Summer Training Report

On
"A STUDY ON DISTRIBUTION
CHANNEL OF LIBERTY SHOES"

In the partial fulfilment of the requirement for the Degree of

MASTER OF BUSINESS ADMINISTRATION (MBA)

(SESSION 2021-23)

SUPERVISED BY: SUBMITTED BY:

Dr. Saurabh Garg Kunal Garg

Assistant Professor, DMS MBA (3rd Semester)
Roll No. 210163428

KURUKSHETRA UNIVERSITY, KURUKSHETRA

 DECLARATION

This is to certify that KUNAL GARG student of PANIPAT INSTITUTE OF ENGINEERING &

TECHNOLOGY studying in MBA 3rd Semester, Roll No. 210163428 has prepared a project report

entitled "Study on Distribution Channels of Liberty Shoes" for the partial fulfilment of degree of

Master of Business Administration from Kurukshetra University, Kurukshetra.

I hereby declare that the project report submitted to the Kurukshetra University, Kurukshetra is a
record of an original work done by me under the guidance of Dr. Saurabh Garg (Assistant
Professor)

The matter presented in this project work has not been submitted by me for the award of any

Degree or diploma/ associateship / fellowship and similar degree or any other institute

Signature of candidate

Kunal Garg

Roll No. - 210163428

 ACKNOWLEDGEMENT

I am neither expert nor a trend spotter. I am a management student with foundations of management
principles and theories who is keen in different industries, it's happening mainly in LIBERTY SHOES.

I am highly obliged to Mr. Pankaj Company Trainer, my prime internal guide for his invaluable
support, guidance and knowledge that he has shared with me thereby aiding me in making this
project a success along with other employees who provided their utmost working knowledge,
which has broaden my area of interest and benefited mostly in completing the project.

I would like to take the opportunity to specially thank Dr. Akhilesh Kumar Mishra, HOD
Department Of Management Studies, Panipat Institute of Engineering & Technology and my faculty
guide Dr. Saurabh Garg, Assistant Professor who was always there for support and valuable help.

My appreciation runs deeply to all those who have helped me directly or indirectly in successful
completion of the project.

Lastly 1 thank faculty and staff members of PANIPAT INSTITUTE OF ENGINEERING &
TECHNOLOGY who gave me an opportunity for this training purpose and helped me in building
some experiences in my career.

KUNAL GARG

Roll No. 210163428

 INDEX
Chapter No. I opic

CHAPTER I INTRODUCI ION

I . l) Introduction to the Industry
I .2) Introduction to the
Company I .3) Introduction to
the Topic

CHAPTER 2 LITERATURE REVIEW

CHAPTER 3 RESEARCH METHODOLOGY

3.0) Research methodology
3. I )Statement of the problem
3.2) Justification of the study
3.3) Objectives of the study
3.4) Scope of the study
3.5) ) Research design
3.6) Collection of data
3.7)Sources of data collection
3.8)Sampling technique
3.9)Analytical tool used in study
3. I O) Limitations of study

CHAPTER 4 ANALYSIS & INTERPRETATION

CHAPTER 5 FINDINGS, SUGGESTION & CONCLUSION

5.l) Findings
5.2) Conclusion
5.3) Suggestion
BIBLIOGRAPHY
List of Tables
ANNEXURE
I ist of Figures

Fig No. Pages

Particulars
4.1 36
Pie chart showing sales of libefly product.

4.2 Column chart showing reason for selling liberty product. 37

4.3 Column chart showing reason for not selling liberty product. 38

4.4 Column chart showing time for delivery product. 39

4.5 Column chart showing important parameter for liberty. 40

4.6 Pie chart showing rating schemes of the company. 41

4.7 Pie chart showing credit rating of the company.

4.8 Pie chart showing the rate margin of the company. 43

4.9 Pie chart showing the quality of the liberty product. 44

4.10 Pie chart showing the damage policy. 45

4.1 1 Pie chart showing information about scheme. 46

4.12 Pie chart showing satisfaction with the distribution channel. 47

CHAPTER-I

INTRODUCTION
 1.1 INDIAN FOOTWEAR INDUSTRY

The footwear sector is a very significant segment of the leather industry in India rather it is the
engine of growth for the entire Indian leather industry.

India is the second largest global producer of footwear after China, accounting for 13% of global
footwear production of 16 billion pairs. India produce 2065 million pairs of different categories
of footwear (leather footwear - 909 million pairs, leather shoe uppers - 100 million pairs and non-
leather footwearl 056 million pairs).lndia exports about 1 15 million pairs. Thus ,nearly 95% of
its production goes to meet its own domestic demand.

The major production centers in India are Chennai, Rani pet, Amber in Tamil Nadu, Mumbai in
Maharastra, Kanpur in U.P., Jalandhar in Punjab, Agra, Delhi, Karnal, Ludhiana, Sonipat,
Faridabad, Pune, Kolkata, Calicut and Ernakulam. About 1.10 million are engaged in the footwear
manufacturing industry. Footwear exported from India are Dress Shoes, Casuals, Moccasins,
Sport Shoes, Horrachies, Sandals, Ballerinas, Boots, Sandals and Chappals made of rubber,
plastic, P.V.C. and other materials.

Moreover, major brands are source from India, MNC brands are sold in India and Indian brands sold
in India.

MNC Brands Sold in India Indian Brands sold in India

Aldo, Bally, Clarks, Ecco, Florshiem,Red Tape, Bata, Liberty, Khadims, Lakhani,

Ferragammo, Hush Puppies, Lee cooper, Lloyd, Metro, Action

Marks & Spencer, Nike, Nine West,

New Balance, Reebok, Rockport, Stacy Adams,

Tod's, Geox , Louis Vuitton

US trade giant Wal-Mart has too begun sourcing footwear from India from the last two years.

The Footwear segment is now de-licensed and de-reserved, paving the mode for extension of

capacity on modern lines by state-of-the-art machinery. To further assist this process, the

Government has allowed 1000 Foreign Direct Investment through the automatic route for the
FootM car Segment,

Advantageous Investment \veather towards attracting overseas investments and increasing cost
competitiveness.

The Govemment of India is setting up enthusiastic Footwear Complex and Footwear apparatus Part

where footwear clusters are located.

