new media depicts the records of the past
on the progress of media technology which helps
people communicate and disseminate information in
the fastest and efficient ways. Furthermore, media also
shaped the values and norms of people and society. the four ages in history.

Technology Timeline A timeline of the means of

communication now and before.

Norms are standards of behavior that are expected in a

society based on their customary laws or conduct. These
norms entail conformist behavior following social
standards like respect for elders, obtaining education,
The Evolution of Traditional to New Media
The term “media” is described as means of
communication for people which includes newspapers,
radio, televisions, and the internet. In the advent of the
“new normal”, the role of media has been highlighted
more than ever. The society relies heavily on media and
information technology, not only for communication,
but also for information dissemination, distance
learning, work at home, etc. With the attainment of
technological advancement, people wondered how
getting married, and gender roles. The set of norms
media changes throughout time and what forms of
media exist in different ages. To answer these queries,
let us now discover how media have evolved from pre-
industrial age to information age.

begins at home and continues to develop as we expand

ourselves to the social world. With the use of social

media, people are no longer limited to his/her social Information
group and become more readily connected to global Information is defined as facts or details about a
society with diverse values and norms. subject.

With the advent of the information age, INFORMATION LITERACY Its is a set of individual
media become more influential in different aspects of competencies needed to identify, evaluate and use
people’s lives. Media provide access to ideas that are information in the most ethical, efficient and effective
restricted in the past. Due to people’s capability to way across all domains, occupations and professions. It
relate, deliberate, and communicate freely online, the refers to the ability to recognize when information is
conventional ideas are challenged. For example, there needed and to locate, evaluate, effectively use and
are different women's rights organizations that share communicate information in its various formats.
worldwide awareness of woman equality in our society
through online platforms. Similarly, the LGBTQ plus -Information Literacy means to empower people in all
movement advocates gender equality and acceptance walks of life to seek, evaluate, use and create information
in society. This results in the development of new social effectively to achieve their personal, social,
norms to conform to in search for equal opportunity occupational/professional, and educational goals.”
and tolerance.
SKILLS NECESSARY TO BE INFO. LITERATE

 Recognize the need for information

 Ability to locate and access
FUNCTIONS OF COMMUNICATION AND MEDIA  Able to assess and evaluate
 Ability to use the needed information effectively

Other Characteristics: 

-Able to determine the extent of information needed 

-Able to access the needed information effectively and
efficiently
-Able to evaluate information and its sources critically 
-Incorporates selected information into one’s knowledge
base. 
-Use information effectively to accomplish a specific
1. INFORM CITIZENS OF WHAT IS HAPPENING purpose 
(MONITORING FUNCTION) -Understand the economic, legal, and social issues
surrounding the use of information, and access and use
2. EDUCATE THE AUDIENCE (MEANING AND information ethically and legally.
SIGNIFICANCE OF FACTS)
KEY OUTCOMES/ELEMENTS OF INFORMATION LITERACY
3. PROVIDE A FLATFORM FOR PUBLIC DISCOURSE
(PUBLIC OPINION AND EXPRESSION OF DISSENT)  Define and articulate information needs
 Locate and access information
 Assess information
Public Opinion- views prevalent among the general  Organize information
public  Make ethical use of information
 Communica te information
 Use ICT skills for information processing
4. “WATCHDOG” ROLE OF JOURNALISM
A watchdog is a person or organization that makes sure 1.Define and articulate information needs
that companies, governments, etc., are not doing
anything illegal or wrong
INFORMATION NEEDS

5. CHANNEL FOR ADVOCACY FOR POLITICAL Information Today Inc. defines information need as the
VIEWPOINTS motivation people think and feel to seek information. It
is the reason why people go out of their way to find
answers to their question, or solutions to their problems.
INFORMATION LITERACY
Demands Ethical Use of Information: Quoting, Paraphrasing, and
-Information Demands refer to the requirement of Citing Why cite?
information
1. To give credit to those whose work you have used
Wants (whether by direct quote or by paraphrasing).
-Information Wants deal with the desire to have 2. To provide evidence to support what you are saying.
information. 3. To allow your readers to find and read your sources.

Ethical Use of Information: Quoting, Paraphrasing, and

Organize Information Citing When to cite?
-When using other people's words, put quotes around
-FACT  the words and cite your source. 
-When paraphrasing other people's words, cite that
A fact is information that can be proved true through source. 
objective evidence: physical proof or the spoken or -When you've borrowed an idea from someone else, cite
written testimony of witnesses. They can be checked them.
for accuracy and thus proved true.
Communicate information
EXAMPLES: Fact: The Quad Tower is the tallest building
in this city. (A researcher could go out and, through The Communication of Information Meltzer (1971) said
inspection, confirm that the building is the tallest.) that the communication of information requires an
understanding of the data. Transferring information from
Fact: Albert Einstein willed his violin to his grandson. one party to another cannot be considered
(This statement can be checked in historical communication of information id data is not understood.
publications or with Einstein’s estate.) This calls the need for proper evaluation of data. This
evaluation goes further than just verifying the credibility
Fact: On September 11, 2001, terrorists destroyed the of information; it also allows one to have a complete
New York World Trade Center, killing thousands. (This understanding of the data before it can be
event was witnessed in person or on television by communicated. Deciphering the meaning of information
millions, and it’s in records worldwide is the true task to the Communication of Information.

