‘’ CONTENT ‘’

Topic Page
UNIT 1: What is tourism? 2
UNIT 2: World destination 6
UNIT 3: Tour Operators 10
UNIT 4: Tourist motivations 14
UNIT 5: Travel Agencies 21
UNIT 6: Transport in tourism 25
UNIT 7: Accommodation 30
UNIT 8: Marketing and promotion 35
UNIT 9: The airline industry 40
UNIT 10: Holidays with a difference 44
 UNIT 1: WHAT IS TOURISM?

New word Word form Phonetic Meaning

1 Travel agent noun /ˈtræv.əl A person or business whose job is to make
ˌeɪ.dʒənt/ arrangements for people wanting to travel,
for example buying tickets or arranging hotel
rooms

2 Flight attendant noun /ˈflaɪt ə A person whose job is to serve and take care
ˌten.dənt/ of passengers on an aircraft

3 Tourist office noun /ˈtʊr.ɪst An office in many towns and cities where
ˌɑː.fɪs/ tourists can get information on interesting
things to see and do and the local area, help
with finding somewhere to stay and advice
on travel

4 Excursion noun /ɪkˈskɝː.ʃən/ A short journey made for pleasure, especially

one that has been organized for a group of
people

5 Receptionist noun /rɪˈsep.ʃən.ɪst/ A person whose job is to deal with people

arriving at or phoning a hotel, an office
building, etc.

6 Waiter noun /ˈweɪ.t̬ ɚ/ A person whose job is to serve customers at

their tables in a restaurant, etc.

7 Porter noun /ˈpɔːr.t̬ ɚ/ A person whose job is to caring people’s

bags and other loads, especially at a train
station, an airport or in a hotel.

8 Reserve verb /rɪˈzɜːv/ If you reserve something such as a seat on an

aircraft or a table at a restaurant, you arrange
 for it to be kept for your use.

9 Catering noun /ˈkeɪ.tər.ɪŋ/ The work of providing food and drink for
social events or meetings.

10 Tourism noun The business of providing and arranging

/ˈtʊə.rɪ.zəm/ holidays and services for people who are
visting a place.

11 Retail noun /ˈriː.teɪl/ The activity of selling goods to the public,

especially in shops

12 Public sector noun /ˈpʌb.lɪk Businesses and industries that are owned or
ˌsek.tɚ/ controlled by the government

13 Shift noun /ʃɪft/ A group of workers who do a job for a

period of time during the day or night, or the
period of time itself.
Different sectors of tourism

Waiter
 Flight attendant

Catering
 UNIT 2: WORLD DESTINATION

New words Word form Phonetic Meaning

1 Theme park noun /ˈθiːm ˌpɑːk/ A large permanent area for public
entertainment, with entertaining
activities and big machines to ride
on or play games on,
restaurants,etc., sometimes all
connected with a single subject.

2 Temple noun /ˈtem.pəl/ A building used for the worship of a

god or gods in some religions

3 Domestic noun /dəˈmes.tɪk Tourism involving residents of one

tourism ˈtʊə.rɪ.zəm / country traveling only within that
country.

4 Inbound tourism noun /ˈɪn.baʊnd People entering the country from

ˈtʊə.rɪ.zəm/ abroad to take holidays

5 Outbound noun /ˈaʊt.baʊnd People leaving their country to take

tourism ˈtʊə.rɪ.zəm/ holidays

6 Carnival noun /ˈkɑː.nɪ.vəl/ A special occasion of public

enjoyment and entertainment
involving wearing unusual clothes,
dancing, and eating and drinking,
usually heald in the streets of a city

7 Heritage noun /ˈher.ɪ.tɪdʒ/ Features belonging to the culture of

a particular society such as
traditions, buildings or languages
that were created in the past and still
 have historical importance

