www.

desi
gnbuy.
com

5 Step Gui
def or
Printersto St
artwi
th

Soci
al
Media
Becausei
t'
snotj
ustanact
ivi
ty,
butani
nvest
ment
.
 5St
epGui
def
orPr
int
erst
oSt
artwi
thSoci a |1
alMedi

 WhySoci
alMedi
a?

 DoYourHomewor
k

Coor
di eYourSoci
nat alChannel
s


 Cr eYourAct
eat ivi
tyPl
an

 GetSt
art
ed

 tWor
MakeI k&Anal
yse

 TakeAway

 Fr
eeTool
s

 Know Mor
e

www.
desi
gnnbuy.
com
 5St
epGui
def
orPr
int
erst
oSt
artwi
thSoci a |1
alMedi

Ar
eyour
eadyt
oconnectwi
thawi
deraudi
ence?Wantt
oknow t
hebestwayst
olever
agesoci
almedi
afor
pr
omot
ingyouronl
i
nepr
int
ingser
vicesandconnect
ingwi
thyourcust
omer
s?Thewel
comenewsf
ort
hose
ofusi
nthepr
int
ingdomai
nist
hatourcommuni
tyonl
i
nei
sbol
d,posi
ti
veandpr
ogr
essi
ve.I
fyouhaven’
t
usedt
hesoci
almedi
aorar
ewi
l
li
ngt
omar
ketyourpr
oduct
sandser
vicesbuthaven’
tst
art
edyet
,you’
re
goi
ngt
olovehow easyi
tist
ogetst
art
ed.

I
nthi
seBook,
I’
llshow youfivesi
mpl
est
epsyoucant
aket
omakesoci
almedi
amar
ket
ingwor
kforyou.

Butl
et’
sFi
rstDi
scuss,
WhySocialMedi a?

Whet
heryou’
rej
ustget
ti
ngst
art
edi
npr
int
ingbusi
-
ness,
oryou’
reanest
abl
i
shedbusi
ness,
soci
al
medi
aof
fer
sani
nex
pensi
ve,
fast
,andmosti
mpor
-
t
ant
lymeasur
abl
ewayt
oengagewi
thyouronl
i
ne
buyer
sandgr
ow yourbusi
ness.I
nfact
,itcaneven
beyourbestf
ri
end.Outoft
hewor
ld’
s3bi
l
li
oni
nter
-
netuser
s,mor
ethan2bi
l
li
onhaveact
ivesoci
al
medi
aaccount
s.That
’sapr
ett
ybi
gaddr
essabl
e
mar
ket
!

Asapr
intbusi
nessowner
,youknow t
her
e’sal
ott
o
accompl
i
shwi
thl
i
mit
edr
esour
ces.Tr
adi
ti
onalmar
-
ket
ingcanbeadr
ainonyourf
undswher
eassoci
al
medi
amar
ket
ing,
ont
heot
herhand,
ispr
ett
y
l
ow-costandgi
vesyouadi
rectl
i
net
oyourcur
rent
andpr
ospect
ivecust
omer
s.I
t’
sat
rade-of
fthough.
Whatyousavei
ndol
l
arsyou’
l
linvesti
nti
me.You
havet
obesmar
tandef
fici
entwi
thusi
ngsoci
al
medi
aresour
cesi
fyouhavet
oachi
evet
her
esul
ts
youneed.

Thi
sgui
dei
sforpr
intbusi
nessowner
swi
thl
i
mit
edr
esour
ces,
butwhowantt
olear
nhow t
oest
abl
i
shand
bui
l
dthei
rbr
andonl
i
neusi
ngsoci
almedi
a.

www.
desi
gnnbuy.
com
 5St
epGui
def
orPr
int
erst
oSt
artwi
thSoci a |2
alMedi

#1:DoYour
Homewor k
Soci
almedi
ais,
firstandf
oremost
,acommuni
cat
ionsmedi
um.I
t’
sawayofpr
esent
ingyourbr
and,
itspr
od-
uct
sandser
vices,
inawayt
hat
’sl
essf
ormalt
hanyourwebsi
teorof
fici
almar
ket
ingmat
eri
als.Yougett
o
show ex
act
lywhati
tisyoudo–andyoucanusual
l
yinvol
veyourl
oyalcust
omer
s,whoser
ecommenda-
t
ions,
asweknow,
aremor
epower
fult
hanyourown.

