MIT WPU- MBA SYLLABUS (BATCH 2020-2022)

Course Code MBA 1006

Course Category Foundation Course - Ability Enhancement Course
Course Title Managerial Communication
Teaching Scheme and Credits Lectures Practical Assessment Credits
Weekly load hours 2 1 1 2
Context/Significance/Purpose of the course: The Course is designed to enhance the ability of
communication skills of the students so as perform better in Business Environment.
Reasons for introduction of course: Communication is an integral part of any business activity. The
ever-growing importance of the same led to introduction of this course.
Pre-requisites: -
1. NIL
Course Outcomes (COs)/Learning Outcomes: On successful completion of this course, the learner
will be able to -
CO 1 Illustrate principles of business communication in all situations.
CO 2 Integrate business communication with effective report writing skills
CO 3 Analyse all facets of communication, for effective performance
CO 4 Apply principles of verbal and non-verbal business communication to solve managerial
problems

Course Objectives:
1. Knowledge:
i. To provide fundamental knowledge of Business Communication which includes Concepts like 7Cs
of Communication, non-verbal communication.
2. Skills:
i. To develop the essential communication skills required for managerial functions
3 Attitude:
i. To develop right perspective required for effective Business Communication
Course Contents:
1. Introduction to the business environment: Business & Corporate Communication
2. Non-Verbal Communication and Verbal Communication
3. Writing Business Documents & Business Correspondence
4. Effective Communication at Workplace
5. Business presentations and Professional Effectiveness
Learning Resources
Reference Books:
1. Hory Sankar Mukerjee (2016). Business Communication: Connecting at Work (with CD), Oxford
Higher Education.
2. Joep Cornelissen, 4th Edition. Corporate Communications: Theory and Practice by Joep
Cornelissen, SAGE Publication.
Supplementary Reading:
 MIT WPU- MBA SYLLABUS (BATCH 2020-2022)

1. Business: Correspondence and Report Writing - Sharma R.C., Mohan Krishna, Tata McGraw Hill,
3rdEdition
2. Business Communication Today - Bovee, Thill, Schatzman, Pearson Education
3. Business Communication- Meenakshi Raman& Prakash Singh, Oxford Higher Education
4. Business COmmunication - P.D. Chaturvedi, Pearson Education, 3rd Edition
5. Business Communication - P.D. Chaturvedi, Pearson Education, 3rd Edition
Web Resources:
1. www.businesscommunication.org
2. www.g-wlearning.com
3. www.wps.prenhall.com
MOOCs:
1. https://www.coursera.org/specializations/effective-business-communication
2. https://www.coursera.org/specializations/business-english
Pedagogy:
1. Power point presentation and interactive discussion
2. Case study and related activity
3. Role plays
4. Group Discussions and Group Presentations
5. Public Speaking Demos

Assessment Scheme (Batch 2022-24):

It is divided into two parts, Internal and External Evaluation
A. Internal Evaluation: This has Class Continuous Assessment (CCA) having four components for
50 marks.
Class Continuous Assessment (CCA)
Component Description Weight
(May Change)

For three-credit courses, five case studies shall be conducted (10 for
Case Study Solution 20
each case. (3*10=30) Final 30 marks will be converted to 20
Assignment There will be one assignment conducted for each course. 10

There will be Two surprise test conducted for each course (20 for
Surprise test 10
each test. (2*20=40) Final 40 marks will be converted to 10
Individual Individual Presentation on topic given by the teacher for five
10
Presentation minutes only.
 Total: Class Continuous Assessment (CCA) 50
B. External evaluation:
WPU-Term-End 10 minutes Group Presentation on topics allotted at the start of the
Examination 50
semester among the groups of five students each group.

Total: Internal Evaluation + External Evaluation 100

MIT WPU- MBA SYLLABUS (BATCH 2020-2022)

Syllabus:

Workload in Hrs
Module
Contents Pract Asses
No. Theory
ical s
Introduction to the business environment: Business
Communication
1.1 Importance of communication and Communication Process
1 1.2 Understanding effective Business Communication, 7 Cs of 04 1 1
Communication
1.3 Types of Communication
1.4 Barriers in business communication
1.5 Ethics in Business Communication
Non-Verbal Communication and Verbal Communication:
2.1 Types and Forms of non-verbal and Verbal communication
2.2 Importance of Non-verbal communication Techniques in the
2 Corporate environment 04 1 1
2.3 Oral Business Communications
2.4 Communicating with Co workers
2.5 Glossophobia and Lack of Confidence in Oral Communication
Writing Business Documents & Business Correspondence:
3.1 Professional Writing - The Basics  -
Written Business Communication Basics
3.2 Professional Writing - Applications - Business Letters - Resume,
Cover Letters, Sales Letters, Applications, Quotation, Purchase
3 Order, Follow-up Letter, Complaint, Case Studies, Memo, 05 1 1
Circulars, Notices, Email Writing, Reports and Summaries,
Informative and Persuasive Communication
3.3 Effective Business Correspondence
3.4 Writing Minutes of the Meetings
3.5 Report Writing, Formats & Presentation of Business Reports
Effective Communication at Workplace:
4.1 Theoretical framework of cross-cultural communication
4 4.2 Communication across cultures through different mediums 03 1 1
4.3 Business etiquette across cultures
4.4 Importance and Development of Listening Skills
4,5 Introduction of human intelligence- IQ, EQ, SQ
5 Professional Effectiveness 04 1 1
5.1 Assertiveness Training, Difference between Assertiveness and
Aggression
5.2 Defining & Describing Self Personality
5.3 The Art of Saying No
5.4 Making Professional Presentations
5.5 Communication skills for Story Telling, Group Discussions
and Personal Interviews
 MIT WPU- MBA SYLLABUS (BATCH 2020-2022)

Workload in Hrs
Module
Contents Pract Asses
No. Theory
ical s

Total 20 05 05

Prepared by Checked by Approved by

Mr. Ravi Sahu Ms. Pooja Darda Dr. Varsha Nerlekar

Assistant Professor Assistant Professor Head- Syllabus Committee