Internship Report

By

Name: Isha Rai

Roll No. 22-7729
Tybba (Hons)-B

submitted to

Bachelor of Business Administration

Under The Guidance Of

Mrs. Kshamta Mam
Sk Somaiya College ,
Somaiya Vidyavihar University,
Vidyavihar (E)

September 2022-23

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Offer Letter

2
Certificate

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 Declaration

I undersigned Ms. Isha Venugopal Rai hereby, declare that the work embodied in this project
work titled “ Campus Ambassador “ forms my own contribution to the research work carried
out under the guidance of PROF. KSHAMATA LAD is a result of my own research work has
not been previously submitted to any other University for any another Degree/Diploma to this or
any other University.Wherever reference has been made to previous works of others, it has been
clearly indicated as such and included in bibliography. I, hereby further declare that all the
information of this document has been obtained and presented in accordance with academic rules
and ethical conduct.

College Seal Name and Signature of the learner

Certified by:
(Name of the Guide)
Prof. Kshamata Sachin Lad

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Index

Sr.NO Topic Page no

1 1. Internship details 8

1.1 About the company 8

I Defining viral fission 9
ii Their plan of action 10
iii vf community 11
iv Leadership team 13
v Testimonials 14
vi Mission vision 15
vii Target Audience 15

1.2 SWOT Analysis 16

1.3 Competitors of VF 19
1.4 Clients of VF 21
1.5 Services provided by VF 22
1.6 Organizational structure 24
1.7 Internship job profile 27
1.8 Why i choose VF 28
1.9 Work culture 30
1.10 My Achievements 31
1.11 My learnings 32

2 2. Research report 33

2.1 Research objective 34

2.2 Introduction 35
2.3 Concept of internship 37
2.4 Impacts Of Internships 39
2.5 Literature Review 42
2.6 Objective of study 44
2.7 Hypotheses 45
2.8 Research Methodology 46
2.9 Data analysis & 47
interpretation
2.10 Hypotheses discussion 62
2.11 Conclusion 64

3 3. Bibliography 65

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 Acknowledgement

This project has been rewarding to work on. I want to express my gratitude to a lot of individuals
that supported me in some way while working on this project.

I want to specifically thank Sk Somaiya College for supporting me and giving me all the
assistance I needed for this assignment.

I would like to thank my Director, CA Monica Lodha, for providing the necessary facilities
required for completion of this project.

I take this opportunity to thank our Coordinator, Dr. Aparna Jain for her moral support and
guidance

I appreciate my mentorAsst Prof.Mrs Kshamata Lad for guiding me through the process of
conducting my research, completing my internship, and creating my project report.

I would also like to express my deep and sincere gratitude to Viral Fission for providing me the
exciting opportunities to move ahead with my internship objectives.

I want to express my gratitude to my teachers, friends, and family members who helped me
gather data and improve my project. Additionally, I want to thank my internship colleagues and
my team lead, for their ongoing assistance with information on the business.

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 Executive Summary

An internship program is an excellent way to prepare students to know about the practical way to
deal with the things learnt and develop skills. Internship program is considered to be very
important as it provides an opportunity to explore the business world and gain practical
knowledge. Internships are generally thought of to be reserved for college students looking to
gain experience in a particular field. However, a wide array of people can benefit from Training
Internships in order to receive real world experience and develop their skills. It helps the interns
to acquire knowledge of the latest trends in their respective fields. There is a myth in the society
regarding unpaid internships that the interns should avoid choosing them because it is considered
as a waste of time, but I’ve learnt many things from this internship which will be very helpful for
me in the future. I am very grateful to get an opportunity for a paid internship. Our College has
given us immense opportunities to excel in our field through various internship opportunities. I,
as an intern, got a good platform to expand my knowledge regarding the above things. Also, the
interns act as an informed source to market and promote their products/services that are also an
added advantage for the firm. As an intern, I got to experience good, practical exposure to
theoretical knowledge. As beginners the internship program proved to be a good warm up for our
careers.

This Report Is Based On The Activities Performed During My Internship At Viral Fission .
Internship Duration Was 12 Weeks From 25th September 2021 To 6th December 2021

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 1. Introduction

1.1 About The Company

Viral Fission

Viral fission is a youth community platform that bridges the gap between india's most capable
youth and the brands they love, through engagements and experiences.while we were born out of
our own realizations and needs as students, our growth is a result of us aligning with other like
minded youth at large. We devote our energy first to making sure we're adding to the experiences
and skill sets of India's gen z, and partner with brands to deliver the same, in innovative and
creative ways that solve otherwise complex marketing issues for them as well.

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i . How Do We Define Viral Fission?

Viral fission is a platform bridging the gap between India's most capable and enthusiastic youth
and the brands that they love – we do this through activations, youth ambassador programs, and
online and offline experiences. In a society like India, we noticed and connected a variety of
problems – a disconnect between brands and their consumers, as well as job prospects and
career-launching for the youth at large. We designed a solution that serves all stakeholders in this
space and creates additional value even, by connecting them in mutually beneficial ways that
also allow brands to test out the impact of the youth and eventually believe in the future
changemakers. led by co-founders Shreyas Hegde (ceo) & Rishab Shetty (coo) and chief revenue
officer, aditya anand, we have already captured the imagination of tens of thousands of students,
as well as some of their favorite brands in under a year, and that’s given us the belief to take bold
steps further in this mission of empowering our fellow indian youth while creating value for
brands in the same ecosystem.

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ii. Their Plan Of Action:-

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 iii. Vf Community

While we were born out of our own realizations and needs as students, our growth is a result of
us aligning with other like minded youth at large. We devote our energy first to making sure
we're adding to the experiences and skill sets of India's gen z, and partner with brands to deliver
the same, in innovative and creative ways that solve otherwise complex marketing issues for
them as well.

Vf turf is a one of its kind extravaganza that brings

together the entire network like never before in the
city nearest to you! vf turf is a typical
#notyourregular event, hosted in multiple cities
across india exclusively for our ambassadors. A
power packed evening full of engaging games,
super team bonding and memories that would last a
lifetime is vf turf in a nutshell. games with a
#notyourregular twist makes sure everybody is equally involved.