There has been active attention in collaborating with Indian Footwear companies as of European
countries like Italy, Spain and Portugallndian Footwear Industry exists both in the traditional and
modern sector. The traditional sector is mainly dominated by the small scale units, which accounts for
nearly 55% of total production of Indian Footwear Industry. Whereas, the modern sector is
characterized by the large scale manufacturers, who are more organized and focused towards serving
the Industry with large installed capacities, latest technology base and skilled manpower. Our Industry
has expected to reach a total turnover in leather and non-leather footwear at Rs. 8500-9500Crores
including Rs. 1200-1400Crores in the household segment in year 2015-16. Over of a period of time,
Indian Footwear Industry has adopted the systems of automated footwear manufacturing by replacing
the manual footwear manufacturing methods• Most of the organized manufacturers are now equipped
with In-house Design Studios in ratin
g state-of-the-art facilities having latest technologies. In Fashion
Industry:

Fashion Industry is having major role as today market which make Shoe & Sandal is Part of fashion, as
far from necessity. Shoe & Sandal is Part of fashion also it Symbolizes People Personality and life
standard. Leather work on shoes / sandals / chapels / jutti makes items more luxury and attractive looks.
According to foreign standards Indian art work is never be less. Agra
Jaipur Juttis are world famous items for sale and always in high demand. Fashion Gives
Leather footwear new name Designer Foot wears. Designer Footwear is the foot-wear which
we wear in our foot in party, wedding, and on special occasions. To get on top & understand
footwear components (Raw Materials) Training is must in the field so there are many known
Institutes of Footwear's Designing in Agra and Delhi. Footwear Design & Development
Institute also knows as (FDDI) this is a fashion and management Institute located in Noida,
Delhi.
Footwear Imports Global Trend:
 Major Importing Countries of Footwear
Countn 2015 2016 2017 2018 2019

33665. I
China 21014.63 281 15.96 26571 .20 I
24181.69

Italy 8246.51 9712.94 10218.75 8189.14 8754.52

Hong Kong 5692.82 5639.64 5666.05 4502.49

(Leather and Non-Leather)

(Value in Million US$)

TABLE NO. 1.1

Major Exporting Countries of Footwear

 (l cather and Non-Lcnthcr) (Value in

Million t SS)

NO. 1 .2

Countn 2015 2016

2017 2018
2019

USA
19835.93 20039.13 20104.41 1 7904.13 21530.97

Germany
5591.77 5966.99 6529.33 6037.73 6814.89
 Netherlands

4950.49
Belgium 2057.39 2554.59

Canada 1677.05 1748.04 1645.09

1507.211869.25
 The Indian Footwear Industry Position and Development:

Indian Footwear Industry exists both in the traditional and modern area. The traditional area is
mainly dominated by the small scale units, which accounts for almost 55% of total production of
Indian Footwear Industry. Whereas, the modern sector is characterized by the large scale
manufacturers, who are more controlled and alert towards serving the Industry with large installed
capacities, newest technology base and skilled manpower. Our Industry has expected to reach a total
turnover in leather and non-leather footwear at Rs. 8500-9500Crores including Rs. 1200-1400Crores
in the family unit segment in year 2017-18 Over of aperiod of time, Indian Footwear Industry has
adopted the systems of computerized footwear manufacturing by replacing the physical footwear
manufacturing methods. Most of the organized manufacturers are now prepared with In-house
Design Studios in rating state-of-the-art services having latest technologies. Liberty, ahead of many
others, has also acquired ISO 9000, ISO 14000 as well as SA 8000 certifications for its facilities and
processes.

Footwear Industry has emerged as a vital sector not only in India but at worldwide as well.
India has been the second largest global producer of footwear after China accounting for
nearly 130 of global footwear manufacture of 16 billion pairs. India produces 2065 million
pairs of special categories of footwear (leather footwear - 909million pairs, leather shoe
uppers -100 million pairs and non-leather footwear - 1056million pairs). India exports about
115 million pairs. Thus, nearly 95% of its production goes to meet its own domestic demand.
During the year 2013-14, export of Footwear(Leather, Footwear Components and Non-
Leather Footwear) has increased to Rs. 7053.80Crores from previous years' export of Rs.
5996.21 Cr, registering a compounded annual growth of 13.91%. Footwear segment has
always been the major contributor of the leather products exports from India, which is also
evident from the following categorization of export made during the year 2017-18
 1.2 INRODUCTION TO LIBERTY COMPANY

LIBERT
"Our singleminded
focus on product
Y
quality and being
with the current
fashion has won us
acclaim. "

Liberty — Background Information

Liberty Group started its operations in 1944 and today has an annual turnover of Rs.400 crore.
Beginning from its stores in Panipat and Karnal, Haryana, manufacturing 4 pair of shoes a day in
1944, to over 375 exclusive stores, 150 distributors & a retail base of over 6000 multi-brand outlets
and production of over 60,000 pairs a day in 6 factories at Karnal, Libertypuram, Gharaunda,
Roorke, Ponta sahib & Dehradun today, Liberty has indeed come a long way.

75 % of the total production is put into the domestic markets while 25 % is exported. Today
Liberty has a satisfied client base spanning 20 countries besides India, including some of the
most quality conscious and the leaders of fashion and design.
Whether it is the quality conscious Germany to which Liberty is the largest exporter of shoes,
or the haven of the best leather internationally — the trendsetter Spain, or the country that is the
foremost in styles - Italy, or the Mecca of haute couture - France, or the top of merchandising
US, each one has a common factor — Liberty exports to all these countries and many more.
The international arena has wide acceptance for Liberty's trend setting designs and latest
technologically advanced products
 Liberty has well equipped state of the art design centres which are constantly engaged in designing
and developing latest trend setting footwear for the young, fashion conscious consumers in India
and abroad. On an average 4000 new styles are developed every year out of which roughly 1200
styles are selected and introduced in the market in two seasons — spring/summer and fall/winter.

LIBERTY PRODUCT

LIBERTY a
LIBERTYBRANDS:
Liberty has created a repertoire of I I well developed brands, each one of which has been
painstakingly nurtured to cater to its specified target group. Care has been taken to create a specific
identity for each brand and to provide the latest international and most fashionable
designs in the latest colors and tnaterials in each category.

LIBERTh 'S GLIDERS

 Caters to the specific need of infornnal, semi-formal footwear as well as beach wear for the age group of
2-45 years.

FOOTFUN has been created as an exclusive brand for children in the age group of 1 to 12
years.

FORCE 10: Long perceived to be the flagship brand of Liberty, Force 10, today is
synonymous with value for money fashion sports shoes.

