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[PROJECT NAME]

PRD

PM: [YOUR NAME] STATUS: DRAFT

UX: Pat Pixels
EM: Casey Code
DS: Noel Numbers

Background

Problem

Goals

Success Metrics

Key Features & Scope

Core UX Flow

Background
[Frame the problem: Provide any relevant background information about the industry or the
problem]

Problem
[Frame the problem: Describe the opportunity. What are the benefits to the user? What are key
insights? What does the competition do? Why does this matter?]

Goals
[Frame the problem: What does success look like?]

Success Metrics
[Define: How do you measure success?]

Key Features & Scope

[Handoff: What are you building? What are you explicitly not building?]

Core UX Flow
[Handoff: Link to mocks]

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