Vf parallel is a series of concerts curated specially

for our network in cities across India with a
common goal of having a good time! VF’s
ambassadors and tls alike come together to share
some of the most epic memories ever in a vf event.

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vf ambassadors are invited to take a trip to the parallel universe and create memories with their
crew at multiple locations across India for an evening full of music, dancing & killer food!

Vf Dive, the vf community gets to explore new skills and unlock potential that often snowballs
into the quality of their work as youth ambassadors.a simple dance, art workshop, or open mic
night could give an entire generation of content creators the skill and confidence to begin their
journeys.vf dive is set to take place twice a month in 4 cities with around 20-30 students
attending each dive session.with 100+ dive sessions per year, with the 2.5k student attendee
awards per year and achieving a reach of more than 500k+

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 iv. Leadership Team

Shreyas Hegde (Ceo & Co-Founder ) Rishab Shetty (Co Founder & Coo)

Aditya Anand (Chief Revenue Officer) Shreya Nair (Creative

Director)

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Website :-
Https://Www.Viralfission.Com

Industry:-
Advertising Service

Company Size:-
51-200 Employees
2739 Employees (On Linkedin )

Headquarters :-
Mumbai, Maharashtra

Founded:-

November 2019

Specialities:-

Viral Fission Is A Youth Marketing Firm With A Unique Hands-On Approach To Helping
Clients With All Aspects Of Youth. We Provide Services In Marketing, Digital Marketing
Strategy, Social Media Marketing, Branding & Design, Mobile Marketing, And Network
Marketing.

v. Testimonials:
Https://Www.Facebook.Com/Watch/?V=252789110182679
Https://Www.Facebook.Com/Watch/?V=252789110182679

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Anuv Jains’s And Gracy’s Comment On Viral Fission
Viral Fission Has An Overall Rating Of 4.2 Out Of 5, Based On Over 68 Reviews Left
Anonymously By Employees. 76% Of Employees Would Recommend Working At Viral Fission
To A Friend And 55% Have A Positive Outlook For The Business.05-Sep-2022.

Employee Testimonials :-

vi. Mission Vision Of Viral Fission :-

Viral Fission Was Founded In November 2019 With A Vision To Bridge The Gap Between
India's Energetic Youth And The Brands They Love. They Devote Their Energy First To
Making Sure They Are Adding To The Experiences And Skill Sets Of India's Gen Z, And
Partner With Brands To Deliver The Same, In Innovative And Creative Ways That Solve
Otherwise Complex Marketing Issues For Them As Well.

vii. Target Audience :-

Viral Fission Is A Youth Community Platform That Bridges The Gap Between India's Most
Capable Youth And The Brands They Love, Through Engagements And Experiences. The
Campaign Targets Gen Z And Focuses On Getting College Students Across The Country To
Participate In A Social Media Challenge.

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 1.2 . SWOT Analysis

The SWOT analysis, which analyzes an organization’s strengths,

weaknesses, opportunities and threats, is an effective tool for many
types of organizations. It is extremely effective for any business .
The main purpose of the SWOT analysis is to determine whether
and how much of a gap lies between your agency’s current
conditions and its desired conditions. The advertising agency can
then form strategies to take advantage of its strengths and
opportunities and combat its weaknesses and threats to develop and
maintain a sustainable competitive advantage.

Strengths

The strengths of Viral fission looks at the key aspects of its business which gives it competitive
advantage in the market. Some important factors in a brand's strengths include its financial
position, experienced workforce, product uniqueness & intangible assets like brand value. Below
are the Strengths in the SWOT Analysis of Viral Fission

Strong distribution all over the world

High reputation for quality work to corporates

High number of mergers and acquisitions for expansion

One of the biggest names in the world of advertising

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 Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve to increase its
position further. Certain weaknesses can be defined as attributes which the company is lacking or
in which the competitors are better. Here are the weaknesses in the Viral fission’s SWOT
Analysis:

1. Market share is limited due to many competitors

2. Geographic penetration is also limited

Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A
brand's opportunities can lie in geographic expansion, product improvements, better
communication etc. Following are the opportunities in Viral fission’s SWOT Analysis:

1.Online advertising is a new source of revenue

2.Adapting new strategies for market research brings in more revenues

3.Decentralised decision making is helpful as local marketing needs vary from one region to
another

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 Threats

The threats for any business can be factors which can negatively impact its business. Some
factors like increased competitor activity, changing government policies, alternate products or
services etc. can be threats. The threats in the SWOT Analysis of Viral fission are as mentioned:

1.Increasing lawsuits due to sheer negligence in preparation of ads

2.Recession may hit the industry as cut is primarily on marketing budget of corporates

3.Cut-throat competition offered by other players in the industry

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 1.3 Competitors OF Viral fission

Team Gen Z is organizing a "schools x gen z

program" with an aim to familiarize students with
the world of internships. In this program, we'll
divide the students into different zones namely
east, west, north and south. Later, tasks would be
assigned to the students which can get completed
in 10-15 mins (individually). it would help them
to learn the importance of teamwork. In addition,
they would work upon brand building and internships with global brands.

The Prodigious People is the

from the world of designs, we bring the best of identity for your
idea/project/business. Theyprimarily focus on making clients'
ideas stand as a brand or unique identity in this world of
competitors by just asking these two simple questions - who
you are and what do you stand for. and thus making your
answers in a visual form to provide a better impact on you in
the market.

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Kwebmaker is a full-service digital agency offering
coherent and bespoke solutions for brands and
businesses using web (websites, portals) ecommerce,
mobile (mobile apps, mcommerce) and digital
marketing (search engines, social media, digital
media buying) since 1998!

Youth Marketer is a specialized youth marketing company

conceptualizing and delivering campaigns for brands in the
space of advocacy, word-of-mouth, community. & influencer
marketing we build strategic, brand-specific social media
campaigns around custom content and influencers to ensure
that your target audience is engaging with consistent,
relevant content on the channels they most frequently visit.