FORTUNE comprises of men's formal and casual shoes in Leather from the House of
Liberty. These shoes, meant for today's students and executives in the age group of 18-45,
combines the latest trends in formal wear abroad in to the most formal footwear.

WINDSOR provides casual and formal shoes for the young executives in the age group of 21

to 40 years.

COOLERS are the brand of men's sandals and slip-ons. These sandals cater to the age group of 21-
45 years and are a stylish and comfortable accompaniment to any apparel.

SENORITA is a brand that caters to the high design and fashion styling amongst young
women. Bringing out the flair of each style, Senorita invites young women in the age group
of 14-26 to be comfortable as well as look the most delicately.

TIPTOPP caters to providing comfortable and fashionable women's slip-ons and sandals.

WARRIOR: A range of safety shoes for institution sales and workers of the age group 21-45

years comprise Warrior.

MISSION OF THE COMPANY

To set quality standard, as benchinatk to be overachieved every t i 111C.

To constantly be open to change in 01 technology and ideology,

COMPANY'S VISION

Liberty was initiated with a vision to serve the garments industry with solutions based on innovative
ideas and manufacturing excellence
POLICY OF THE LIBERTY COMPANY

ONE OF OUR
 Humantech

Centres in
Karnal,
Haryana

Privacy refers to information that we at Liberty shoes Ltd. gather about you and its use in the
course of our business.
Liberty shoes collects personally identifying information only during contest and sweepstakes.
In addition, information is collected in certain portions of the site in which guests specifically
and knowingly provides such information along with content submissions, community postings,
suggestions, or voting. Liberty may use such information for editorial and feedback purposes (to
the extent that is explained when guests provide the information). In the event Liberty plans to
 post any such information on a site, guests are provided prior notification of such posting and
can decline from having such information posted.

Note: Liberty reserves the right to change this policy at any time by notifying guests of the

existence of a new privacy policy.

POPULAR BRANDS:

For men: Coolers, fonune, forcel(), Gliders and Windsor.

For Women: Force10, Gliders, Senorita, Tiptopp.

For Kids: Footfun, Force10, Gliders, Perfect.

Safety Shoes: Freedom, Warrior, Workman.

Today, the new range from liberty is all about style, design and comfort. The range imbides the spirit
of fun and is trendy to the core. There is a product for every season and occasion"
Force 10 has long perceived to be the flagship brand of liberty. Force 10 today is synonymous with
value for money fashion sport shoes. It is a symbol of family force of liberty which has 10 members.
Targeted at the age group of 13-28 years old boys and men, Force 10 produces over

600000 pairs annually. Available in the range of Rs. 350 to Rs. 1250.

"life at a force of 10"

COOLER
S
Coolers
are the brand of men's sandals and slip-ons. These sandals cater to age group of 21-45 years
and are a stylish and comfortable accompaniment to any apparel. The range is amongst the
most sought after during the summer months and over 100000 sandals are produce evry year.
In the price range of Rs. 295 to Rs. 899, Coolers are indeed.
"cool comfortable sandals"
 Footfun has been created as an exclusive brand for children of the age group I to 12 years.

Children have their peculiar requirement so far as footwear is concerned. The product in this

category includes sandals, infant and toddler range of' shoes, sports shoes and school shoes.

The range is available in the price range of Rs. 1 35 to Rs. 395 and sells over 240000

annually.

GLIDER
S
A symbol of light weight footwear, it gives a feeling of floating in air. It is the most important
brand of liberty as it covers all segments, varieties, colors, designs and price ranges. It is a mass
brand of company. Gliders cater to the specific need of formal, semi-formal footwear as well as
beachwear for the age group of 2-45 years. This range has something or the other to cater to the
requirement of children, young men and women. Over 4500000 pairs of gliders footwear are
produced each year in the price range of Rs. 125 to Rs. 1795.

"Some things are just

SENÖQIT
A
right"
 Senorita is a brand that caters to the high design and fashion ling amongst }ounz ssomen

Bringing out the flair of each sty le, senorita ites in the age group of 14-26 to

be comfortable as \vell as look the most delicately brought out the latest designs for this brand.

450000 pairs are produced in the range in the price category of Rs. 495 to Rs. 995. Senorita

invites \vomen to retain their outh tillness, ibrancy and energy through its tag-line.

"Hev women, stay girl"

FastmcoMF0RT
"Windsor provides casual and formal shoes for the young executive in the age group of 21 to

40 years". "This brand caters to the need for power dressing for the young executives and

allows the busy executive to make a statement in power dressing, which is as much at ease in

the boardroom as in the cocktail lounge".Over 750000 pairs of Windsor are produced

annually in the price range ofRs. 895 to Rs. 1999.

 "Walking Comfort, Talking Sole"

TIPTOP?

"Tiptopp caters to providing comfortable and fashionable women's slip-ons and sandals. This
range is synonymouswith comfort, durability and neat styling". "Targeted at ladies in the age
group of 34-40 years, this range sells 750000 pairs annually". Available in the price range of Rs.
325 to Rs. 550.

"Good Looks, Lasting Comfort

 1.3 INTRODUCTION TO DISTRIBUTION CIIANNEI

DEFINITION

The path through which goods and services travel from the vendor to the consumer or
payments for those products travel frorn the consunwr to the vendor. A distribution channel can
be as short as a direct transaction from the vendor to the consumer, or may include several
interconnected intermediaries along the way such as wholesalers, distributors, agents and
retailers. Each intermediary receives the item at one pricing point and movies it to the next
higher pricing point until it reaches the final buyer. Coffee does not reach the consumer before
first going through a channel involving the farmer, exporter, importer, distributor and the
retailer. Also called the channel of distribution.

A distribution channel is the chain of individuals and organizations involved in getting a product
or service from the producer to the consumer. Distribution channels are also known as marketing
channels or marketing distribution channels.

In this context, the individuals and organizations are known as intermediaries; channels are
categorized according to the number of intermediaries between the producer and the end user. A
direct marketing channel, for example, which has no intermediaries between the producer and
the consumer, is known as a level zero channel. A distribution channel that has a single
intermediary (typically, a retailer) is known as a level one channel. Level three and higher
distribution channels have additional intermediaries, such as value-added resellers (VARs),
system integrators (and distributors or wholesalers. The distribution channel is funher
brokendown into component channels, such as the sales, product and service channels, each of
which may consist of several intermediaries.
There are many factors to consider when selecting the appropriate distribution channel for a
given product or service. A channel strategy is the plan a producer develops for distribution.
 Channels
and intermediaries

Distribution of products takes place by tneans of' channels. Channels arc Qts of interdependent
organizations (called internwdiaries) involved in rnaking the product available for consumption.
Merchants are internnediaries that buy and resell products. Agents and brokers are intermediaries that
act on behalfofthe producer but do not take title to the products.

