Telen KFC

MCLOVIA KYLA S.
TELEN BSBA-FM
2
FRANCHISE BUSINESS AND SWOT ANALYSIS
KFC Company
KFC is a popular eating place for millions of clients, creating the firm considered of the biggest fast food
restaurants chain within global. KFC remains one of biggest eating place chain in terms of numbers of
eating places, quantity of employees and income generated. Today, there are about 54000 KFC chains in
throughout the world, using complete of 954000 personnel internationally. The organization stays
centered at Melbourne.
Introduction of company
Kentucky fried chicken famously know as KFC was into founded in 1986 via Harland Sanders. KFC is
famous for chicken fast meals. In speedy food chain KFC is ranked quantity 3 round the sector. The
unique recipe of KFC is fried chicken. The fried chicken in composed of eleven secret herbs and spices.
There are 15000 restaurants round the globe which might be owned by using KFC. KFC covers 109
nations inside the global. With a view to growth the market in the international, the corporation continually
tries to finds to cooperate with joint ventures. The most famous joint task of enterprise is YUM emblem,
which is certainly one of largest eating place franchise within the world. It price is anticipated of about $11
billion. The modern president of KFC is David Novak. Nearly thirteen million people go to KFC every day,
subsequently allowing KFC to generate annual profits of approximately $10 million. 25,000 humans are
employed underneath KFC at some point of the world. There are nearly 14000 KFC retailers inside the
globe.
Strengths
 KFC is understood by means of many and is a straightforward emblem in many nations especially
because of its early authorizing and worldwide expansion.
 KFC authentic Chicken recipe is a top-secret and a supply of comparative gain in opposition to
company’s competitors.
 Appropriate network reputation: KFC sponsors the charity, Being Human of Charities. KFC
sponsors diverse community programs that purpose to gain children with incapacities and
children of from poor families.
 For instance, the KFC baby cares ambitions to offer unfastened treatments to kids all around the
global. KFC corporate unfastened care programs for human beings affected by dementia, which
has helped create a good organization image.
Weaknesses
 Harmful meals menu- KFC menu is mainly composed of excessive calorie fat meals and liquids.
Such menu providing activates protests via businesses that fight fatness and as a result,
decreases KFC recognition. Purchasers additionally frequently choose out for more healthy picks.
 High employee income- the employees are paid very less and occasional skilled task. It effects in
low presentation and excessive worker turnover, which will raise training fees and add to normal
prices of KFC.
Opportunities
 Increasing to different Geographies: rising markets, converting lifestyle of purchasers and their
increasing shopping for tendency is permitting fast food vendors to discover new geographies to
surge their market proportion and returns.
 Adding different new meals gadgets in Menu: Outfitting to the varying meals demands and
desires of the visionary, KFC has a large chance to introduce healthy ingredients in their menu
that are low in fats and are much healthier.
 Growing demand for in good health meals- at the same time as call for healthier meals will rise,
KFC may want to introduce greater healthful food selections in its menu and reverse its weak
spot into dynamism.
Threats
Slowing economic system: organizations those including fast meals restaurants are prone to monetary
declines. The monetary slowdown has negative implications to the business which leads to weakening in
sales. In 2018 there has been 2 percent decline in sale as examine to 2017.
Target market
The sale chicken burger, chicken nuggets is anticipated reached 1.5 million in 2019 and is predicted to
upward thrust following years. The cheese burger is predicted reached nearly 3.1 million in 2019 whereas
chicken sandwiches are expected to touch 2 million in 2019.
Pricing of meals: KFC is popular for it big variety of meals items it gives to its customers. KFC low value
food has been a prime thing to the volume that the agency controlled to growth income by 7 percent.
Apart from the regular menu, KFC also sell uniqueness fruit shake at lower price. According to researches
the costs of KFC food items are 25 percent less in costs than its competitors.
Products and services
KFC stores sells its products depending upon the nation in which the eating place is running. As an
instance, KFC sells rice burgers in Thailand. the usual merchandise served at KFC shops include chicken
nuggets, wraps, French fries, burgers, hamburgers, cheeseburgers, chicken sandwiches, salads, cakes,
sundaes. KFC promotes its items under the names: warm stuff, double down, dip and devour, too hot,
Flurry o high.
Adding wholesome food alternatives: studies display that clients nowadays are greater fitness aware and
prefer healthful nutritious food over others. For KFC, this has created a possibility to increase their
product list to consist of wholesome meals types along with salads and culmination.

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MCLOVIA KYLA S.

FRANCHISE BUSINESS AND SWOT ANALYSIS

Products and services

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