Ruckus is a boutique creative agency in bangalore,

specializing in advertising, digital marketing and web design.
Team ruckus is fuelled by quirky ideas, brainstorming
sessions and out-of-the-box strategies. call us ninjas, if you
will, because our expertise and ideation will take you by
surprise. Whether it’s creating a stunning website, creating
effective branding or designing and developing smart
strategies, we’re the right team for you.

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1.4 Clients Of Viral Fission

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 1.5 Services Provided By Viral Fission :

1.Market Research :-

Viral fission helps a brand with collecting

data from multiple sources and uses it to
forecast trends to try and predict where the
market will go in the future for that
particular brand . They use current trends,
then compare them with future expectations to make strategic decisions about where
resources should go next .

2. Digital Amplification :-

While brands utilize traditional media and digital channels to connect with customers and
potentials, it takes specific marketing skills, strategic understanding, and nuanced
execution to drive profitable business growth. viral fissions teams are trusted partners to
clients where we work together to build strategies and implementation plans to bridge
that gap between brand and buyer. Digital amplification helps companies drive growth by
engaging customers and connecting them to your brand in the right channels. all while
making your digital investment work harder.

viral fission has developed a proven proprietary

approach that leverages data and insights to
strategically optimize content and marketing in
ways that resonate with customers, creating value
for a diverse range of clients across a variety of
industries, business size, and with wide-ranging target audiences.

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3. Content Marketing :-
Viral fission will be responsible for inbound marketing
strategies to build a brand identity and online presence
through the creation and dissemination of multimedia
content online. This involves developing content
strategies, growing an online community, and tracking
that community’s growth.

4. Brand Building :-
Brand managers are responsible for developing brand strategies,
promoting brand growth and expansion, implementing brand
plans, and using a variety of data to drive volume and
profitability. in their essence, brand managers are focused on
achieving brand business objectives in the short and long term

5. Content Production
Viral fission helps creating and posting original
content, such as articles, videos, by the help of interns
and , developing original concepts for content that will
appeal to specific target audiences. editing existing
content to ensure that it is grammatically correct and
engaging to the reader

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6. Community Building
They are generally responsible for managing and handling communications in both
directions. Community managers are involved in various activities such as
communications, pr, social media, events, and content creation.

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1.6 Organization Structure

1.Ceo/Coo:-
Viral Fission Was Founded By Shreyas Hegde And Rishabh Shetty In The Year 2019
,To Bridge The Gap Between India's Most Capable Youth And The Brands They Love,
Through Engagements And Experiences. To Make Sure To Add To The Experiences And
Skill Sets Of India's Gen Z, And Partner With Brands To Deliver The Same, In
Innovative And Creative Ways That Solve Otherwise Complex Marketing Issues For
Them As Well.

2.Strategy Department :-
Strategic Department In Viral Fission Helps With Planning In The Ongoing
Organizational Process Of Using Available Knowledge To Document A Business's
Intended Direction. This Process Is Used To Prioritize Efforts, Effectively Allocate
Resources, Align Employees On The Organization’s Goals, And Ensure Those Goals Are
Backed By Data And Sound Reasoning.

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3. Campaign Department :-
Campaign Department In Viral Fission Helps To Bring New And Exciting Brand
Campaigns With Different Brands And Help Them To Thrive And Grow Their
Business’s Presence In The Media And Among The Gen Z .

4. Networking Department :-
The Networking Department Develops A Marketing Strategy Based On Product
Knowledge And Industry Trends. Creating A Plan For Generating Leads And Closing
Sales, Including Building A Website Or Social Media Presence, Attending Industry
Events, Sending Emails, Or Making Phone Calls To Potential Clients.

5.Research Department :-
The Research Department Gathers And Processes Data About The Target Market And
Consumers. This Information Provides A Foundation For The Work Of The Creative
Department And Account Management.

6. Hr Team:-
Human Resources (Hr) Is The Division Of The Business Responsible For Finding,
Screening, Recruiting, And Training Job Applicants. Hr Also Administers
Employee-Benefit Programs. The Human Resources Department Also Handles
Compensation And Benefits, And Employee Terminations.

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7.Finance Team :-
The Department Looks At The Expenses And Issues Payments To The
Vendors,Employees Stc On A Timely Basis.The Accounts Department Also Deposits
Government Dues On A Timely Basis In The Authorized Banks.This Department Takes
Care Of All The Routine Matters Related To Accounting.

8. Tech Team:-
One Of The Biggest Drivers Of Business Success Is Efficiency, And The Ability To
Automate Routine Tasks Is A Great Way To Improve Overall Efficiency. The Tech
Department Is Generally Responsible For Providing The Infrastructure For This
Automation. At A More Basic Level, By Implementing Governance Around Network
And Operating System Usage, The Tech Department Enables Company Employees To
Communicate, Collaborate, And Automate Routine Tasks, And Teams Typically Perform
Their Work.

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 1.7 My Internship Job Profile

Internship At Glance

Social Media Marketing

Content Creation For Viral Fission
Creating Reels For Viral Fission
Promoting Brand Campaigns Through Personal Social Media
Social Media Engagements
Participating In Fun Campus Tasks/ Collaborations
Uploading Tasks On Dashboard
Getting Day To Day Tasks Approved By Team Leader
Continuously Meeting And Interacting With New People Which Helped In Networking

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1.8 Why I Choose Viral Fission

Before Selecting This Company In Order To Start My Internship Journey I Went Through The
Work Of Gathering Relevant Information About The Workplace.Your Answer Can Show
Employers You Did Your Research About Their Company And The Role And Help Them See
Whether Your Expectations Match Their Company Culture.

Viral Fission Is A Youth Community Platform That Bridges The Gap Between India's Most
Capable Youth And The Brands They Love, Through Engagements And Experiences.While We
Were Born Out Of Our Own Realizations And Needs As Students, Our Growth Is A Result Of
Us Aligning With Other Like Minded Youth At Large. While We Were Born Out Of Our Own
Realizations And Needs As Students, Our Growth Is A Result Of Us Aligning With Other Like
Minded Youth At Large.