OPINION Use ICT skills for information processing

An opinion is a belief, judgment, or conclusion that
cannot be objectively proved true. As a result, it is open NETIQUETTE
to question.
-The word netiquette is a combination of 'net' (from
EXAMPLES: Opinion: The Quad Tower is the ugliest internet) and 'etiquette'. It means respecting other users'
building in the city. views and displaying common courtesy when posting
your views to online discussion groups. (BBC) 
Opinion: Einstein should have willed his violin to a -According to Virginia Shea (1997), Netiquette is a set of
museum. Opinion: The attack on the World Trade rules for behaving properly online
Center was the worst act of terrorism in the history of .
humankind.. The Core Rules of Netiquette are excerpted from the
book Netiquette by Virginia Shea.
Make ethical use of information
NETIQUETTE Rule No. 1 Remember the Human. The
The Ethical Use of Information  Golden Rule of Netiquette: “Do unto others as you'd have
GIVE CREDIT WHERE CREDIT IS DUE. The abundance of others do unto you.” Yes, use your network connections
information is because of the huge number of content to express yourself freely, explore strange new worlds,
contributors. and boldly go where you've never gone before. But
remember the Prime Directive of Netiquette: Those are
PLAGIARISM Turning in someone else's work as your real people out there
own Copying words or ideas from someone else
without giving credit Failing to put a quotation in NETIQUETTE Rule No. 2 Adhere to the same standards of
quotation marks Giving incorrect information about behavior online that one follows in real life.
the source of a quotation Changing words but copying In real life, most people are fairly law-abiding, either by
the sentence structure of a source without giving credit disposition or because we're afraid of getting caught. In
cyberspace, the chances of getting caught sometimes
seem slim. And, perhaps because people sometimes
forget that there's a human being on the other side of
the computer, some people think that a lower standard NETIQUETTE Rule No. 8 Respect other people’s privacy.
of ethics or personal behavior is acceptable in The moral: Failing to respect other people's privacy is
cyberspace. Breaking the law is bad Netiquette. not just bad Netiquette. It could also cost you your
reputation and a lot worse.
NETIQUETTE Rule No. 3 Know where you are in
cyberspace. Netiquette varies from domain to NETIQUETTE Rule No. 9 Don’t abuse your power.
domain. And because Netiquette is different in Knowing more than others, or having more power than
different places, it's important to know where you are. they do, does not give you the right to take advantage of
Lurk before you leap When you enter a domain of them. For example, sysadmins should never read private
cyberspace that's new to you, take a look around. email.
Spend a while listening to the chat or reading the
archives. Get a sense of how the people who are NETIQUETTE Rule No. 10 Be forgiving of other people’s
already there act. Then go ahead and participate. mistakes. Everyone was a network newbie once. And
not everyone has had the benefit of reading this book. So
NETIQUETTE Rule No. 4 Respect other people’s time when someone makes a mistake -- whether it's a spelling
and bandwidth. It's a cliché that people today seem to error or a spelling flame, a stupid question or an
have less time than ever before, even though (or unnecessarily long answer -- be kind about it. If it's a
perhaps because) we sleep less and have more labor- minor error, you may not need to say anything. Even if
saving devices than our grandparents did. When you you feel strongly about it, think twice before reacting.
send email or post to a discussion group, you're taking Having good manners yourself doesn't give you license to
up other people's time (or hoping to). It's your correct everyone else.
responsibility to ensure that the time they spend
reading your posting isn't wasted. You are not the
center of cyberspace, so don't expect instant responses
to all your questions, and don't assume that all readers
will agree with -- or care about -- your passionate t

NETIQUETTE Rule No. 5 Make yourself look good

online. Take advantage of your anonymity. Know
what you're talking about and make sense. Don't post
flame-bait. Finally, be pleasant and polite. Don't use
offensive language, and don't be confrontational for the
sake of confrontation. Q. Is swearing acceptable on
the net? A. Only in those areas where sewage is
considered an art form

NETIQUETTE Rule No. 6 Share expert knowledge.

Despite the long lists of no-no's presented, you do
have something to offer. Don't be afraid to share what
you know. Sharing your knowledge is fun. It's a long-
time net tradition. And it makes the world a better
place.

NETIQUETTE Rule No. 7 Help keep flame wars under

control.  "Flaming" is what people do when they
express a strongly held opinion without holding back
any emotion. It's the kind of message that makes
people respond, "Oh come on, tell us how you really
feel." Tact is not its objective.  Does Netiquette forbid
flaming? Not at all. But Netiquette does forbid the
perpetuation of flame wars -- series of angry letters,
most of them from two or three people directed
toward each other, that can dominate the tone and
destroy the camaraderie of a discussion group. It's
unfair to the other members of the group. And while
flame wars can initially be amusing, they get boring very
quickly to people who aren't involved in them. They're
an unfair monopolization of bandwidth.