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 abstract
 Introduction
 Product objective
 Product description
 Important strength weakness opportunities and threats
 Targeting and segmentation
 Value proposition
 4ps

Spot light and market trend

The global electric vehicles market reached a volume of 12.7 Million Units in 2021. Looking forward,
the publisher expects the market to reach 106.6 Million Units by 2027, exhibiting a CAGR of 41.8%
during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and
evaluating the direct as well as the indirect influence of the pandemic. These insights are included in
the report as a major market contributor.

An electrical vehicle (EV) is a self-propelling automobile that is used for transporting passengers and
goods. It can be charged by self-charging devices, including turbochargers and regenerative braking
systems that can convert the kinetic energy into electrical energy or can be powered by a large traction
battery pack present at charging stations. Battery-electric vehicles (BEVs), plug-in hybrid electric
vehicles (PHEVs) and hybrid electric vehicles (HEVs) are the most common types of EVs available in
the market. In comparison to the traditionally used automobiles, EVs do not emit tailpipe emissions,
reduce the dependency on oil and are more economical to operate

Nasar Cars Company

Nasr long form: El Nasr Automotive Manufacturing Company) is Egypt's state owned automobile
company. It is the first Arab vehicle manufacturer, founded in 1960 in Helwan, Egypt.

Nasr was a replacement for the short-lived Ramses automobile (also state produced), which suffered
from poor design and performance (basically a redesigned NSU Prinz). The Nasr was intended to be
an affordable car for the average person of means. The company's creation was also part of the general
industrialization process initiated after the Egyptian Revolution of 1952, which would see millions of
Egyptians flock to urban areas to gain work in newly built factories and industrial centers.
The decision to focus on assembly of foreign licensed cars under the Nasr marque was primarily based
on the desire to avoid the engineering and design problems associated with previous attempts at
domestic car manufacture. Furthermore, the compact and comparatively affordable Fiat-based cars
(produced in conjunction with FSO and Zastava) were well suited to the Egyptian market. Nasr would
later expand to production of utility and agricultural vehicles such as trucks

Mission statement

El Nasr Company

 The technology behind electric vehicles makes for much more efficient use of energy. An
example is electric vehicle-driven trains, which have a reduced energy need of 50-80%
compared to internal combustion engines, due mainly to the superior efficiency of the electric
motor.
 el Nasr company is one of the most oldest companies in Egypt it has a very special memory
with every Egyptian family
 is the past the company is responsible for producing more than 60% of the cars in Egypt
and export the cars in a lot of countries like turkyia Lebanon
 now it will back with different product which help in reduce fuel and help us to use our
sustainable energy also it help the customers in saving their money and enjoying a new
economy car with all new features they may dreamed on

Product services offered

Main products

Buses, lorries, agricultural tractors (Romani 65, Nasr 65, Nasr 60), as well as passenger cars The
company produced the following models of Fiat vehicles (Nasr 1100 – Nasr 125 – Nasr 126 – Nasr
127 – Nasr 128 – Nasr 133 – Nasr 131 – Tembra – Bolognese – Florida – Nasr Shaheen (SL1600) 96
hp – Nasr Shaheen (S1400) 78 hp – in cooperation with the Turkish company Tovash – Florida Nasr
car (1400) block 71 hp – Florida victory car with adaptation (1400) capacity 71 HP in cooperation
with the Yugoslav company Zastava

Fiat Agent in the Middle East

 The fully electric Nasr E70 car would be offered in three types: the first will have the smallest
battery and can go 250 km per charge, the second type can run 400 km, and the third one has
the capability to cover a 508 km trip, Tawfik said.
 Egypt has currently 75 charging stations and plans to increase them to 3,000 during the next
year, at a cost of at EGP 450 million. Egypt has been recently supporting the environment-
friendly cars and in January it launched the three-year Go Green initiative – which is now open
for taxi and private-car owners in seven governorates – with a target of replacing 70,000
rickety old private cars with hybrid ones in the first year and 90,000 in each of the second and
third years

Specifications:

Speed and Safety

 Powered by a 147-horsepower engine, the Nasr E70 could hit 150 km/h but could roam up
between 400 and 500 kilometres on a single charge.
 The car will enjoy advanced security systems such as Anti-lock Braking System (ABS),
Electronic Brakeforce Distribution (EBD), Electronic Stability Control (ESC), Braking Assist
(BA), Traction control system (TCS), Hill Start Assist (HAS), and Blind Spot Detection
(BSD).
 It is also equipped with a big screen inside and control screen, an air conditioner with plasma
technology, sunroof. Other luxury specifications include providing 360 degrees of visibility
around the car.

