AMAZON

20.12.2022
MANOJ
REVATHI
SHALINI
SADHA
BBA 3RD SEMESTER
ADMINISTRATIVE MANAGEMENT COLLEGE,
BANNERGHATTA ROAD, 560083.
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DECLARATION

We are students of Administrative Management College, Bannerghatta road, Bangalore.

We are students of 2nd year, 3rd semester hereby to present our research on
AMAZON COMPANY.
All the data and research are original and authentic.

CANDIDATES :- Manoj
Revathi
Shalini Das
Sadha

DATE:- 20/12/2022

SUPERVISOR:- PREETHI MANEESH

NAME OF THE COLLEGE:- AMC COLLEGE BANNERGHATTA ROAD

MONTH AND YEAR OF SUBMISSION:- DECEMBER 2022

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INTRODUCTION
Amazon is the world's largest online retailer and a prominent Cloud
Service Provider. Originally started as an online bookselling company,
Amazon has morphed into an internet-based business enterprise that
is largely focused on providing e-commerce, cloud computing, digital
streaming and artificial intelligence (AI) services. Following an
Amazon-to-buyer sales approach, the company offers a monumental
product range and inventory, enabling consumers to buy just about
anything, including clothing, beauty supplies, gourmet food, jewelry,
books, movies, electronics, pet supplies, furniture, toys, garden
supplies and household goods.Headquartered in Seattle, Amazon has
individual websites, software development centers, customer service
centers, data centers and fulfillment centers around the world. Amazon
officially opened for business as an online bookseller on July 16, 1995.
Originally, Bezos had incorporated the company as Cadabra but later
changed the name to Amazon. Bezos is said to have browsed a dictionary for
a word beginning with A for the value of alphabetic placement. He selected
the name Amazon because it was exotic and different and as a reference to
his plan for the company's size to reflect that of the Amazon River, one of the
largest rivers in the world. Since its inception, the company's motto has
always been "get big fast.".
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ORGANIZATION AND STRUCTURE

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PRODUCT/SERVICE PROFILE

Notable Amazon products and services

Amazon offers an ever-expanding portfolio of services and products.

Following is a list of its noteworthy offerings.

Retail

● Amazon Marketplace. Amazon's e-commerce platform enables

third-party retailers to showcase and sell their products alongside

Amazon items.
● Amazon Fresh. Amazon's grocery pickup and delivery service is
currently available in nearly two dozen U.S. cities and a few
international locations. A grocery order can be placed through the
Amazon Fresh website or the Amazon mobile app. Customers can
either get their groceries delivered or visit the store for pickup.
● Amazon Vine. Launched in 2007, Amazon Vine helps manufacturers
and publishers get reviews for their products to help shoppers make
informed purchases.
● Woot. Acquired by Amazon in 2010, Woot offers limited time offers
and special deals that rotate daily. This shop features refurbished
items, as well as new items that are low in stock. Prime members get
free shipping.
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● Zappos. Amazon bought Zappos in 2009. This online retailer of

shoes and clothing carries a wide range of brands, including Nike,
Sperry, Adidas and Uggs.
● Merch by Amazon. This on-demand T-shirt printing service enables
sellers to create and upload their T-shirt designs for free and earn
royalties on each sale. Amazon does the rest -- from printing the
T-shirts to delivering them to customers.
● Amazon Handmade. This platform enables artisans to sell
handcrafted products to customers around the world.

Consumer technology

● Amazon Kindle. Amazon's first e-reader, Kindle, enables users to

browse, buy and read e-books, magazines and newspapers from the
Kindle Store.
● Amazon Fire tablet. Previously known as Kindle Fire, Amazon's
popular and high-profile Fire tablet competes with Apple's iPad.
● Amazon Fire TV. This line of Amazon's streaming media players and
digital devices delivers streamed video content over the internet to a
paired high-definition television.
● Amazon Alexa. This cloud-based, AI-powered, voice-controlled
personal assistant is designed to answer queries, interact with users,
and perform other tasks and commands.
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● Amazon Echo. This is one of Amazon's smart home devices that

comes equipped with a speaker and connects to Alexa. Amazon
Echo can perform several functions, including talking about the
weather, creating shopping lists and controlling other smart products,
such as lights, switches and televisions.
● Amazon Echo Dot. A smaller, puck-shaped version of the original
Amazon Echo, an Echo Dot can be placed in any room and can
answer questions, play music, and read news and other stories.
● Amazon Echo Show. As part of the Amazon Echo line of speakers,
the Amazon Echo Show works similarly through Alexa but also offers
a 7-inch touchscreen display to play videos and music and conduct
video calls with other Echo users.
● Amazon Astro. This is Amazon's first home monitoring robot that
works with Alexa. It is designed to help with various household tasks,
such as home monitoring, caring for the elderly through notifications
and alerts, and following owners from room to room to play TV
shows, music or podcasts.

