Marketing Strategies of Brisk UP Digitec Pvt.

Ltd
Summer Internship Report

Submitted In Partial Fulfillment of the Requirements

For The Award of the Degree Of

BACHELOR OF BUSINESS ADMINISTRATION (BBA)

Submitted by
Ghanashyam Dewangan
BBA (5th Semester)

Guided by
Ms Shweta Patel
(Assistant Professor)

Nov 2022

Submitted to:
AMITY BUSINESS SCHOOL

AMITY UNIVERSITY, CHHATTISGARH, INDIA

 Declaration by the Candidate

I Ghanashyam Dewangan hereby declare that the Project Work with

the Marketing Strategies of With Reference to Brisk UP Digitec Pvt. Ltd.
submitted by me for the partial fulfillment of the degree of BBA is my original
work and has not been submitted earlier to any other University /Institution for

the fulfillment of the requirement for any course of study.

I also declare that no chapter of this thesis in whole or in part has

been incorporated in this report from any earlier work done by others or by
me. However, extracts of any literature which has been used for this report
has been duly acknowledged providing details of such literature in the
references.

Signature of the student

Ghanashyam dewangan
Registration No. A80306420226
 Certificate By institute

This is to certify that this project report entitled Marketing Strategies of Tata
Motors With Reference to BriskUP Digitec Pvt. Ltd. Title of the project for
Income Tax is a bonafied work carried out by Ghanashyam dewangan of
BBA of AMITY BUSINESS SCHOOL for fulfillment of BBA degree course
of AMITY UNIVERSITY Raipur.

Ms Shweta Patel Prof. (Dr.) Sumita Dave

(Assistant Professor)
Director, Amity Business School,
Raipur, Chhattisgarh

Date:
 Certificate by the Examiner

This is to certify that the project entitled Marketing Strategies of Tata

Motors With Reference to BriskUP Digitec Pvt. Ltd. submitted by
Ghanashyam dewangan Enrollment No.: A80306420226 Has been examined
by the undersigned as a part of the examination for the award of BACHELOR
OF BUSINESS ADMINISTRATION degree of AMITY UNIVERSITY ,
CHHATTISGARH
(C.G.).

Name of the Examiner Signature of the Examiner

Date:
 ALL RIGHTS RESERVED

AMITY BUSINESS SCHOOL

AMITY UNIVERSITY, CHHATTISGARH, INDIA

 TABLE OF CONTENTS

Chapter Topic Page no

1 Introduction
2 Company profile
3 Literature Review
4 Research methodology
5 Findings and limitations
6 Suggestions & conclusion
7 Annexure
Bibliography
Webliography
Questionnaire
Weekly Progress Report

6
 Chapter I
Introduction

MARKETING STRATEGIES

A marketing strategy refers to a business’s overall game plan for reaching prospective
consumers and turning them into customers of their products or services. A marketing strategy
contains the company’s value proposition, key brand messaging, data on target customer
demographics, and other high-level elements.

A thorough marketing strategy covers the four Ps of marketing: product, price, place, and
promotion.

A clear marketing strategy should revolve around the company’s value proposition, which
communicates to consumers what the company stands for, how it operates, and why it
deserves their business.

This provides marketing teams with a template that should inform their initiatives across all of
the company’s products and services. For example, Walmart (WMT) is widely known as a
discount retailer with “everyday low prices,” whose business operations and marketing efforts
are rooted in that idea.

Digital marketing strategy involves an assessment of specific goals that are achievable through
online channels. In an era when many consumers transact business on their mobile devices, a
well-executed digital marketing strategy can be crucial to organizational success.

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In this context, it is important to audit the current state of an organization’s media assets.
Viewed through a macro lens, this means that marketers need to evaluate their organization’s
owned, paid, and earned media:

Owned Media — Owned media represents any communication channels that an organization
owns and operates under their complete control. From websites and blogs to podcasts and
video channels, organizations can leverage owned media to fit just about any marketing
strategy or tactic.

Paid Media — Paid media refers to content that third parties display in exchange for
compensation from the owner. From sponsored content to influencer marketing and digital
advertising, paid media is prevalent in many digital marketing strategies.

