GMS Week by Week
GMS Week by Week
GMS Week by Week
Course Information
Faculty Information
Email [email protected]
Please familiarize yourself with the Program Handbook. The Program Handbook
contains many policies that affect your studies at Conestoga.
Evaluation Summary
TOTAL 100%
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Instructional Plan - MKT 8035- Global Markets & Strategies
You are required to complete the Onboarding Quiz – Movie Trivia Quiz -
prior to the exam date to ensure your device meets the minimum
system requirements. Log into your eConestoga course and navigate to
the Quiz tool to begin the Onboarding Quiz.
Course Schedule
Week
WEEK 2: GLOBAL ECONOMIC ENVIRONMENT
2
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Instructional Plan - MKT 8035- Global Markets & Strategies
Introduce Final Team Marketing Project – Think of your Groups
Your Instructor or the Pearson Reps will be in your session to help you setup your MyLab.
Students will have access to numerous online resources, including warmup exercises,
chapter quizzes, flashcards, and videos.
*NOTE – students can sign up prior to class for MyLab – instructions are posted in MyLab
in the Course Shell
REQUIRED PREPARATION
Chapter 2: Read before class
Decide on your Team Members
EVALUATION
Sept 16 Practice Chapter 2 Warmup (MyLAB) and Practice Chapter 2 Quiz (MYLab)
No marks assigned
Week
WEEK 3: GLOBAL TRADE ENVIRONMENT
3
Students are encouraged to watch the 4 - LRC Video Recordings - this are a great source of
information for Research Citing and Referencing.
REQUIRED PREPARATION
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Instructional Plan - MKT 8035- Global Markets & Strategies
Chapter 3: Read before Class
Chapter 3: Warmup
EVALUATION
Sept 23 Chapter 3 – Quiz MyLab
Library Research Videos – Watch all 4 of them– less than 20 min.
Breakout Teams – Work on Team Contract & Company Intro
Attend a Workshop – involving LRC – Library & Writing Services – introduction to research,
introduction to the APA method and how to properly cite sources –Zoom links and can be
found in Econestoga LRC module.
REQUIRED PREPARATION
Chapter 4: Read before class
Chapter 4: Warmup
Attend a LRC Research Workshop
Video – Cross Cultural Management, World’s Fanciest McDonalds, Zappos
Company Culture
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Instructional Plan - MKT 8035- Global Markets & Strategies
EVALUATION
Sept 30 Chapter 4 Quiz MYLAB
Company Approval given by Instructor
Attend a LRC Research Workshop
Midterm #1 will take place at the beginning of class for one hour
REQUIRED PREPARATION
Chapter 5: Read before class
Chapter 5: Warmup
Study Chapters 1,2,3,4 for Midterm #1
Video – Legal Risks & Considerations
Video – Amazon Counterfeit Goods
EVALUATION
Oct 7 Midterm #1 – includes Chapter 1,2,3,4
Chapter 5 Quiz MyLab
Week
WEEK 6 SEGMENTATION, TARGETING & POSITIONING
6
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Instructional Plan - MKT 8035- Global Markets & Strategies
REQUIRED PREPARATION
Chapter 7: Read before Class
Chapter 7: Warmup
Video – Don’t Put People in Boxes
Video – How to Find Your Target Market
Video – 4 Main Market Segmentations
EVALUATION
Oct 14 Chapter 7 Quiz MyLab
Week
WEEK 7 LICENSING, INVESTMENT, STRATEGIC ALLIANCES
7
REQUIRED PREPARATION
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Instructional Plan - MKT 8035- Global Markets & Strategies
Chapter 9: Read before Class
Chapter 9: Warmup
Video – Market Entry Strategy
EVALUATION
Oct 21 Chapter 9 Quiz MyLab
Week
WEEK 8 – STUDENT SUCCESS WEEK – NO CLASSES
8
REQUIRED PREPARATION
Nothing!
EVALUATION
Oct 28
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Instructional Plan - MKT 8035- Global Markets & Strategies
10.5 List 5 strategic alternatives for global product planning
10.6 Explain the new product continuum
Worksheet - Brand
REQUIRED PREPARATION
Chapter 10: Read before Class
Chapter 10: Warmup
Video – What is Branding – Crash Course
EVALUATION
Nov 4
Chapter 10 Quiz MyLab
REQUIRED PREPARATION
Chapter 12: Read before class
Chapter 12: Warmup
Study Chapters 5,7,9,10 for Midterm #2
Video - Distribution
EVALUATION
Nov 11 Midterm #2 – includes Chapter 5,7,9,10
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Instructional Plan - MKT 8035- Global Markets & Strategies
Chapter 12 Quiz MyLab
Worksheet - Promotions
REQUIRED PREPARATION
Chapter 13 & Ch 14: Read before Class
Chapter 13 & Ch 14 Warmup
Video – Public Relations vs Advertising vs Marketing
Video – Going Global – Secrets of Branding
Video – Marketing Promotions
EVALUATION
Nov 18 Chapter 13 Quiz MyLab
Chapter 14 Quiz - MyLab
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Instructional Plan - MKT 8035- Global Markets & Strategies
12
REQUIRED PREPARATION
Chapter 16: Read before class
Chapter 16: Warmup (Practice)
What is Competitive Advantage?
Porter’s Five Forces Explained
EVALUATION
Nov 25 Chapter 16 Quiz – MyLab Practice – No Marks
Final Exam will take place for the first hour of class
Final Team Marketing Presentations will begin this week. Schedules posted on
EConestoga.
REQUIRED PREPARATION
Study Chapters 12,13,14,16 for Final Exam
Prepare Powerpoint or equivalent for the Team Presentation of the Global
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Instructional Plan - MKT 8035- Global Markets & Strategies
Marketing Report
Video – What is Competitive Advantage?
Video – Porter’s Five Forces Explained
EVALUATION
Dec 2 Final Exam – Chapters 12,13,14,16
Oral Presentation by all team members of the Global Marketing Report –
Schedules Posted EConestoga
Week
WEEK 14 FINAL TEAM MARKETING PRESENTATIONS, FINAL
14 TEAM MARKETING PROJECT IS DUE
REQUIRED PREPARATION
Prepare Powerpoint or equivalent for the Team Presentation of the Global
Marketing Report
Prepare Final Team Project as per the requirements on EConestoga
EVALUATION
Dec 09 Oral Presentation by all team members of the Global Marketing Report –
Schedules Posted EConestoga
Final Team Project Due – Uploaded to EConestoga
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Instructional Plan - MKT 8035- Global Markets & Strategies
Please Note: The Instructional Plan is subject to change with advance notice.
Evaluation dates will not be changed without consultation with students
and the Chair of the Program.
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