IGDOM Workbook Lessons+2021
IGDOM Workbook Lessons+2021
IGDOM Workbook Lessons+2021
THE INSTAGRAM
DOMINATION FORMULA
COURSE WORKBOOK
Quality Content
The more quality content you create, the more likely you will build a big and engaged audience.
ACTION ITEMS
❏ Download the Workbook
Community Engagement
You must have a relationship with your audience, no matter how big or small. You need to care about them and them ❏ Join the Facebook Group
about you.
Collaboration, Influencers, Partnership
The accelerant to your efforts. One of the biggest pillars to rapidly growing an Instagram account regardless of your
industry or business type.
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Notes:
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MODULE 1: If you want to start implementing now and see
results fast, then here are 6 easy changes you can
FOUNDATIONS: GETTING make right now that will have an impact:
Your Grid
Story Highlights
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Notes:
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MODULE 1: There are different types of Instagram accounts and
you need to have a clear strategy and structure in
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FOUNDATIONS: GETTING your account. Otherwise, your potential clients will get
❏ Decide what kind of page you want to build
confused about what they can get from you and you
SET UP FOR INSTAGRAM won’t get as many followers or as much growth. using the gut-check quiz provided.
❏ If you already have a page, choose one of the IG
SUCCESS The different types of accounts are:
account types and focus on it.
ACCOUNTS
Personal Brand
Used when the account is about a person and their
lifestyle.
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Gut-Check Quiz:
What Type of IG Account Should You Have?
If you answer yes to the following questions, you should have If you answer yes to the following questions, you should If you answer yes to the following questions, you
a business brand IG account: have a personal brand IG account: probably should have a fan page IG account:
1. Do you want access to all the extra features in a 1. Are you ready to share details about your lifestyle 1. Are you looking to gather an audience on a niche
business IG account? with your audience? topic without selling?
2. Will the page be focused on your products or services 2. Are you prepared to do the work to build a strong 2. Can you wait while the audience grows
rather than you as a person? relationship with your audience? organically?
3. Are you willing to take a back seat to your business 3. Do you have a more personal approach to your 3. Do you have the knowledge and background to
brand? business or brand? provide valuable content on your topic?
4. Have you created/uncovered interesting brand stories 4. Are you ready to put lots of photos of yourself, your 4. Are you prepared to keep yourself and your
that you’re willing to share? life, and your family on your account? brand out of the spotlight in this account?
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Notes:
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MODULE 1: You can double your following by choosing the right
Instagram name. You have 2 names on Instagram. The
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FOUNDATIONS: GETTING first is your username, which is @yourname. The second
❏ Find the top 5 keywords in your niche.
is your “Instagram name” and this is what you want to
SET UP FOR INSTAGRAM tweak. ❏ Change your Instagram Name to incorporate
This is where searchable keywords come in. Your name these keywords.
SUCCESS should have a keyword in it, particularly one that you ❏ Track your results using a tool like Social Blade.
want to rank for.
If you don’t know your keywords, here’s where to look:
LESSON 4:
• Look up Google Trends in your industry.
COURSE WORKBOOK
Notes:
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MODULE 1: Your bio is one of the first things that people look
at when they come to your account. You have 150
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FOUNDATIONS: GETTING characters to tell people what you do, who you are, and
❏ Update your bio using all of these tips.
why they should follow you.
SET UP FOR INSTAGRAM Make sure it:
HOW TO CRAFT A •
next.
Showcases the benefits of your product or services.
COMPELLING BIO THAT The most important elements are the CTA and
establishing rapport, authority or social proof on why
DRIVES CLICKS people should care or what’s in it for them.
Let’s brainstorm:
Call to action
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Notes:
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MODULE 1: You want more followers, more leads, and more sales.
You want to increase the authority of your business or
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FOUNDATIONS: GETTING personal brand. And if you don’t follow this strategy, you
❏ Block off 30 minutes a day in your calendar
won’t achieve any of those goals.
SET UP FOR INSTAGRAM To put it bluntly, outsourcing Instagram doesn’t work —
and focus on this course and implementing the
strategies.
at least not when you’re starting out. The best way to
SUCCESS master Instagram is to do it yourself.