Subscription services

● Amazon Prime. This subscription service provides members access

to exclusive shopping and entertainment services, discounts and

more. As an example, all Amazon Prime members enjoy free
one-day or two-day shipping on qualifying orders.
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● Amazon Prime Video. This is Amazon's on-demand video

streaming service that offers a selection of about 24,000 movies and
over 2,100 TV shows. This service is included with an Amazon Prime
membership.
● Amazon Drive. Previously known as Amazon Cloud Drive, Amazon
Drive is a cloud storage app that offers 5 gigabytes (GB) of free and
secure online storage for photos, videos and files for Amazon
customers. Amazon Prime members get free, unlimited,
full-resolution photo storage, along with 5 GB of video storage.
● Twitch Prime. A monthly subscription service, Twitch Prime is a
subsidiary of Amazon Prime. It gives members premium access to
Twitch -- a video streaming platform that offers a fun and social way
to watch people play games.
● Amazon Music Prime. This is Amazon's music streaming service
that is free for Prime members.

Digital content

● Amazon Pay. An online transaction processing platform, Amazon

Pay enables Amazon account holders to use their Amazon accounts

to pay external online merchants.
● Amazon Music Unlimited. Amazon's premium music service costs
$8.99 a month for Prime members and $9.99 for non-Prime
members.
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● Kindle Store. Part of Amazon's retail website, the Kindle Store can
be accessed from any Kindle device to purchase e-books.
● Amazon Appstore for Android. Amazon's app store for the Android
operating system enables users to download games and mobile
apps to supported devices.

AWS

● S3. This is Amazon's scalable, cloud-based object storage. Files are

referred to as objects in S3 and are stored in containers called

buckets.
● Amazon Simple Queue Service (SQS). SQS is a pay-per-use web
service that is designed to provide access to a waiting message
queue where messages can reside until a computer processes them.
● Amazon EC2. This web service interface provides scalability with
resizable compute capacity in the AWS cloud. Users can run virtual
servers or instances, commonly known as EC2 instances, that can
be scaled up or down, depending on the network requirements.
● Amazon S3 Glacier. Amazon S3 Glacier is a low-cost cloud storage
service for data that might be associated with longer retrieval times.
It also offers data archiving and backup of cold data.
● AWS Identity and Access Management (IAM). IAM provides
secure and controlled access to resources.
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● Amazon Redshift. This data warehouse in the cloud enables users

to query petabytes of both structured and semistructured data using
standard Structured Query Language queries. For example, to
address the expanding volume of transactions, Nasdaq moved from
a legacy on-premises data center to the AWS cloud, which is
powered through the Amazon Redshift cluster.

Amazon AI services

● Amazon SageMaker. A fully managed cloud machine learning

platform, Amazon SageMaker enables developers and data

scientists to build, train and deploy machine learning models for
predictive analytics applications.
● Amazon Lex. This service for building conversational interfaces into
any application using voice and text is powered by the same
technology as Alexa.
● Amazon Polly. A text-to-speech service, Amazon Polly uses deep
learning technology to convert text into spoken audio. It includes 60
voices across 29 languages.
● Amazon Rekognition. This software-as-a-service facial recognition
and analysis platform uses a deep learning algorithm to process
images and extract information from them.
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● AWS DeepLens. This programmable video camera enables

developers to easily experiment withmachine learning, AI and the
internet of things.
● Alexa Voice Service. This programming interface provides
developers with a set of C++ libraries to add Amazon Alexa's speech
and other capabilities into their applications and devices.
● Amazon Transcribe. This service converts speech to text quickly
and accurately by using a deep learning process called automatic
speech recognition.
● Amazon Translate. Amazon Translate is a cloud service that can
convert large amounts of text written in one language to another
language.
● Alexa Skills Kit. This software development kit enables developers
to build skills or conversational applications on Amazon Alexa.

Amazon privately owned brands

● AmazonBasics. This is Amazon's privately labeled, low-budget

brand that mainly sells kitchen, tech and household products.