8 Expenditure noun /ɪkˈspen.dɪ.tʃər/ The total amount of money that a

government or a person spends

9 Landscape noun /ˈlænd.skeɪp/ A large area of countryside,

especially in relation to its
appearance

10 Spectacular adjective /spekˈtæk.jə.lər/ Very exciting to look at

11 Historic noun /hɪˈstɒr.ɪk An old building or place that is

monument ˈmɒn.jə.mənt/ important part of a country’s history

Historical monuments of the world

The Colosseum, Rome, Italy

  Machu Picchu

Taj Mahal, India

Things that attract tourists to a particular country can be divided into different groups:

Climate Natural Built Events Food,drink,and Accommodation Transport

features attractions entertainment
rainy beach cathedral carnival restaurant hotel train

sunny desert museum folk dance bar motel plane

flurry mountain theme park firework pub hostel cruise

chilly forest aquarium music night club resort tram

festival
breeze hill amusement inn car
park

Venice carnival
 UNIT 3: TOUR OPERATORS

New word Word form Phonetic Meaning

1 Package holiday noun /ˈpæk.ɪdʒ A holiday that is organized by a

ˈhɒl.ə.deɪ/ company for a fixed price that
includes the cost of travel, hotels,etc.

2 Brochure noun /ˈbrəʊ.ʃər/ A type of small magazine that

contains pictures and information on
a product or company.

3 Client noun /ˈklaɪ.ənt/ A customer or someone who receives

services.

4 Commission noun /kəˈmɪʃ.ən/ A payment to someone who sells

goods that is directly related to the
amount sold, or a system that uses
such payments.

5 Inclusive tour noun /ɪnˈkluː.sɪv tʊər/ Tour in which all specific elements –
transportation, airfare, hotels,
transfers, and other costs – are
offered for a flat rate. An inclusive
tour does not necessarily cover all
costs such as person.

6 Itinerary noun /aɪˈtɪn.ə.rer.i/ A detail plan or route of a journey.

7 Representative noun /ˌrep.rɪˈzen.tə.tɪv/ Someone who speaks or does

something officially for another
 person or group of people.

8 Supplement noun /ˈsʌp.lɪ.mənt/ Something that is added to something

else in order to improve it or
complete it; something extra.

9 Wholesaler noun /ˈhəʊlˌseɪ.lər/ Someone who buys and sells goods in

large amounts to shops and
businesses.

10 Incoming adjective /ˈɪnˌkʌm.ɪŋ/ Arriving at or coming towards a place.

11 In bulk adverb /ɪn bʌlk/ In large amounts.

12 Domestic adjective /dəˈmes.tɪk/ Relating to a person’s own country.

13 Transfer noun /ˈtræns.fɜːr/ The movement of something or

someone from one place, position,etc
to another.

Brochure
An example of an itinerary:

The role of tour operators

Principal
Transportation + Transfers + Accommodation + Other services
012237716

Direct selling
Tour operator

Travel agent Clients

 Tour Operator

Buy in bulk

Low cost
Buy in
advance Problems
free

PACKAGE
HOLIDAY

Transfer

Accommodation
Well
All inclusive
organized
Transport

Excursion Tour
Services Travel agent
operator
 UNIT 4: TOURIST MOTIVATIONS

New word Word form Phonetic Meaning

1 Ecotourism noun /ˈiː.kəʊˌtʊə.rɪ.zəm/ The business of organizing holidays

to place of natural beauty in a way
that helps local people and does not
damage the environment.

2 Fam trip noun /fæm trɪp/ A free ( low cost ) trip for travel
agents or consultants, provided by a
travel operator or airline as a means
of promoting their service.

3 Business noun /ˈbɪz.nɪsˈtʊə.rɪ.zəm/ During business tourism (traveling),

tourism individuals are still working and
being paid, but are doing so away
from both their workplace and
home.

4 Incentive tour noun /ɪnˈten.sɪv tʊər/ Journey or holiday given to a worker

or group of workers as a reward for
good work.