Instead, master Instagram by yourself, build a system,
and only then hand it off to your team.
LESSON 6:
Why you should do it yourself:
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Notes:
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MODULE 2: Working out what content to post can be complicated
and intimidating. But you can use an overarching
CONTENT STRATEGY: blueprint for all the things that you’re going to do to
grow your following on Instagram.
BUILDING A CONTENT Before creating a content strategy, move through these
steps:
MACHINE
Your Goal Content Buckets
LESSON 1: You must define the goal of your content, whether it’s to: Make sure you have a range of different types of content
and look at how to create:
• Build authority
CONTENT STRATEGY: HOW • Get more applications
• IG stories.
• Videos.
TO CREATE YOURS • Increase foot traffic in your business.
• Sell more products.
• Images.
• IGTV.
Your Avatar
Create Sales Mechanisms
Who are you creating content for? You need to identify
your avatar: How can you sell using the content you create? Eg:
• Their age. • Use free training to encourage people to buy a
course.
• Where they live.
• Use review photos or videos on your feed to drive
• Their interests.
sales.
• Their dreams/desires.
• The problems they’re dealing with.
Content Calendar
Map out your content calendar:
Your Unique Value Proposition (UVP) • Post at least once a day.
How is your content, your product, your services, and
• Set Mondays aside to plan, create, and schedule
your business different to anyone else’s? Don’t be afraid
content for the week.
to stand out.
Identify Opportunities
• Repurpose content.
• Use customer created content. ACTION ITEMS
• Brand ambassadors.
• Partner shoutouts.
• Get before-and-after transformation photos/ ❏ Download the Content Calendar.
information.
❏ Start doing “Social Media Mondays” and plan your
• Run challenges.
next two weeks of content.
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Questions to Ask About Each Piece of 7 Steps to Better Content
Content
Goals
❏ How is it going to drive sales?
❏ How is it going to drive value?
❏ How will it build a relationship with your audience?
❏ How will it drive traffic?
❏ How is it going to get more followers/likes/ Your Avatar
engagement?
❏ How will it serve the market you want to serve?
Opportunities
Content Buckets
Sales Mechanisms
Content Plan
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Notes:
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MODULE 2: The theme of your grid, the first 9-15 posts, can’t be
understated. A picture tells a thousand words, so you
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CONTENT STRATEGY: need to have a focused intention of what your grid looks
❏ Decide which grid theme is right for your brand.
like.
BUILDING A CONTENT ❏ Plan out your first 9-15 posts.
• Make sure it looks professional and on-brand.
MACHINE • Use photos of happy customers or influencers for
social proof.
• Vary the media with photos, videos, and quotes.
LESSON 2:
• Try alternating light/dark (checkerboard theme).
YOUR GRID THEME: THE • Choose a specific color to feature (brand color).
• Use the same filter on every image.
IMPORTANCE OF YOUR FIRST • Get creative!
9-15 POSTS
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Notes:
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MODULE 2: Don’t get overwhelmed by the idea of having to create
content every day. You just need a system that will help
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CONTENT STRATEGY: you curate the content that will work best with your
❏ Look for content you can curate.
brand.
BUILDING A CONTENT ❏ Create a curated base of at least 20 images.
CONTENT CURATION for them, and whether there are similar ideas that will
work for you. Then just repost and make sure to credit
where the quote came from.
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Where Can You Get Content?
Quotes
UGC
Successful Accounts
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Notes:
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MODULE 2: These posts are incredibly powerful for generating sales
for physical products or services. If you’re not using this
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CONTENT STRATEGY: content, you’re missing out on potential sales.
❏ Come up with 3-5 UGC ideas.
BUILDING A CONTENT “No one likes to be sold to, but everyone likes to buy.”
GENERATED CONTENT •
with it in exchange.
Testimonials from happy users.
2.
(U.G.C.) A.K.A. “MONEY • Encourage ‘native behavior’ in your UGC, where the
users create experiences around your product or
POSTS” services.
3.
5.
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Notes:
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MODULE 2: This is one powerful way to get more content, drive
more sales, and help build relationships with your
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CONTENT STRATEGY: audience.
❏ Write up your card copy with the 3 elements.
