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    Trend Spotting Theroies of Social Media

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    AKSHAY NATH
    The document discusses three impactful social media campaigns: 1) Gillette India's "Man Enough" campaign sparked a conversation about toxic masculinity and challenging gender stereotypes. 2) Zomato's viral tweet asking customers to eat home cooking led to engaging responses from other brands and companies. 3) Actor Rahul Bose tweeting about being charged 442 rupees for two bananas at a hotel went viral, with people sharing similar overpriced stories and brands joining in on the "#RahulBoseMoment" trend.

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    Trend Spotting Theroies of Social Media

    Uploaded by

    AKSHAY NATH
    17 views11 pages
    The document discusses three impactful social media campaigns: 1) Gillette India's "Man Enough" campaign sparked a conversation about toxic masculinity and challenging gender stereotypes. 2) Zomato's viral tweet asking customers to eat home cooking led to engaging responses from other brands and companies. 3) Actor Rahul Bose tweeting about being charged 442 rupees for two bananas at a hotel went viral, with people sharing similar overpriced stories and brands joining in on the "#RahulBoseMoment" trend.

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    Trend spot

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    The document discusses three impactful social media campaigns: 1) Gillette India's "Man Enough" campaign sparked a conversation about toxic masculinity and challenging gender stereotypes. 2) Zomato's viral tweet asking customers to eat home cooking led to engaging responses from other brands and companies. 3) Actor Rahul Bose tweeting about being charged 442 rupees for two bananas at a hotel went viral, with people sharing similar overpriced stories and brands joining in on the "#RahulBoseMoment" trend.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    17 views11 pages

    Trend Spotting Theroies of Social Media

    Uploaded by

    AKSHAY NATH
    The document discusses three impactful social media campaigns: 1) Gillette India's "Man Enough" campaign sparked a conversation about toxic masculinity and challenging gender stereotypes. 2) Zomato's viral tweet asking customers to eat home cooking led to engaging responses from other brands and companies. 3) Actor Rahul Bose tweeting about being charged 442 rupees for two bananas at a hotel went viral, with people sharing similar overpriced stories and brands joining in on the "#RahulBoseMoment" trend.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 11

    Impactful Social

    Media Campaigns

    Submitted to- Ms. Bharghavee


    Submitted by- Akshay Nath
    MFM/22/379
    Gillette India “ Man Enough”
    • Boy being taught – men don’t cry.
    • Men hide their pain and distance their emotions
    • It told the true story of Lt. Col. M.K. Sinha
    • A brave war veteran whose emotional recovery
    from a near-fatal injury.
    • It was designed to spark a cultural turnaround
    • Crying an act that’s sperate, to one that’s openly
    accepted.
    • Launched on International Men’s Day 2019,
    sparked a nation-wide conversation on the matter.

    Video Link
    https://www.youtube.com/watch?v=uGUC0YSmrH8&feature=e
    mb_logo
    Zomato Viral “Ghar Ka Khana” Tweet
    • A funny tweet from Zomato
    • Zomato shared an amusing tweet, asking
    customers to eat home-cooked food for a change
    • Got 'like’s' over 18,000 times, led to a flurry of
    responses from other brands and companies
    • But Zomato managed to have the last word - and
    the last laugh
    • Collecting all the responses in one screenshot, they
    asked everyone else to think of their own tweets.
    #RahulBoseMoment
    • In 2019, Rahul Bose Posted on tweeter about the
    price charged by JW Marriott Chandigarh for 2
    Bananas
    • The Video got viral all over the social media an it
    became the talk of the town.
    • Twitterati retweeted in with their
    own #RahulBoseMoment, sharing similar
    instances that burned a hole in their pocket.
    • Brands added their own spin to the
    #RahulBoseMoment and shared offers that you
    can make use of under 442 rupees
    • Brand started posting ap-peeling post from this
    trending Phenomena.

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