Buss1000 - Sustainability
Buss1000 - Sustainability
Buss1000 - Sustainability
Sustainability is not just about being green. It’s the core of economics. We need forests and
resources that are limited. Below is one such visual framework for sustainable development.
Climate change and sustainability have been in the news a lot lately. Drought, fire and
lack of water are critical challenges to business. With these challenges come
opportunities. It’s about finding better solutions rather than simply prohibiting the use of
something. Always consider your stakeholders and the role of your business is in
society.
On the other hand, never think that profit is bad! In fact, some experts believe
sustainability will help drive the next phase of global business transformation.
People often mistake making a profit as the opposite of creating value. When you buy a
product or service, you see some value or use for it. Businesses simply need to think of a
way to make profit sustainably.
7.7 GREENWASHING
Business are made of people, by people, for shareholders and stakeholders. We need to
remember the profit motive.
Be cautious about greenwashing: Greenwashing is to make people believe that your
company is doing more to protect the environment than it actually is. _The Cambridge
Business Dictionary (2017)
Companies may position themselves as a sustainable organisation through conferences
and marketing, but in reality, they are not serious about change. Some are just using the
opportunity for publicity. Other companies might report a specific example to emphasise
their good deeds, but it is often a distorted account of their actions.