Channel design

A firm can design any number of channels. Channels are classified by the number of
intermediaries between producer and consumer a level zero channel has no intermediaries. This
is typical of direct marketing. A level one channel has a single intermediary. This flow is
typically from manufacturer to retailer to consumer.

Channel mix

In practice, many organizations use a mix of different channels; in particular, they may
complement a direct sales-force, calling on the larger accounts, with agents, covering the smaller
customers and prospects. In addition, online retailing or is leading to disintermediation. Retailing
via Smartphone or m-commerce is also a growing area.

Managing channels
The firm's marketing department needs to design the most suitable channels for the firm's
products, and then select appropriate channel members or intermediaries. The firm needs to
train staff of intermediaries and motivate the intermediary to sell the firm's products. The firm
should monitor the channel's performance over time and modify the channel to enhance
performance.

Channel motivation

To motivate intermediaries the firm can use positive actions, such as offering higher margins
to the intermediary, special deals, premiums and allowances for advertising or display. On the
other hand, negative actions may be necessary, such as threatening to cut back on margin, or
hold back delivery of product.
 Channels
conflict

Channel conflict can anse Ahhen one internu•diary's actions prevent another intermediary from
achieving their objectives. Vcflical channel conflict occurq bctwccn the levels within a channel
and horizontal channel conflict occurs betxseen intennediarics at the c,amc level within a channel.

pcs of Distribution Channels

A distribution channel is the method a company uses to get its products into the marketplace for
consumer use. The traditional channel goes from supplier, manufacturer, distributor, wholesaler and
retailer. Two types of distribution channels exist: indirect and direct.

1. Indirect Channel

The indirect channel is used by companies who do not sell their goods directly to consumers.
Suppliers and manufacturers typically use indirect channels because they exist early in the
supply chain. Depending on the industry and product, direct distribution channels have become
more prevalent because of the Internet.

2. Direct Channel

A direct distribution channel is where a company sells its products direct to consumers. While

direct channels were not popular many years ago, the Internet has greatly increased the use of

direct channels. Additionally, companies needing to cut costs may use direct channels to avoid

middlemen markups on their products.

METHODS TO DISTRIBUTION CHANNEL

 Channels
Indirect Channel Methods

Distributors, wholesalers and retailers are the primary indirect channels a company may use when
selling its products in the marketplace. Companies choose the indirect channel best suited for their
product to obtain the best market share; it also allows them to focus on producing their goods.
 Channels
Direct Methods

Selling agents and Internet sales are two types of direct distribution channels. Selling agents work

for the company and market their products directly to consumers through mail order, storefronts or

other means. The Intemet is an easy distribution channel because of the global availability to

consumers.

Selling Directly to Consumers

Selling through Retailers

Selling through Wholesalers

 Artist Anist

apandid Reach Artist Artist Mist

Rétäll

Recommendation

Ikting Marketing Exp

Expanded Reach
Internet Expanded Reach large
large Quantities
Represents Other Represænt;
love' Margin
Artists
LessMargln lowest
Internet

Agent Agent

Wholesaler Wholesaler

Retailer

Retailer Retailer Retailer

Consumer Consumer

02010 Nei McKenzie vrwgeuemdbusinessxom Consumer Consumer Consumer

 INDIRECT DISTRIBUTION CHANNEL ARE THREE TYPES:

1. One Level Channel: In this method an intermediary is used. Here a manufacturer sells the
goods directly to the retailer instead of selling it to agents or wholesalers. This method is used for
expensive watches and other like products. This method is also useful for selling FMCG (Fast
Moving Consumer Goods).

2. Two Level Channel: In this method a manufacturer sells the material to a wholesaler, the
wholesaler to the retailer and then the retailer to the consumer. Here, the wholesaler after purchasing
the material in large quantity from the manufacturer sells it in small quantity to the retailer.

Then the retailers make the products available to the consumers. This medium is mainly used to sell
soap, tea, salt, cigarette, sugar, ghee etc.

3. Three Level Channel:

Under this one more level is added to Two Level Channel in the form of agent. An agent facilitates

to reduce the distance between the manufacturer and the wholesaler. Some big companies who
cannot directlv contact the holesaler, they take the help of agents. Such companies appoint their

agents in y region and sell the tnatcrial to then).

Then the agents sell the Inaterial to the holesalets. the wholesaler to the retailer and in the end the
retailer sells the Inaterial to the consunners.

FACTOR INFLI ENCE OF DISTRIBUTION CHANNELS

PRODUCT MARKET
CONSIDERATION CONSIDERATION

COMPANY MIDDIEMEN
CONSIDERATION CONSIDERATION

The Maior Functions Of A Distribution Channel

 Fig: Distribution channel selection considers your customer and image.

The reasons you choose particular places to sell your product go beyond the amount of sales
you generate. Some distribution channels that help you sell your product also can hurt your
business more than they help sales for a variety of reasons. Your distribution channel strategy
should include a review of your marketing mix to determine any potential choice's overall
effect on your product, service or business.

Distribution Channels

Distribution channels include methods of selling as well as locations. Methods include direct sales,
wholesalers and retailers. Direct sales involve you selling directly to the consumer with no
middleman, such as in a store you own, online or with a catalog. Using a wholesaler involves a
distributor to get your product into a variety of channels you might not reach by yourself. Using
retailers, you sell to stores that mark up your product to make their profit. Specific distribution
channel options include retail stores, advertiqing, on your website, through
catalogs and using sales agents.

Sales Volumc
One of the functions of a distribution channel is to optimize your sales volume. Even
though you might have several opportunities to distribute your product, you might have
limited capacity to make your product, so you must look at which will help you generate
the most sales. If you rely on retailers to sell your product and you add online sales to your
distribution strategy, some of your retailers might drop you if they believe their sales will
drop because customers can purchase more easily online. Maximum sales doesn't always
mean optimum sales because some channels have higher associated costs.

