TASK PERFORMANCE 

IN 
ENTREPRENEURSHIP IN 
TOURISM AND HOSPITALITY 
(BUSINESS PLAN) 
 
SUBMITTED TO: 
 
 
SUBMITTED BY: 
 Business Plan

Address of company:

2742 Gen.J.Cailles, Makati, 1233 Metro Manila

Contact Number:

0933-987654/0928-123456

May 2022

Prepared by:

Executive Summary

Innovative products, services, processes, or business models can benefit the environment
by reducing pressure on natural resources and/or the emission of pollutants. At the same time,
environmentally friendly innovation can foster economic development. The environmental goods
and services industry is growing fast in OECD and non-member countries alike. Like
information technologies a few decades ago, it can enhance the competitiveness of other
industries. This explains why several OECD governments see environmentally-friendly
innovation (hereafter Eco-innovation) as a major driver of green growth.
 Our chosen location to establish our business is in Makati. This location has truly taken to
heart because of its commitment to environmentally sustainable programs through its citywide
ordinances and projects, such as the use of e-Jeepneys and other eco-efficient buildings and
structures. Through these initiatives and more, the city hopes to become the benchmark for a
highly urban city that has optimized scarce resources to achieve eco-sustainability. Our main
focus is to give awareness to people that this kind of product existed and to appreciate our
support of giving importance to our environment. Eco-friendly choice utensils product is for
people who want to actively help our environment. That’s why we chose this business because
the people who are behind this business support an eco-friendlier lifestyle. Once the business
will click, we will find the responsive employee who supports selling our eco-friendly product.
In addition, our quality Eco-friendly choice utensils product offers a unique personalized eco-
friendly utensil better than any personal utensils. We will try our best to not disappoint you with
our product because we assure you every purchase of our product can help to promote the
importunate of giving value to our environment as well as to our society.

Table of Contents

I. The Organizational Plan................................................................................................1 

a. The mission of the company.............................................................................................1

b. Business Model.................................................................................................................2

c. SWOT Analysis.............................................................................................................5 
d. Products and services...................................................................................................6 

e. Location.......................................................................................................................6 
 f. Management................................................................................................................7 

g. Personnel.....................................................................................................................8 

II. Marketing Plan.............................................................................................................8 

a. Overview and goals of your marketing strategy.............................................................8 

b. Marketing analysis.......................................................................................................9 
c. Marketing strategy......................................................................................................11 
d. Customer service........................................................................................................11 
e. Implementation of marketing strategy........................................................................12 

III. Financial Documents..................................................................................................12 

a. Summary of financial needs........................................................................................12 

b. Pro-forma cash flow statement (budget).....................................................................13 

c. Break-even analysis (target return of investment).......................................................14 
IV. Supporting Documents..............................................................................................15 

a. Personal resume (of each member)............................................................................1

 The Organizational Chart

MISSION

Our mission is to raise environmental awareness and protect our environment from
harmful waste. We provide you with an eco-friendlier way to eat by offering you this
personalized Eco-friendly choice utensils aside from protecting you from viruses during this
pandemic, it also allows you to help the environment.

Vision

We’re proud to be an industry leader in promoting eco-friendly business practices.

Striving to protect and sustain our environment is a given at every stage of our product
lifecycles, from development and production to customer use and disposal.

Our green vision goes beyond delivering environmentally sustainable products. Helping
customers sustain their businesses, classrooms, lifestyle, productivity, and passions is at the core
of our work as a green company.

GOALS

 To change a personal lifestyle behavior related to how they eat by

using a utensil in an eco-friendlier way
 To mitigate the pollution caused by disposable utensils.
 To raise environmental awareness
 To impart the importance of eco-friendly products.
 To reduce the risk of virus and illness
 To reduce consumer dependence on plastic.
 To offer a replacement for the existing disposable utensils in the market
BUSINESS MODEL B2C Business to Customer

We’ve decided to choose the B2C business to customer mainly because of how most
companies would turn it into something that we completely stand against, not being eco-friendly.
We chose to sell it directly from people to people, to keep it small and eco-friendly and at the
same time unique. Compared to plastic utensils, these alternatives are made of materials that are
compostable and biodegradable, so they are not as harmful to the environment. These are also
reusable and conveniently fold up when full so you can carry our travel utensils everywhere you
go. Though it might sound like an inconvenience to carry around your spoon and fork, there are
several benefits, aside from the fact that you will be able to help the environment. Perfect for
suitable travel use when you’re at school, work, and more. Hygienic and convenient to use and
carry especially during this pandemic. Our business model is Business to Customer.
 SWOT ANALYSIS

