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    Ie Q2

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    John Lloyd
    This document contains 46 multiple choice questions about business models, value propositions, design thinking, and related topics. The questions cover definitions of key terms like business models, value propositions, customer segments, and revenue streams. They also address topics like the purpose of design thinking, elements of the business model canvas, and steps in creating a value proposition.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Ie Q2

    Uploaded by

    John Lloyd
    43 views7 pages
    This document contains 46 multiple choice questions about business models, value propositions, design thinking, and related topics. The questions cover definitions of key terms like business models, value propositions, customer segments, and revenue streams. They also address topics like the purpose of design thinking, elements of the business model canvas, and steps in creating a value proposition.

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    IE-Q2

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    This document contains 46 multiple choice questions about business models, value propositions, design thinking, and related topics. The questions cover definitions of key terms like business models, value propositions, customer segments, and revenue streams. They also address topics like the purpose of design thinking, elements of the business model canvas, and steps in creating a value proposition.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    43 views7 pages

    Ie Q2

    Uploaded by

    John Lloyd
    This document contains 46 multiple choice questions about business models, value propositions, design thinking, and related topics. The questions cover definitions of key terms like business models, value propositions, customer segments, and revenue streams. They also address topics like the purpose of design thinking, elements of the business model canvas, and steps in creating a value proposition.

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    © All Rights Reserved
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    You are on page 1of 7

    1. Which of these is NOT one of the basics of a value proposition?

    a. Why to buy from you instead of your competitors


    b. How your product/service improves problems
    c. Cost of your services
    d. Benefits customers can expect

    2. What is a business model?


    a. A company’s plan to generate revenue through operations
    b. The structure of a startup company with a hierarchy starting with the ceo
    c. A company’s plan to become a dominant player within an industry
    d. A plan that is based on legislative requirements for a start up business

    3. The quality of discussion and business strategies development for a business model canvas do
    not depend on the quality of input from customers
    a. True
    b. False

    4. Which of the following would NOT be a type of a business model?


    a. Allocator
    b. DIstributor
    c. Retailer
    d. Manufacturer

    5. Which of these is a reason that companies might implement design thinking?


    a. It relies on risk taking
    b. It eliminates mistakes
    c. It creates more problems
    d. It accelerates effectiveness

    6. Fixed Menu Pricing and Dynamic Pricing are two different pricing mechanism that need to be
    defined in what stage of the canvas
    a. Channels
    b. Revenue streams
    c. Key resources
    d. Customer segments

    Management Strategy Quiz: Business Model Canvas (proprofs.com)


    7. Which is not a category of the Cost Structure building block in business model canvas?
    a. Value-driven strategies
    b. Cost-driven strategies
    c. All of the above
    d. None of the above

    8. What is not part of the design thinker’s profile?


    a. Creativity
    b. Integrative Thinking
    c. Empathy
    d. Optimism

    9. Niche Market is an example of?


    a. Customer segments
    b. Revenue streams
    c. Customer relationships
    d. Value proposition

    10. Proof of concept is


    a. None of the above
    b. A small exercise to test the design idea or assumption
    c. A demonstration in principle with the aim of verifying that some concept or theory has
    practical potential
    d. Both options

    11. True or false, taking into account the look and feel of a product and its presentation is a user-
    experience design?
    a. True
    b. False

    12. These are the customer jobs in which customers seek emotional state,such as feeling good,
    secure, having peace of mind, etc.
    a. Functional jobs
    b. Social Jobs - ito ba? Kasi emotional job is social job daw,,,
    c. Personal Jobs
    d. Support Jobs

    13. Which of the following key building blocks of the Business Model Canvas matches “Things to
    Do”?
    a. Key resources
    b. Key activities
    c. Key partners
    d. All of the above

    14. The first stop in writing a value proposition is…


    a. Define the target by segmenting in to specific focused people
    b. Finding insight into the problem we need to solve
    c. Listing the benefits that a customer will get from our product
    d. Looking at alternatives that already exist in the market
    15. Having a STRONG written concept including a NABC Proposal will..
    a. Guarantee you get an opportunity to be supported by a business incubator
    b. Create a good customer base
    c. Make a story believable and compelling for many, many years
    d. Assure stockholders invest in you company

    16. Business model is defined as the logic by which a company or enterprise sustains itself
    financially
    a. True
    b. False

    17. What element of user experience design would be the design strategy fall under
    a. Information Architecture
    b. Experience strategy (not sure)
    c. User research
    d. Interaction design

    18. Design means


    a. What something looks like
    b. None of the options
    c. How something is used its function
    d. Color and patterns, shapes, lines
    e. All of the options

