Introduction About The Internship, Industry Profile: Shri Munishwar Motor, Belagavi
Introduction About The Internship, Industry Profile: Shri Munishwar Motor, Belagavi
Introduction About The Internship, Industry Profile: Shri Munishwar Motor, Belagavi
BELAGAVI
CHAPTER: 1
As a part of our two year MBA program, at the end of 2 nd semester we have to carry
on the internship about the organization study in an organization to understand functioning of
the organization and its structure . The main purpose of this organizational study is to
understand the working culture of the organization and to apple theoretical concepts in real
life situation at workplace for various functions of the organization .
Many interns end up with permanent service with the same organization in which they
are interned. Their worth to the organization may be greater than before by the fact that they
require modest or less training.
Royal Enfield Ltd. is the largest exporter of two wheelers' with Eicher motors at Redditch
industries of ; Royal Enfield manufactures state-of the-art range of two wheelers. The brand,
classic 350cc is continually dominating the Indian motorcycle market in the premium
segment. its thunderbird also a successful bike on Indian roads.
The Royal Enfield Group is amongst the top 10 business houses in India. stretches over
a wide range of industries, spanning automobiles (two- wheelers), bike accessories, wallets,
and clothing, travel bags. The group's flagship company, Royal Enfield' is ranked as the
world's largest two-wheeler manufacturer and having the continuo’s production the Royal
Enfield brand is well-known across several countries in Latin America, Africa' Middle East,
South and South East Asia. Founded in 1901' at the height of India’s movement for
independence from the British, the group has an illustrious history. The integrity, dedication,
resourcefulness and determination to succeed which are characteristic of the group today, are
often traced back to its birth during those days of relentless devotion to a common cause' ,
founder Albert Eadie and Robert Walker Smith of the group, was a close confidant and
disciple towards the company.
ROYAL ENFIELD was a brand name under which the Enfield Cycle company limited of
Redditch, Worcestershire sold motorcycles, bicycles, lawnmowers and stationary engines
which they had manufactured. Enfield Cycles Company also used the brand name Enfield
without Royal.
Products: Royal Enfield clipper, Crusader, Bullet, Interceptor, WD/RE, Super Meteor
In the 1953 SUDARAM IYER Brought Royal Enfield in the India. the Eicher Motors
purchased the Royal Enfield. And in the 1955, the Redditch Company partnered with madras
motors in India to form “Enfield India” to assemble under licence, the 350cc Royal Enfield
Bullet motorcycle in madras.
CHAPTER: 2
ORGANISATION PROFILE
Shri Munishwar Motors Pvt Ltd named after the spiritual Mentor SHRI MUNISHWAR
MAHARAJ OF BIJAPUR and formally Inaugurated by his Holiness SHRI SIDDESHWAR
SWAMIJI. Established in 2009 first appointed Authorised Dealer for ROYAL ENFIELD in
North Karnataka. Since 2010 sold 2500 bikes and today achieving a milestone of 25 core
turnover P.A Shri Munishwar Motors is also associate group of JAGAJAMPI Family which
has few other Dealerships VIZ BAJAJ, KTM.
. Royal Enfield motorcycles had been sold in India since 1949. In 1955, the Indian
government looked for a suitable motorcycle for its police and army, for use patrolling the
country's border. The Bullet was chosen as the most suitable bike for the job. The Indian
government ordered 800 350-cc model Bullets, an enormous order for the time. In 1955, the
Redditch company joined Madras Motors in India in forming "Enfield India" to assemble,
under licence, the 350 cc Royal Enfield Bullet motorcycle in Madras (now called
Enfield of India continued producing the 'Bullet' long after the UK factory's bankruptcy, and
changed its branding to 'Royal Enfield' in 1999. The 'Royal Enfield' name and rights had been
purchased by Matt Holder of Aerco Jigs and Tools, at the bankruptcy sale in 1967. The
business passed on to his son, David Holder, of the Velocette Motorcycle Company of
Birmingham, UK. The Holder family has produced spares for Royal Enfield motorcycles
continuously from 1967 through to the present, but did not trade under the Royal Enfield
name. While David Holder objected to the use of 'Royal Enfield' by Enfield of India, a UK
court ruled in favour of the Indian company, who have now assumed the trademark, and
produce motorcycles as Royal Enfield.
Royal Enfield India manufactures and sells in India, and also exports to Europe as well as the
America, South Africa and Australia. They recently entered the Indonesian market.Recently
Royal Enfield has undergone a major retooling particularly in the engine department going
from carburetted cast-iron engines to twin spark unit construction engines on all its models,
with Electronic Fuel Injection (EFI) available on their flagship 500 cc model. The major
redesign has sparked such a demand for the bikes that Royal Enfield have started double
shifts at their plants.