My Second Reason For Selecting This Internship Was To Gain Proper Knowledge And
Experience About Social Media Marketing And Advertising, Hence Thought About What Would
Be A Great Way To Headstart My Internship From A Company Who Was Currently Said To Be
A Leading Company! I Really Looked Forward To Being A Part Of This Internship And It Did
Help Because Of The Amount Of Roles And Responsibilities I Had When It Came To Social
Media Marketing And Advertising.

I Wouldn’t Have Selected This Internship If I Wasn't Able To Gain Any Knowledge Out Of It As
The Supervisors And The Duties Of The Job Can Teach Me Something Which Can Help Me To
Enhance My Skills And Improve My Abilities In The Desired Field. The Amount Of Job Posting
That They Were Providing And An Eye-Catching Description Was Something Which Really Got
Me Excited For The Job!

Great For Brand Certificates And Gaining Work Experience By Working With Well-Known
Brands In The Industry.Great Exposure To Social Media Engagement Tactics It's One Of The

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Newest Concepts For Doing Internship. It's Not The Regular Internship Where One Has To Work
Like Old School. It's One Of The Newest Working Terms Where I Am Sure No One Has Seen
Before Working Hours Also Flexible.

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1.9 Viral Fission Work Culture At A Glance

Initially It Was Little Awkward Amongst The

Team Members As I Have Done Internship Via
Online Mode ,But My Team Leader I.E Aastha
Prabhu Was Very Warm Towards Every Intern,
And Did Put A Lot Of Efforts To Conduct Many
Group Activities As A Team Building And For
Bonding

Numerous Employees At Viral Fission Have Reviewed Viral Fission Across Various Culture
Dimensions, Providing Their Opinions On Items Ranging From Executive Ratings To The Pace
At Work. The Latest Review Was Months Ago .Overall, The Employees At Viral Fission Are
Extremely Happy, Based On Their Aggregated Ratings Of Future Outlook, Customer Perception,
And Their Excitement Going To Work.

Overall, 76 Of Employees Would Recommend Working At Viral Fission To A Friend. This Is

Based On 17 Anonymously Submitted Reviews On Glassdoor.

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1.10 My Achievements

Completing Target

In a target based internship my first priority was to complete the daily target. Due to right
prioritizing I used to complete my daily target no matter what. Due to this my manager soon
started to assign me urgent projects , I used to be put into a different team to easily work on
urgent projects.

Assigned as a Trainer.

During my last week at viral fission I was assigned as a “Trainer” to Kshitija Tawade ,a new
intern. I had to teach her the basic tasks, help her when she was in doubt. I had to train her how
the viral fission’s app used to work , how to do the task more effectively and efficiently , and
how to create more engaging promotional videos to ensure optimum outcome for the brand
collaborations .

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1.11 My Learnings

Being A Digital Marketing Intern At Viral Fission For 3 Months Has Been Such An Amazing
Experience. My Personal Growth Has Really Benefited From This Internship. My Personal
Development Has Benefited Enormously From This Internship. I Had The Chance To Learn
About And Engage In Corporate Life As A Result. I Had The Opportunity To Thoroughly
Research And Grasp The Marketing In Real Business Practice. I Was Able To Put My Academic
Knowledge To Use In Practice, And It Greatly Enhanced My Exposure To The Marketing
Industry.

In Addition To These, I Have Imparted A Great Deal Of Technical Expertise, Including How To
Analyze And Research Social Media Analytics And What Consumers Are Most Drawn To In
Terms Of Content.

Skill-Development- With The Help Of This Internship It Really Helped Me To Boost My Skills
In Terms Various Aspects When It Comes To Digital Marketing And Social Media Marketing I
Also Learnt That How Teamwork Is Something Which Is Very Important No Matter What
Amount Of Task Is Given Either If It’s Big Or Small

The Fact That My Learning Environment Was So Encouraging And Enthusiastic Allowed Me To
Take Risks And Direct My Enthusiasm For Learning In A Constructive And Appropriate
Manner Made Me Happy. It Also Gave Me A Better Understanding Of How Business Operates
And How Sacrifices And Changes Must Be Made To Guarantee Efficient Operations. It Helps
Me Choose My Career Route For My Future Aspirations And Has In A Way Given Me A Peek
Of The Options I May Have In The Future.

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2 Research Report

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Research On "Effect Of Internship On Learning Level Of An Individual".

2.1 Research Objective

The Topic Of My Research Was “Effect Of Internship On Learning Level Of An Individual”

Where My Main Objective Was To Identify How Internship Affected Students In Their Personal,
Interpersonal, Academic, Occupational And Civic Areas .

And How An Internship Helped Them To Understand The Gap Between What Topic They Have
Learned In College And What Was Implemented In Their Practical Life During Internship ,
And To Know Whether They Were Able To Do Or Not ? It Also Aims At Providing
Quantitative Data That Shows That Joining An Internship

This Research Was Conducted To Prove By Evidence How Would Internships Affect The
Students, And Show The Extent Of The Impact And
Answering By Numbers How An Internship Affects A Student In Detail In Every Aspect.

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2.2 . Introduction

Studies On Internships And The Relation Of It To The Students Are Not Free From Criticism.
Researchers Are Debating Over Its Effectiveness, Applications, And Impacts. However This
Controversial Debate Has Motivated Their Searchers To Study The Construct In More Detail.
This Controversy Gives Contrasting Views About The Study Of The Construction Of Internships
And Its Impact. While The View That Study Of Internship Is Scientific In Nature Is The Same
As The Controversies About The Study Of Internship, Its Relationship With Other Factors Has
Also Been A Subject Of Debate Among Researchers. For Researchers And Practitioners It Is
Important To Know About The Applications Of Internship, The Impact Of It On The Students
And How To Improve The Impact Of It Through Measuring The Personal, Interpersonal,
Academic, Occupational And Civic Characteristics In Academic Institutions Of Students.
Students Who Finish Their Academic Studies Are Said To Be Better In Their Practical Life If
They Go Through An Internship Program. For Better Understanding Of The Concept Of
Internship And The Impact Of It On Students, We Suggested Measuring The Impact Of It
According To Personal, Interpersonal, Academic, Occupational And Civic Variables.