5 Day trip noun /deɪ trɪp/ Tour or excursion that leaves in the
morning and returns the same
evening.

6 Weekend break noun /ˌwiːkˈend breɪk/ Trip, often to a city or countryside

hotel,that includes Saturday and
 Sunday.

7 Trek noun /trek/ A long hard walk lasting several days

or weeks, usually in the mountains.

8 Trade fair noun /treɪd feər/ Large exhibition and meeting for
advertising and selling a product.

9 Pilgrimage noun /ˈpɪl.ɡrɪ.mɪdʒ/ Travel to an important religious

place.

10 Conference noun /ˈkɒn.fər.əns/ Large official meeting, often lasting

several days, for members of an
organization or company to discuss
subjects related to their work.

11 Fly-drive noun /ˌflaɪ.draɪv An organized holiday that includes

holiday ˈhɒl.ə.deɪ/ your air ticket and the use of a car
12 Study tour noun /ˈstʌd.i tʊər/ Trip to a country or an area that
includes visits, lectures and classes.

13 Sightseeing noun /ˈsaɪtˌsiː.ɪŋ/ The activity of visiting the famous

places in a city or town.

14 Tailor-made noun /ˌteɪ.ləˈmeɪd Package that is made according to

holiday hɒl.ə.deɪ/ the needs of customers.

15 High-rise adjective /ˈhaɪ.raɪz/ A tall modern building with many

floors.

A trek
on
Franz
Joseph
Glacier
of New
Zealand
People arrived in Mekke Suudi Arabistan for a pilgrimage
 A trade fair

Business Travellers
 Why do people travel?

Reasons for
travel

Visiting
Leisure Business friends and
relatives

Excursion

Day trip

Weekend break
Meeting Reunion
Package holiday
Intensive Wedding
Pleasure cruise
Conference Regular trip
Independent trip
Exhibition
Cultural trip

Educational trip
 Reasons for travel

Leisure tourism
Business tourism
Visiting friends and relatives
Other

Money spent on travel

Leisure tourism
Business tourism
Visiting friends and relatives
Other
 The changing face of tourism
In general Old tourism New tourism
1. Types of holiday Sun-Sea-Sand Independent holiday
Tailor-made holiday
Fly-drive trip

2. Length of holiday About 2 weeks Shorter

3. Types of activities on Sightseeing and relax Adventure activity, ecotourism,

holiday cultural tours, sports vacations
 UNIT 5: TRAVEL AGENCIES

New word Word form Phonetic Meaning

1 Visa noun  /ˈviː.zə/ An official mark, usually made in a

passport, which allows you to enter
or leave a particular country.

2 Foreign currency noun  /ˈfɒr.ən Money from a country that is not

ˈkʌr.ən.si/ your own.

3 Rapport noun /ræpˈɔːr/ A good understanding of someone

and an ability to communicate well
with them.

4 Sales consultant noun  /seɪlz kən A person who gives information

ˈsʌl.tənt/ about the products to convince the
customers buying them.

5 Browse verb /braʊz/ To spend time looking at something

without a clear idea of what you
want

6 Awareness noun  /əˈweə.nəs/ Knowing about something and

probably being interested in it.

7 Contact details noun /ˈkɒn.tækt dɪ A single piece of information about

ˈteɪls/ the contact such as telephone
number.
8 Investigate verb /ɪnˈves.tɪ.ɡeɪt/ To examine a crime,
problem,statement,etc carefully.
Especially to discover the truth

9 Sales process noun  /seɪlz ˈprɑː.ses/ A systematic approach to selling a

business, and its primary purpose is
to find the most effective way to
meet the objectives of the seller.

10 Travel insurance noun  /ˈtræv.əl ɪn Insurance for people who are

ˈʃɜ.r.əns/ travelling, to pay for any medical
treatment, loss of money or
property ,etc.