In August 2015, Royal Enfield Motors announced it is establishing its North American
headquarters and a dealership in Milwaukee, Wisconsin, with the intention to offer three
bikes, the Bullets 500cc and Continental GT 535 Cafe Racer as they feel this engine size
represents an underserved market. The dealership will be Royal Enfield's first company-
owned store in the U.S., according to Rod Copes, president of Royal Enfield North America.
Service:
Passing ,insurance
POLICY VISION:
MISSION:
“To become a enterprise with 100% customer satisfaction being customer friendly.
Transparent and achieving goals with innovation”
We at Royal Enfield group of companies are committed to enhance the satisfaction of all
stakeholders by manufacturing cost effective products by implementing the best practices in
all areas of operation.
We at Royal Enfield Group will strive to protect environment and prevent pollution of air,
water, land and noise through effective control measures. Create awareness amongst
company personnel to minimize waste and conserve natural resources through reuse, recycle
and reduce.
We shall focus and work towards continual improvements in our environments performance
and comply with all applicable legal and other requirements.
The Royal Enfield user how he thinks about the bike (taken from suggestion)
Royal Enfield are as reliable as any other Yamaha or Honda that we see everyday. But
quality is a different thing. Based on my ownership experience, the built quality of Enfield’s
are not up to the par. You will find many quality issues especially if you've a good attention
to detail. But being said that, those are all minors and will not effect it's reliability. If
maintained properly, its highly unlikely an Enfield will make you stranded on a highway.
You can ride day and night through sand and snow with absolute confidence. The quality
issues I mentioned might vary in different countries, probably better in western countries.
Products are:
1) Helmets
2) Jackets, T- shirts
3) Wallets
4) Safety guards
5) Bike accessories
6) Hand glouse
7) Stylish belts
8) Chains,
9) Bags , Etc
BOARD OF DIRECTORS
Present they don’t want to extend the business. Because now only they started the new branch
in the Gokak. The Royal Enfield is the strong brand. Now they don’t have any competitor in
the market. So they not have any plan now.
Here, are some of the aspects which the Royal Enfield wanted to focus on to the future
growth some of them are:
CHAPTER: 3
The McKinsey 7-S framework. Developed in the early 1980s by Tom Peters and
aligned if it is to be successful.
Waterman, two consultants working at the McKinsey & Company consulting firm, the
The McKinsey
premise 7-S model
of the model is thatcan be are
there applied
seventointernal
elements of a of
aspects team or a project that
an organization as well.
need The
to
alignment issues apply, regardless of how you decide to define the scope of the areas you
study.
“Hard” elements are easier to define or identify and management can directly influence them
these are strategic statements; organization charts reporting lines: and formal processes and
IT systems.
Soft elements on the other hand can be more difficult to describe and are less tangible and
more influenced by culture. However, these soft elements are as important as the hard
elements if the organization is going to be successful.
Strategy: The plan devised to maintain and build competitive advantage over the
competition.
Structure: The way the organization is structured and who reports to whom.
ORGANISATION STRUCTURE:
Owner
General manager
Head Mechanics
Servicing Department
DEPARTMENTS:
1. SALES DEPARTMENT
2. SERVICE DEPARTMENT
3. ACCOUNTING DEPARTMENT
4. SPARES DEPARTMENT
EXPLAINATION:
1. SALES DEPARTMENT
Check the assigned test ride bike status & ensure it is clean
Check for the availability of brochures, sales stationary etc and keep it ready
Attend daily meeting –note down the deliverable parameters
Update current status against the targets on all parameters
Collect follow up sheets for enquiry /bookings/payment /delivery- update the status
back to CRE or update in DMS every day
Drop out cases to be informed to sales manager for closing
Maintain test ride route map.
Customer engagement
Walk-in –
Explain the booking procedure & complete delivery process to the customer.
Clearly mention the waiting period.
Provide booking receipt, booking form & beat magazine
Intimate the customer about the full payment 15 days prior to the planned delivery
Provide the details about various payment options available & documents required
Provide assistance to the customer during the entire waiting period for any queries
raised
Keep every customer engaged every month after looking till delivery
Delivery:
List of customers waiting for delivery on date to be shared – registration status to be updated
– delivery documents to be kept ready one day before delivery – then inform the customers
about the time of delivery
Tag the bikes which are ready for delivery and ready for registration accordingly
signed
Plan group delivery rather one many delivery – let each delivery be celebrated
Do next day call to understand customer satisfaction – if negative feedback report to CRE
and have it tracked until closure
Keep the delivery zone clean and plan delivery throughout the day
RTO:
Follow RTO team to track registration planned completed for your customers
Follow up for the RC book receipt for the customers delivered previous month.