Earned Media — Earned media refers to third-party content that is completely separate from the company
or brand. In the digital world, this type of exposure often occurs in the form of awards, testimonials,
reviews, or user-submitted content.

Ultimately, a digital marketing strategy will seek to maximize the impact of owned, paid, and earned
media in the digital world. Consequently, these marketing strategies will encompass multiple channels
and approaches — spanning website content and blogs as well as online advertising, testimonials, and
reviews. At the end of the day, a digital marketing strategy will change based on the type of business and
industry in question.

Developing a marketing strategy

Marketing strategies give your small business a direction toward effective promotion. Marketing
strategies differ from one business to the next and should be customized to suit the needs of the
particular company. The development of a marketing strategy involves the isolation of a target
market segment, a set of clear-cut goals, a fair amount of consumer research, and the
implementation of initiatives aimed at getting the word out.

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Target markets are those segments of the population that the small-business owner deems to be
potential customers. A variety of criteria ranging from income level, to age, to geographic location can
be used to determine these targets, depending on the product or services you sell.

Your marketing strategy should be designed to address these markets first and foremost. For example,
Forbes suggests that if a company’s goal is to reach millenials, digital messages should be succinct, eye
catching and engaging.

Clear-cut goals are an essential part of marketing strategy development. Your small-business goals
should consist of distribution and financial mile-markers that will gauge the success or failure of your
marketing strategy, and will help you to know when you’ve hit on the right strategy for you.

Don’t be left in the dust when it comes to digital marketing. Data mining from multiple online sources
and Artificial Intelligence allows you to zero in on your customer’s likes, dislikes and buying behavior,
according to Markets Insider. Once you have this information, you can select the most effective media
channels to disseminate your message.

Types of strategies

There are numerous different types of marketing strategies you can use depending on your
business needs. While we’re not going to cover every marketing strategy type today, these are
some of the main ones that you’re likely to come across:

1. Social media marketing strategy

Today, social media marketing is a huge part of any business’s marketing plan as it’s a hugely
compelling way to drive traffic, build brand awareness, and take advantage of the social selling
revelation that’s taking over online marketing.

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According to recent data, around 54% of social media users use social platforms to research
brands and products, and 89% of consumers who follow a particular brand will purchase from
that brand. Social media platforms allow marketers to reach their prospects in a myriad of
ways. First, marketing teams can use these channels to distribute paid ads and sponsored
content. Each platform has a way for marketing teams to create paid ad campaigns and
segment users so these ads appear on the feeds of target audience members. While each
platform is different, most have capabilities that allow marketing teams to place ads based on
location, job title, interests, age, etc., to ensure that a business’s social media posts reach the
right audience for maximum conversion potential.

With these figures, if you’re not utilizing an effective social media marketing strategy, you’re
missing out on untold rewards.

2. Email marketing strategy

Anyone who’s ever told you “email is dead” is dead wrong. Capturing your customers’ emails
and browsers should be an essential part of your marketing strategy and is an excellent way to
continue a conversation with people who have expressed interest in your brand.

There are loads of email marketing tools available to help you in this area. However, you still
need an effective email marketing strategy to produce consistent, compelling emails that
convert readers into buyers.

Nearly 60% of consumers say that email plays a role in their purchase decisions. Furthermore,
transactional emails – emails that help a customer do something, like complete a purchase or
reset a login - are more likely to be opened by subscribers.

3. Inbound marketing strategy

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An inbound marketing strategy is all about pulling customers in and driving traffic to your
website or products. Rather than using “disruptive” marketing techniques (like TV advertising),
inbound marketing is about lead generation using people who have shown interest in your
products, services, or brand as a whole.

4.Content marketing strategy

A content marketing strategy is likely to overlap with an inbound marketing strategy, but it is
more specific. With content marketing strategies, you focus on content creation that will draw
people in and build interest.

This is likely to cover blog posts and white papers and can even overlap with your social media
marketing.

The guidance offered by your brand throughout this consideration and buying process builds
consumer trust and increases the likelihood of a sale. Content marketing is often less expensive
than other forms of marketing, while producing nearly 3 times as many leads.