YoucanevenuseTwi
tt
erandF
acebookasaser
vicechannel
,accept
ingenqui
ri
esandi
nfor
mingyourcus-
t
omer
saboutcr
uci
alevent
s,suchasdownt
imeorex
tendedopeni
nghour
s.

Vi
sibi
l
ity,
mar
ket
ingandcommuni
cat
ionar
ethet
hreecent
ralpi
l
lar
soft
hispl
an,
butwhatcanr
eal
i
sti
cal
l
y
beachi
eved?Basedont
het
imeandmanpoweryoucani
nvestf
orsoci
almedi
amar
ket
ing,
creat
eaquar
-
t
erl
ypl
an,
brokendowni
ntoweeks,
wit
hmont
hlyr
evi
ew poi
nts.Aswi
thyourbusi
nesspl
an,
someofyour
number
smi
ghthavet
ost
artwi
thguesswor
k,butevenmodesti
ncr
ement
algr
owt
hmeanst
hati
t’
swor
king.

Behi
ndever
ysoci
almedi
acampai
gnt
hati
sdoi
ngex
cept
ional
l
ywel
l
,isagr
eatst
rat
egyt
hathasbeensuc-
cessf
ull
yimpl
ement
ed.Soci
almedi
aisal
laboutconnect
ingwi
thyouraudi
enceandt
odot
hat
,youhavet
o
under
standnotonl
yyourpot
ent
ialcust
omer
sbutt
hecur
rentonest
oo.

- Soci
alSi
tet
hati laboutdi
sal scover
y.

 - 1
50mi
ll
ionact
- UserRat
i
iveuser
s
o:32% mal
e–68% f
emal
e

- Mi
crobl
oggi
ngsoci
alsi
te

 - 5,
700t
weet
- 336mi
ll
i
shappenever
onmont
hlyact
i
ysecond
veuser
s

- 2.
19bi
ll
ionmont
hlyact
iveuser
s

 - L
ar
- 2.
gestoppor
5bi
ll
ionpi
tuni
t ocommuni
yt
ecesofcont
cat
entshar
e
edever
yday

- Onl
ypi
ct esand1
ur 5secvi
deos

 labout#Hasht
- Al
- 800mi
ll
ionmont
ags
hlyact
iveuser
s

- Busi
nessOr
ient
ed

 - 79% user
- 467mi
ll
i
sar
e35orol
onact
i
der
veuser
s

www.
desi
gnnbuy.
com
 5St
epGui
def
orPr
int
erst
oSt
artwi
thSoci a |3
alMedi

Youcanbegi
nbydefini
ngal
lthechar
act
erpr
ofil
esont
hebasi
sofage,
gender
,int
erest
s,pr
ofessi
on,
etc.
andwr
it
edownt
hedet
ail
sthatr
epr
esentyourt
argetaudi
ence.Now findoutt
hekeypr
obl
emsorpai
n
poi
ntst
hatcanbeaddr
essedorsol
vedbasedont
hisdefinedt
argetaudi
enceandt
henwr
it
eitdownf
or
eachchar
act
erundert
hei
rpr
ofil
e.Al
so,
wri
tedownt
het
hreekeymar
ket
ingmessagest
hatyouwantt
o
communi
cat
etot
hatpar
ti
cul
araudi
encegr
oup.

Now t
hatyou’
vedefinedyouraudi
enceandt
hemessagef
oreachgr
oup,
taket
imet
ofindoutt
hei
rpr
efer
-
encet
owar
dssoci
alnet
wor
ks.Al
lsoci
almedi
achannel
sar
enotcr
eat
edequal
.It
’si
mpor
tantt
ounder
stand
t
hateachonehasadi
ff
erentpr
imar
yaudi
enceandf
ocussoyouex
pandyouref
for
tsont
her
ightchannel
s.