2. SERVICE DEPARTMENT
This department is mainly concerned to give the service for the customer. Like wheel
alignment, oil changing, engine repair, mirror work, etc. any type of work which is concerned
to the vehicles. The head of this department is service manager.
This department head is responsible for the maintenance of quality system in his
departments.
Billing ,RTO, passing ,Cash receiving, Payment ,Bank payment, Purchase entry ,Sales entry,
RTGS ,Maintaining the accounts daily, Accounting will be done in the SQL software
4. SPARES DEPARTMENT:
Sales, Order replace, Purchase, Oil order, Spare order, Stock details, Local accessories,
Maintaining the spares at right places & Explaining the products to mechanicals
3.2 STRATEGY:
The Strategy is to be made to win over an opponent. But in this organisation there is no one
opponent to the royal Enfield bikes that’s why they will not plan any strategy.
But they will make the bike camping’s. To make the awareness of the bike features
and the prices to the people
. expand its production capacity owing to the growing demand for its motorcycles worldwide,
Royal Enfield started production at its second manufacturing facility at Oragadam in Tamil
Nadu, in April 2013. Royal Enfield’s new state of the art manufacturing facility at Oragadam
equip ped the 115 year old motorcycle brand for its next level of global growth and achieve
the highest level of quality and productivity. Royal Enfield sold over 5,00,000 motorcycles
in 2015 -16 , and the Oragadam plant has been instrumental in achieving this scale and
quality standards. Spread over 50 acres, the Oragadam plant will contribute significantly in
Royal Enfield achieving its planned production of 6,75,000 motorcycles in 2016-17. Built in
a record time of 11 months, the Oragadam plant has helped the iconic brand up its production
motorcycles
3.3 Systems:
System means all the rules, regulations and procedures of Royal Enfield both formal
and informal. All work should be done in time and honestly.
3.4 SKILL:
The Royal Enfield Company has the skill training camps in the Bangalore, and in the
Chennai city. The employees will be given training there.
There they will increase the skills of the employees, and give the full knowledge of the royal
Enfield Company, and they also give some tips how to work in the organisation.
3.5 STAFF:
The trained persons in the ‘NICHE TREE’ are to be selected in the royal Enfield
showrooms.
The benefit for higher management is very good in terms of financially as compare with
DEPARTMENT OF PG STUDIES VTU JNANA SANGAM, Page
SHRI MUNISHWAR MOTOR,
BELAGAVI
lower and mid levels.
The people/ human resource of management process used to develop managers socialization
process, shapping basic value of management ways of introducing young recruit to the
company way of helping to manage the cries of the employees. The company has different
selection process depending on the candidate’s qualification, experience, communication
skill, leadership quality and decision making skill for long term or short term.
The company follows different procedure in shaping fresher. Staffing is one of the important
procedure that is carried out in the organisation. An organisation development depends if the
staff are well trained and have enough knowledge of the job properly to execute it in the right
time.
Royai enfield consisting of well trained staff. Which are well trained in systamatic manner.As
being a manufacturing company the whole process is risky so for that purpose the staff is
must required with well trained with out a proper training the work can not be carried in the
well manner. For that purpose the staff is been well trained in terms of all the aspects
3.6 STYLE:
This part of Mckensy’s 7s frame work includes the leadership style of the top management
and the overall operating style of the organisation. It also includes motivational style used in
the company.
In the munishwar motors top management will make decisions. And manager spends
their time with employees.
Shared values are fundamental ideas around which business is built. They are main values
which the business is based upon. Shared values when properly articulated can provide a
strong basis of stability to a rapid changing world by providing a basic meaning to people
working for the company. Shared values of an organization can be characterized as the whole
of the norms view & shared by the people working in the organization
MANAGING
DIRECTOR
ASSISTANT
GENERAL MANAGER
DEPARTMENT
MANAGERS
DEPARTMENT
EXECUTIVES
ASSISTANT
MANAGERS
LABOURS
Top level.
Middle level
Bottom level
The top level management people will always think bigger about the organization
and they have more knowledge and high qualification in terms of taking decision. they
will take the decision on their own. The top level people have the responsibility to whole
organization and the happenings in the organization.
MIDDLE LEVEL :
The middle level people will always act as the bridge between the top and bottom
level people because they are on the basis of their knowledge so there are the decision
which will helps to the lower level people and also the top level.
BOTTOM LEVEL:
In this level the people obey the orders of the middle level management and their
work is to follow the orders of the both management levels. Thus the information flow in
the organization within different levels are very flexible.
CHAPTER: 4
SWOT ANALYSIS
STRENGTHS:
Analyzing strengths is an essential part of business analysis, mainly because it allows better
decision making, planning, and management. Knowing what you do well allows you to make
the most of it, and consequently, receive the maximum benefit.