5.Editorial strategy

Taking an editorial approach is a particularly vital marketing strategy for advertising companies
as it highlights the content formats, workflows, and channels you’ll be utilizing to hit your
marketing goals. Also is your plan for preparing and publishing content to reach
your goals as a marketer. It is part of your content marketing strategy and focuses
on how you present your content to your audience using various tools and channels.

Even if you already have a content strategy, you still need an editorial strategy. While
content strategy is more concerned with the ideation and content development
process, editorial strategy deals with the production, presentation, and distribution of
such content.

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6. Marketing communications strategy

Your marketing communications strategy should be primarily focused on your brand’s message
and value proposition. It’s all about how you’re going to say what you need to say.

7. Digital marketing strategy

Digital marketing probably doesn’t need much introduction… This marketing strategy will
encompass all your online marketing, SEO, social media lead generation, performance
marketing, and more…. Effectively, if it’s online, it should be covered by your digital marketing
strategy.

8.Internal marketing strategy

Although internal marketing will be less vital for SMBs, it can be a vital part of the marketing
efforts for large companies. A good example of an internal marketing strategy would be an
internal email that lets employees know they’re eligible to become shareholders or asks
existing shareholders to support a new initiative.

9. Public relations strategy

If you’re in business, you’ll probably know how complicated PR strategies can be. Not only does
getting PR right ensure you keep your customers happy, but it’s also vital for protecting your
brand image in the eyes of your stakeholders, the media, and even governmental bodies or
other influential institutions.

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10.SEO strategy

SEO (or Search Engine Optimization) is pretty much what it says on the tin: the art of using
keywords and phrases to boost your visibility when users search for relevant terms on the
internet. Getting SEO right is arguably the best way to drive traffic to your website and should
be front of mind in all your digital marketing and content marketing strategies.

11. Influencer Marketing

Another effective way to harness digital marketing channels to reach target audiences is with
influencer marketing. Brands can partner with celebrities, sites, or others that are considered
experts in their field, and that share similar values. Brands can then reach these influencers’
followers with branded content and offers. Many marketers have found success with influencer
marketing, with 9 out 10 noting that it was the same or better than other channels they use.

Additionally, 1 out of 2 women based a purchase decision on a

recommendation from an influencer. With almost half of social media
users relying on brand recommendations from influencers, influencer
marketing could be an extremely effective way to boost engagement - and
sales - for your business. 

Here Is an example of influencer marketing: GoPro partnered up with this

Colorado-based influencer, Loki, whose followers include many outdoor
enthusiasts. This put their product in front of their target audience, with a
recommendation from a like-minded, trustworthy source.

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Marketing Strategies – BriskUP Digitec Pvt. Ltd.

it's a new company trying different strategies to develop and growth of the company is an
unlisted private company incorporated on 21 January, 2021. It is classified as a
private limited company and is located in Raipur, Chattisgarh. It’s authorized share
capital is INR 1 When we started Brisk Digitech, we wanted to create a one-stop solution for all our
client’s needs. We are one of the best digital marketing companies because our strategies are not only
innovative but also cost-effective at the same time. Our goal is to improve our clients’ ROI by at least 2x
times!

SWOT Analysis –BriskUP Digitec Pvt. Ltd.

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Overview Company Network Industry Add Info Directors

OVERVIEW – BRISKUP DIGITEC PRIVATE LIMITED

Briskup Digitec Private Limited is an unlisted private company incorporated on 21 January, 2021. It is
classified as a private limited company and is located in Raipur, Chattisgarh. It’s authorized share capital
is INR 10.00 lac and the total paid-up capital is INR 1.00 lac.

The current status of Briskup Digitec Private Limited is – Active.

Details of the last annual general meeting of Briskup Digitec Private Limited are not available. The
company is yet to submit its first full-year financial statements to the registrar.

Briskup Digitec Private Limited has two directors – Shaikh Jahid and Nahid Bano.

The Corporate Identification Number (CIN) of Briskup Digitec Private Limited is

U74999CT2021PTC011194. The registered office of Briskup Digitec Private Limited is at OFFICE NO-412,
4TH FLOOR, OFFIZO MAGNETO THE MALL, TELIBANDHA, RAIPUR, Raipur, Chattisgarh.