i. Definition:-
An Internship Is An Opportunity To Integrate Career Related Experience Into An Undergraduate
Education By Participating In Planned, Supervised Work.

ii. Benefits:-

Benefits To Students:
• Opportunity To Work In Career Related Or Professional Environment
• Provide Career Awareness For The Students
• Give The Students The Chance To Evaluate, Reflect Upon And Try A Career Field
• Provide Valuable Experience That Helps Secure Future Employment

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• Can Earn Money Or Credit
• Provide Professional Networking Contacts
• Make Classroom Learning More Interesting
• Help The Student Develop Job Search Skills
• Develop Self-Confidence As They Identify Skills, Abilities And Talents

Benefits To The Employer

• Can Evaluate The Student For Potential Full Time Employment
• Give The Employer Access To Quality Candidates
• Students Contribute New Energy And Ideas To The Workplace

Benefits To The Department/College/University

• Strengthen Ties To Alumni And The Community
• Make The Transfer Out Process Easier For Students
• Curriculum Can Benefit Through Feedback From Employers

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2.3. The Concept Of Internship

It Has Been A Subject Of Debate For A Long Time. For Better Understanding Of The Concept
Of Internship And The Impact Of It, Researchers Suggested To Study The Impact Of It On The
Students Walker & Robert Bruce Said That There Are A Huge Advantages Of Internships As
Well As For Students Who Are Involved, It Increases Their Career Opportunity, Present A
Future Higher Salaries, Also Quicker Job Offers, Faster Promotion Rates, Job Satisfaction, Ease
Of Transition From College To Work, Communication Skills Will Be Better.

According To Wisconsin-Stout University Internship Is Defined As An Advanced Experience

Before Entering Or Starting Up Any Professional Career. Internship Helps Students To
Understand A Lot Of Issues Related To Their Studies Providing Them Needed Experience, And
Is Considered To Be ―supervised Work Experience Where Supervisors Do Their Job With
Students It Is Conducted Through Two Parties (Instructor And Student), The Main Goal Is To
Provide A Real Life Or On The Job Experiences For The Students, To Develop Their Skills
Through Instructors According To Deuster . In The Words Of Phoebe Internships Is An On The
Job Training That Sees Students Gain Practical Knowledge And An Experience In Their Field.

According To D'andrea, Internships Provide Invaluable Experience And Can Change Students’
Lives. Interning Can Increase Students’ Maturity Levels And Can Improve Their
Self-Confidence And Self Concepts. Crumbley & Sumners, Linked Internship To Personal
Aspect Indicating That It Can Develop Personal Aspects Of Students, Undergoing Internship
Training Is Valuable For Students, It Helps Them To Apply Their Skills Into Practical Field, It
Teach Them How To Be Productive And Recognize Their Strengths, Avoid Their Weakness And
Give Them The Belief In Making Difference.

According To Cavanaugh , Internships Can Improve The Cooperation Between Students And
Employers Involved In Work As Well As Healthy Communication Among The Organization. It
Also Has A Social Impact As It Connects Students To The Community Effectively, And
Develops Their Relations With Experts And Regular Employers. Cavanaugh , Briefed That
Internships Get Students More Engaged So They Can Take A Leading Role In Their Own

38
Education. Internships Provide A Way To Raise Academic Achievement For Some Students.
They Are An Effective Means To Get Students Interested In School And To Make Learning
Matter. Internships Play A Positive Role In Keeping Students In School, Preventing Them From
Dropping Out, While Another Supposed Advantage Of Internships Is Creating A Set Of Realistic
Expectations For Work In The Business World, Said By Stiles.

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2.4 Impacts Of Internships

Internships Provide Invaluable Experience And Can Change Students’ Lives. Interning Can
Increase Students’ Maturity Levels And Can Improve Their Self-Confidence And Self-Concepts

Personal Impact

Internships Can Develop Personal Aspects Of Students, Undergoing Internship Training Is

Valuable For Students, It Helps Them To Apply Their Skills Into Practical Fields, It Teaches
Them How To Be Productive And Recognize Their Strengths, Avoid Their Weaknesses And
Give Them The Belief In Making A Difference.

Interpersonal Impact

Internships Can Improve The Cooperation Between Students And Employers Involved In Work
As Well As Healthy Communication Among The Organization, It Also Has A Social Impact As
It Connects Students To The Community Effectively, And Develops Their Relations With
Experts And Regular Employers . Students Are Able To Improve Their Interpersonal Skills
Through Practicing In A Real Setting, Unlike Academic Situations In University (Role Plays,
Case Studies) So, They Learn To Understand Themselves And Understand Diverse
Backgrounds, Internships Can Focus On Areas In Which Students Can Perform Service And
Social-Action Activities And Learn How To Work Effectively In Teams .

Academic Impact

Internship Experience Has Been Reported As One Of The Effective Components Of Academic
Preparations . To Join An Internship Program Gives A Student An Advantage To Have A Higher
Grade Average Gpa Than A Student Without Internships . Many Researches Have Indicated That
Internships And Projects Can Make Students More Marketable By Helping Them Develop

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Desired Skills, Such As Critical Thinking And Written And Oral Communication, And
Providing Them With The Practical Experience That Many Employers Seek From New
Graduates . Internships Get Students More Engaged So They Can Take A Leading Role In Their
Own Education. Internships Provide A Way To Raise Academic Achievement For Some
Students. They Are An Effective Means To Get Students Interested In School And To Make
Learning Matter. Internships Play A Positive Role In Keeping Students In School, Preventing
Them From Dropping Out . They Also Strengthen Students’ Academic Resumes On Their
College Applications, Give Them A Head Start On They Also Strengthen Students’ Academic
Resumes On Their College Applications, Give Them A Head Start On Internships They May
Participate In During Summers While In College And Assist Them In Deciding On Their
College Major. This Assists Students In Planning For Their Futures And Helps In Transitioning
Them To Post High-School Life At College And The Future Workforce .