BUILDING A CONTENT If you have a physical product, put a small card in with
it. You can even use this if you have a service-based
❏ Start using it in your business.
ENCOURAGE UGC • Use a hashtag with the request so you can track it.
• Incentivise where possible (offer to feature them,
special deals, etc)
Practical Details
• Ask your product manufacturer to package the card
if possible.
• Or, package it in the product box.
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Creating Your Card Copy
What is the dedicated & branded hashtag you can use? (Brainstorm here.)
Completed Copy
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Notes:
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MODULE 2: This is how to find the best content in your niche,
replicate it, and make your followers and engagement
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CONTENT STRATEGY: explode. This is known as a unicorn post and it’s low
❏ Find 10-20 Unicorn posts from relevant
hanging fruit that can double, triple, or quadruple your
BUILDING A CONTENT audience. accounts.
❏ Recreate or re-post on your feed.
MACHINE As a general guide, a unicorn post has 3, 5, or 10 times
more engagement than your average per post.
Here’s how:
LESSON 6: • Build a list of accounts who share your audience
and are in your niche.
THE UNICORN STRATEGY • Identify the content with the most engagement and
comments.
• Recreate the post or repost it on your feed.
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Creating Unicorn Content Questions to Ask About Unicorn Posts
• Are there any questions or concerns that the account’s audience have raised
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Notes:
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MODULE 2: Video content fits with almost every type of business. In
fact, the whole world is making the move to video. Don’t
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CONTENT STRATEGY: get left behind. Get started with video early and reap the
rewards in terms of engagement and following. ❏ Come up with 10-20 video content ideas.
BUILDING A CONTENT Powerful Video Content Ideas
❏ Add them to your content calendar.
VIDEO CONTENT: •
•
Work towards 50% images and 50% videos.
Make sure your thumbnail is very powerful before
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Video Content Ideas
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Notes:
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MODULE 2: Short-form, vertical video has become ubiquitous with Reel-Hacking Strategy for Conversions
the rise of TikTok. Now Instagram has released its own
CONTENT STRATEGY: play at this format in a feature called Reels. Here you • Step 1: Hop on a popular challenge or a trend
can record vertical 15 to 30-second clips set to music
BUILDING A CONTENT or other audio on the platform. So in this lesson, I’ll
give you the tips you need to know to actually convert
• Step 2: Remake it with content that shows your
knowledge, product, service, etc.
MACHINE customers using your Reels. • Step 3: Place your CTA in the Reel as a sticker
or in the caption
• Step 4: Ensure your link in bio directs the
customer to opt in or buy
LESSON 8: How to Leverage Reels
Pro Tips
COURSE WORKBOOK
REEL PLAN
TITLE:
_________________________________________________________________________
DESCRIPTION:
_________________________________________________________________________
_________________________________________________________________________
VIDEO DESCRIPTION:
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
AUDIO:
_________________________________________________________________________
STICKER TEXT:
_________________________________________________________________________
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Notes:
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MODULE 2: Instagram is getting really creative. They have
developed a feature that essentially allows for mini
CONTENT STRATEGY: blog posts on your profile. Essentially, you can curate
How to Drive Conversions
MACHINE information into bite-sized blog posts. • Reuse long-form or blog post content
• Share a brand story or a customer success story
Best Uses for Guides • Collaborate with other creators to leverage each
LESSON 9: other's audiences
• Post educational content
GUIDES FOR MARKETING • Showcase products, service or community
Pro Tips
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GUIDE PLAN
1. TITLE: _________________________________________________________________________________________________________________
2. DESCRIPTION: ___________________________________________________________________________________________________________
________________________________________________________________________________________________________________________
3. POST TYPE: _____________________________________________________________________________________________________________
4. POST #1 (LINK): _________________________________________________________________________________________________________
5. COPY: _________________________________________________________________________________________________________________
________________________________________________________________________________________________________________________
6. POST #2 (LINK): _________________________________________________________________________________________________________
7. COPY: _________________________________________________________________________________________________________________
________________________________________________________________________________________________________________________
8. POST #3 (LINK): _________________________________________________________________________________________________________
9. COPY: _________________________________________________________________________________________________________________
________________________________________________________________________________________________________________________
10. POST #4 (LINK): ________________________________________________________________________________________________________
11. COPY: ________________________________________________________________________________________________________________
________________________________________________________________________________________________________________________
12. POST #5 (LINK): ________________________________________________________________________________________________________
13. COPY: ________________________________________________________________________________________________________________
________________________________________________________________________________________________________________________
14. CTA POST (LINK): _______________________________________________________________________________________________________
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MODULE 2: Lots of people won’t look at your feed anymore, they’ll
just look at your stories. So, if you don’t have great
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CONTENT STRATEGY: stories, then you’re missing out on a key feature that
❏ Come up with 5-10 Instagram Story ideas.