    19. Problem - solution fit occurs when


    a. The market validates that my problem-solution adapts to its needs
    b. The value proposition adapts to the client profile
    c. None of the other options
    d. Products create customer gains

    20. A Uniques Selling Point is…


    a. A statement of Superiority
    b. Showing what you have in common with the competition
    c. A presentation of the product
    d. Based ont what the target market tells you

    21. In this part of the business model canvas, you need to identify the biggest issues faced by
    customers from your Customer Segment and the existing alternatives to solve them.
    a. Purpose
    b. Problem
    c. Uniques VAlue Propositions
    d. Unfair advantage

    22. The unique set of benefits the product provides and why a customer should consider buying
    your product, is called:

    a. Unique selling proposition


    b. Value proposition (not sure)
    c. Image
    d. Business model

    23. Customer segments refer to the target people and/or organizations you are offering value
    proposition.
    a. True
    b. False

    24. What is a value proposition?


    a. The process by which you create a unique image of a product or service in the mind of
    the consumer
    b. Writing and designing marketing communications for target audiences to make
    purchases
    c. A business or marketing statement that a company uses to summarize why a consumer
    should buy a product or use a service
    d. Sending messages to a target customer base in order to achieve brand success

    25. What is one of the three parts of Netflix’s value proposition?


    a. Great television
    b. Winning awards
    c. Fast delivery
    d. Affordable price

    26. The medium through which an organization provides its value proposition to its customer
    segment is known as:
    a. Key resources
    b. Customer segments
    c. Customer relationships
    d. Channel
    27.Value is provided to various elements such as, newness, performance, customization,
    reliability in getting the job done, design, brand, price cost reduction, risk reduction,
    accessibility and convenience
    a. True
    b. False (value proposition dapat)

    28. The first step in creating a Business Plan is to write a:


    a. Valuation plan
    b. Value proposition
    c. Valuable proposal
    d. Valued prosper paper

    29. When you intend to eliminate or reduce specific things that annoy your customer before,
    during, and after completing their jobs, you are creating
    a. Relevance
    b. Customer gains
    c. Gain creators
    d. Pain relievers

    30. None

    31.Why is knowing what alternatives already exist in the market place important?
    a. So we can design a marketing campaign putting down the competition
    b. So we can see what problems have and have not been resolved by the competition
    c. So we can keep customers from buying from other places
    d. So we can better identify our target market

    32. Why is addressing cost structure one of the final things to consider on the business model
    canvas?
    a. Startup businesses must stay in the business for several years before they can accurately
    determine their financial position
    b. A business cannot determine the cost until it has assessed specific customer demands
    c. Identifying the cost structure in a business model is optional and tacked onto the end if
    necessary
    d. In order to grow, startup businesses should always try to be the lowest cost provider in
    their niche or field

    33. None

    34. Which of the following key building blocks of the Business Model canvas matches “Assets”?
    a. Key Partners
    b. Key resources
    c. Key Activities
    d. All of the Above

    35. They describe an important issue your customers are trying to solve (taks, problems, or
    needs to satisfy)
    a. Value Proposition
    b. Customer Jobs
    c. Customer Gains
    d. Customer Pains

    36. Ture or False, The inability to raise funds is an example of a threat to the business model
    from the demand side?
    a. True
    b. False

    37. The Value Proposition CAnvas considers mainly two blocks: Value Proposition and
    Customer Segment
    a. True
    b. False

    38.The network of suppliers and partners who complement each other in helping the company
    create its value proposition are called:
    a. Customer segments
    b. Key partners
    c. Key resources
    d. None of the options

    39.Companies can learn to empathize with customers in design thinking through all of these
    options EXCEPT which?
    a. Questionnaires
    b. Focus groups
    c. Social media
    d. Making assumptions
    40. In this step of the empathy map creation, you need to define who are your customers and
    your beneficiaries:
    a. Humanizing
    b. Validating
    c. Segmenting
    d. Empathizing

    41.These are all types of revenue streams, EXCEPT:


    a. Consignment sales
    b. Usage fee
    c. Value
    d. Renting

    42. When defining a problem, your problem statement should include an alternative.
    a. True
    b. False

    43. In this part of the Value Proposition Canvas, you list all the things your value proposition is
    built around.
    a. Pain relievers
    b. Products and services
    c. Customer jobs
    d. Customer gains

    44. The end product of a design thinking process is a concept on a whiteboard.


    a. True
    b. False

    45. The business models define the different groups of people or organizations you aim to reach
    and serve.
    a. True
    b. False

    46. These are all types of customer gains, EXCEPT:


    a. Expected
    b. Desired
    c. Completed
    d. Required

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