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8
Exercise 4
Read the article about WWF (The World Wildlife Fund), and then complete the notes.
WWF
The World Wildlife Fund, usually called WWF, is the first global green organisation. It was set up
by a small group of people in 1961 in Switzerland, and national WWF offices gradually opened
across the world after that. The aim of the organisation is to protect the environment and the future
of wildlife.
WWF focuses on conducting research to establish the extent of environmental problems. The
organisation recently published a report which revealed three worrying findings. It established
that wildlife populations worldwide have declined by 52% since 1970. It also showed that humans
are using the world’s natural resources far too quickly. As a result, our future on this planet is
threatened.
Their extensive research enables WWF to come up with solutions to the environmental problems.
One method of dealing with global threats to the environment is by running conservation projects
all around the world. As the human population is growing, more land is being used for farming.
This has reduced the natural habitat of many wild animals, and as a result wildlife and people are
now living closer together, which can cause problems. For example, villagers in parts of India have
been cutting down trees to use for fuel, but this destroys the natural habitat of tigers. Therefore,
WWF is donating biogas stoves to help people cook and heat their homes without the need to cut
down trees. Another endangered animal in parts of east Africa is the mountain gorilla, which looks
for food on farmers’ land. WWF is providing head torches for mountain rangers, so they can patrol
farmland by night, and return mountain gorillas to the safety of the forest. And in Nepal, WWF is
supplying fences so that farmers can protect their land and prevent endangered snow leopards
from attacking their farm animals.
In addition to these projects, WWF is working with businesses and industries in many countries
to encourage them to work in more environmentally friendly ways. WWF also believes strongly in
raising awareness through advertising, so that people around the world are better informed and
understand the threats to the environment. An example of successful advertising at a local level
has been to highlight the dangers faced by turtles which get caught in fishing nets. WWF has been
working with fishermen in Tanzania, to help them see the importance of turtle conservation. In
the past, if they had to cut a trapped turtle free, their nets could not be used again. So WWF has
been replacing fishing nets, which makes it more likely that fishermen will release turtles. Another
successful project run by WWF in Africa has focused on reducing potential conflict between
humans and elephants. Elephants love to eat crops, so they come on to farmland which puts them
and the villagers at risk. WWF has encouraged farmers to set up beehives away from their land, as
elephants are even more attracted to honey. WWF provides farmers with bee-keeping equipment
so they can manage these hives, and therefore live safely alongside elephants.
WWF also works with young people of all nationalities to inspire them to care about nature, and
to help them to make positive choices for their future on this planet. Whether WWF is working at a
local or global level, the aim is the same – to protect our planet for future generations.
© UCLES 2018 0510/22/M/J/18

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9
You are going to give a talk about WWF to your class. Prepare some notes to use as the basis for your
talk.
Make short notes under each heading.
What WWF is doing globally to protect the environment:
• .......................................................................................................................
• .......................................................................................................................
• .......................................................................................................................
• .......................................................................................................................
• .......................................................................................................................
Examples of what WWF is giving local people to try to protect wildlife:
• .......................................................................................................................
• .......................................................................................................................
• .......................................................................................................................
• .......................................................................................................................
[Total: 9]
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© UCLES 2018 0510/22/M/J/18

Make short notes under each heading.

What WWF is doing globally to protect the environment:

Examples of what WWF is giving local people to try to protect wildlife:

© UCLES 2018 0510/22/M/J/18 [Turn over

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