#2:Coor
dinat
eYour
Soci
alChannels
Soci
almedi
aismosti
nter
est
ingwheni
tgi
vesanhonestr
eflect
ionofwhatt
hecompanydoes,
bei
tat
eam
ofpr
obl
em sol
vinggeeks,
sli
ckpr
ofessi
onal
sorwi
zar
ddesi
gner
s.Makeyourbr
andyourt
oneofvoi
ceand
l
etyourcont
entr
eflectt
hat
.Show how yourappr
oachmakesyoudi
ff
erent
,andwhati
tcandof
oryourcus-
t
omer
s.I
tdoesn’
tneedt
obecompl
i
cat
ed,
buti
tdoesneedt
obeconsi
stent
.

Pr
epar
ear
ightmi
xofal
lchannel
sandbei
nsyncwi
thcont
entpubl
i
shedonal
lchosenpl
atf
orms.Youhave
t
odesi
gnyourcont
entbefit
ti
ngt
othest
yleofeachi
ndi
vidualpl
atf
orm.

Hal
f-li
fe(i
nHours)of
SocialMediaPosts

 2.
8h  3.
2h
Twit
terisareal-t
imeshortdial
ogue Facebookismoreofadi alogue-based
mediachannel.Si
ncetheli
nklif
eisso soci
almediachannel.wit
hlessposts
shor
t,Twi
tt
erisbestusedforshowcas- happeningperminut
et hanonTwi tt
er,i
t
i
ngeventsast heyoccur
. i
seasiertol
ocateapostandi nteract
wit
hthecontent
.

 7
.5h  2
4h
Youtubeisalonger-l
ast
ingchannel Blogsaresear chablecont
entthat
thatput
scontenti
ntoaction,
iseasiert
o serveasar esourcebeyondtheorigi
nal
consume,andisreadi
lyi
n-cor por
ated posteddateandar efr
equentl
yli
nkedin
i
ntoothermediachannels. othersoci
almedi achannels.

www.
desi
gnnbuy.
com
 5St
epGui
def
orPr
int
erst
oSt
artwi
thSoci a |4
alMedi

Usi
ngyourbl
ogi
sal
soaval
uabl
eoppor
tuni
tyt
oest
abl
i
shyourbr
and’
svoi
ceandshar
e
i
nfor
mat
iont
oengageyoursi
tevi
sit
orsandl
eadt
hem t
hroughyoursal
esf
unnel
.Youcan
al
souseyourbl
ogasawayofanswer
ingyourt
opt
ensal
esandsuppor
tquer
ies,
and
t
henpostt
heseacr
ossyoursoci
alchannel
s.

“
Thebl
Vist
aPr
ogsect
i
ntgui
i
onof
dingsmal l
businessewi t
ht heir
ever-expanding
coll
ectionofmar ket
ingti
ps
andi nsight
s.

E-mai
lNewsl
ett
ers

ar
eal
soani
mpor
tantwayt
ost
ayi
nfr
ontofcur
-
r
entandpr
ospect
ivecust
omer
s.Donotf
orgett
o
di
spl
ayyoursoci
almedi
aiconspr
omi
nent
lyi
nthe
newsl
ett
erdesi
gnandi
ncl
udeaCTAi
nvi
ti
ngyour
audi
encet
ojoi
nyoursoci
almedi
acommuni
ti
es.I
f
youhaven’
tst
art
edanemai
lnewsl
ett
er,
Iencour
-
ageyout
ost
artonenow.