Old dealer:
The munishwar motors are the old dealer in the market. They have good name and good fame
in the market.
Strong brand:
The royal Enfield has the strong brand in the market. It is the biggest strength of the
munishwar motors.
Long history:
The Royal Enfield has the long history in the market. And it has attracted the public with
their models and with the good service.
Education background:
The employees in the munishwar motors are enthusiastic towards the work. And with the
good education background the employees of Royal Enfield are trained in the niche tree.
(Niche tree is the training camp of the Royal Enfield)
Style of working:
The style of working is standard. And committing towards work is very different from others.
And satisfying the customer is the main aim of the munishwar motors.
Maintains standard:
The Royal Enfield is the brand the brand should be maintained by the organisation.
Every organization or venture has its weaknesses — things that they don’t do so well
(or even do poorly), or things that aren’t so good about them/it. Weaknesses are particularly
noteworthy if they prevent you from achieving your ‘mission’ (even if that’s just earning
money), or make doing so more difficult. This might mean unnecessarily leaking finances,
improperly targeting clients, or poorly executing a service, among other things.
Niche market:
Limited growth:
The Royal Enfield has the limited growth. Compare to the other automobile industries
Scattered customer:
Separation of customers in terms of location or area. They are not specifically limited to
particular area.
Technology advance:
The technology advance is required. Like launching the new models with the new
technology.
OPPORTUNITIES:
Opportunities come in all different sizes, from hardly noticeable ones, to life-changing ones.
Recognizing the various opportunities that a company faces will help you to act on them and
leverage them (which can increase the success of your own organization or venture), or
further understand the situations that other businesses are facing.
By launching new bikes in the market they can attract the many customers. And improve
some technology.
New segment deals: The Royal Enfield is looking towards only one segment. They
should deal with the other segments also.
In business analysis, Threats are anything that could cause damage to your organization,
venture, or product. This could include anything from other companies (who might intrude on
your market), to supply shortages (which might prevent you from manufacturing a product).
The competition in the one segment. Is the big threat for the Royal Enfield
Increasing overheads:
The overheads are increasing this is the main threat for the owners. To maintain the
overheads is the big problem.
Changing in the rules & regulation of the government & changing in the tax rates are
affecting more to the owners of the organisation. With this the overheads are increasing.
CHAPTER: 5
ANALYSIS OF FINANCIAL
STATEMENT
Interpretation:
The earnings per share is increasing and it shows that the share-holders are receiving good
return.
Profit after tax is 19.9% , 18.4% , & 16.4% in 2016-17 , 2015-16 , & 2014-15
respectively it means to total expenditure is 80.1% , 81.6% , &83.6% in 2016-17 , 2015-16
,&2014-15 respectively.
Quality of the product they produce. The company products has got reputation in & good
demand in the market.
They are following all the safety measures for the workers.
Advertisement and promotional activities are very much used to promoting their products
into market.
There are generally good response from the customers for the
SUGGESTION:
To maximise the awareness of the product in rural as well as urban areas as much as possible
Based on analysis & discussion made in study. The overall performance of the company
satisfactory. Compared to past record it has good captured to global market and it has been
able to utilize the opportunities and its strengths to top most level.
The company is achieving sales of the bikes in the market at a higher growth. And they are
adopting new technologies every year for maximizing their sales. And they are also focusing
on the launching new bikes into the market.
CHAPTER: 6
LEARNING EXPERIENCE
The learning experience gained by me during the in organisation training was very much
practical oriented. I got to know how decisions are communicated, the flow of decision
process, the way in which department are classified on the basis of their functions, the way in
which the department are inter linked and coordinated.
Through skills, I got to know how employees are recruited and selected. How the
training needs are satisfied through style, I got to know how decisions are flow from top to
bottom in MUNISHWAR MOTORS Pvt LTD. How self managed teams perform to achieve
the target set by the management. Through strategy, I found how strategies were formulated
to overcome the rigorous competition. Strategy is very much essential for the company to
survive in the market.
System plays an important role in supporting and facilitating various activities that are
carried out within the organisation. The company has developed its own software.
The leadership style in the munishwar motors. Is participative the employees and their
managers communicated freely and regularly exchange idea freely with each other. This
helps in the self development of the employees and they are motivated to perform better.
The strategies followed at munishwar Motors. Are well planned and well structured.
The employees are well informed about the company’s strategy which helps them to achieve
the company’s goals and objectives.
1) WWW.ROYALENFIELD.COM
2) WWW.AUTOMOBILEINDUSTRIES.COM
3) COMPANY BROUCHERS
4) INFORMATION FROM THE STAFF