Strengths

Brisk Digitech is a complete 360-degree digital marketing agency, based out of Mumbai city,
India. We are a one-stop solution for all your digital marketing needs! Right from finding you
that ‘unique domain’ to developing that ‘perfect SEO optimized website’, we are there for you.

Our digital marketing company will also assist you by providing ‘unique content’, ‘increasing website
traffic’, and delivering top-notch ‘pay per click’ marketing strategies.

Problem: Every year, more than half of the ‘online marketing budget’ is wasted due to poor ideation and
execution of digital strategies.

Our Solution: We at Brisk Digitech ideate and execute Digital marketing strategies that are both creative
and cost-effective at the same time!

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This not only helps our clients to improve their ROI by at least 2x times but also allows them to cut-down
on unnecessary advertising expenses.

Our team has a combined experience of 20+ years creating and executing top-notch digital marketing
strategies. At Brisk Digitech, we believe in creating strategies that are backed by data and fueled by
creativity!

Digital is the future of business; no matter how small or big you are! In today’s time, every business
must have a good website; it is like a new-age business card for companies. Digital marketing services
help your business grow online and generate revenue.

Threats

Digital marketing is an extremely complex task involving various skills such as Content, SEO,
PPC, ORM, etc. Thus, you need to hire a digital marketing agency like Brisk Digitech to help
you plan out and execute successful strategies, which will help you maximize your profits. Our
team comprises of seasoned and well-trained professionals who will help you at every step of
your way .

Opportunity

Digital is the future of business; no matter how small or big you are! In today’s time, every business
must have a good website; it is like a new-age business card for companies. Digital marketing services
help your business grow online and generate revenue.

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Service provid

17
 Chapter II

COMPANY PROFILE
BriskUP Digitec Pvt. Ltd.

Industry Add Info Directors

OVERVIEW – BRISKUP DIGITEC PRIVATE LIMITED
Briskup Digitec Private Limited is an unlisted private company incorporated on 21 January, 2021. It is
classified as a private limited company and is located in Raipur, Chattisgarh. It’s authorized share capital
is INR 10.00 lac and the total paid-up capital is INR 1.00 lac.

The current status of Briskup Digitec Private Limited is – Active.

Details of the last annual general meeting of Briskup Digitec Private Limited are not available. The
company is yet to submit its first full-year financial statements to the registrar.

Briskup Digitec Private Limited has two directors – Shaikh Jahid and Nahid Bano.

The Corporate Identification Number (CIN) of Briskup Digitec Private Limited is

U74999CT2021PTC011194. The registered office of Briskup Digitec Private Limited is at OFFICE NO-412,
4TH FLOOR, OFFIZO MAGNETO THE MALL, TELIBANDHA, RAIPUR, Raipur, Chattisgarh.

THE MODERN SME TOFLER

HOW PLI SCHEME CAN BENEFIT BUSINESSES?
A very insightful conversation between Mr. Chandramowli Srinivasan ex-CFO of a listed ball bearing
manufacturing company & Ms. Anchal Agarwal, CEO at Tofler. In this video Mr. Mowli shares practical
tips on how SMEs can become suppliers to large companies & build long term associations with them.

Watch full video

No financial reports available
Tofler has no financial reports to provide on this company due to unavailability of financial information.
There could be two likely reasons for that.
One, the company is not active and operating under this name (please check status mentioned below
the company name). This could be because it was closed, merged, struck off or is in the process of
closing.
Second, it was very recently formed (please check incorporation date) and financial information is not
available yet.

19
You could, however, see its basic information and its directors by scrolling down.
REGISTERED DETAILS – BRISKUP DIGITEC PRIVATE LIMITED

CIN
U74999CT2021PTC011194

INCORPORATION DATE / AGE

21 January, 2021 / 1 yrs

LAST REPORTED AGM DATE

Not Available

AUTHORIZED CAPITAL
INR 10.0 Lacs

PAIDUP CAPITAL
INR 1.0 Lacs

INDUSTRY*
Business Services

TYPE
Unlisted Private Company

CATEGORY
Company limited by Shares

SUBCATEGORY
Non-govt company

EMAIL ADDRESS
Login for email address. This is to prevent spam.