Cost of Sales

Some distribution channels require more costs to use. For example, direct sales
requires order processing and fulfillment, including staff time, shipping and credit
card processing software and transaction fees. Other options might require
promotional costs, such as signage, coupons, displays and sale calls. This is why
distribution channels that offer the highest sales volumes don't always offer the highest
profit margins.

Profits

Once you know your expected sales from a potential distribution channel, your cost of

sales and your price per unit, you can calculate your profit margin per item and gross

profits. This helps you determine which distribution options are the best for you, based

on your ability to fund sales and produce goods.

Brand

If you rely on a strong brand in the marketplace, you must consider the effect that
selling in a particular location or using a particular method has on your brand. Selling
a high-end product through a supermarket, where you are sold next to bargain brands,
can damage your image. If
your image includes superior personal serx ice. selling online can reduce your reputation in
this area.

Fig: Distribution channels move products from manufacturers and producers to consumers.
 It's not enough to produce or make goods or services because it isn't a given that they will
get to the end user. Products and services don't usually get to the end user directly,
especially when the end user is a consumer. Distribution channels are usually the vehicle
that transfers goods from producers to consumers.

reaki
ng Bulk

In the
Pursuit of efficiency, manufacturers often produce large quantities at a time, but
consumers usually buy only a few or even one product. Distribution channels, such as
retail store chains, can sell smaller quantities, even though the producer made thousands.
Something similar occurs higher up the distribution chain. Relative to the amount
produced, retailers can only buy small amounts of the various products they sell. So,
wholesalers act as agents between manufacturers and retailers.

Consolidation and Distribution

Consumers often prefer to buy a wide variety of consumer goods at one time and place.

Retail stores enable consumers to do just that because they stock and display a great number

of different products. Up the distribution channel chain, wholesalers can accumulate large

amounts Of many different products from different manufacturers and efficiently deliver

many products to

Inany retailers. This lowers carrying and transportation costs.

Facilitating Functions

Distribution channels offer a variety of services that ease and enhance selling and buying
goods.

They offer credit to customers and accept returned merchandise. They also advertise and
promote products through special displays, sales prices and inclusion in ads and fliers.
Depending on the product, distribution channels service the products they sell. This

includes maintenance and repair services, and they often are trained and supported by the
 manufacturer.

Distribution channels may even add value to products before distributing the customers.

Customer Relationships

Consumers often trust distribution channels more than they do manufacturers. They expect
these channels to proude objective information about products and originating companies.
 Istribution channels communicate with and perform transaction functions. They also Provide
marketing and sales assistance. they arc closer to customers and

end users, they can provide nunnufacturers with a wealth of information on customer preferences. This can
include consumer likes and dislikes and sensibility.

RELATIONSHIP MARKETING AND DISTRIBUTION CHANNELS

The interest of practitioners and academics in channel relationship management has shifted from
corporate channel structures and relationships in conventional channels governed by use of power
to relationships between independent firms involving contractual and normative control
mechanisms. In this article, we identify several factors leading to this change of interest, propose a
scheme for classifying channel relationship research based on control mechanisms, and suggest
areas for future research involving the use of contractual and normative control mechanisms in
conventional channel relationships.

He is the former editor of the Journal of Marketing Research, an academic trustee of the

Marketing Science Institute, and a member of the Direct Selling Education Foundation
Board of Directors. His research on channel and sales management issues and personal
selling effectiveness has been published in the Journal of Marketing Research, Journal of
Marketing, Journal of Consumer Research, Marketing Science, and Administrative Science
Quarterly. He is the co-author of three textbooks,;Retailing Management, Essentials of
Retailing, and Personal Selling: Building Partnerships.

She received her Ph.d. from the University of Florida. Her research interests are in the area of
channel relationship management, particularly decision-making processes, coordination, and
relationship dynamics.

How to Write a Marketing Distribution Channel Strategy

Creating an effective strategy for distributing your product is a critical step in finalizing your
marketing plan. Where you sell your product affects your sales volumes, pricing strategies,
distribution costs and bra marketing creates an effective distribution plan that all of

your goals.

Target Customer

Get a copy of Your marketing plan and/or gather research or reports that provide you with the
following infomation: customer profile, list of competitors, pricing rationale, branding strategy and
distribution budget. Write a short overview of your customer, including objective demographics and
subjective assumptions about their buying habits and preferences. Use this information to determine
where your target customer is most likely to purchase your goods or services. Write a shon overview
of your competitors and where they sell their products. Write an assessment of how you think their
distribution channels benefit them, based on their brand, price and customer base.

Pricing

Summarize your pricing strategy rationale and whether or not you can raise or lower your

prices, if necessary, based on distribution channels that might benefit you. For example,

distributing your product through brick-and-mortar retailers might cause you to raise prices

based on your costs of shipping and retailer discount. Selling through wholesalers might

allow you to lower your price based on reduced shipping costs and increased volume.

Branding Strategy

Where you sell your product can affect your image in the eyes of consumers. Review your
brand strategy to determine if selling using certain distribution channels diminishes or
enhances your brand. For example, selling personal care products in salons and boutiques
sends a different message about your brand than selling them in a big box retailer.

Distribution Channel Pricing

Calculate the costs associated with each potential distribution channel, including shipping,
commissions, in-store promotions, fulfillment of online or telemarketing sales and other
 expenses. Each distribution channel will affect pricing and margins differently, so it is Important to
have accurate calculations to guide you.

Put it all Together

Summarize your options by evaluating each potential distribution channel using the following
factors: distribution costs, promotion costs, custonur preference, competition, and effect on the
brand, effect on sale volume, profit Inargin per unit and total profit on anticipated sales. Rank your
choices in order Of their perceived benefit to your company. For example, selling through big
boxes might give you the biggest profit in the short-term, but might damage your brand longterm,
resulting in lower annual sales and profits. It might also result in sales that temporarily exceed your
production capacity. Selling fewer items at a higher profit margin might return a lower total profit,
but cost you less and give you higher return on investment.

Executive Summary: After you have all of your information and have made your
conclusions, an executive summary for your readers, stating your recommendations
without significant detail. Place it at the beginning of your report, noting that you will
provide detailed information about your recommendations in the body of the report. Include
charts, graphs and budgets at the end of your report in an appendix

DISTRIBUTION CHANNELS OF LIBERTY SHOES

Retail
 We believe that every segment of our wide customer base has a right to fashionable footwear

which makes them look good, and feel good. Hence, while we devote the most fashionable
selections to those \Vith high in le, our oilcrjngq also blend fashion vyith affordability. At the
same time, a " ide range of industrjc€ arc able to function rnore effectively, benefiting from the
safety shoes offered I ibcMy vshich iq operating cvclusivc stores and multi brand outlets.