STRENGTHS WEAKNESS
 Eco-Friendly  Highly requires preservation
 High Fire resistance  Shrinks much greater than any other type
 Good elastic quality of timber especially when it loses water
 Will not teach other harmful chemicals  Takes 3 years to decompose naturally
unlike plastic utensils  Prone to moisture, cupping, and swelling
 Rust-Free  If burnt, releases heavy lead oxide and
 No chemicals needed other toxic oxides in gaseous form
OPPORTUNITIES THREAT
 Marketing to social media because of the  Because of bigger competitors around,
trends today might not catch the attention of buyers in
 Marketers get access to new markets and the beginning
gain an advantage over competitors that are  The issue about bamboo stocks around
not focusing on “greenness”  Chances of being burned while producing
 High chances of being bought because of the product.
low price compared to others
 Marketing to segments that are becoming
more environmentally aware and concern
PRODUCT AND SERVICE

Eco-Friendly Choice Utensils offers a great deal of being responsible in our environment
as well as being conservative of the products that we use to come up with the actual service.
While being eco-friendly and pleasing to the eyes, our product has a big part in keeping our
environment safe. Reusable bamboo packaging products, like bamboo utensils for serving, are
made with a different process. The part of the plant that’s used is also different. Rather than just
the discarded sheath, this type of product requires the whole plant:

 Once a bamboo plant reaches maturity and is ready to harvest, it’s taken in for grinding.
The bamboo plant is ground up into a fine powder.
 Using a patented process, manufacturers can mold this powder into virtually any product
or shape.
 The result is a durable and biodegradable bamboo product that can be reused again and
again.
 Bamboo is biodegradable and 100% compostable within 2–6 months, depending on your
specific product and composting conditions.
 Bamboo grows rapidly. It’s an abundant renewable resource, making it an ideal, eco-
friendly alternative to traditional paper products.
 Bamboo releases 35% more oxygen into the atmosphere than the same volume of trees.
By supporting the bamboo market, you’re supporting the continued carbon emission
reduction caused by bamboo plants.
Location
Eco-Friendly Choice Utensils is located at Robertson Plaza, Centennial Rd, Kawit, and
the store will open from 10:00 am until 9:00 pm. Our store is a commercial development along
Centennial Highway, Kawit, Cavite. in front of Ayala Land’s EVO City. We chose Robertson
Plaza because of its cheap rent since it is a new mall and a lot of people visits Robertson Plaza.
The picture below (google map satellite) was taken in 2017, which is Robertson Plaza was under
renovation at that time. Additionally, the place of the Eco-Friendly Choice Utensils shop will be
found on the next right side of I AM BELLA Aesthetic clinic 2nd floor in Robertson Plaza,
before you enter the shop you need to follow the guidelines of safety protocols, and you need to
register for the reservation of entering in the shop.
Management
Our business teams will follow the management team discussed below as business
owners. In this Eco-friendly choice of utensils product that who will be a responsible and
actively operation management duties early. Once the business will click, we will find the
responsive employee to sell the product. 

ORGANIZATIONAL CHART

The initial management team consists of the following five (5) owners: 
 Marvic Aguilar would act as a General Manager she is experienced in being a
good leader in a team, and she is responsible for managing the business's overall
operations. She knows how to handle the Eco-friendly Choice Utensils business, and
she is the one who thinks the product of that will sell. 
 Wilson Gamas would act as an IT Executive Manager he will have expertise
regarding the technology he oversees in this position, and he will have a lot of
experience in executing the software to posting the product on social media.  
 Jen Pamela Domondon would act as an Operation Manager she will know how
to improve and strategies the process of the business and oversee the operational
management of the business. 
 Louielen Kyle Dedal would act as a Finance Manager she will overseas monitor
the income of the business product, and she will overseas produce the financial report
of every sale that the business has. 
 Katherine Bernal would act as a Marketing Manager she will overseas to
develop or improve the market strategies and plan of the business product, and to
attract the customer's expectation or satisfaction of the product. 
 