Remember
,ifyout
reateachsoci
almedi
apl
at-
f
orm asani
ndi
vidualef
for
t,yoursuccesswi
l
lbe
l
i
mit
ed.Yoursoci
alnet
wor
ksshoul
dwor
ktoget
her
t
ohel
pyouachi
eveyourgoal
sser
vingyourvi
sion
andt
hemi
ssi
on.

www.
desi
gnnbuy.
com
 5St
epGui
def
orPr
int
erst
oSt
artwi
thSoci a |5
alMedi

#3:Creat
eYour
Act
ivi
tyPlan
Cont
enti
sthecr
uxofsoci
almar
ket
ingandatt
imes,
shar
inggoodcont
entovert
hei
nter
-
netcanbesl
ow andt
ime-consumi
ng.So,
iti
sal
waysbet
tert
osetupapr
ocessf
oror
ga-
ni
zi
ngandaggr
egat
ingt
hequal
i
tycont
entt
hatpr
ovi
desval
uet
oyouraudi
enceorel
se
youmi
ghtj
ustbogdownandl
eaveupever
ythi
ngi
nthemi
ddl
eormi
ghtj
ustmi
ssouton
t
hepl
annedst
rat
egy.Addt
hecont
entt
oyourmont
hlyedi
tor
ialcal
endarbecausei
ttakes
t
imet
obui
l
danaudi
enceoft
housands.Hence,
byt
het
imeyouar
eal
lsett
ogo,
youar
e
r
eadywi
thast
eadyst
ream ofcont
enti
nthepi
pel
i
neandyoucanshar
eitasperyour
pl
anandengageyouraudi
encebymaybecr
eat
ingachai
nofpost
stoo.

ASocialShar
ing
ScheduleTimeline

OnPubl
i
sh SameDay, Nex
tDay Nex
tWeek Nex
tMont
h TwoMont
hs
2hour
slat
er

      

  

   

 

Makeal
i
stoft
heact
ivi
ti
esyoupl
ant
odoandpr
epar
easchedul
edt
imel
i
net
osetf
requencyacr
ossal
l
yoursoci
almedi
achannel
s.Thebestwayt
oguar
ant
eeconsi
stencyi
stoi
ncor
por
atesoci
almedi
aint
oyour
dai
l
yrout
ine.Deci
deaspeci
fict
imeandmar
kitdownonyourcal
endar
,tur
nof
fal
ldi
str
act
ionsanddedi
-
cat
eti
met
omanagi
ngyoursoci
almedi
aaccount
saspert
imel
i
ne.Dot
hisi
noneort
wodi
ff
erentt
imesl
ots
ever
yday.Sayyoudeci
det
ocommentonand/orl
i
nkcont
entonfivedi
ff
erentF
acebookpagesorgr
oups
andt
weetandr
e-t
weet3-5t
imesperdayonTwi
tt
ert
henyouneedt
oschedul
ethi
sent
ir
eact
ivi
typl
anwel
l
i
nadvance.I
fyou’
reusi
ngPi
nter
est
,pi
nandr
e-pi
n3-5i
magesperday.I
fLi
nkedI
nist
hebestpl
atf
ormf
or
yourpar
ti
cul
araudi
encet
henshar
eal
i
nkandl
i
keot
herpeopl
e’sl
i
nksoryoucanevenengagel
i
ked
mi
ndedpeopl
eoverdi
ff
erentgr
oups.

www.
desi
gnnbuy.
com
 5St
epGui
def
orPr
int
erst
oSt
artwi
thSoci a |6
alMedi

ySoci
Dai
l alFr
equency

8am-1
1am 1
1am-3pm 3pm-1
0pm buf
fer

 2 2 2 3

 2 1 3

 1 1 2

 1 1

Onceyou’
vedefinedyourt
argetaudi
ence,
youknow wher
etor
eacht
hem andyou’
veopt
imi
zedyourot
her
mar
ket
ingt
ouchpoi
nts.I
t’
sti
met
ogetsoci
al.Shar
easmuchi
nfor
mat
ivecont
entasyoucanbutaboveal
l
,
bei
ntent
ionalaboutyoursoci
alact
ivi
ti
es.Successi
sn’
taboutchance;i
t’
saboutst
rat
egyandt
act
ics.