11 Initial enquiry noun  /ɪˈnɪʃ.əl ɪn Form is used to investigate a client’s

form ˈkwaɪə.ri fɔːm/ needs.

12 Expertise noun  /ˌek.spɜːˈtiːz/ A high level of special knowledge or

skill.

Benefits included in travel insurance

The sales process: Six steps to successful selling

6. After-sales
5. Closing the sale service

1. Raising
awareness

2. Establishing
4. Presenting
rapport
products

3. Investigating
needs
 Customer care: Identifying needs

Initial Enquiry Form

Customer name:

Booked before with TT? Yes/No

Contact telephone/fax/email:

Holiday type:
Adventure/Beach/Cruise/Family/Historic/Nightlife/Tour

Dates: Departure Return

Size of party:

Type of party: Married couple/Family/Friends/Other

Accommodation preferences:

Meal preferences:

Needs/Interests:

Other requirements/ useful details:

 UNIT 6: TRANSPORT IN TOURISM

New word Word form Phonetic Meaning

1 Freeway noun /ˈfriː.weɪ/ A wide-road for fast-moving

traffic travelling long-
distances, with a limited
number of places at which
drivers can enter and leave it.

2 Yacht noun /jɑːt/ A boat with sails and

sometimes an engine, used of
either racing or travelling on
for pleasure.

3 Shuttle noun /ˈʃʌt.əl/ A vehicle or aircraft that

travels regularly between two
places.

4 Captain noun /ˈkæp.tən/ The person in charge of a ship

or an aircraft.

5 Long-haul adjective /ˈlɒŋ.hɔːl/ Travelling or transporting

people or goods over a long
distance.

6 Short-haul adjective /ˈʃɔːt.hɔːl/ Travelling or transporting

people or goods over a short
distance.
7 Harbour noun /ˈhɑː.bər/ An area of water next to the
coast, often protected from the
sea by a thick wall, where
ships and boats can shelter.

8 Terminal noun /ˈtɜː.mɪ.nəl/ The area or building at a

station, airport or port that is
used by passengers leaving or
arriving by train, plane or
ships.

9 Terminus noun /ˈtɜː.mɪ.nəs/ The last stop or the station at

the end of a bus or train route.

10 Carriage noun /ˈkær.ɪdʒ/ Any of the separate parts of a

train in which the passengers
sit.

11 Pier noun /pɪər/ A low structure built at the

edge of water, used especially
for getting into and out of
boats.

12 Cabin noun /ˈkæb.ɪn/ The area where passengers sit

in a aircraft

13 Steward noun /ˈstjuː.əd/ A person whose job is to

provide services to particular
people, or take care of a
particular place.

14 Purser noun /ˈpɜː.sər/ An officer on a ship who deals

with the ship’s accounts or
take care of passengers.

15 Runway noun  /ˈrʌn.weɪ/ A long, level piece of ground

with a specially prepared
smooth, hard surface on which
aircraft take off and land.
 Yacht

Cruise ship
Typical Boat
 Ferry

Method of travel Journey types Transport types Places and Tourism

features professionals
flight airplane/jet airport pilot
(long-haul) light aircraft terminal flight attendant
Air
(short-haul) helicopter runway

cruise cruise ship port steward

crossing liner harbor purser
Water
ferry cabin
hovercraft pier
hydrofoil

ride train station guard

journey coach carriage driver
drive bus terminus conductor
Land
tour car motorway tour guide
motorbike track ticket collector
bicycle freeway
taxi tunnel
jeep scenic route
hire car
shuttle
 UNIT 7: ACCOMMODATION

New word Word form Phonetic Meaning

1 Bed and breakfast noun  /ˌbed ən ˈbrek.fəst/ A private house to sleep in for
the night and a morning meal.

2 Campsite noun  /ˈkæmp.saɪt/ A piece of land where people

on holiday can camp, usually
with toilets and places for
washing.