builds trust and relationships. It’s also a great place to
BUILDING A CONTENT push sales of your product or services (not in a bad way). ❏ Add them to your content calendar.
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Instagram Story Ideas
1. 6.
2. 7.
3. 8.
4. 9.
5. 10.
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Notes:
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MODULE 2: If you’re struggling to think of creative ideas that will
grow your audience, then these proven ideas will help
CONTENT STRATEGY: you get traction.
MACHINE
The Creative Hacks
LESSON 11:
Repurpose Tweets – take a screenshot and post on IG, Statistics and Infographics – interesting information of
NEXT LEVEL CREATIVE it really works! some kind (tips, stats, lists).
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Carousels – a multi-page post that’s a hybrid of images
and text. Typically written in a punchy, step-by-step or
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how-to format that provides value.
❏ Brainstorm 3-5 ways to use these creative
hacks.
❏ Start posting one of these a day in your feed.
Repurpose Tweets
Carousels
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MODULE 3: People who think that influencer marketing doesn’t work
haven’t tried these strategies. You need to be strategic
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INFLUENCER MARKETING, and reach out to influencers in the right way.
PARTNERSHIPS & ❏ Start thinking about the best ways for you to
work with influencers.
COLLABORATIONS Product For Post
You send the product to at least 50-100
influencers a month to start with, 300-500 as
LESSON 1: you get more developed, and ask them to do
a product (or service) for post. The real return
3 WAYS TO AMPLIFY YOUR comes from the content. You get a photo you can
use on multiple feeds and in a variety of ways.
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Find 5 Influencers in your Niche you’d Like to Work with
1.
2.
3.
4.
5.
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MODULE 3: This can rapidly grow your Instagram account. It’s a
form of partnership where you reach out to an influencer
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INFLUENCER MARKETING, in your field with a similar audience. You share their
❏ Start reaching out to 5-10 accounts you can do
content and they share yours. It exposes your account,
PARTNERSHIPS & products, and services to another brand and another
audience.
S4S with.
COLLABORATIONS
S4S Tips
• Look for fan pages or personal brands that are
LESSON 2:
similar to yours.
SHARE 4 SHARE STRATEGY • Look for new audiences, not overlapping fans.
• Look for a similar follower account.
/ SHOUTOUT 4 SHOUTOUT • This must be mutually beneficial.
(AKA “S4S”) • Give them your ‘unicorn’ post, one that you’ve
tested on your page and seen a good response to.
• Mention their @name in the caption.
• Tag them in the photo.
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Find 5-10 Influences to Reach out to
1. 6.
2. 7.
3. 8.
4. 9.
5. 10.
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Notes:
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MODULE 3: Finding the right influencers can be difficult. Unless of
course you know how to do it properly.
INFLUENCER MARKETING, Find the Right Kind of Influencer:
PARTNERSHIPS & They must be relevant, and you need to be able to test
which influencers work for your market.
COLLABORATIONS Look for an influencer who speaks to a market that
wants to solve the problem that your product addresses.
Influencer Criteria
Reach / Number of followers: Geographical Location
• Micro influencers have 5000 – 50,000 followers and • Where are your customers?
are likely to do S4S.
• Where do you want them to be?
• Macro influencers have 50,000 – 1M followers and
will often want to get paid.
Quality Imagery/Content
Level of Engagement:
• Do they post good quality photos?
• 3% like to follower ratio or 1% comment to follower
ratio. • Do the comments look fake?
• Daily follower growth should be going up, not down. • Is their content amazing?
• Are they on YouTube or TV or do they have videos?
