Word Think Before You Write Email Elisabeth

Think Before You Write: Email to Client Elisabeth
The writing process consists of five steps: Plan, write, revise, edit, proof. This worksheet helps you complete the first step: Plan.
Don’t start writing until you’ve taken time to think through what you want to say and why and how you want to say it. If you think
before you write, you’ll find that you have an easier time identifying and organizing your content. Also, your finished product will be
easier for your audience to follow. That’s really the point of communicating. Remember, your audience is everything. If they don’t get
it, or they have to work too hard to get it, you have failed.
Why is this communication happening? What is the context? Make a few notes here about the problem or the situation
that make this communication necessary.
I have to tell the client Elisabeth about the problems our company is facing with the project and assure her that there’s nothing to
worry about.
Build an audience profile. You need to focus on your audience at every step as you create your communication.
Question Notes
1. Who is your audience? (Name them and Elisabeth Urbanek—Manager of R&D and your liaison for Project Redwood
generally characterize them. Are they
engineers, executives, clients or
someone else?)
2. What is their attitude toward your topic Agreeable and wants to know the update of the project.
and your message? (Do you think they
are agreeable, indifferent, disagreeable,
hostile?)
3. How much do they already know about She has some knowledge about the project but doesn’t know about the problems
your topic? (Are they experts? Have yet.
some knowledge? Know very little?)
4. What expectations do they have? Are Yes technical and professional.
they expecting technical language? A
lot of detail or a high-level view? A
recommendation?
What is your purpose? Identify your primary purpose, or tell why you are engaging this audience at this time. Your purpose is
usually to inform (tell them something so they know about it and understand it with no expectations beyond that) or persuade
(convince them to think or understand something, believe something, and/or do something).
Examples:
I want my audience to know about coastal wetlands.
I want my audience to understand the value of solar power and to install solar panels on the city’s schools.
I want my audience to agree to support construction of a waste incinerator plant near Dover City.
I want my audience to believe that we have the redwood project under control and there will be no delays in the project delivery.
© Gayle Moran 2016 1

Formulate your key message. What main thought do you want your audience to remember? Write this as one or two complete
sentences. Keep this key message in mind as you create your communication.
Example: Solar energy is clean, sustainable, and locally produced. Solar panels on school buildings will reduce the amount of energy
required from the electric grid and stabilize long-term electricity costs.
Key message: the projectis going through some problems regarding the source of cellulose and the experiments on the exact freezing
tempertaures have been going on. But there’s nothing to worry about. You will have the product delivered to you on time.
Some Other Things to Think About. Here are a few things to think about and plan for as you collect and organize your
content. Always keep in mind what you know about your audience, your purpose, and your key message.
Notes
Background That the project has had its first successful trail on 1st may.
Review your audience profile and determine
what background information you need to
provide so your audience can understand
your message.
Word Choice Cellulose

Review your audience profile and make Molding
some notes on the vocabulary you can use— Freezing temperature
Can it be highly technical? Does it need to Carbon monotubes
be non-technical? Are there any terms you Conductivity
will need to define for the audience? Etc. Bioprinter
Level of Detail A quick overview about the problems.
Consider your purpose and your audience
profile—and think about how much
time/space you have for your
communication. How much detail does your
audience need? How much detail do you
have time or space for?
Anticipated Questions Will our company be able to do the project on time?
Jot down some questions (or objections) you
think your audience may have as they read
your document. Which ones do you think it
is essential for you to answer or address?

Make some notes on how to begin your communication and how to end it.
Beginning Body Ending
How can you raise the interest of your audience? This is where you can include a variation of the key message you
wrote. Also, if this is a persuasive communication, you probably
have a call to action, a request, a forward-looking statement, or
Elisabeth, next steps. (Example: When we get the committee’s approval to
I want to tell you that you and Peter have nothing to move forward, we will develop a detailed project plan and budget
worry about. for review.)
 Use pyramid to organize body

Don’t worry we’re on the top of the situation here.
Thanks
Alesandra
Project Redwood
Success till now problems assurance
First On- tem Comp On Excellent

trail time cellulo ositio time product
se pera
progr ture n of delivery
ess gel

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Think Before You Write: Email to Client Elisabeth

© Gayle Moran 2016 1

Word Choice Cellulose

© Gayle Moran 2016 2

 Use pyramid to organize body

Success till now problems assurance

First On- tem Comp On Excellent

© Gayle Moran 2016 3

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