#4:GetSt
art
ed
Soci
almedi
atakest
imeandener
gy.Sosetyour
-
sel
fupf
orsuccessbyst
art
ingwi
thamanageabl
e
l
oad.I
tisal
waysbet
tert
ochooseoneort
wopl
at-
f
ormst
ost
artwi
th.I
nthefir
stf
ew mont
hs,
expect
t
ospendami
nimum of30mi
nut
est
oanhoura
dayont
hesesoci
alact
ivi
ti
es.Youcani
ncr
ease
t
het
imeasi
tfit
sinyourschedul
e.Thencomes
t
het
imewhenyoucanuset
hoseaudi
encepr
o-
fil
esandsampl
emessagest
odet
ermi
newhat
or
igi
nalandcur
atedcont
entyou’
l
lshar
eandcan
cr
eat
eanedi
tor
ialcal
endart
okeept
rackoft
hat
cont
ent
.

Onceyou’
rei
ntheflow,
tot
argetspeci
ficdemogr
aphi
cs,
yougr
adual
l
yneedt
ost
artpar
ti
cipat
ingi
nmor
e
gr
oupsandi
nit
iat
econver
sat
ionsbyaski
ngquest
ionsandpost
ingcomment
sont
heupdat
esbyot
her
s.
Cont
inuet
oper
sonal
i
zeyourbr
andbywel
comi
ngnew f
oll
ower
sandt
hanki
ngt
hem f
orshar
ingyourcont
ent
orof
fer
ingacompl
i
mentand,
ifneeded,
evenshar
ethei
rrel
atedpostasagest
ureofr
etur
ningt
hef
avour
.
Butmakesur
ethati
tisi
ntunewi
thyouraudi
ence.Yourmai
nai
mist
ohel
pyourr
eader
s,soshar
einf
orma-
t
iont
hathel
pst
hem sol
veapr
obl
em sogi
vet
hem at
ipt
heycanuse.

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desi
gnnbuy.
com
 5St
epGui
def
orPr
int
erst
oSt
artwi
thSoci a |7
alMedi

Br
oadl
y,we’
rel
ooki
ngt
oengagewi
tht
hreeaudi
-
encet
ypes.Thefir
sti
slocal
:wewantt
orai
se
awar
enessi
nouri
mmedi
ategeogr
aphi
car
ea.
Secondl
y,wewantt
oreachspeci
ali
stmar
ket
s.
Andfinal
l
y,wehavef
ri
ends,
suppl
i
ersandVI
Ps–
t
heunquant
ifiabl
esetofdi
e-har
dfans.

Keept
hemessagi
ngf
oreachgr
oupsi
mpl
e.You
don’
thavemucht
imet
omakeani
mpact
,sodon’
t
t
ryt
ofor
cet
oomucht
hroughi
nonego.I
fyou’
re
r
unni
ngaspeci
ficpr
omot
ion,
makei
tcl
earwhati
t
i
sandhow t
hecl
i
entcant
akeadvant
age.Bever
y
cl
earaboutt
heendpoi
nt:whatact
iondoyou
wantt
hecust
omert
otake?F
inal
l
y,don’
tbeaf
rai
d
t
oaskpeopl
etor
e-t
weetorshar
e–i
t’
s17t
imes
mor
eli
kel
ytohappeni
fyoudo.

Br
oadl
y,we’
rel
ooki
ngt
oengagewi
tht
hreeaudi
encet
ypes.Thefir
sti
slocal
:wewantt
orai
seawar
enessi
n
ouri
mmedi
ategeogr
aphi
car
ea.Secondl
y,wewantt
oreachspeci
ali
stmar
ket
s.Andfinal
l
y,wehavef
ri
ends,
suppl
i
ersandVI
Ps–t
heunquant
ifiabl
esetofdi
e-har
dfans.