● Amazon Elements. This line of domestic products includes health
and personal care items, as well as nutritional supplements.
● Mama Bear. This private label of Amazon sells baby wipes, newborn
through size 6 diapers, baby food, diaper pail refills and baby laundry
detergent.
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● Presto!. This brand started as a laundry detergent in 2016 but has

added household paper towels and toilet paper to its product line.
● Amazon Essentials. A Prime-exclusive program, this clothing line
offers basic wear for men, women, babies and kids, with additional
options for family, big and tall, and athletic activity.
● Happy Belly. This private label of Amazon was introduced in 2016
and sells snack food items. In February 2019, the brand also began
offering milk delivery services.
● Goodthreads. This menswear apparel line is available exclusively to
Amazon Prime members. The label offers both casual and
professional pieces and is deemed a bit higher quality and more
stylish than the Amazon Essentials brand.
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Notable Amazon subsidiaries and acquisitions

From healthcare to entertainment, Amazon has acquired multiple companies

by tapping into a variety of sectors over time.

Following is a list of Amazon's notable acquisitions and subsidiary companies:

● IMDb. The world's most popular database for movies, TV, celebrity,

video games and streaming online content was acquired by Amazon

in 1998.
● Audible. Audible, a book and spoken audio content provider, was
acquired by Amazon in 2008 for $300 million.
● Zappos. Amazon acquired this online shoe and clothing retailer in an
all-stock deal worth $1.2 billion in 2009.
● Twitch. A social media and video game streaming platform, Twitch
was purchased by Amazon for $970 million in 2014.
● Whole Foods. Food, beverage and organic grocery store chain
Whole Foods was acquired by Amazon for $13.7 billion in 2017.
● Ring. Amazon took ownership of this home security and smart home
company in 2018 for $1 billion.
● Zoox. An autonomous vehicles, robotics and transportation company
was acquired as a wholly owned subsidiary by Amazon for $1.2
billion in 2020.
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● Metro-Goldwyn-Mayer. Amazon acquired this film and TV studio for

$8.5 billion in March 2022.

Amazon controversies and criticisms

Amazon has suffered a massive backlash over the years from multiple

sources. The tech giant is also being held responsible for creating the
Amazon effect -- the evolution and disruption of the retail market due to the
company exhibiting monopolistic behaviors.

Following are a few concerns and allegations that Amazon has faced over

time:

● Monopolistic and anticompetitive behavior. Due to Amazon's size

and economies of scale, it has been outpricing local and small

shopkeepers and is accused of displacing an open market with a
privately controlled one. This is leading to the slow death of the
brick-and-mortar store model built by companies such as Sears and
J.C. Penney.
● Unfair treatment of workers. Amazon is frequently under the
microscope for providing unfair work conditions in its warehouses,
including treating workers as robots, providing low wages and
creating unsafe work conditions.
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● Huge carbon footprint. Over the past two decades, Amazon has
been accused by environmental activists of having a staggering
carbon footprint. Transport of any merchandise relies on oil, and
since Amazon delivers anything everywhere, it leaves a long-lasting
carbon footprint that automatically falls on its shoulders.
● E-waste. A recent investigation conducted by British television
network ITV uncovered how Amazon is contributing to the world's
e-waste crisis by destroying millions of unused or returned products.
This also includes millions of electronics, such as phones, computers
and TVs that are toxic to soil, water, air and wildlife.
● Counterfeit product listings. Amazon has been under scrutiny by
brands, shoppers and lawmakers as counterfeiters have been listing
and selling fake products on Amazon through its third-party
marketplace. To crack down on counterfeit products on its site,
Amazon destroyed 2 million counterfeit products sent to its
warehouses and blocked 10 billion fake listings in 2021.
● Avoiding taxation. Edging fast toward a monopoly status, Amazon
has been criticized for often avoiding tax payments despite making
huge profits. According to a report by the Institute on Taxation and
Economic Policy, the company avoided around $5.2 billion in
corporate federal income taxes in 2021.

Amazon finances
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According to a news release posted on Amazon's investor relations website,

Amazon experienced a significant increase in net sales but a decrease in

operating income in the first quarter of 2022.

Following are some notable statistics from the release:

● Net sales increased 7% to $116.4 billion in the first quarter,

compared with $108.5 billion in the first quarter of 2021. Excluding

the $1.8 billion unfavorable impacts from year-over-year changes in
foreign exchange rates throughout the quarter, net sales increased
9% compared with the first quarter of 2021.
● Operating income decreased to $3.7 billion in the first quarter,
compared with $8.9 billion in the first quarter of 2021.
● Net loss was $3.8 billion in the first quarter compared with net
income of $8.1 billion in the first quarter of 2021.
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MAJOR COMPETITORS FOR AMAZON

● 1. Alibaba Group
● 2. JD.com
● 3. Flipkart
● 4. Ebay
● 5. Walmart
● 6. Target
● 7. Costco
● 8. Best Buy
● 9. Netflix
● 10. Hulu
● 11. Apple Music
● 12. Google Play Books
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REFERENCES
1. WIKIPEDIA
2. SLIDE SHARE
3. GOOGLE WEBSITE
4. CHROME
5. QUORA