Distribution
The world chooses to step ahead in our footwear, And so we, in turn, step ahead with a strong
distribution network that reaches out to the most far flung areas of India, and beyond to more than
25 countries across the world. This strong and ever expanding network is a reflection of our
commitment to dress more feet fashionably.

Distribution channels for shoes

• large and small specialized retailers

• chain stores shoe stores with mainly high-priced,
sophisticated merchandise discount shoe stores, shoe
markets

• clothing stores with shoes in their product range

department stores

• mail-order companies sporting-goods stores

• others

Institutional sales
With increasing construction and development activity taking place across the world, the need

to ensure safe working conditions for the workforce is at an all time high. The answer comes in

the form of the world class range of Warrior Safety Shoes from Liberty that helps industries

around the globe work safe, work better. Conforming to Euro Safety Norms (EN — 345), this

safety footwear is recognized as standard professional gear for workers in light and heavy
engineering units as well as defense forces. So the feet the world moves on, moving in Liberty

Footwear.
Meet Warrior, the range of prolV•ssional gear from Liberty. More than just a shoe, the Warrior
ensures that workforces around the world are able to fllnction confidently with it to protect them, to
absorb shocks, to withstand pressures and to keep them comfortable.

The Warrior is equipped to provide professional gear for a variety of industries which includes
automobile, defense, chemicals, mining and other economy critical ones. With its set of unique
advantages derived from technological innovation, the Warrior product range caters to the
diverse requirements of each of these sectors successfully. While these footwear are able to
withstand the extreme pressures associated with industries such as construction and defense.

Export market

Manufacturer and Exporters of Leather and Non Leather Shoes, Accessories likes Bags, Purses,
Belts, Shoe Uppers, PU Soles for Men, Women, Teenager & Kids, Industrial Safety Shoes for
Workers

Trade names
1. AHA 2. LIBERTY
3.GLIDERS 4. FORTUNE

5.WINDSOR 6.SENORITA

7.FOOTFUN 8.FORCE 10

9.PERFECT IO.TIPTOPP

12.WORKMAN
I I . WARRIOR
Import
Germany, Italy, South Korea

Export
_Germany ,ltaly, Spain

Reason for export

Insufficiency of domestic demand

Social responsibility
Increased productivity
Relative profitability
Reducing risk
Technological improvement
Competition in domestic market
 CHAPTER- 2

LITERATURE REVIEW
 2.1 LITERATURE REVIEW

annan (2001) studied the rural mark view to examine the potential of selectedeting prospects in

selected areas of Tamil Nadu with a respondents were selected in this survey and multistage

random sampling was Ised. He concluded that the rural market share coming up in a big way and

growing twice as fast as the urban, witnessing rise in sales of typical urban kitchen gadgets such

as refrigerators, mixer grinders and pressure cookers. For successful marketing in rural areas, an

integration of traditional and modern methods of selling is required. To communicate effectively

with the prospective rural consumers and to ensure effective distribution and prompt delivery,

organizations must understand the specific requirements and needs of the villagers and then plan

their strategy to convert the prospective consumers into active consumers.

Aggarwal (2003) found out that an efficient marketing system leads to the optimization of resource
use and output management. A well designed system of marketing can effectively distribute the
available stocks of modern inputs and thereby sustain a faster rate of growth in agricultural
production.
An efficient marketing system ensures higher level of income to the farmers by reducing the number
of market middleman, regulating marketing services, providing better prices for the products by
having competitive conditions for marketing.

A new situation is emerging in India. Governments have been emphasizing economic development

by ensuring growth rates of seven-eight percent annually, enhancing the welfare of farmers and

workers and unleashing the creativity of entrepreneurs and marketers.

{Singh and Bhagat (2004)}.

This opportunity must be fully utilized to bridge the rural urban divide, using knowledge as a
tool. As such, there is a need to focus on Empowering Rural
India (Kalam 2005) and one of the ways that this can happen is through a strong and
transforming agri marketing.
 The strengthening of rural coinrnunication services is an important ingredient for the welfare and
development of rural India as it gives tilnely information on business, price, market and demands

within a few minutes and that too at a very low {Paatnaik and Rao (2006)}. The open and
transparent franchise policy for rural areas must be worked out to enable the franchisee to provide telecom
facility on a revenue sharing basis. The rural literacy and road length, in particular, and other rural
infrastructure in general are considered essential for the growth of rural non-farm sectors and for enhancing
their employment generation potential, policy measures should be directed towards strengthening these
support systems which in turn would lead to the growth ofrural India and the Indian economy as a whole
{Pradhan (2005)). Corporate and rural India has entered into collaborative partnerships through
vertical coordination. A common thread among these is integration and tightening the supply chain
{Hans (2006)}. The agri-initiatives taken by Indian corporates will play an important part in the
dissemination of the right information and knowledge. Corporates can act both as buyers of agri-
produce as well as providers of resources for producing the same.

Rural marketing as any marketing activity in which one dominant participantis from a rural area. For
the purpose of defining the domain of rural marketing, "rural" and "urban" can be visualized on a
continuum, consisting of three broad groups, namely, rural, urban and urban. The construct called
urban is the overlap between rural and urban, with physical features closer to urban areas and
proximity to large urban centers, but with deep rural sociological moorings. The domain of rural
marketing, thus can be seen in at to dimensional space as a flow of goods, services, and ideas from one
area to another, except in the case of urban to urban flow.

Kaptan (2004) studied the rural marketing for HDPE pipes in rural areas of
Maharashtra with a view to examine the dealer's awareness and perception towards their respective
HDPE pipes and to identify the major competitors and their market share in the agricultural segment.
The area of the study was taken up in three districts of three regions in Maharashtra. The size of
sample was 45 dealers who sold agricultural implements like pumps, pipes, starters etc.
He concluded that rural marketing is changing constantly. Continuous marketing research
should be conducted periodically and a database should be developed by all the companies. By
contributing towards reductions in the cost of distributing goods from producers to farmers,
marketing research makes it possible for the farmers to enjoy better products at lower prices.

CHAPTER-3
 RESEARCH
METHODOLOGY
3.0 RESEARCH

Business research is of recent origin and is largely supported by business organizations that hope to

achieve competitive advantages. Research methodology lays down the various steps that are

generally adopted by a researcher in studying the problem.