Keept
hemessagi
ngf
oreachgr
oupsi
mpl
e.Youdon’
thavemucht
imet
omakeani
mpact
,sodon’
ttr
yto
f
orcet
oomucht
hroughi
nonego.I
fyou’
rer
unni
ngaspeci
ficpr
omot
ion,
makei
tcl
earwhati
tisandhow
t
hecl
i
entcant
akeadvant
age.Bever
ycl
earaboutt
heendpoi
nt:whatact
iondoyouwantt
hecust
omert
o
t
ake?F
inal
l
y,don’
tbeaf
rai
dtoaskpeopl
etor
e-t
weetorshar
e–i
t’
s17t
imesmor
eli
kel
ytohappeni
fyou
do.

#5:MakeI
t
Work&Analyse
Soci
almedi
aconver
sat
ionsar
ehappeni
ngal
lar
oundi
nrealt
ime.I
t’
sanage-ol
dst
rat
egy:pl
an,
execut
e,
obser
ve,
amendandr
epeat
.Soci
all
i
steni
ngi
sanex
cel
l
entt
act
ict
omoni
torwhatpeopl
ear
esayi
ngabout
yourbr
and.Respondt
ocomment
s,ment
ionsandf
eedbackeveni
fthey’
renegat
ive.Youwantt
otur
nthat
negat
ivei
ntoaposi
ti
ve!Remember
,though,
thatyourobj
ect
ivesdon’
tal
lhavet
obenumer
ical
:ahi
ghl
y
engagedbutsmal
l
eraudi
encemaybemor
eef
fect
ivet
hanal
argerbutl
ooserone,
soshar
eact
ionsand
engagement
sar
eabet
teryar
dst
ickt
hansheervol
ume.

Pat
ienceandt
enaci
tyar
etwooft
hevi
tali
ngr
edi
ent
sofsoci
almedi
a.Don’
tgi
veupaf
tert
woweeks,
and
don’
tsetunr
eal
i
sti
cex
pect
ati
onsf
oryour
sel
f.Beconsi
stent
,ef
fusi
ve,
anddemonst
rat
ewhoyouar
eand
whatyoudoi
naposi
ti
veway,
andt
hef
oll
ower
swi
l
lcome.

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epGui
def
orPr
int
erst
oSt
artwi
thSoci a |8
alMedi

alMedi
Tot aShar
esSummar
y

Pat
ienceandt
enaci
tyar
etwooft
hevi
tali
ngr
edi
ent
sofsoci
almedi
a.Don’
tgi
veupaf
tert
woweeks,
and
don’
tsetunr
eal
i
sti
cex
pect
ati
onsf
oryour
sel
f.Beconsi
stent
,ef
fusi
ve,
anddemonst
rat
ewhoyouar
eand
whatyoudoi
naposi
ti
veway,
andt
hef
oll
ower
swi
l
lcome.

Onceyougett
hest
art
,youcanl
ookf
orf
urt
heropt
ionst
oaccel
erat
eyoursoci
almedi
aper
for
manceby
ex
plor
ingt
hepai
dadver
ti
singopt
ions.F
acebookof
fer
squi
teanumberofadver
ti
singopt
ionst
oincr
ease
t
henumberofsal
es,
yourwebsi
tet
raf
fic,
givest
hebr
andabet
terex
posur
eandevenl
ooksi
ntoaudi
ence
engagement
.

Whi
l
efort
heTwi
tt
er,
youhavet
woadver
ti
sing
sol
uti
ons:pr
omot
edcont
entandpr
omot
edaccount
s.
Wher
ethef
ormerhel
psyoucutt
hrought
henoi
se
andser
veyourcont
entt
otai
l
oredaudi
ences,
the
l
aterhel
psi
nincr
easi
ngt
hesi
zeofyourTwi
tt
er
f
oll
ower
s.L
inkedI
nal
soof
fer
soppor
tuni
ti
est
oreach
speci
ficaudi
encest
hroughpai
dadver
ti
singorusi
ng
t
hesponsor
edupdat
esf
eat
uret
oincr
easeyour
br
and’
svi
sibi
l
ity.

