Getting More 2
Getting More 2
Getting More 2
STUART DIAMOND is a negotiation teacher and adviser. He teaches a negotiation course at The Wharton
School and Penn Law School where he is an adjunct professor. Mr. Diamond is president of Global Strategy
Group, a consulting company which advises companies and governments on negotiating foreign investments
and other persuasion skills. He specializes in cross-cultural negotiations and has advised more than half the
Global 100 companies and a quarter of the Global 500 companies. Mr. Diamond was previously a journalist at
the New York Times where we won the Pulitzer Prize as part of the team which investigated the space shuttle
Challenger disaster. Mr. Diamond is a graduate of Columbia University, Harvard Law School and Rutgers
University.
The Web site for this book is at www.GettingMore.com.
ISBN 9781-77544-683-5
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Getting More - Page 1
MAIN IDEA
No matter what you do in life, you can get more of whatever you want by becoming a better negotiator.
Many people make the mistake of trying to go from the picture they have in their head to their goal in one step. That usually doesn’t
work because it’s too big a step to take. Instead, when negotiating, always try and be incremental. Figure out the answers to four key
questions along the way and you then know what it will take to move them there bit-by-bit.
Mental What are Who are they, What will it take How can we
Goal
picture my goals? what do they want? to persuade them? get there?
Goals are the key to any negotiation 1 7 Use their standards, not yours
It’s never about you – it’s always about them 2 8 Be 100% transparent and ethical
Be prepared to make emotional payments 3 9 Make sure you communicate and frame well
Never forget every situation is different 4 10 Always focus on the real problem at hand
Find ways to trade items you value unequally 6 12 Prepare – Make a list and practice
1è Goals – long term and short term 11è Brainstorm – come up with ideas
2è Problems – in reaching goals 12è Incremental – steps to reduce risk
3è Parties – decision makers, others 13è Third parties – enemies, influencers
4è What if no deal – worst case scenario 14è Framing – create a vision, questions
5è Preparation – time, information sources 15è Alternatives – to improve deal if possible
Mental What are Who are they, What will it take How can we
Goal
picture my goals? what do they want? to persuade them? get there?
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