Duties and Responsibilities 
General Manager – responsible for improving efficiency and increasing departmental
profits while managing the business's overall operations. They oversee several elements in a
business, including hiring staff, operating budgets, and launching price promotions that could
attract more customers. 
IT Executive Manager – responsibilities of IT execs vary based on the business for which
they work. However, several core duties overlap. Oversee Tech Departments, Strategize
Tech Improvements, Manage the IT Budget, Learn Business and Industry Trends, and
Develop Talent. 
Operational Manager – oversee operational activities at every level of an organization. An
operations manager also strategizes process improvements to ensure everyone completes
their tasks on schedule. 
Finance Manager – oversee the financial operations of an organization. They advise on
investment plans, monitor the business finances, and produce financial reports. 
Marketing Manager – responsible for developing, implementing, and executing strategic
marketing plans for an entire organization (or lines of business and brands within an
organization) to attract potential customers and retain existing ones. 
 
Salary 
As a start-up business, they will be balancing the amount of the salary on basing the income
of the sale of the product, and half of the income is to support the other producing the
products that will be published again. To buy any materials conducting the product of our
business. Also, to give our taxes in the governance. 
 
Personnel 
As we already have consisted of five (5) – owners in a team, we will add other parts
of the team once the business will be increasing and grow. Since we only have start-up
businesses without any form of hesitation duties and day by day accomplishing the task. The
part of the team decided to attain the task of our start-up business needs. As starters all of us
5 owners will work together on running the business. We will assign 2 of us to manage the
on site/physical store business focusing on same day production and pick up of low quantity
orders, 2 owners focusing on production of pouch sublimation specifically for bulk order
production that can take up to takes 3 days before shipping/pick up (50+ up orders), 1 owner
to manage e-commerce (shopee) transactions and overall business acumen reports.
 
Marketing Plan
OVERVIEW
The Eco-Friendly Choice Utensils Success Marketing Process and Plan we made it to the
bamboo tree, to the enhanced spreading of infected viruses since it is a timely issue this is a
perfect product to avoid negative impact on our body. And to have personal things that serve of
saving a mother earth. This content has consisted of different important parts such as the target
market, strategies, goals, and the last is the marketing strategy of the business. The goal of the
business is to meet the satisfaction of every customer, to save mother earth, to be productive, and
to reach a potential market by increasing a product. For the business hooked on the goal; they
will use a marketing strategy which is experience, exchange, evangelism, and last branding &
sales channel to promote the product that we have. Also, this kind of marketing plan strategy will
have been to be aware the people that this kind of product has existed and give our unique
product and appreciative the bamboo tree uses.  

MARKET ANALYSIS

Target Market 
 
A possible target market for Eco-Friendly Choice is the consumers’ willingness to pay
for environmentally friendly products for that aged 18 or above and: 
 Professional Individuals and group
 Corporations and businesses will buy our product for partnership
 People who care about the environment 
 People who appreciate quality 
 People who look for sustainable sourcing 
 People who look to buy local 
Marketing Strategy 
Experience
 To give a better experience of our product to our customers we will create an
interactive website and a mobile app which will have all our product range including size,
colors, promos, and prizes. Customers can buy our product online through a website or
mobile app. They can also schedule delivery as per their convenience. We will make sure
that our product will be packed in eco-friendly packing. A medium to bulk order may be
delivered free of cost. The customer will get the product with 15 days refund policy in case
the customer doesn’t like the product and also refund would be issued in case of a damaged
product is delivered. 

Exchange
Our customers will earn points on every purchase they do online or offline. This can
be done through a sign-up program. The customer will get the option to register for a reward
point program. The sign will also register them for a free newsletter on environmental issues
in the Philippines and around the world. Customers can accumulate points on every purchase
and can be redeemed for their purchase. 

Apart from that, we will allow them to give a free set of utensils every end of the
month by sharing their experiences of shopping with us. They would be allotted a unique
number at the time of purchase, and they can use that number while sharing their view on
shopping our range of products 

Evangelism
A consumer is easily influenced by the people who are leaders in the trade. Our
company has a plan to rope in a renowned influential Tiktoker or celebrity chef to start a
cookery show on YouTube. During this show, the chef will use our eco-friendly utensils while
cooking the food.  This program would help our company to promote our product through an
influencer. The chef will promote our brand while cooking the recipes. This will surely impact
positively in promoting our product as people will see the product is getting used by a chef
who has achieved excellence in his career. 
A great marketing strategy would be to reach out to bloggers with food as their domain
or to the people who can influence others with expertise in their respective fields. Social
media could be very helpful as food could be great content. Our company would be actively
participating on social media and would stay relevant and will engage with the people to turn
them into probable customers. Eventually, this will help us in shaping our target market. 
Our company will use social media platforms like Facebook, Instagram, and Twitter to
connect with our market by providing relevant and interactive content. The content may
contain images, videos, or chats. 