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epGui
def
orPr
int
erst
oSt
artwi
thSoci a |9
alMedi

Organi
cvs.PaidSoci
alMedi
a:
Comparat
iveI
mpactonConversi
onRat
es

SOCI
ALORGANI
C SOCI
ALPAI
D

2.
82%
PAI
D SOCI
ALL
EADSTO

25% MORE
CONVERSI
ONS
2.
26% THAN ORGANI
C SOCI
AL

Thekeyher
eist
hateveni
fyouhaveami
nimalmar
ket
ingbudget
,don’
tdi
smi
sssoci
aladver
ti
singasusi
ng
i
tst
rat
egi
cal
l
ycanpr
oducegr
eatr
esul
ts.

Thel
astst
epi
sthemostcr
it
i :Measur
cal eandanal
yzeyourr
esul
ts.Tr
acki
ngper
for
mancedat
aist
he
oi
bestwayt dent
ifywhi
cht
act
icsar
ewor
kingandwhi
char
en’
t.Af
ew t
hingst
owat
char
egr
owt
h,en-
gagementandshar
ing.

Mostsoci
almedi
anet
wor
kshavet
ool
syoucanuset
otr
ackandmeasur
eyourper
for
mance.Googl
eAna-
l
yti
csi
sapopul
arandeasy-t
o-useopt
ionf
ormoni
tor
ingt
hewebsi
teorbl
ogt
raf
ficandi
nter
act
ions.Keepa
t
rackofwhi
chsoci
almedi
achannel
sar
edr
ivi
ngt
hemostt
raf
fict
oyoursi
te.

Tost
ayont
opofyoursoci
almedi
apl
an,
revi
ew yourmet
ri
crepor
tsr
egul
arl
y(atl
eastonceaweek).St
ep
backandeval
uat
eaf
terever
y2or3mont
hswi
tht
hemi
ssi
onandt
hevi
sionoft
hebusi
nessandmake t
he
necessar
yadj
ust
ment
sforanyt
hingnotwor
king.

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 5St
epGui
def
orPr
int
erst
oSt
artwi
thSoci a |1
alMedi 0

TakeAway

Whi
l
eusi
ngt
hesoci
almedi
amar
ket
ingt
act
icsf
oryourpr
intbusi
ness,
themosti
mpor
tantt
hingt
oremem-
beri
sthatsoci
almedi
aisnotaspr
int
,iti
samar
athon.Youneedt
ogost
eady.

DI
GITALMARKETI
NG TRI
FECTA
EARNED,
OWNED&PAI
DMEDI
A

Pr
opelshar
ing&engagement
SHARI NG withpaidpr
omoti
on ADVERTISI
NG
MENTIONS PAYPERCL I
CK
SHARES DISPL
AYADS
REPOSTS RETARGETI
NG
REVIEWS PAIDINF
LUENCERS
PAIDINF
LUENCERS
PAIDCONTENTPROMOTI
ON
EARNED PAID SOCIALMEDIAADS
MEDI
A MEDI
A
Leverageowned, earned,
andpai dmedi a
SEO &brandcontent
f
oracompr ehensive
dr
iveearnedmedi a
mar ket
ingstr
ategy
(shar
ing)&traffic
OWNED
WEBPROPERTI
ES
MEDI
A
WEBSI
TE
MOBIL
ESI
TE
BL
OG SI
TE Gai
nmor eexposuret
o
SOCI
ALMEDI
ACHANNELS webproper
ti
eswi t
hSEO
andPPC

 Keepyourbrandconsist
ent.Therear
esomegreattemplatesavai
l
abl
eonli
nethatcan
helpyoudesi
gnprofil
epictur
esandcoverphot
os.Usetheseformat
stocr
eateaunified
brand
presenceacr
ossal
lyourchannels.

 Useanappt ost
ayorgani
sed.Soci
alcanreall
ysuckt
hetimeoutofsomeone’
sday,
so
packagesl
i
keBuff
ermakeiteasi
ert
oconsoli
datetheweek’
sact
ivi
ty.

 Joi
ned-upt hi
nki
ngist
hekey.Adver
ti
seyourchannel
sonyourbusi
nesscar
ds,
att
he
bot
tom ofyouremai
l
sandonyourwebsit
e.