This indicates the strength of their relationships.
Brand Alignment
• Are they aspirational?
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• Do they have the right lifestyle for your brand? ❏ Find 20 Influencers in your Niche
• Are they aligned with your values? ❏ Fill out the Influencer Criteria Checklist
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Potential Influencers
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Notes:
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MODULE 3: Don’t get ripped off when it comes to paying influencers.
Some of them charge a lot of money, so here’s what to
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INFLUENCER MARKETING, pay and how to get a good deal.
❏ Build a list of influencer prospects.
PARTNERSHIPS & Consider Influencers Outside of Your Target Market if:
• They have a huge, engaged following.
❏ Test out “Product for Post”.
COLLABORATIONS • They can get you a lot of returns for little effort.
Pro Tips
10K - 50K followers “Product for Post” Then offer $200 - $300
PRO TIP: Be very strategic about getting that perfect content and using it across all your channels and ads (e.g Kylie
Jenner pic for HiSmile).
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Notes:
Prospective Influencers
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MODULE 3: Once you’re successful, you’ll be working with hundreds
of influencers every month. And you need this working
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INFLUENCER MARKETING, on autopilot before you’re at that stage. Here’s the
❏ Download all the templates.
process to make that happen:
PARTNERSHIPS & • Find your influencer first using the influencer criteria.
❏ Find 50 influencers you want to work with.
❏ Start doing your outreach campaign.
COLLABORATIONS •
•
Check that the account is legit with Social Blade.
Get the email from Instagram.
• Record their details in the influencer template.
LESSON 5:
Use Woodpecker:
THE INFLUENCER PRODUCT • Set up a campaign and fill in the prospects.
• It connects into your Gmail or Outlook.
OUTREACH MACHINE • It makes each email look personal.
• The program blasts out ‘personal emails’ to lots of
people at once.
• It allows you to follow up afterwards.
• And it analyzes your open rate and response rate.
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MODULE 3: This can be quite cost affordable. You can hire in other
countries and pay them well by their standards but quite
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INFLUENCER MARKETING, cost effectively by your standards. This will give you ❏ Post your VA job description.
back your time.
PARTNERSHIPS & ❏ Hire your first VA.
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MODULE 4: There’s so many different metrics when it comes
to Instagram and you need to track the right ones.
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COMMUNITY STRATEGY: Otherwise you can get overwhelmed.
❏ Go through the IG metrics cheat sheet and get
SKYROCKET YOUR There are lots of metrics that reflect the engagement
with your content and whether it worked or not:
a baseline of where you’re at.
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Instagram Analytics Cheat Sheet
Reach – How many people have seen your post.
Impressions – The number of times your posts have been viewed during a certain amount
of time.
Saves – How many times your posts were saved by your audience members.
Engagement Rate – All your likes, comments and saves divided by the number of followers
when the post was released.
Engagement on Reach – The same metrics (likes, saves, comments) divided by your post’s
reach.
Followers Growth –The number of followers you gained over the last month divided by the
number of followers you started the month with.
Mentions – How many posts on Instagram mentioned your handle within a post or in a
caption.
Email Clicks – How many times your email was tapped in your profile.
Get Directions Clicks – The number of times people clicked to get directions to your
business from your profile.
Views – How many times your video was viewed within a specific date range.
View Rate – The number of views divided by how many impressions the video received.
Tags on a Hashtag – How much media has been posted using your hashtag.
Exits – How many people left before the story was complete.
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Notes:
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MODULE 4: You don’t want to build an IG engagement that has no
one engaging and no one going to your website. You
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COMMUNITY STRATEGY: want to build a relationship with your audience. You can ❏ Follow and implement these strategies.
use metrics to analyze this, but you need to know how
SKYROCKET YOUR to do it.
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Notes:
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MODULE 4: This tactic stands the test of time. It’s a quick and easy
way to generate a lot of followers.
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COMMUNITY STRATEGY: 1. Find the leader accounts in your market.
❏ Find influencers, follow them, and start writing
back 5-10 times a day.
SKYROCKET YOUR 2. Follow their accounts and turn on post notifications.
• Check out the suggested accounts that pop up
ENGAGEMENT & SHARES once you follow for more potential influencers.