Occupational Impact

One Of The Primary Benefits Of Internships For Students Is That Students With Internship
Experience Supposedly Have An Advantage In The Job Market . Another Supposed Advantage
Of Internships Is Creating A Set Of Realistic Expectations For Work In The Business World .
Students Can Use Internships To Try Out Specific Jobs Or Types Of Positions, Orientate And
Test Certain Occupational Areas Of Interest And Potential Future Careers. Internships Aid
Students In Identifying, Clarifying, Developing Career Goals And Professional Aspirations And
Confirming Career-Path Options . Internships Help Students To Explore Various Career
Alternatives, Areas Of Career Interest Or Possible Career Opportunities. Students Can Use
Internships To Try Out Specific Jobs Or Types Of Positions, Orientating And Testing Certain
Occupational Areas Of Interest And Potential Future Careers. Internships Help Students In
Identifying, Clarifying, Developing Career Goals And Professional Aspirations And Confirming
Career-Path Options .

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 Civic Impact

Participating In Internships Increases The Student’s Belief That They Could Make A Difference,
And Have An Interest In Future Volunteer Service, Have Plans To Become Involved In Helping
Careers, And Have A Greater Ability To Get Along With People Of Different Backgrounds . It Is
More Common For Students Who Finished An Internship Than Others Who Didn’t Join To
Demonstrate Changes In Civic Attitudes; It Develops Basic Citizenship Skills Such As An
Ability To Express Opinion, To Speak In Public, To Organize Groups, And To Think Critically
About Political Issues . Civic Outcomes Are About Community Engagement, Civic Awareness,
Social Responsibility, And One’s Sense Of Citizenship . Researchers Found That Students Who
Participated In Internships Programs May Achieve Better Civic Responsibility Than Students
Who Did Not Experience An Active Learning Program . It Is Also Believed That Joining An
Internship Program Gives The Students The Needed Awareness Of Local Community Issues
And In Society In General . Another Study Found That When Students Volunteer During An
Applied Learning Experience, They Combine To Enhance Student Civic Engagement After They
Leave College . These Are Simply A Few Examples Of How Internships Can Positively
Influence Students’ Sense Of Civic Responsibility .

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2.5 Review Of Literature

(1) Michael Hergert, San Diego State University, Usa (2009)

Internships Are An Important Part Of The Business School Curriculum. They Play A Crucial
Role In Helping Students
To Make The Connections Between Their Traditional Coursework And The Workplace. The
Study Found That Students
Place A Great Value On The Internship Experience. This Is Particularly True When The
Internship Has A Direct
Connection To Their Ultimate Career Goals. It Is Clear That Students Appreciate The Benefits
Of Internship Programs,
Particularly When Designed To Meet Their Needs.

(2) Chen, Chin-Tzu & Hu, Jin-Li & Wang, Cheng-Cai & Chen, Chun-Fu. (2011).
The Main Purpose Of Their Study Was To Explore The Positive And Negative Effects Of The
Internship Experience On
The Behavioral Intentions Of College Students In Taiwan. The Results Of Their Study Shows
The Different Effects On
Satisfaction, Willingness To Return To The Original Internship Organization, Willingness To
Work, Willingness To
Recommend The Internship Organization To Other Students, Ability To Move Between
Departments During The
Internship, Etc.

(3) Thilakerathne, P.M.C. & Madurapperuma, Wasanthi. (2013)

Increasingly, Internship Has Become An Essential Component Of The Undergraduate Degree
Programs. It Provides
Students With A Smooth Transition From On-Campus Environment To The Working
Environment. Employers Benefit
From Internships Because Interns Are Sources Of Future Employees. The Relationship
Between Internship And

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Academic Performance On Accounting Degrees Is Significantly Under-Researched. This Paper
Examines The Effect
Of Accounting Student Internships On Subsequent Academic Performance In One Of The
National Universities In Sri
Lanka. For This Purpose Post-Internship Course Unit Performance Of Students With
Accounting Internship
Experience Was Considered.
(4) Ivana, Diana. (2019).
The Study Analyzes The Internships Of Students Within An International Study Program
(German Line Of Study) In
In Order To Determine What Factors Account For The Most Valuable Internship Experience.
Based On The Elements Of
The Experiential Education Approach, The Results Reveal Some Characteristics That Contribute
To A Higher Level Of
Perceived Internship Effectiveness In Accordance With The Employment Status And Gender.

(5) Mr. Gautam (2017)

His Study Concludes That Majority Of The Students Are Satisfied From The Intern Opportunity
And Hence They Wish
To Join The Hotel Industry. The Study Has Observed Low But Positive And Significant
Relationship With Satisfaction And
Intention Of Changing Attitude. The Study Has Also Explored The Fact That There No Gender
Influence In Satisfaction
Level Of The Intern Students But Male Students Are More Prone To Change On Behavioral
Intention. Students Are
Positive Regarding Their Career Choice But Are Found Of Developing Negative Attitude
Towards College
Management As Well As In-College Activities.

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2.6 Objective Of Study

1. To Analyze And Compare Among Undergraduate Students Who Undergo Internship And
Who Do Not Opt For Internship.
2. To Examine The Reasons For Which Students Opt For Internship During Their Three Year
Degree Course.
3. To Understand The Impact Of Internships On Regular Studies.
4. To Analyze The Views Of Undergraduate Students Towards Internship With Respect To
Whether It Helps Them In Their Regular Studies.
5. To Suggest And Recommend The Effective Ways Of Studies While Taking Up Internship
Program

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2.7 Hypotheses:
To examine the association between the demographic variables and consumer awareness and
perception toward internship, the following hypothesis were formulated:-

Perception towards internship i.e whether they are helpful or not for students to
understand regular college syllabus on the basis of their age, gender, specialization.

Perception towards internship i.e whether the students who undergo for internship
program are able to or not able to perform better in exams on the basis of their age,
gender, specialization.

Perception towards internship i.e whether internships does or does not help students to
get the jobs easily after completion of a degree course on the basis of their age, gender,
specialization.

Perception towards internship i.e whether internship helps or not in self growth,
networking and other important aspects or not on the basis of their age, gender,
specialization.