 Stayposi
ti
ve.We’rehumanbei ngsand,fr
om ti
metot
ime,webecomegr umpy,but
soci
ali
sn’
ttheplacetovent.I
fyouneedt omakeacomplai
ntthenst
aycalm,andifa
cust
omercompl ai
ns,remembert hatbydeal
i
ngwit
hitposi
ti
vel
yyou’
redemonstrat
ing
how gr
eatyourcustomerservi
ceis.

Uset
hissoci
almedi
agui
det
ost
artyoursoci
almar
ket
ingef
for
ts.Doyourhomewor
kbydefini
ngyour
audi
encesandchooset
hebestpl
atf
ormst
oreacheachoft
hem.Doyourr
esear
ch,
creat
eyourpl
an,
i
ntegr
ateyoursoci
almedi
aiconsandl
i
nks,
shar
eyourandot
her
s’cont
entandkeept
rackofal
lthe
act
ivi
ti
est
okeept
hem al
i
gnedwi
tht
heobj
ect
ives.F
oll
ow t
hosest
epsandyou’
l
lbeposi
ti
onedf
or
success!

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 5St
epGui
def
orPr
int
erst
oSt
artwi
thSoci a |1
alMedi 1

hef
Someoft reet
ool
stoenhanceyour
soci
almedi
acampaign:

Soci
alMent
ion:Af
ree,
web-basedappt
hat
cant
rackbr
andment
ionsacr
ossbl
ogs,
mi
crobl
ogs,
yourbookmar
ks,
soci
almedi
a,and
mor
e

Hoot
sui
te:Oneoft
hebestsoci
almedi
aaut
o-
mat
iont
ool
sont
hemar
ket
.Ital
soal
l
owsyout
o
cust
omi
zest
reamst
omoni
torandsear
chf
or
br
andment
ionsacr
osschannel
s.

SumAl
l:Oneoft
hemostcompr
ehensi
ve
cr
oss-pl
atf
ormr
epor
ti
ngt
ool
s.Theamountof
dat
arepor
ti
ngavai
l
abl
eisast
oundi
ng,
and
you’
l
lrecei
ver
egul
aremai
ldi
gest
sthatt
rack
t
rendsaut
omat
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l
y.

HowSoci
abl
e:Hast
heabi
l
ityt
osee,
ata
gl
ance,
how you’
redoi
ngoneachsoci
alnet
-
wor
k.I
tshowsment
ionsacr
oss1
2si
tes,
incl
udi
ng
Tumbl
r,YouTube,
LinkedI
n,Googl
ePl
us,
Reddi
t,
Wor
dPr
ess,
Blogger
,andF
our
squar
e.

Soci
alPi
lot
:Oneoft
het
opsoci
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a
aut
omat
iont
ool
sar
ound.Thef
reever
sionl
ets
youconnectupt
o5soci
almedi
apr
ofil
es.F
rom
eachoft
hese,
youcanpostupt
o10t
imesper
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 5St
epGui
def
orPr
int
erst
oSt
artwi
thSoci a |1
alMedi 2

Know Mor
e
Now t
hatyouhavegai
nedi
nsi
ght
saboutst
art
ingupwi
thsoci
almedi
a,youcanl
ear
naboutt
heSEO and
Pr
omot
ionsoft
hest
oref
rontt
hroughourot
herebooks.

Youcanevenl
eanaboutt
aki
ngyourpr
intbusi
nessonl
i
nef
rom t
hel
i
nksbel
ow:

Quest
ions?

Yourpr
intst
oref
rontdeser
vesal
lthequer
iesr
elat
edt
osuccessofyourweb-t
o-pr
intbusi
nessbead-
dr
essed.We'
vegotat
eam off
ri
endl
ye-commer
ceex
per
tsr
eadyt
oanswert
hem!Wel
ovet
ohel
pyougr
ow
yourbusi
ness.Happyt
obear
esour
ce.

 Emai
l  Vi
sit  Cont
act
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ry@ desi
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com www.
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