WEBSITE

REGISTERED ADDRESS
OFFICE NO-412, 4TH FLOOR, OFFIZO
MAGNETO THE MALL, TELIBANDHA
RAIPUR
Raipur – 492001
Chattisgarh – India

20
Location

Office No.412, 4th Floor, Magneto Mall, Chhattisgarh 492012

21
Map of briskup digitec pvt. Ltd. Raipur

Located in: Magneto The Mall

CHAPTER – III

LITREATURE REVIEW

Marketing of BriskUP Digitec Pvt. Ltd.

Introduction:

Briskup Digitec Private Limited is a private limited company based in India and
it was incorporated officially on 21/01/2021. The corporate identification
number (CIN) of this company as per the official records is
U74999CT2021PTC011194 and the company registration number is 011194. Its
email address is [email protected] and its registered office address is
OFFICE NO-412, 4TH FLOOR, OFFIZOMAGNETO THE MALL,
TELIBANDHA,Chattisgarh,India.

Briskup Digitec Private Limited is a with the industrial and NIC / SIC code of
74999 as per the official records. The company was registered in the year 2021
and its authorized share capital is INR 1,000,000 and paid up capital is INR
100,000. The company’s business is based in the state of Chattisgarh. The

22
company is duly registered at Registrar of Companies, Chhattisgarh (RoC-
Chhattisgarh) and is classified as the Non-govt company.

Study:

Digital marketing strategies used by online business sellers amidst the COVID-19 pandemic. In this
case, effective marketing enables the collection of data to understand more about the targeted
consumers, allowing advertising and other strategies to be more directed. In addition, this was initiated
to deeply understand how the digital marketing strategies of online business sellers work. Based on the
literature review, the researchers identified the following themes: digitalization and digital marketing,
digital and traditional modes of marketing, social media as a digital marketing strategy, information
technologies as marketing tactics, e-commerce during the COVID-19 pandemic, understanding online,
internet, mobile, and digital marketing, preferences, and future research directions, and implications. In
conclusion, digital marketing has surpassed traditional marketing. These elements affect the digital
marketing skills gap. Internet ads are getting more widespread. Firms’ perceptions of the value of digital
marketing can be classified. An integrated approach is required to meet client needs using digital
marketing channels. To succeed in this new market, businesses must first understand their clients’
lifestyles. Digital marketing has evolved into an internet advertising platform for small business owners,
despite a lack of funds to update technology and harness internet development. Advertising on social
media is attracting the attention of digital marketers. Because of the potential market share gains that
social media marketing could give for internet marketers, it is expected that social advertising spending
will continue to grow in the coming years. The world is shifting from analog to digital and marketing is no
exception. As technology development is increasing, the use of digital marketing, social media
marketing, search engine marketing is also increasing. Internet users are increasing rapidly and digital
marketing has profited the most because it mainly depends on the internet. Consumer’s buying behavior
is changing and they are more inclined towards digital marketing rather than traditional marketing. The
purpose of this review paper is to study the impact of digital marketing and how important it is for both
consumers and marketers. This paper begins with an introduction of digital marketing and then it
highlights the mediums of digital marketing, the difference between traditional and digital marketing,
and the pros, cons, and importance of digital marketing in today’s era.

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 CHAPTER IV

RESEARCH METHODOLOGY

RESEARCH METHODOLOGY

Market research has long been an essential component of any successful marketing or
advertising strategy. With customers becoming more and more empowered, brands are having
to really get to know their markets, developing an understanding of who they are targeting and
how best to go about engaging those members of the public. This article looks to define
market research, discusses both qualitative and quantitative methodologies, and provides
insight into how you can choose the best market research approach for your brand’s marketing
and advertising strategy