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2.8 Research Methodology

This Section Relates To Methodology That Was Used In The Research, It Explains The Analysis
Of The Effects "Effect Of Internship On Learning Level Of An Individual". This Section
Explains The Nature Of The Research Community And The Response Rate. This Includes
Research Design Information, Population (Respondent Selection) Of The Research, Design Of
The Questionnaire, Statistical Analysis Of The Data, The Pilot Study And Validity Of The
Content.

1. Data Collection
Primary Data- To Get The Data From The Students, A Survey Method Was Carried Out.
Data Has Been Collected From 103 Respondents By Using Random Sampling Technique
With The Help Of Structured Questionnaires.

Secondary Data- This Data Has Been Collected From, Research Articles, Journal,
Writ-Up, Theses And Dissertations Etc.

2. Research Design
The Present Study Is Analytical And Descriptive In Nature. It Will Highlight The"Effect Of
Internship On The Learning Level Of An Individual".

Sample Design
Students Currently Undergoing A Three Year Degree Course Are Taken Into Consideration
Only.Sample Size And Technique For This Study, Random Convenience Sampling Is Used
As Only The Undergraduate Students Of Different Colleges And Universities Course Will Be
Studied And Results Will Be Assumed To Be Applicable To Other Students.

Data Analysis
Data Relating To Performance Of Students While Engaged In Internship Program Are Collected
From Undergraduate Students From Different Colleges In Mumbai And Other States .

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2.9 Data Analysis & Interpretation:

Google form link

https://forms.gle/9X9p5Su9kX7suBnC6

Q1 Have you ever done any internship ?

In this survey 87.4% that is almost 90 people out of 103 people have done their internship due to
various reasons like for academic knowledge, for procuring physical knowledge as of in the
same field of education ,but 13 people out of 103 that is 12.3% people choose to not to do
internship ,and we can find the reason for that from the following questions in the survey

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Q2 What mode of internship do you prefer?

In this study we can see that out of 103 people 76.7% of people choose to do internship in
“offline mode” and to regularly visit workplace to gain experience in the same field of work ,still
23.3% choose to do “online internship” ,it is observed that the covid and lockdown had made
most of the youth more introverted and makes them anxious to set out of their comfort zone of
their home to do any activity For instance, a student preparing for a national test might need to
study and would also want to do internship ,so he might prefer to do internship via online mode
to balance both the things and to save maximum time from doing traveling and other time
consuming tasks

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Q3 In which field have you done an internship ?

As observed in the data ,there were numerous number of fields where individuals have done their
internship in 37 % of respondents have done their internship in marketing this might include
different field in marketing like (social media marketing , digital marketing )etc 18.4 % of people
choose to do internship in pharmacy fields as to gain the practical knowledge in the same field as
they are currently pursuing their education in and 7 .8% of respondents have pursued their
internship in finance field and all the rest of field is mentioned in the above chart

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Q4. Mention the specialization of your internship (eg. digital marketing,
Recruiting)

According to this survey responses , respondents have done specializations in various fields and
some of them are digital marketing ,Recruiting ,sales ,finance ,sales marketing ,pharmaceutical
,QA ,SEO ,Development, manufacturing and safety ,Food and beverage service ,Quality control
testing ,Influencer marketing ,Data analysis ,Overall knowledge about pharmaceutical industry
,Pr manager ,Social Media Marketing ,Manufacturing of Monoclonal antibodies ,Data
visualization etc.

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Q5 Did your internship help with better understanding of your specialization?

The above chart shows us 79.6% of respondents felt like their internship lead to better
understanding of the topic they have learned in the classroom and made them expert in their
field, and they also get some important tips and tricks regarding their field of action from the
industry experts which would make learning in classroom easy due practical knowledge in the
same field. 13.6% of the remaining respondents selected “maybe”, this could be cause they had a
better understanding of their specialization when compared to when they would get by doing an
internship , some topics were easily understood due to the internship ,and some topic might
completely differ from textbook and rest thought their internship didn't help them much .

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Q6 Duration of your internship

Internships can be for any duration, a shorter internship is known as an externship, and these
experiences typically last anywhere between two days to two weeks and are also known as job
shadowing. While this type of internship has its benefits, it does not enhance your resume as
much as an internship that is longer.

The ideal length of an internship often depends on your unique situation. If you are required to
relocate temporarily for an internship, you might feel that it isn't worth it for an internship that
only lasts a few weeks. Some internships also require you to rearrange your schedule, which
again, you may not deem worth it for an internship that is shorter.

In the above chart, 36.9% respondents choose 1 month as their duration in an organization ,
34% choose 1-3 months as duration on their internship in an organization ,17.5% of
respondents worked for 3-6 months in an organization as an intern ,and finally 11.7% of the total
respondents did their internship for 6 or more months.

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Q7 On the scale of 1-5 how much did your internship help you to improve
your interpersonal skills ?

Internships are useful for developing soft skills and interpersonal skills, such as professionalism,
cultural sensitivity, time management and integrity, that are not generally part of the formal
tertiary education curriculum . Integrity and professionalism were rated as the top skills required
by employers. Furthermore, the opportunity to acquire skills and experience through internships
reinforces self efficacy, which in turn influences entrepreneurial intent. Interns are given more
responsibility and are allowed to take ownership of the work allocated to them.

In the above chart , the respondents were asked to rate

how much did their internship help them to improve
their interpersonal skills on the scale of 1 to 5 ,where
1 being the lowest and 5 being the highest 1.9% respondent gave the rating of 1, 4.9% of
respondents gave the rating of 2, 20.4% of respondents gave the overall rating of 3, 37.9% which
is highest of all gave the rating of 4 , and finally 35% of total respondent rated 5 .

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Q8 When do you think internship is necessary ?

Most students will complete an internship during their junior or senior year to increase the
chances of the internship leading to a job offer. However, it is more and more common for
students to hold internships throughout the entire duration of their college career in order to gain
experience. If you're interested in interning during your first year, go ahead and get in your
application.

Many internships, especially competitive, paid programs with big-name companies, require you
to have previous internship or extracurricular experience, so it is important to get started early if
you can.

According to the survey 76.7% of the total respondents think that the best time to do internships
is during graduation ,so that after graduation they can get better placements in the future , 15.5%
of the respondents think that ideal time to do any internship is before graduation so that they can
concentrate in their education during graduation ,and 7.8% would like to do internship after
graduation

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Q9 Did your internship match the level of your education?