Branding & Sales Channels

As discussed above to develop our brand in the market we will try to engage our
customers through food blogging on social media. We will take the help of influencers like
TikTok or chefs to run a blog for our company to that we can preciously position our eco-
friendly items. We will use Twitter, Facebook, Instagram, and Pinterest to connect with our
customers, which will provide a fresh and innovative approach to eating with eco-friendly
utensils. Apart from selling online, we will also appoint distributors for our product in all the
major cities in the Philippines. That will help us in reaching our customers faster as
distributors already have a marketing structure for selling similar kinds of products in the
market. 
 
CUSTOMER SERVICE

Product testing - to assure the customers that the products are safe to use and have good
quality, we offer product testing to earn their trust and buy the product.

Return policies - in the case where the customer bought the product online, we will offer a
return or refund in case the product is damaged, however, if the reason is that they did not
like the product even though it is not damaged and is delivered in great condition, we would
offer them other similar products and recommend them to give or sell the product to a friend
or family which is still a benefit for both parties or the customer might as well use the
product.
Dealing with online shopping issues - there are a lot of unavoidable circumstances when it
comes to online shopping such as damaged products, delivery delays, or lost packages but
our company will make sure that these issues will be avoided. However, when such a
problem occurs, we will make sure to compensate for the problem since even though it might
not be our fault for the unforeseeable circumstances to happen, it is our responsibility as the
owner of the product.

COMPETITORS
Our Eco-friendly utensils will sell just fine in the location where we chose to sell.
Although online selling will have a lot of competitors in terms of how we sell our product.
Our Eco-friendly utensils will offer a brand-new innovative product in a better way, with
quality and friendlier service. One of the advantages we have is we offer personalized eco-
friendly utensil and has class. As a start-up Eco-friendly utensils business, it is very
important to know our possible competitors so we can understand the competitive advantage
and disadvantages comparative to them in the market.

Direct Competitors

Funk Trunk PH - They sell a fancy version of the bamboo cutlery set, which they
call the Funkutlery Set. The kit includes 1 pouch, 1 spoon, 1 fork, 1 knife, 2 chopsticks, 1
bamboo straw, and 1 bamboo straw cleaner.
 Sip PH - They sell a bamboo cutlery set called the b1t1 churro, which includes a 9-
inch-long reusable pouch, one bamboo spoon, and one bamboo fork. The price of this set is
Php 200.

Eco Shop PH - Their bamboo cutlery set costs PHP 115 and includes a fork, spoon,
knife, and two chopsticks. Their shop is unique in that it allows for customization. You only
need to pay the following extra fees: + PHP 30 for engraving and + PHP 50 for engraving
and printing on the pouch.
Shopee - On the website, you can find a variety of bamboo cutlery sets. One of the
most affordable ones we found from a trusted seller is Php 175. It includes one spoon, one
fork, and one drawer-style holder.

Indirect Competitors 

Stainless Utensils - On the online shopping apps, you can find the Stainless spoon fork with
chopsticks and in case the indirect competitors will sell to Php 150.00. 

Edible Cutlery - Elysium PH wherein they will sell the Edible Cutlery (Spoon, Fork, and Plates)
and for the price of the product they will need to direct message (DM) the owner of the shop.
Zedco PH – Sells Plastic Utensils and for the prices is a consume in 500 pcs on the same
different sizes is only Php 223. 50 

Wooden Utensils -Wooden Utensils Sold per pack of 50’s - knife, spoon, and fork 6” Sold per
pack of 100’s - cocktail fork 2.5” Sold per bundle of 200’s - coffee stirrer 5.5” for the Price of
Php 125-155 because it’s 50 pcs. 

IMPLEMENTATION OF MARKETING STRATEGY

Website Marketing - we will create our website so that whenever the customers want to buy
our product online, they will easily purchase it and find it on our website.

