CREATIVE

Schbang

ASSIGNMENT
PART 1 1. 1. Wall copy for Natures Basket with
objective of increasing sales

Indulge in the exotic. Get gourmet

delights delivered at your doorstep!

2. Wall copy for Garnier Facemask

with objective of garnering
engagement

Relax and rejoice with this portable

spa at home.
Choose your mask today!
2. SWIGGY FOR VALENTINES DAY
Copy - Waiting for your partner?
Swiggy's at the door.

Caption
You’re never truly alone when you have Swiggy.
Happy Valentine’s day <3
3. Write 2 tweets to promote the new Hot Shot Protection Hair Mist from
BBLUNT, using the hashtags

#MondayMotivation & #FridayFeeling.

Tweet 1 Tweet 2
4. GDN BANNER COPIES FOR - DAIRY MILK TO PROMOTE A NEW VARIANT
New Variant: Caramel Crunch
Copy #1 Copy #2
Caramel and nutty marbles. Enough said? Milk, Caramel and Chocolate? I know right!!
Try the new Diary Milk Caramel Crunch. Try the new Diary Milk Caramel Crunch.

Copy #3 with creative

Introducing Caramel Crunch
Break it. Lick it. Bite it.
5. WRITE A RESPONSE FOR THE BELOW -
a) Mac
Hi Sumeet, we would like to apologise for your negative experience with
our product. We’d like to learn more about your specific situation and try
to make things right. Please give send us a mail at
[email protected] or call us at 77839****, it would be greatly
appreciated. We look forward to having a conversation with you and
working towards earning back your business.

b) Unacademy
We are aware that it contains objectionable content
that goes against the brand's principles. Content that
incites violence is not endorsed or supported by us.
We severely condemn these actions and will take
immediate action
PART 2
1.1 - Target group for the product?
Millennials with no time to clean, Pet owners, Elderly people unable to
clean
1.2 - Which platforms do you think the brand should focus on while
marketing and
advertising the product to get pre orders?

QUESTION 1.
Xiaomi India is the Number 1 smartphone
Instagram ads, Facebook ads, Targeted in-app native ads, OTT
platforms
1.3. Suggest a platform strategy to get pre-orders through social and digital
brand in India. They have • Implement a multi-platform paid media launch strategy in social
come up with a new product called the Mi media channels introducing the product, benefits and features. Also,
Robot Vacuum Mop P and it comes with promote the launch price which will be much lower compared to the
market price.
Laser Navigation System. An IOt device that
• Instagram and Facebook ad campaign with the objective of orders
makes a house a smart house. The
placed with the launch of this new product, while communicating the
Vacuum cleaner comes with a 2 in 1 sweeping need for this product in their household through a landing page.
and mopping function and can •
automatically charge itself through its docking 1.4. Suggest 3 content buckets for Youtube that the brand should focus
station. The task at hand isto get up on to create awareness and product intrigue amongst the TG
to 5000 pre orders for the device priced at 18K. Technology, Home Decor and Furniture, DIY
QUESTION 2. Build a 360degree New Year Social Campaign
for Unacademy.

Insight for Unacademy -

Learning can happen anywhere, anytime.
Thought -
A guy/girl at a party, takes a break and goes into the washroom to finish his/her CAT preparation module 5.4 before joining the party.

End-to-end campaign plan and flow -

TV Ad :
Concept:
A guy/girl at a party, takes a break and goes into the washroom to finish his/her CAT preparation module 5.4, which is 10 mins before
joining the party.
Learning can happen anywhere, even at a party.
Billboard -
Learning can happen anywhere, even at a party, during NYE.
(A picture of a guy/girl in the washroom watching the course, while the rest are partying)
(Both images split in half creatively to make sense of the brief and tagline for the campaign)
IG Post -
Learning can happen anywhere, even at a party, during NYE.
Caption - Tag that person that could learn from Unacademy
QUESTION 3. Put down a strategy to make Unacademy Instagram handle amongst
the top 3 Insta - brand handles in the country.

• Creating content for learners and educators by using fun creatives, riddles, and
relatable posts. Also posting witty one liners as IG posts.
• Regular posts that are curated to ensure that they are relevant in the daily lives of our
Learners, and offer value from a learning standpoint.
• Utilizing the various formats Instagram has to offer like posts, stories, reels, IGTV for
long-form content and stories with various elements like polls, Q&A, engagement links
and more.
• Current strategy can be further optimized by learning the insights from what posts
previously worked and understanding what elements of those posts gave most
engagement and replicating it to reach larger audience.
QUESTION 4. Pillsbury is launching a new Chocochip Pancake Mix. Suggest a
Campaign Strategy targeting Tier 1 and Tier 2.

• Ad film campaign that speaks to the need of

millennial mothers that are exposed to the culture
from west, that are inclined to provide a different
food option to their children.
• Keep the story of the campaign culturally rooted
by sharing how a mom always makes dosa, but
now found an alternative in the form of Pillsbury
Chocochip Pancake Mix that serves the
chocolatey goodness, homely fluffiness and lots
of love to the children.
QUESTION 5. Redmi has recently launched its new Note 10 series. It’s pegged as a
creators phone with supreme camera features such as 3rd generation 108mp
camera, HM2 Sensor with 5MP Super Macro

A.
Influencer campaign -
Influencer: Sc0ut
TA: Technology enthusiasts, mobile gamers, aged b/w 18-27

Concept:
YT Title - Roasting most expensive phones in the world
The video ends with a discussion between Sc0ut and his boy, about how there are many options that
makes more sense (both are aware of the brand plug and express it shamelessly) like Redmi Note 10
series
“How is it better? You could make videos like me when I started out ”, Sc0ut says.
CTA: Check out more about the specs from link in the description.
B.
Sc0ut would be a great fit for this campaign because of the reach and
engagement he has on multiple social media platforms, being a gamer
himself and a sort of a lifestyle vlogger, he has garnered millions of
subscribers and followers on Youtube, Instagram and more. He speaks to
the TG that are looking for mid-range but premium spec phones who are
aspiring to be creators which makes him a great fit.

C.
Series of stories -
Can you cancel your weekend plans for a month?
(Poll - Yes | No)
How badly do you want a good camera in your phone?
(Poll - Yes | No)
Presenting Redmi Note 10, built different but built for you.
Order Now!
THE Thank You

END
It is a pleasure to work on this assignment for Schbang. There has
This is part of a personal assignment to showcase some of
been
my a lot ofas
strengths learning for marketer.
a creative me. Every second I spent working on this
presentation was exciting.
Looking forward to your response!

Phone Email
8971668268 [email protected]
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