Charging Guide

 Nasr E70 can be charged with chargers of varying speeds, the slowest of which is 7.3kWh
battery capacity takes just between 6-7 hours to charge from empty-to-full, and 4 hours
through a 22kWh battery capacity, and between 30-40 minutes through a 50kWh DC battery
capacity

Prices:

 Two categories of the electric car will be offered. The base price will range between 300,000
and 320,000 Egyptian pounds ($19,150 – $20,427).
 The Egyptian government will offer 50,000 pounds as subsidy for each new car in the early
stages of production.
Why do you think the product could be successes?

All of the nation’s know is search to use all the sustainable energy which support our environment and
help us to take care of our life and by producing product help the people in this also it not only save
energy but also it save our money with the same features of fuel cars

By the time it will be a life style trend to use all machines help in save the environment and this is a
big reason why this product will by successes

Segmentation:

Represent group of people who share a similar set of need and wants

Based on our product Information and our customers need we will select the following segmentation

 Geographic: Egypt

In our Marketing strategy we will chose one Geographic area (country ) Egypt and this based on
reputation of the El nasr company and how the people is familiar with it

 Life stage and age (18-40)

According to our products features we have two types the first one has the advantages of being more
energy saver and this will be the first chose for the youth or single men’s as they can used it in
business (like transportation companies )

 Family size

Based on the car size we can segment the families which has 4 or 5 members as one of the product
features is our car size and how it comfort and can be a good chose for the families

 Income :Average and above average

El Nasr car is whole Egyptian company with provide the local mark with Avery good car and
different product Quality ,low expenses and an moderate price with can be suitable for the average and
above average category .

 Generation: 70S 80S 90S 2000S

Our marketing strategy will build in the memory and nostalgia abut el nasr company and how it work
on the product to meet our needs for today and also adding value for all users
  Psychographic: striver

The people with related to the achievers but with low resources can use this car to fill like its one of
their achievement in life also it add value for he clients by sharing with him the experience of
supporting the environment.

 Behavioral: buyer readiness ( awareness)

As company a lot of people know it But for this product we need to increases the awareness and the
interest for this product

We can increase the awareness by using online services to take appointment for trying the car by
himself ‘and give the client different experience

 Interest
Also we will use in increase his interest by making a deal with the electric minsters by
offering decrease the electricity invoices for homes by 20% if we use the electric cars which
help in decreasing the energy consumption and here we add value for the client as he is one of
the people how chose to “go green “ and support the environment.

 Major segmentation variable

Geographic region Egypt

Life stage & age 18-40

Family size 1-5

Income Average and above average

Generation Starting from 70 s and 80S

Behavioral Awareness and increase Interest

Psychographic: striver Striver

This is the summary for our market segmentation variables we can used in our marketing campaigns
during the lunching of the product N70.
Place strategy

The place strategy represent the marketing channel system and how should the channel being design
and all the challenges facing the campiness during managing the channels and how should the
companies integrated the channels

Type of distribution (bull or push)

 Here we will use pull strategy as it’s used the advertising promotion and other forms of
communication to persuade the consumer to demand the product from the intermediaries
 And can do this by offering an experience of driving the cars with an appointment and take
our client feedback and if anyone interested to make an order( using Just in time ) by this way
we can reduce the cast of production , make Avery good awareness about our company and
decrease the cost of offering a large number of cars in different showrooms.

Analyze consumer needs

Lot size

 Each one need only one car in this industry there is no need for a large number of production and as
we used in our segmentation as a family size we offering the car for a family consisting from (1-5)
members .

Waiting and delivering time.

 its accepted in delivering cars to took time but not too lng time the most important point to give the
client Avery accurate data about the time he can receive his car and to be committed to that date also
as we recommend using Just in time management system this mean that we start our production time
after taking the orders
 Spatial convenience

This is indicator for the time and effort involved is shopping this item and based in our strategy we want the
client to take a good experience and add value for our client so we offering an online service that make the
client easy take appointment for driving the car and also he can place the order through our online service

 Product variety

Product variety refer here to the number of product we can offering to meet different tastes but in our
product we only has two types and based in our segmentation variables we try to focuses on the meet the
needs for the focused category to cover this point.

 Service backup

All the add-ons services and now we have a lot of them in all the show rooms like (pos) or any facility related
to the banks
Establish the channels (product objective)

Better Place Facilitate Facilitate

Types of intermediaries

 Here we can use two types of intermediaries the wholesaler who can offering the car in their
showrooms and can give their visitors a lot of information about the product
 Also the banks a one of the important intermediate in cars market as it can offer a lot of
facilities’ help in selling the cars.

Number of intermediary

 We will used selective Distributive