Innovation Management How Ensure Business Competitiveness Sustainability
Innovation Management How Ensure Business Competitiveness Sustainability
Innovation Management How Ensure Business Competitiveness Sustainability
Innovation management is all about providing means and methods that help
transform ideas into process improvements or new products and services
that reduce costs or increase revenues. In short, ideas that can generate
value for the company and its ecosystem.
in companies?
increasingly linked to innovations that align economic, social and
environmental aspects.
The attention that the world has given to issues related to ESG
(Environmental, social and corporate governance) only supports
this idea. Companies that are able to demonstrate an innovative
attitude, taking into account these three pillars, tend to stand out
in the market and attract customers, investors and partners.
Product Innovation and Development
Authors Crawford and Benedetto3 define the product development process as a combination of steps,
activities, decisions and goals that, if carried out properly, will result in the company's new products.
Another renowned author and researcher, Rozenfeld2, describes the main characteristics as:
participation of different functional areas of the organization, large volume of data, uncertain and
dynamic data and the constant need for decision-making.
Reference models divided into phases were developed as a way to standardize product development
practices and optimize project control.
Crawford / Benedetto
/ Cooper models Pre-development
Rozenfeld Model
Implementing the Rozenfeld Model
The PDP (Product Development Process) activities can be grouped into three macro phases (mentioned above):
• Pre-development, Development and Post-development.
1 Pre-development involves the strategic product planning and 2 Development involves several essential stages: informational,
project planning phases. This step defines the company's conceptual, detailing, production preparation and product
product portfolio based on the strategic plan, new product launch projects. During this phase, the specifications are
ideas from internal and external sources (such as market determined and carried out for design, product, production
research), market and technological opportunities and process, maintenance, sales, distribution, technical assistance
restrictions (capital or production capacity). and customer service.
Process improvement
incremental improvement at all levels of the company, where the sequences
of these activities are an independent process that can permeate all other
processes in the company, including the process of developing new
products.
underway?
• How are these activities carried out (methods and
tools used)?
• What is the company's stage in the PDP
Knowing that it is not always possible to research or
prepare the development of a product in advance, we can incremental evolution cycle (process
highlight the most relevant aspects to identify the level of standardization, measurement, process control
maturity in your company's product development, and continuous improvement)?
according to CHRISSIS1:
From this, you can identify which of the five maturity levels your company is at.
Product Development Maturity Levels
Level 1 – Basic:
Indicates that only some of the activities prescribed as good practices in the bibliography and product development manuals are being
performed.
Level 2 – Intermediate:
Product development activities are standardized and the results are predictable. Established methods and tools to support the process
are being employed.
Level 3 – Measurable:
It includes carrying out all activities from the previous levels, in addition to the use of performance indicators to measure the performance
of activities. However, the process correction and improvement actions are not systematic.
Level 4 – Controlled:
Includes all previous levels. Corrective actions are systematic and part of the change management and incremental improvement
processes of your product development.
Learn more
Bibliography
1 - CHRISSIS, M. B.; KONRAD, M.; SHRUM, S. CMMI: Guidelines for process integration and product improvement. Boston:
Addison-Wesley, 2003.
2 - ROZENFELD, H et al Process oriented framework to support PLM implementation Sao Paulo, Elsevier, 2008.
4 - COOPER, Robert G. Winning at New Products: Creating Value Through Innovation. New York: Basic Books, 2017.
Company
SoftExpert is the market leader in software and services for enterprise-wide business process
improvement and compliance management, providing the most comprehensive application suite
to empower organizations to increase business performance at all levels and to maximize
industry-mandated compliance and corporate governance programs.
Founded in 1995 and currently with more than 2,000 customers and 300,000 users worldwide,
SoftExpert solutions are used by leading corporations in all kinds of industries, including
manufacturing, automotive, life sciences, food and beverage, mining and metals, oil and gas, high-
Meet our
Conheça
tech and IT, energy and utilities, government and public sector, financial services, transportation, customers
nossos
logistics and healthcare. clientes
SoftExpert, along with its extensive network of international partners, provides hosting,
implementation, post-sales support and validation services for all solutions to ensure that
customers get the maximum value from their investments.
SoftExpert Excellence Suite
Business Units
Partners
Take your business to the next level.
www.softexpert.com | [email protected]
These materials are subject to change without notice. These materials are provided by SoftExpert and its affiliated companies for informational purposes only, without representation or warranty of any kind, and SoftExpert shall not be liable for errors or omissions with respect to
the materials. The only warranties for SoftExpert products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. Some product
features and functionalities presented herein may be optional or dependent on the composition of the offer acquired.