3 cottage noun  /ˈkɒt.ɪdʒ/ A small house, usually in the

countryside.

4 Wake-up call noun  /ˈweɪk.ʌp ˌkɔːl/ A phone call that you arrange
to be made, for example in a
hotel, to wake you up at a
certain time .

5 Self-catering adjective /ˌselfˈkeɪ.tər.ɪŋ/ Having cooking facilities

available so that you can cook
meals for yourself rather than
having them provided for you.

6 En-suite adjective /ˌɒnˈswiːt/ Used to describe a bathroom

that is directly connected to a
bedroom.

7 Five-star adjective /ˌfaɪvˈstɑːr/ A five-star hotel or service is

one of the best possible
quality.
8 Chalet noun /ˈʃæl.eɪ/ A small wooden house found
in mountain areas, especially
in Switzerland, used by people
on holiday.

9 Motorhome noun  /ˈməʊ.tə ˌhəʊm/ A large motor vehicle that is

designed to live while
travelling. It contains cooking
equiptment, one or more beds
and sometimes a toilet.

10 Farmhouse noun  /ˈfɑːm.haʊs/ The main house on farm

where the farmer lives.

11 Lodge noun  /lɒdʒ/ A small house in the country,

used especially by people on
holiday or taking part in
sports.

How a motorhome is designed

 Log cabin

A luxury chalet in Switzerland

Fontainebleau Miami Beach (five-star hotel in Miami Beach, Florida, United States)

caravan
 Steps a hotel receptionist must follow when taking a telephone booking
State name of hotel. State own name. Greet client.

Determine client’s room needs-dates, number of guest(s), number of rooms, room type(s)

Check availability

Take client’s name

Request confirmation (fax, email, or credit card)

Double check details of the confirmation option taken

Give client reservation number and request its use for booking changes

Close conversation
 UNIT 8: MARKETING AND
PROMOTION

New word Word form Phonetic Meaning

1 Marketing noun /ˈmɑːr.kɪ.t̬ ɪŋ/ A job that involves encouraging

people to buy a product or service.

2 Innovative adjective /ˈɪn.ə.və.tɪv/ Using new methods or ideas.

3 Advertise verb /ˈæd.və.taɪz/ To make something known generally

or in public, especially in order to
sell it.

4 Market verb /ˈmɑː.kɪt/ To make something available to

buyers in a planned way that
encourages people to buy more of
them, for example by advertising.

5 Campaign noun /kæmˈpeɪn/ A planned group of especially

political, business, or military
activities that are intended to achieve
a particular aim.

6 Press release noun /ˈpres rɪˌliːs/ An official statement made to

journalists by a large organization, a
political party, or a government
department.
7 Warehouse noun /ˈweə.haʊs/ A building where large quantities of
goods are stored before being sent to
shops.

8 Promotional adjective /prəˈməʊ.ʃən.əl/ Intended to advertise something.

9 Evaluate verb /ɪˈvæl.ju.eɪt/ To judge or calculate the quality,

importance, amount, or value of
something.

10 Gear to/ towards verb /ɡɪr/ To make something suitable for a

sb/st particular purpose or person.

11 Monitor verb /ˈmɒn.ɪ.tər/ Watch and check something

carefully over a period of time.

12 Identify verb /aɪˈden.tɪ.faɪ/ To regconize a

problem,need,fact,etc. and to show
that it exists.
 THE MARKETING PROCESS
Stage 1:

Customers’ needs and

wants

Stage 4: Stage 2:

Obtain and evaluate Create your products and

feedback services

Stage 3:

Promote your products and

services
 Four aspects of the SWOT analysis
Positive features Negative feature

Internal factors Strengths Weaknesses

External factors Opportunities Threats

A SWOT analysis is a basic technique in marketing to analyze the products.