Research methodology is a way to systematically solve the research problems. It may b e understood

as a science of studying how research is done scientifically. It includes the overall research design,

the sampling procedure, data collection method and analysis procedure.

3.1 STATEMENT OF THE PROBLEM

Their main focus is on raining and de elopment, beca se with the help of training and development

they can e ily attain their get. Training i a short term process utilizing and systematic organized pr

cedure by whic we learn techni al knowledge and skills for definite purpose, training and

development learn how to perform his present job satisfactory.

 xlw-AR
ow technological changes wc on didn't do their

Work properly

3.2 JUSTIFICATION OF

As in the today scenario. globalization is increasing day by day. -l it to know

about brand of product. Inain concept of choosing this project is to
familiarize with the products and Brand nanle.

The path through which goods and services travel from the vendor to the consumer or payments for
those products travel from the consumer to the vendor. A distribution channel can be as short as a
direct transaction from the vendor to the consumer, or may include several interconnected
intermediaries along the way such as wholesalers, distributors, agents and retailers. Each
intermediary receives the item at one pricing point and movies it to the next higher pricing point
until it reaches the final buyer. Coffee does not reach the consumer before first going through a
channel involving the farmer, exporter, importer, distributor and the retailer. Also called the channel
of distribution.

3.3 OBJECTIVE OF STUDY

The main objective of the project is to improve distribution channel of liberty.

SUB OBJECTIVES:

To study the effectiveness of distribution channels regarding Liberty shoes. To

study the return and damage policies of the Liberty shoes.

3.4 SCOPE OF THE STUDY:

To learn about the organization work and to get the knowledge about the Training & Development of

employees. This study will indicate the current Market Trends and to learn the professionalism in the
 organization. This study will indicate the strong points and weaker points of development its

competitors. study will help in forccaqting the future trends and to get the knowledge about the

employees & workers thinking and profit through Brand marketing.

3.5 RESEARCH DESIGN:

A research design is the arrangement of conditions for collection and analysis of data in a manner
that aims to combine relevance to the research purpose with economy in procedure. The Research
design used in this study was descriptive research design. It includes surveys and factfinding
enquiries of different kinds. The main characteristic of this method is that the researcher has no
control over the variables; he can report only what has happened or what is happening.

There are five types of research designs.

l. Exploratory research design.

2. Conclusive research design. 3.
Descriptive research design.

4. Causal research design.

5. Performance monitoring research.

3.6 COLLECTION OF DATA

Data is recorded measure of phenomena. While deciding about the method of data collection, the researcher
should keep in the mind about two types of data. They are,

i. Primary Data ii.

Secondary Data

3.7 SOURCES OF DATA COLLECTION

(i.) Primary Data
Primary data is the first hand information, which the researcher gets from the population. The tool for

collecting primary data is 'Questionnaire". These data are collected directly from the customers of liberty

shoe.ltd.
(ii.) secondan Data secondary data has been coli
3.8 SAMPLING TVCIINIected fron) the journals, Internet etc.

POPULATION
The customers of liberty shoe .ltd. will constitute the entire population. Here the entire
population is considered for my study because the population is limited.

SAMPLE SIZE
Size of the sample constitute 100 samples.

SAMPLE UNIT
Customers are selected on random basis.

3.9) ANALYTICAL TOOLS USED IN STUDY

Analytical tools used in business to serve the needs of the organizations.

Tools used in business:

MS EXEL
It is an excellent reporting & dash boarding tool. It can be powerful analytic tool in the
hands of an experience user.

3.9 LIMITATION

Promotional Material Not Supplied on Time.

Schemes are not conveyed on time.

Supply of product is not proper.

Barriers in credit policy.

Bad relationship with dealers.

 Limited support after sales.

Barriers in communication with dealers

 CHAPTER- 4

ANALYSIS AND

INTERPRETATION
S
 DAT ANA! \ßls
AMON
SWO
T

SWOT Analysis

STP
Segment
Full Market Coverage in Incotnc
arget Group
Liberated Youth which prefers fashionable
footwear
Positioning
Stylish Freedom for Movelnent

I.Wide Reach with 150 distributors, 350 exclusive showrooms and more than
6000 multi-brand outlets

2.HumanTech Centers i.e. Liberty is high in Research and Development

3.01d Established Brand with huge popularity

4. Among the top 5 leather footwear Manufacturers in the world

5. Good advertising and branding through TVCs and print ads
Strength 6. Has popular sub-brands like Coolers, Force10, Senorita, Gliders

1. Has limited franchise presence as compared to some other footwear brands

Weakness 2. Lacks global presence, which can be a huge potential segment

2. In India, People now look towards buying footwear as a blend of fashion and
 comfort, so now has an increasing market size
Opportunity 3. Global expansion would help in brand building and sales

I .lntense Competition form existing brands

well
2.Commoditization if fashion footwear not differentiated
Threats 3.Constantly changing footwear technology and
l . Has increased reach in Southern India but with more number of franchisee
stores has an opportunity to increase reach PAN India
 DATA
ANALYSIS

TABLE NO.4.1

SELLING LIBERTY PRODUCT

FIG. NO. 4.1

SELLING LIBERTY PRODUCT

Interpretation:- From the above table it has been found that 80% respondents find the sale of
Liberty product and where as 20% find that do not sale of Liberty product.
2. Reason For ibcrts

TABLE NO. 4.2

PRODUCT
SELLING LIBERTY

0% Other Reason
Margin Promotional Demand Dealer Credit Policy
Relationship
Scheme

FIG. NO. 4.2

SELLING LIBERTY PRODUCT

Interpretation:- From the above analysis we calculate that Retailers sale the Liberty Product due to
margin 24%, Promotional Scheme 22%, Demand 30%, Dealer Relationship 8%, Credit Policy
10%, And other reason 6%.
3. Reason
For
selling Product.