3. Leave a thoughtful comment on every post as soon
as they put it up.
LESSON 3: • Make it valuable.
Bonus Tip
Get your Instagram verified so your comments always
appear at the top.
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Notes:
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MODULE 4: Chances are that you tried Instagram, struggled to get
the response you wanted, and abandoned it. This would
COMMUNITY STRATEGY: have left you with a dying account and no followers. But
your account isn’t dead, here’s how to turn it around:
SKYROCKET YOUR
ENGAGEMENT & SHARES
1. Be Real and Authentic 6. Mix up Content
LESSON 4: No bots, no underhanded tactics like paying for Use a mix of photos, videos, stories, and any
followers. It will only ruin your account. Be real and other content you can create. And use all the
10 WAYS TO RE-ENGAGE authentic in every interaction and you’ll see results. latest Instagram features you can.
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❏ Follow these ten steps and start implementing
every single one.
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Notes:
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MODULE 4: This is how to work with the IG algorithm and boost
engagement with Engagement Groups, which you may
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COMMUNITY STRATEGY: have also heard called Like Bombs or Like4Likes.
❏ Go and find 5-6 likeminded people with similar
SKYROCKET YOUR Instagram has signals which controls which posts are
shown in the feed or are trending. It’s basically a way to
sized accounts in your niche.
score your page. These signals are:
ENGAGEMENT & SHARES • How fast people are liking posts.
❏ Create an engagement group with them.
• How fast posts get comments. ❏ Set up clear rules for the group.
LIKE BOMB, ENGAGEMENT The most effective way to increase your score is to
GROUPS, LIKE4LIKES collaborate with other Instagram users in your niche and
get more engagement. The concept is all the same, but
you may have heard it referred to as:
• Like Bombs
• Engagement Groups/Pods
• Like4Likes
The members of these types of groups have agreements
to engage with the content of other people in the group.
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Notes:
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MODULE 4: You need to track your analytics with a view towards
growth and engagement. Otherwise, you can’t really
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COMMUNITY STRATEGY: manage or grow your account effectively.
❏ Download Social Blade and go to IG Blade and
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Notes:
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MODULE 5: If you want to increase your sales as well as engagement, then you’ll need a sales funnel for Instagram. Having
millions of followers means nothing if you aren’t getting sales from it.
SALES STRATEGIES: The process is: Prospect – Lead – Customer – True Fan.
INSTAGRAM FUNNELS &
MONETIZATION
LESSON 1:
All the content you’re producing will provide value to A small proportion of people then become customers.
your audience and gather more. This is where people They buy and love the product and create UGCs. You
discover you, interact with your posts, and become must keep building the relationship at this stage, so they
prospects. refer you, tell their friends, and become true fans.
At this stage, people engage with your brand over time This is where they take over part of your job and spread
and then go off Instagram and visit your site through the word about your company. They give testimonials
lead generators like: and become repeat customers.
• Swipe up stories.
• Product tagged posts.
• Tagged customer posts. ACTION ITEMS
From this stage, they can become a contact and you get ❏ Study the Cheat Sheet
their email or phone number. This is where your CTAs
are vital, and you offer free lead magnets. ❏ Fill in the Workbook
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Cheat Sheet for Moving People Down the Sales Funnel
True Fans
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Notes:
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MODULE 5: You can use your Instagram account to drive traffic
wherever you want it to go, including to your sales page.
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SALES STRATEGIES: Here’s how: ❏ Fill out the Workbook.
INSTAGRAM FUNNELS & • Get People to Click on your Bio Link ❏ Work out what content you need to create to
drive traffic in these ways.
• Think about what you want your audience to
MONETIZATION do and tell them.
• Make sure you illustrate what you can do for
your audience in the bio.
• Use emojis or special characters to draw the
LESSON 2: eye down to the link.
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Notes:
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MODULE 5: If you sell any kind of digital product, from magazines to
courses, then you need to learn how to drive traffic to
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SALES STRATEGIES: your landing page or sales funnel.
❏ Fill out the cheat sheet.
MONETIZATION •
follow the CTA in your bio.
Swipe ups from your story.
These will both lead to your landing page, where you
LESSON 3: offer Lead Magnets to get an email address.