Social Media Marketing - we would also use social media such as Twitter, Instagram, and
Facebook which people usually use nowadays to let them know about our product.
Brochure - aside from using social media and website, we will also create a brochure and
give them to people.
 

Financial Document

Summary of Financial Needs

It is a very important thing for small business to know their financial needs. Because It’s a road
map, a guideline that can be a reminder of what our goals are especially what we are trying to achieve in
the short-term and the long-term. It shows out what our possible costs are, and it seeks to address avenues
for how we manage these costs. Having a financial plan helps us to manage our cash flow and help us to
measure our progress. We planned to create a fund for each member to help our business to reach its
initial costs, such as materials and equipment that we need. We plan to start a Bamboo cutlery business
and sell it online or in malls. Since we are still starting in a small business, each member needs to invest
coming from our personal savings/own investment of each owner or with the contribution of parents. The
general partners of the business that will invest are Marvic Aguilar, Wilson Gamas, Jen Pamela
Domondon, Kyle Dedal, and Katherine Bernal. The initial capital is amounting ₱ 750,000 that’s why each
partner will contribute ₱150,000 coming from our savings with a total of ₱50,000. The remaining
₱100,000 will be borrowed from each parent and/or bank loan an option for others. From the total of
₱750,000 as initial capital, we will keep its 5.6% or P42,200 amount that will be allotted for an
emergency fund or contingency fund.

 Laser engraving machine for bamboo cutlery

 Mini heat press machine
 Sublimation paper for pouch print transfer
 Bamboo cutlery set with pouch (get from supplier)
 Initial operational fund
 Social Media promotions like post boosting

Pro- cash flow statement (Budget)

OPEN BALANCE ₱750,000

Equipment
Engraving Laser Machine ₱8,000
Heat Press Machine ₱2,000

Raw Materials
Supply of Bamboo Cutlery Set with pouch from ₱37,500
the supplier (Php 75/pc x 500 pc)
 Sublimation paper for the pouch (500 sheets) ₱700

Other Expenses

Salary (P5,000 per person per month x 5 owners) ₱300,000/per year

Rent (P15,000 / month) ₱180,000 /per year
Forecast Utility Consumption (Average ₱96,000/per year
P8,000/month
Advertising and Delivery (P1,500 / month) ₱18,000/per year

Packaging and Distribution (P7.6/unit = 500units ₱45,600/ per year

per month)
License and Permit Expense ₱20,000/per year

TOTAL EXPENSES ₱707,800

Our selling price for our Eco-Friendly Utensils is ₱ 350 and the mark-up price is 100%
**Raw material cost ₱75 and total expenses to create the product cost an estimated amount of
₱100 leading to a total of 175 costs per unit. Retail selling price will be ₱350 with a markup of
₱ 175 or 100% increase from the total cost of per unit

Break Analysis (Target Return of Investment)

Forecasting we will sold a total of 350units per month; 125 units sold from physical store worth
P43,750 and the other 125 units sold from e-commerce worth P41,563. **With e-commerce % to sales,
the forecast sales of 125units from e-commerce worth P43,750 that should be same sales with physical
store will be reduced to P41,563 due to the 5% share of the e-commerce to our sales including other fees
needed. With his, forecasted monthly combined sales of P87,500 as we sold 350 units will be reduced to
P85,313 vs breakeven point of P85,089 leading a positive buffer of P224 before reaching BEP.

Below is the breakeven point with values of monthly expenses where considered and cost of
goods/material multiplied to 350 to cover the target units sold of 350 units considering the monthly
expense.
**For ROI and favorable sales performance, we need to sell more than 350 units of products per
month to exceed BEP.

BREAK–EVEN PONT

₱53,300 ₱53,300 ₱53,300

-------------- -------------- -------------- = ₱85,089 BEP
(32,500) = 1 – 0.3736 = 0.6264
1- ---------------
87,000

LEGEND:

(F) FIXED COST ₱53,300 = Monthly SALARY, RENT, UTILITIES, ADVERTISING

(V) VARIABLE COST PER UNIT P130 = DIRECT LABOR ₱50/UNIT & ₱80 MATERIAL
INCLUDING SUBLIMATION & ENGRAVE/UNIT)

(P) SELLING PRICE PER UNIT ₱350

(BEP) BREAKEVEN POINT