TABLE NO. 4.3

NOT SELLING LIBERTY PRODUCT

FIG NO.4.3

NOT SELLING LIBERTY PRODUCT

Interpretation:- From the above analysis it is interpreted that Retailers do not sale the Liberty
Product due to Credit Policy 35%, Promotional Material Not Supplied on Time 15%. Schemes
are not conveyed on tinie 20%, Supply of product is not proper 20 0 0, and 10% Don't Specify.
4. Much It
Ordering. I)clivcry
l,ibcrty Product After

TABLE NO. 4.4

DELIVERY TIME

FIG NO. 4.4

DELIVERY TIME
Interpretation:-From the above analysis it is interpreted that Retailers take delivery of their
orders during 6-12 Ilours 32%. I to 2 Days 6()%. 2 to 7 Days 8%, and More than7 Davs 0%.
 5.

mli
ch Is The Most linportant Paramctcr For Liberty out of

TABLE NO. 4.5

IMPORTANT PARAMETERS

0%

Reduce Waiting Choice to the Place Utility After Sales Service

Time Customer Support

FIG. NO. 4.5

IMPORTANT PARAMETERS

Interpretation:- From the above analysis it is interpreted that the most parameter for the Liberty are
Reduced Waiting time 35%, Choice to the consumer30 0 0, Place utility 20%, and After Sale service
support 15%
 Option
No. of respondents Percentage Good
32 32

Average 48 48

p
oor

TABLE NO. 4.6

RATING SCHEMES

a Good u Average a Poor

FIG. NO. 4.6

RATING SCHEMES

Interpretation:-

From the above analysis it is interpreted that retailers feel good with rate scheme of the company
32%, average 48% 20%

with & poor with

7.

Option
110" Do ou Ratc Thc ( rcdit Policy Of Company.

TABLE NO. 4.7

CREDIT RATINGS

Good

Average

Poor

with & poor with

 FIG.NO. 4.7

CREDIT RATINGS

From the analysis it is interpreted that retailers feel good with rate the credit Policy of the company
44%, average 40% 160 0.

with & poor with

9.

Option

TABLE NO. 4.8

MARGIN RATINGS

with & poor with

 10.

Option

FIG. NO. 4.8

MARGIN RATINGS

Interpretation:-

From the above analysis it is interpreted that retailers feel good with rate the Margin of the

company 64%, average 24% 12%.

with & poor with

11.

Option

11
0"' Do 011 Ratc hc Qualitv ()fl iberft l'roduct.

TABLE NO. 4.9

QUALITY OF PRODUCT
 12.

Option
FIG. NO. 4.9

QUALITY OF PRODUCT

Interpretation:-
13.

TABLE NO.4.lO

DAMAGE POLICY

FIG. NO. 4.10

DAMAGE POLICY
 14.
Interpretation:-

From the above analysis it is interpreted that retailers highly satisfied with damage Policy of
the company 24%, satisfied with 64% , Dissatisfied with 11% and highly dissatisfied 1%.
 itnc.
Are You Getting In tbnnation about Schenw ()f' I product At Proper 'I

TABLE NO. 4.11

SCHEMES OF LIBERTY PRODUCT

FIG. NO.4.1 1

SCHEMES OF LIBERTY PRODUCT

Interpretation:-

From the above table it has been found that 95% respondents find the getting information about scheme
of Liberty Product at Proper Time and where as 20% not.
 TABLE NO. 4.12

SATISFACTION WITH DISTRIBUTION CHANNEL

FIG NO. 4.12

SATISFACTION WITH DISTRIBUTION CHANNEL

Interpretation:-

From the above table it has been found that 62% respondents satisfied with the distributi01 channel of
Liberty product and where as 38% not satisfied.
 CHAPTER - 5

FINDINGS SUGGESTION
& CONCLUSIONS
5.1 FINDINGS

Most of the respondent find sales of the liberty shoes.

Sales of liberty shoes due to demand and margin.

Retailer take delivery time of maximum I to 2 days.

Many ofretailer do not sale liberty shoes due to credit policy.

Many retailer feel good with the scheme of the company.

75% retailers feel good with the quality, margin of the company.

Most parameter for the Liberty are Reduced Waiting time, Choice to the consumer, Place utility

and After Sale service support.

 5.2SUGGESTIONS

The management must pay attention to the fact that of the respondents fccl that the quality of the
product is nonnal. The tnanagcrnent should take steps to increase the quality of the product.

Care should be taken to improve the service efficiency that aids to retain the existing
customers.

The organization should also give more importance to increase the share of purchase by
the customer.

Company has to get periodical feedback from all its customers and it can track them

constantly to know their queries.

Efforts must be taken to popularize the product, product variants, product prices, product

differentiation, service through appropriate publicity measures.

The most of the respondents have observed the defect of blow hole and crack in the product,
so the organization should take proper action to avoid this type of defects in the product.

Nearly 30% of the customers rejected the liberty shoes Ltd. Product often at first
inspection, so the organization should take efforts to decrease the rejection through
appropriate measures.
 5.3 CONCLt SION

From this analysis it is seen that the satisfaction level about the over-all service does not
deperid on response time or price but depends on the level of satisfaction with quality. It is
therefore clear that the customer's perception about service level depends on their perception
about quality.

It is also seen that satisfaction level with quality depends on the rejection rates experienced by
the customers. Therefore the company should make efforts to ensure that the rejection level at the
customer end is minimized. This will improve the customer's perception about quality as well as
service level.

Since the period of response and price levels do not influence perception about service level, it is

adequate if the company maintains the present level but concentrate its effort in reducing

rejections experienced by the customer.

BIBLIOGRAPHY
BIBLIOGRAPHY

BOOKS

MARK} RTING MANAGEMENT BY- PHILIP KOTLER

PRINCIPAL OF MANAGEMENT BY-ASHOK JAIN

WI• 11

SIIOES.COM

SSRN.(OM
ANNEXURE
c. 2 to 7 Days d. More than7 Days
Q5. Which is the most important parameter for liberty out of the föllowing?

a. Reduced Waiting time b. Choice to the consumer

c. Place utility d. After Sale service support Q6. Ilow do you rate the schennes of the
con)pany?

a. Good
b. Average
e. Poor

Q 7. do 011 rate the credit policy of the cotnpany?

 a. Good b. Average
c. Poor

QS. do you rate the Margin of the company?

a. Good b. Average

c. Poor

Q9. HO\N do you rate the Quality of liberty Product?

a. Good b. Average
c. Poor

QI 0. How do you rate the Damage Policy?

a. Highly Satisfied b. Satisfied

c. Dissatisfied d. Highly
Dissatisfied
QI I . Are you getting information about scheme of liberty Product at proper time?

a. Yes

Q 12. Are you satisfied with the distribution channel of liberty Product?

a. Yes b. No

QI 3. What is your further expectation form this company?

From product .

From service