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Meaning of Research
Research is a process of systematic inquiry that entails collection of data; documentation of
critical information; and analysis and interpretation of that data/information, in accordance
with suitable methodologies set by specific professional fields and academic disciplines.
The function of marketing research is to connect the target consumer to the seller or the
marketers. The modes of this connectivity are through information that is specifically used for
the purpose of to identifying and relevantly defining the aspects of marketing. Elements of
generating refined modes of marketing action; dealings with opportunities and problems,
monitoring the recent and past marketing performance; and above all improving marketing as
a process are integral to it. Marketing research uses the sources of information to address
selective issues; like those of designs that helps in collection information and thereby
implements and manages entire data collection process. It further analyses the results along
with the communication for deriving the findings and their ways of implication. (Yin, 2003)

The process of study adopted by this research illustrated here. Factors like, research objective,
research plan, methodology of research, compilation of data, assessment of data and quality
standards are focused in the entire process. The figure under the sketch is the approach of the
chapter and thereby has been depicted predominantly. (Allen, 2008)

RESEARCH DESIGN
The research design refers to the overall strategy that you choose to integrate the different
components of the study in a coherent and logical way, thereby, ensuring you will effectively
address the research problem; it constitutes the blueprint for the collection, measurement, and
analysis of data. Also able for the subject matter and set up their studies for success. Creating
a research topic explains the type of research (experimental, survey research, correlational,
semi-experimental, review) and its sub-type (experimental design, research problem,
descriptive case-study).
The research problem an organization faces will determine the design, not vice-versa. The
design phase of a study determines which tools to use and how they are used.
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Research Design can be categorize
There are three types of research design: quantitative, qualitative, and mixed method.

Quantitative research involves collecting and analyzing numerical data, and is more used in
medical and bio/life sciences.

Qualitative research involves collecting and analyzing non-numerical data, and is more
common in social sciences and humanities.

Mixed method, as the name suggests, involves using a combination of quantitative and
qualitative methods, and is driven by the need of the research.

,DATA COLLECTION

Data collection or data gathering is the process of gathering and measuring information
on targeted variables in an established system, which then enables one to answer relevant
questions and evaluate outcomes. Data collection is a research component in all study fields,
including physical and social sciences, humanities,[2] and business. While methods vary by
discipline, the emphasis on ensuring accurate and honest collection remains the same. The goal
for all data collection is to capture quality evidence that allows analysis to lead to the
formulation of convincing and credible answers to the questions that have been posed. Data
collection and validation consists of four steps when it involves taking a census and seven steps
when it involves sampling.

1. Primary Data

Primary data is information collected directly from first-hand experience. This

is the information that you gather for the purpose of a particular research
project.

26
Primary data collection is a direct approach that is tailored to specific
company needs. It can be a long process but does provide important first-hand
information in many business cases.

Primary data is the original data – from the first source. It is like raw material.

Most popular examples of primary data sources are:

 Interview (personal interview, telephone, e-mail)

 Self-administered surveys and questionnaires
 Field observation
 Experiments
 Life histories
 Action research
 Case studies
 Diary entries, letters, and other correspondence
 Eyewitness accounts
 Ethnographic research
 Personal narratives, memoirs

In fact, the source of primary data is the population sample from which you
gather your data. The sample is selected by some of the different types of
sampling methods and techniques.

• Personal Investigation

• Information from correspondents

• Information from superiors of the organization

2. Secondary Data

Secondary data is the data that have been already collected for another
purpose but has some relevance to your research needs. In addition, the data
is collected by someone else instead of the researcher himself.

Secondary data is second-hand information. It is not used for the first time.
That is why it is called secondary.

27
Secondary data sources provide valuable interpretations and analysis based on
primary sources. They may explain in detail primary sources and often uses
them to support a specific thesis or a point of view.

Most common examples of secondary data sources are:

 Previous research
 Mass media products
 Government reports
 Official statistics
 Letters
 Diaries
 Web information
 Google Analytics or other sources that show statistics and data
for digital customer experience.
 Historical data
 Encyclopedias
 Monographs
 Journal articles
 Biography
 Research analysis
 Dissertations
 Works of criticism and interpretation
 Financial sources such as profit and loss statements balance sheets,
inventory records, sales records and etc.

• Published Sources such as Journals, Government Reports, Newspapers and Magazines

etc.

• Unpublished Sources such as Company Internal reports prepare by them given to their
analyst & trainees for investigation.

