Script e Marketing
Script e Marketing
Script e Marketing
In the purchase process, three stages may be defined, and each of these stages is a
sequence of processes that are part of various phases.The first phase called as Awareness
Stage. In this stage, the consumer is displaying and expressing indications of a problem
and an opportunity in which the customer conducts educational research in order to
better grasp, frame, and name their problem. For Example, these days, it is difficult to
obtain ready-made cakes, cookies, cookies, dried meals, and frozen foods because most
of these products require a significant amount of time to create before being delivered to
consumers while customers nowadays want something that they can get quickly and
easily whenever they need it. Therefore, they look for a brand that has been proved or
certified by the Food Act to ensure that the company is legitimate.
The next phase are Consideration Phase. During this phase, they will become aware of
a few solutions that must be developed according to their beliefs and needs. Also, they
are prepared to devote into researching and analyzing all available options and
approaches for resolving the stated problem or opportunity. For Example, from
perspective of MAMASAB, they will evaluate a few things based on the claims made by
the products and the evidence supporting those claims by reviewing the feedback, data ,
bulletins about the cakes and muffins through their official web-page and searching the
list of registered companies on the website.
Lastly, a Decision Stage.Throughout this step, the customers will go through an decision
stage where at this phase, the consumers has now selected their solution plan, method, or
approach and collecting all available suppliers and goods in their solution approach.
Also, they attempting to narrow down a long list to a short list and finally make a
purchasing choice because the consumers are informed about the product and its pricing.
Apart from this, this is the point at which people decide whether or not to buy the
products and services.
3.2 Understanding Customer Needs
What They Do
MAMASAB customers range in employment from professionals to students. They are all
seeking for a scrumptious and high-quality foods that they can eat on a daily basis without
getting rushed.
a. Geographic Segmentation
MAMASAB aspires to serve to various kinds of geographical areas, including
suburban and urban locations all around Malaysia.This company promotes a variety
of cakes and flavors with different designs, colours, sizes, shapes and texture. All the
cakes and muffins are freshly baked in the oven and the ingredients used to produce
the cakes are safe and sufficient in amount. The flavors of cakes made up of high-
quality, long-lasting and food colouring that is permitted and safe to consume.
B. Demographic Segmentation
MAMASAB is focusing on community and those who are interested in learning
business in line with the value of "Love, Respect, Togetherness, and Humility". This
demographic segmentation started with gender, where it has 57.7% female and 42.3%
male customers. In terms of age, they had divided their segmentation into a few age
groups that started at the age of 13–24; professional workers from 25–36; and 37 and
above. MAMASAB was able to serve their customers by putting more effort into their
marketing after they divided their customers into groups.
C. Psychographic Segmentation
MAMASAB targeted towards to the all community's perspective. They intended to
promote their company in the image of the community with different races and
religions. Customers also searching an affordable option with a diverse product range
under one roof.
Paid search marketing is often used to promote products or services within the
endorsed search results of a search engine or an alliance site by paying them for
each click on their ad. They have the paid search terms on their official website
( Mamasab Bakery Online Store), where it is stated that the customers have to
agree with the terms and conditions. There are two terms on this website, such as
"Terms and Terms of Service’ that govern the use of the Mamasab Bakery Online
Store-managed website, https://mamasab.store/ (collectively or individually)
with the keyword "Service". MAMASAB uses this strategy to market their
products since it is simple for them to gather, protect, and preserve information
resulting from customer use of web pages.
While improving the web-page may ultimately get the brand and service to the
top of search results, paid search advertising could get you there instantly.
The company's early location opened in Taman Sri Manja, Petaling Jaya, and was
followed by others in and outside of Selangor, including Pahang, Pulau Pinang,
Johor, and Perak. However, On September 25, 2019, the company's name was
changed to Mamasab International Sdn. Bhd. for future proofing reasons with the
purpose of expanding its wings at the international level and by this, MAMASAB
needs something that can promote her business further and be easy to find by
customers. With paid search advertising, it is perfect for quickly getting in front
of high-intent search prospects.
By saying this, Puan Siti Noor Sabrina, also known as Mama Sabrina, the founder
of MAMASAB, said that her goal was to help people who wanted to start a
business by learn how to do it successfully step by step and change their lives in
all ways, through the MAMASAB program.