 Product

MARKETING Place
Price

Promotion

Direct
marketing

PR Personal
selling

Sales
Advertising
promotion
 UNIT 9: THE AIRLINE INDUSTRY

New word Word form Phonetic Meaning

1 Boarding card noun /ˈbɔː.dɪŋ  kɑːd/ A card that you must show
before you are allowed to get on
a plane or ship.

2 Budget airline noun /ˈbʌdʒ.ɪt ˈeə.laɪn/ A low-cost airline.

3 Connecting flight noun /kəˈnek.tɪŋ flaɪt/ A flight with an intermediate

stop and a change of aircraft
( possibly a change of airlines )

4 Direct flight noun /daɪˈrekt flaɪt/ A flight with one or more

intermediate stops but no
change of aircraft.

5 Cruise verb /kruːz/ If a aircraft cruises, it travels at

a continuous speed.

6 Return trip noun /rɪˈtɜːn trɪp/ The trip back from a

destination.

7 Stopover noun /ˈstɒpˌəʊ.vər/ A short stay in a place while on

a trip.
8 Take-off noun /ˈteɪk.ɒf/ The movement when an aircraft
leaves the ground and begins to
fly.

9 Departure verb /dɪˈpɑː.tʃər/ A flight or train that is leaving a

place at a particular time.

10 Landing noun /ˈlæn.dɪŋ/ The fact of an aircraft arriving

on the ground.

11 Board verb /bɔːd/ To get onto or allow people to

get onto a boat, train or aircraft.

12 Taxi verb /ˈtæk.si/ ( of an air craft) to move slowly

on the ground.
 Boarding pass

Four states of the airplane when flies

 Pros and cons of budget flight

Pros Cons
 Low cost
 Many options in hours
 No extra service
 No different classes of seat
 UNIT 10: HOLIDAYS WITH A
DIFFERENCE

New word Word form Phonetic Meaning

1 Expedition noun /ˌek.spəˈdɪʃ.ən/ An organized journey for a
particular purpose.

2 Diving noun /ˈdaɪ.vɪŋ/ An activity in which people jump

head first into water, or move
down under the water with special
breathing equipment.

3 Windsurfing noun /ˈwɪndˌsɜː.fɪŋ/ A sport in which you sail across

water by standing on a board and
holding onto a large sail.

4 Yoga noun /ˈjoʊ·ɡə/ A set of physical and mental

exercises that are intended to give
control over the body and mind.

5 Retreat noun /rɪˈtriːt/ A private and safe place.

6 Mountaineer noun /ˌmaʊn.tɪˈnɪər/ A person who climbs mountain as

a sport or job.

7 Gastronomic adjective /ˌɡæs.trəˈnɒm.ɪk/ Relating to the preparation and

consumption of good food.

8 Hiking noun /ˈhaɪ.kɪŋ/ The activity of going for long

walks in the countryside.
9 T’ai chi noun /ˌtaɪ ˈtʃiː/ A form of exercise involving slow
movements of body, originally
done in China.

10 Enlightenment noun /ɪnˈlaɪ.tən.mənt/ The state of understanding

something.

11 Rafting noun  /ˈrɑːf.tɪŋ/ The use of a rubber raft to travel

with the current of a river,
especially as a sport.
12 Aromatherapy noun  /əˌrəʊ.mə The treatment of worry or
ˈθer.ə.pi/ nervousness, or medical conditions
that are not serious, by rubbing
pleasant-smelling natural
substances into the skin or
breathing in their smell.
13 Meditation noun /ˌmed.ɪˈteɪ.ʃən/ The act of giving your attention to
only one thing, either as a religious
activity or as a way of becoming
calm and relaxed.

Diving (Adventure and action holiday)

Windsurfing (Adventure and action holiday)

Yoga (Escape and enlightenment holiday)

 T’ai chi (Escape and enlightenment holiday)

Whale-watching tour (Ecotourism and nature holiday)

Visiting museums and art galleries (Culture and heritage holiday)

Visiting historic castle (Culture and heritage holiday)