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Percentage

29
 CHAPTER V
FINDINGS AND LIMITATIONS

FINDINGS

1. In current market scenario, respondents give minimum no. of weight age to price then
after they consider mileage and colors respectively.

2. The study shows that some people refer old ways to grow their business and some
people like to grow their business by the new way with the help of social media.

3. The study shows that BriskUP Digitec Pvt. Ltd. provide service of best which is
appreciated by its customers.

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 4. The study shows that most of the respondents prefer to grow their business online
with the help of social media ads

5. The study show that most of customer know this by the help of social media or by
colleagues ,

6. The study shows that more respondents give more points to Price.

LIMITATIONS

1. Time & Cost constraints were also there (1month,or 1year service)

2. The people may not give proper response.

3. We may not get the proper detailing of the organization.

4. The Costomer might get disappointing

5. The views of the people are biased therefore it may not be reflecting true picture.

6. It mygt be costly for some customers

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CONCLUSION
AND
SUGGESTIONS

32
 CONCLUSION

It was good learning session for me during my tenure with the company. While
doing the project, I learned about different vehicles features & customer behavior
& satisfaction level towards market . I got the practical exposure to know about the
eligibilities & documentations to be fulfilled by the customer to meet the
requirements of the financer & also how to handle customers when they are in
market . Majority of the customers at BriskUP Digitec Pvt. Ltd. Are not so high
now but in future it is going to be highly useful service. Because everyone wants
thre brands to grow quickly and this is the fastest way to grow your brand now a
days.

SUGGESTIONS

BriskUP Digitec Pvt. Ltd. Is company where you can grow your business by the help of social
media like Facebook, Instagram, YouTube ect and now days it’s an trending way to increase or
go forward your business or brands . This company can help you grow fast and make your
profile look good.

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ANNEXURE

34
 BIBLIOGRAPHY

Chaffey, D., Ellis-Chadwick, F., Chaffey, D.: Digital marketing: strategy,

implementation and practice. Pearson, Harlow (2012).

Roberts, M.L., Zahay, D.L.: Internet Marketing: integrating online and offline strategies.
South-Western College Publishing; International ed of 3 rd revised ed edition (10 April 2012),
Mason, Ohio (2012).

Paul Baines, Chris Fill, Kelly Page, Piyush Kumar Sinha “ Marketing ” Oxford
University Press (2013)

WEBLIOGRAPHY

www.google.com
www.wikipedia.org
www.briskup
www . tofler. In

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 QUESTIONNAIRE

Details of respondent –

Name :- ____________________ Age :- ____________________

Gender :- ____________________

Vehicle owned :- ____________________

Contact No. :- ____________________

Q.1. How aware are you about the models offered by BriskUP Digitec Pvt. Ltd

Fully Aware Partially Aware Not Aware

Q2. Why did you prefer this company over other company?

Ans. _____________________________________

Q.3. What is your overall opinion about BriskUP Digitec Pvt. Ltd sarvice ?

Excellent Very Good Good Bad

Q.4. How do you know about its new launches?

Television Radio Magazines Others

Q.5. What factors do you consider most while use this service?

Price Look Speed Mileage

Q.6. Are you satisfied with safety measures of BriskUP Digitec Pvt. Ltd.
Yes No

36
Q.7. Are you satisfied with the pricing strategy of BriskUP Digitec Pvt. Ltd. ?
Yes No

Q.8. What is your opinion about BriskUP Digitec Pvt. Ltd. ?

Excellent Very Good Good

Q. 9. Are you satisfied with the services provided by BriskUP Digitec Pvt. Ltd. ?
. Yes No

Q.10. Do you have any special recommendations or suggestions regarding the service?
 Weekly Progress Report

AMITY BUSINESS SCHOOL

Week Number:

Week Date External Task Learning’s External Internal Guide

Supervisor Handled Supervisor Feedback
Name Feedback

1
2
3
4
5
6
7
8
9
10

Signature of Student Seal & Signature of Company Guide

Remarks from the Company Guide:

38
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AMITY BUSINESS SCHOOL

AMITY UNIVERSITY, CHHATTISGARH, INDIA