The education needed to be an internship is normally a bachelor's degree. Interns usually study
business, psychology or criminal justice. 68% of interns hold a bachelor's degree and 12% hold
an associate degree ,55.3% of total respondents think that the level of their education matched
the internship requirement ,29.1% of respondents choose “maybe” as an answer ,and 15.5% of
respondents choose no as their answer .

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Q 10 What did you expect to gain from internship ?

Internships can help you gain valuable work experience, fulfill college requirements and give
you material to add to your resume. They can introduce you to many aspects of full-time
employment while allowing you to explore your interests and form your personal career goals.
An internship is a great introduction to an industry or a role a student may want to pursue.
Internships are typically arranged through an educational counselor who can help match you to a
company that fits your career goals. Understanding the benefits of doing an internship can help
you decide if this is the right course of action for a student.

Majority of the respondents expected to gain practical knowledge after and during the internship
, gaining physical knowledge through an internship is relatable for mostly of the respondents
who took part in this survey ,12.6% of the respondents expected to link classroom learning to
workspace for better understanding of the concept ,and rest other choose academic credit to
increase their GPA and for better education opportunities .

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Q11 Did your internship help you to grow in Technical and Business
acumen?

Business acumen is defined as having a fundamental understanding of how a business operates,

then using that knowledge effectively to make logical business decisions. Business acumen is a
portfolio of knowledge, technical skills, and soft skills, used to positively impact an organization
and its employees.
So ,according to this chart 56.3% of respondents choose definite “yes” as an answer for the
question , 29.1% of respondents choose “maybe” as an answer for the question , 14.6 % choose
“no “ as an answer

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Q12 In which area did your internship help you the most ?

The change of life stages from a student to a professional is not always very simple. Students
have to face many challenges when they enter into professional life. They have to adjust
themselves according to the professional environment by implementing their conceptual
knowledge in the new world of work. In this chart we can see that 45 people amongst 103 people
believe that their business skills have improved because of internship they have worked in, up to
35 respondents believe that their networking skills have improved a lot because of internship ,the
highest that is almost 65 respondents believe that their interpersonal skills have improved
drastically due to internship and lastly 20 respondents think that internship helped with the job
security .

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Q13 How much was the gap between what was taught in college and what was
applied during your internship ?

In the above chart , the respondents were asked to rate how much did their internship help them
to improve their interpersonal skills on the scale of 1 to 5 ,where 1 being the lowest and 5
being the highest 8.7% respondents gave ratings 1 which is the lowest of all, 6.8% respondents
gave total ratings of 2 , 36.9% respondents have rated it 3 which is give by highest no. of
respondents ,28.2% of respondents rated in 4 which is the second highest rating and 19.4% of
respondents has rated it 5 which is the highest rating of all .

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Q13 According to you, what should be an ideal duration for an internship?

Internships can be for any duration, a shorter internship is known as an externship, and these
experiences typically last anywhere between two days to two weeks and are also known as job
shadowing. While this type of internship has its benefits, it does not enhance your resume as
much as an internship that is longer , In this above chart we can see that highest number of
respondents believe that the ideal duration for an internship should be 1-3 months and second
highest no. of respondents choose 3-6 months as an ideal time for internship ,Lastly only small
group of respondents choose 6 months and above as an ideal duration for an internship.

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Q14 If you have not done your internship, why?

Finally ,this question was for the set of respondents who did not do any internship ,and to know
the reason behind it ,Eventually majority of the individuals have already completed their
internship that is 44% of the total respondents ,12.6% of respondents haven’t done their
internship due to lack of time ,as they also need to focus on their college and get work done to
,And we found out various reasons which holds back an individual to pursue internships.

62
2.10 Hypothesis discussion

By analyzing the primary data collected during the research and comparing them with the earlier
collected secondary data ,several important conclusions can be drawn.

Perception towards internship i.e whether they are helpful or not for students to
understand regular college syllabus on the basis of their age ,gender ,specialization.

While analyzing the report it was observed that ,perception towards internships is
whether they are helpful or not for students to understand regular college syllabus do not
vary significantly on the basis of age, gender ,price.

Perception towards internship, that is whether the students who undergo for internship
program are able to or not able to perform better in exams on the basis of their age,
gender ,specialization.

After analyzing the report we can conclude that the students who undergo an internship
program perform better in exams on the basis of their age ,gender, and specialization.

Perception towards internship i.e whether internships does or does not help students to
get the jobs easily after completion of a degree course on the basis of their age ,gender,
specialization.

While analyzing the report it was observed that ternships do help students to get jobs
easily after completion of a degree course on the basis of their age ,gender ,and
specialization.

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Perception towards internship i.e whether internship helps or not in self growth,
networking and other important aspects or not on the basis of their age ,gender,
specialization.

We can conclude by analyzing the report that internship helps in self growth ,networking
and other important aspects or not on the basis of their age ,gender ,specialization.

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2.11 Conclusion

The main objective of the research " Effect of internships on learning level on an individual" was
achieved. Under some limitations ,Questionnaires were distributed for respondents and collected,
then has been analyzed in order to measure the impact on interns who passed their internship
training program, the results shows that there is an impact on personal ,interpersonal ,academic,
occupational and civic aspects of interns, some items of each area must be improved by both,
universities and organizations and also interns must be careful toward their responsibilities in
their training period, The implementation of this program may differ from one organization or
university to another and results may differ depending on how developed is this program in all
details, the more it is done perfectly ,the better impact will be shown on interns.

This concludes the survey and allows us to conclude that most students had opted for the
Internship program. And that has benefited them with their interpersonal skill development
,increase in their individual learning level and application of concepts learned in college in to the
real world

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 3. Bibliography

https://www.wikipedia.org/

https://www.springeropen.com/

https://www.viralfission.com/

https://medium.com/

https://www.glassdoor.co.in/member/home/index.htm

https://www.linkedin.com/login

https://www.instagram.com/

https://www.researchgate.net/

https://www.indiamart.com/

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