SERVICES •
•
Free training
E-book
• Survey/quiz
Once you have their address, you send them 3-5 Emails
to build the relationship and introduce your products, so
they hopefully buy.
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Cheat Sheet
What content will get your audience to your landing page?
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Notes:
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MODULE 5: There are lots of digital products sales funnels out there
that you can take inspiration from, particularly if you’re
ACTION ITEMS
SALES STRATEGIES: stuck.
❏ Download the Funnel Map Cheat Sheet.
INSTAGRAM FUNNELS & Funnel Examples
• IG – Survey/Quiz – Email – Course.
❏ Start mapping out your digital products funnel.
FUNNELS (EXAMPLES) You must have a guided sales conversation that people
go through when your digital product is worth more than
$100 (provide value, offer freebies).
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Sales Funnel Cheat Sheet – 5 Email Sequence.
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Notes:
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MODULE 5: Instagram as a tool for service businesses is often
overlooked. Yet, with the right content and the
ACTION ITEMS
SALES STRATEGIES - right audience, it can become a secret weapon for ❏ If you have a service business, create and map
freelancers, consultants or agencies. In this lesson,
INSTAGRAM FUNNELS you’ll learn the key inbound and outbound strategies to
get more leads and secure more clients.
out your funnel strategy.
& MONETIZATION
Types of Sales Funnels
Pro Tips
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Notes:
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MODULE 5: If you have a local business and want sales, this
information is absolutely essential. You still need a sales
ACTION ITEMS
SALES STRATEGIES: funnel, and Instagram is one of the best places to drive
❏ Follow and engage with local businesses that
people to that funnel.
INSTAGRAM FUNNELS & offer similar services or products.
MONETIZATION Tactics
Target local businesses that have a similar offering and
follow their followers.
LESSON 6: • Use the paid version of CrowdFire.
• Engage and comment on their pages.
INSTAGRAM SALES FUNNEL Work with local influencers.
& OPTIMIZATION FOR LOCAL • Go to their website and work out how to get in
touch.
BUSINESSES Coupon code for your local service or offering.
Use Instagram Ads.
• Ads can target based on location based.
• From Ad – get their details – convert with a bonus.
Use branded hashtags.
• Engage and talk with a local audience.
Consider an ecommerce product.
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Notes:
COURSE WORKBOOK
MODULE 5: A behind the scenes look at how to use IG to generate
sales.
ACTION ITEMS
SALES STRATEGIES: Essential Strategies: ❏ Check out the resources and try some of these
INSTAGRAM FUNNELS & • Know your competitors so you can track what
they’re posting.
strategies.
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Notes:
COURSE WORKBOOK
MODULE 5: Your landing page is the first thing that people see when
they arrive on your website. So, it needs to be awesome
ACTION ITEMS
SALES STRATEGIES: to get and keep attention and drive sales.
❏ Start planning out your landing page.
Pro Tips
• NSAMCWADLP – Never Start a Marketing
Campaign Without a Dedicated Landing Page
• Don’t send traffic to your website, send it to your
landing page.
COURSE WORKBOOK
Planning your Landing Page Cheat Sheet
Headline
Subheading
Social proof
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Notes:
COURSE WORKBOOK
MODULE 5: In this lesson, I’ll weigh the pros and cons of boosted
posts and give you my key tips what to do about them
ACTION ITEMS
SALES STRATEGIES: in your specific stage of business. In general, it’s hard
❏ If you're a small business, employ the organic
to get a measurable ROI with boosted posts. Unlike
INSTAGRAM FUNNELS & Facebook Ads, there is no pixel so you can’t track them.
This is why I prefer other growth hacking methods. The
growth alternatives outline in this course
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Notes:
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MODULE 6: Hashtags will help your content get found and drive your
growth. It’s an easy way to see real improvement in your
ACTION ITEMS
GROWTH HACKS TOOLBOX followers and engagements.
❏ Do your hashtag research
How to Post Hashtags:
❏ Save at least 15 hashtags in your notes.
• Post them in the comments after you’ve put the
post up.
❏ Use hashtags in the comments of every post.
• Use more than one but remember, there’s a
character limit.
