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    Mil People Media

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    Mary Joyce
    This document discusses people media and defines it as people engaged in using, analyzing, evaluating, and producing media and information. It identifies two main categories of people media: people as media, who serve as channels of information; and people in media, who work in various media industries. The document provides examples and descriptions of different types of people as media like opinion leaders, citizen journalists, and crowd sourcing. It also outlines the roles and characteristics of people who work in print media, broadcast media, and new media. In concluding, the document discusses the advantages, limitations, and value of people media.

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    Mil People Media

    Uploaded by

    Mary Joyce
    90 views4 pages
    This document discusses people media and defines it as people engaged in using, analyzing, evaluating, and producing media and information. It identifies two main categories of people media: people as media, who serve as channels of information; and people in media, who work in various media industries. The document provides examples and descriptions of different types of people as media like opinion leaders, citizen journalists, and crowd sourcing. It also outlines the roles and characteristics of people who work in print media, broadcast media, and new media. In concluding, the document discusses the advantages, limitations, and value of people media.

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    MIL PEOPLE MEDIA

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    This document discusses people media and defines it as people engaged in using, analyzing, evaluating, and producing media and information. It identifies two main categories of people media: people as media, who serve as channels of information; and people in media, who work in various media industries. The document provides examples and descriptions of different types of people as media like opinion leaders, citizen journalists, and crowd sourcing. It also outlines the roles and characteristics of people who work in print media, broadcast media, and new media. In concluding, the document discusses the advantages, limitations, and value of people media.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    90 views4 pages

    Mil People Media

    Uploaded by

    Mary Joyce
    This document discusses people media and defines it as people engaged in using, analyzing, evaluating, and producing media and information. It identifies two main categories of people media: people as media, who serve as channels of information; and people in media, who work in various media industries. The document provides examples and descriptions of different types of people as media like opinion leaders, citizen journalists, and crowd sourcing. It also outlines the roles and characteristics of people who work in print media, broadcast media, and new media. In concluding, the document discusses the advantages, limitations, and value of people media.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    PEOPLE MEDIA

    - It refers to any person engaged in the use, analysis, evaluation, and production of media and information.

    “The ripples of influence come from the people carrying a message, instead of the channel carrying it. These ripples
    spread and create waves… get powerful as they overlap and spread further and farther.”
    - Lalla (2012)

    CATEGORY OF PEOPLE MEDIA

    1. People as Media
    2. People in Media

    PEOPLE AS MEDIA
    - These are people serving as the channels of information.
    - People who are able to provide information as accurate and reliable as possible.

    CATEGORY OF PEOPLE AS MEDIA

    1. OPINION LEADERS
    -They are more influential toward other people’s opinions, attitudes, and perceptions because they become
    responsible with forming an educated and informed opinion on matters that they have great influence on.

    The Two-step Flow Communication Model (1944) by Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet was
    alternatively known as the Diffusion of Innovation Theory by Paul Lazarsfeld and Elihu Katz.

    Opinion leadership
    changes from time to time
    and from issue to issue”
    Littlejohn (2008)

    2. CITIZEN JOURNALISM
    - People without professional journalism training can use the tools of modern technology and internet to
    create, augment or fact check media on their own or in collaboration with others.
    3. SOCIAL JOURNALISM
    - This is likened to open publishing where readers intentionally or unwittingly contribute content like posting
    feedback, comments or just by sharing contents through online social media accounts.

    - Social journalists are essentially professional journalists or “paid and unpaid contributors and readers.”

    4. CROWD SOURCING
    - It is a practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of
    people and especially from the online community.

    PEOPLE IN MEDIA
    TYPES OF MEDIA
    1. Print Media

    - a form of media wherein information is disseminated and circulated through paper publications

    2. Broadcast Media

    - the most widely used form of information dissemination, airing programs for television and radio.

    3. New Media

    PEOPLE IN PRINT MEDIA

    1. Journalists
    - Includes the reporter (report details on an event) or the correspondent (makes thorough research of the assigned
    topic) who writes news.

    2. Writers and Authors


    - A writer employs a creative and literary style while an author writes papers that are more scholarly and academic in
    nature, like a textbook, or a novel.

    3. Editors
    – the one who proofread and checked all the misinformation, errors, etc., in the work of a writer or author to ensure
    that the content of the news/article is well written and correct grammar and language. 
    4. Layout artists or Graphic Artists
    – the one who created designs and overall layout of the printed material, from text to images.

    5. Photographers
    – the one who captures images from a given situation or phenomena in which it may use as a content of a news or
    articles to represent the main idea or concept.

    6. Art Directors
    – the one that is in charge of the designs and artistic presentation of the materials and oversees and supervises the pool
    of layout artists and photographer

    7.    Publishers
    – they are responsible form financing and handling the cost of production

    PEOPLE IN BROADCAST MEDIA

    1. Reporter
    – In charge in delivering the news in the public

    2. News Anchor
    – They are also called a newscaster wherein his work is similar to a reporter, but news anchor deliver news inside the
    studio, either through a television or radio program, in real time.

    3. TV and Program host


    – acts as the program’s emcee who is in charge in facilitating, managing and hosting the event or program that may
    include flow and conversation with guests.

    4. Scriptwriter
    – it is a person that is in charge of writing the content or the script that will be used in reporting for a TV, radio, or a
    movie.

    5. Director
    – the one who visualized the story written by the scriptwriter. He is the one that gives instructions on how the
    hosts/performers must act based on the script.

    6. Producer
    – the one who gives financial support and funding to produce a movie or program.
    CHARACTERISTICS OF PEOPLE WHO WORK IN THE MEDIA

    The following are the characteristics that a public figure must possess:
    1. Dedicated and Passionate
    2. Sociable and Outgoing
    3. Respectable and Trustworthy
    4. Creative and Dynamic

    ADVANTAGES AND LIMITATIONS OF PEOPLE MEDIA

    Advantages of People Media


    1.    It provides entertainment in the audience.
    2.    They provide people with an accurate and trusted information
    3.    They serve as role models

    Limitations of People Media


    1.    People engaged in modernization and new styles
    2.    People rely on the accuracy of the information
    3.    People are easily disappointed when they see media personality misbehave

    VALUE OF PEOPLE MEDIA


    - cultural value
    - information
    - literacy
    - entertainment

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