LESSON 1:
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Notes:
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MODULE 6: You must create good competitions and giveaways, or
they’ll flop. Competitions and Giveaways are tried and
ACTION ITEMS
GROWTH HACKS TOOLBOX tested strategies that work.
❏ Think about giveaway ideas and what type of
giveaway you’d like to do.
Characteristics of Great Giveaways
• Think about who you want to attract and make sure
the prize matches.
• Consider the dollar value of your prize because it
LESSON 2: drives engagement levels.
• Work with other brands to do ‘Loop’ giveaways
COMPETITIONS & where everyone contributes to the prize.
Giveaway Ideas
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Notes:
COURSE WORKBOOK
MODULE 6: In this lesson, I’ll teach you how to use the IG Shopping
feature to get more customers looking at and ultimately
ACTION ITEMS
GROWTH HACKS TOOLBOX buying your products. This is a really powerful function ❏ Set up the Shopping feature, tag your products
if you have an ecommerce business because you can
natively integrate your Shopify store. and build your catalog.
LESSON: 3
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Notes:
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MODULE 6: This is a great strategy when you’re first getting
started as it will help you get some early traction and
ACTION ITEMS
GROWTH HACKS TOOLBOX momentum. It will help you to launch with a bang! ❏ Study your competitors.
Pro Tips ❏ Follow 20-30 potential buyers and start carefully
• If you follow Instagram accounts, a certain engaging with them.
percentage will follow you in return.
• Don’t overdo this or your account will be shut down
as spam (20-30 Max over a month).
LESSON 4: • This process can be used for companies with
physical products and personal brands too.
“FOLLOW ME FOLLOW YOU” • Don’t use tools or automate this as you’ll be more
How to Implement:
• Who are your competitors? Follow everyone who
comments on their feed.
• Engage with your competitors’ buyers and
comment on their feeds.
• Look for low followers (not an influencer)
• Should have images with the product so you know
they actually did buy the product.
• Provide value to them rather than trying to promote.
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Notes:
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MODULE 6: This is an optional strategy, but it can deliver next level
growth and engagement. Don’t allow yourself to get
ACTION ITEMS
GROWTH HACKS TOOLBOX distracted by this, focus on your business/product page ❏ Decide whether a fan page is right for you now.
first.
❏ If yes, then implement all the previous strategies
A Fan Page:
in your new account.
• Not a personal or company brand.
• Focused on a niche topic. ❏ If not, think about trying it later.
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Notes:
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MODULE 6: Using Instagram’s newest features is a good way to
get crazy engagement and great results. This is an
ACTION ITEMS
GROWTH HACKS TOOLBOX evergreen, fundamental strategy that will make you ❏ Keep up to date with Instagram’s new features.
algorithm proof in the long term.
❏ Start creating content for the new feature and
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Notes:
COURSE WORKBOOK
MODULE 6: DM or direct message is extremely powerful to drive
more sales and conversions. Instagram is leaning
ACTION ITEMS
GROWTH HACKS TOOLBOX into this by creating an FAQ feature. This feature will ❏ Decide on your four FAQs to roll out
consist of a set of four predetermined questions user
can choose from when they direct message you. This is ❏ Make sure you have templated responses
important because it can be the start of a beautiful sales
conversation leading to a paying customer. to those questions
Pro Tips:
LESSON 7:
• Determine the most common questions your
CONVERT CUSTOMERS WITH business receives.
THE FAQ FEATURE • Design questions around product benefits & your
prospect's pain points.
• Have templated responses ready to go.
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THE 4 FAQS
Question 1: Question 3:
_____________________________________________________ _______________________________________________________
Follow-ups: Follow-ups:
_____________________________________________________ _____________________________________________________
Follow-ups: Follow-ups:
_____________________________________________________ _____________________________________________________
Question 2: Question 4:
_____________________________________________________ _______________________________________________________
Possible Answer: Possible Answer:
_____________________________________________________ _____________________________________________________
Follow-ups: Follow-ups:
_____________________________________________________ _____________________________________________________
Possible Answer: Possible Answer:
_____________________________________________________ _____________________________________________________
Follow-ups: Follow-ups:
_____________________________________________________ _____________________________________________________
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Notes:
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