PROPOSAL

A MANAGE A BRAND AND

FOR ORGANIZINGRELATIONS IN SOCIAL MEDIA (MABAR) WEBINAR

Public Relations Communication Studies 2020

President University

Jababeka Education Park, Jl. Ki Hajar Dewantara, Kota

Jababeka, Cikarang Baru, Bekasi 17530 – Indonesia

Phone (021) 8910 9762-6, Fax (021) 8910 9768

Website: http://www.president.ac.id
Background and Issues of

Public Relations Interactive Webinaror what is often called PINTAR is an annual event held
by students of Public Relations Department of Communication Studies at President
University.In 2021, PINTAR again held an event with the theme: Manage a Brand and
Relations in Social Media (MABAR). Nowadays, social media has influenced young
people, especially Gen-Z. Social media is an online media that is used for long-distance
communication needs, the process of interaction between users with one another, as well as
getting information through special application devices using the internet network.

Entering the 21st century, social media is becoming a global trend in society. The function of
social media was originally to connect various levels of society. But over time, this function
has evolved into a place to start a career and do business for business people. Along with the
rapid development of social media, it certainly brings two impacts, both positive and
negative. So far, the effects that he feels are positive, except for people who according to him
are easily provoked, trapped by hoaxes and the like.

In essence, social media wisely can certainly support a career. Social media should be used as
effectively as possible. Be careful in digesting all the information, it is better to use it for the
important things. By holding this webinar to broaden knowledge for Gen-Z about the wise
use of social media. As well as to add insight into strategies for managing social media to
support careers and business.

Purpose
1. To increase awareness of young people, especially Gen-Z, about the importance of
education on the benefits of social media as a career support in the future.
2. To find out more about strategies for managing social media accounts well.

Brief Description

In order to continue the annual activity, PUMA (President University Major Association) of
Communications held the PINTAR event again. Targeting Gen-Z youth with an age range of
15-24 years. We will organize this webinar to help young people, especially Gen-Z, to
manage social media accounts well.
The activity title is
PINTAR (Public Relations Interactive Webinar) with the theme MABAR (Manage a Brand
and Relations).

Activity Target
In achieving our goal above, the target participant of our activity is Gen-Z who is active in
using social media with an age range of 15-24 years.

Activity
Budget Budget This activity requires funds of Rp. 1,500,000,000.00 with the following
details:
Faizal Akew's Honor : Rp. 1,000,000.00
Honor Unggul Yoga Ananta : Rp. 400,000.00
Premium Zoom Meeting Rental (300 People) : Rp. 100,000.00

Time of
Activity This activity will be held on,
Day/date : Sunday, 12 December 2021
Time : 13.00-16-30 WIB
Media : Zoom Meeting
Activities
Time Duration Schedule ofAgenda Details
12.30 – 12.45 15' Preparation The Committee prepares ppt and others.

12.45 – 13.00 15' Open Gate Zoom application Zoom host will confirm webinar
for participants participants.

13.00 – 13.05 5' Opening The presenter greeted the webinar

participants, speakers and lecturers.

13.05 – 13.10 5' Remarks from the Chair of Chair of the event and the Chairperson
the Event and the of PUMA gave a welcome speech to all
Chairperson of PUMA The participants.

13.10 – 13.15 5' Welcoming remarks from the Gave a few words as a welcome remark.
Advisory Lecturer and the
Lecturer of the Head of
Communication Sciences
The Advisory Lecturer and
the Lecturer of the Head of
Study Program
13.15 – 14.15 60' Presentation of material by Presentation of material about careers in
“Faizal Akew” social media.

14.15 – 14.30 15' Break and Ice Breaking The Moderator will interact with the webinar
participants so that the atmosphere feels
more lively and not boring and allows
participants who want to ask questions to
write their questions in the chat column.

14.300 – 15.30 60' Presentation by Presentation of material on how to use

“Unggul Yoga Anant”, social media well for business.
CEO-Founder of Olah
Karsa.
15.30 - 16.10 40 'SessionsQnA Each - each speaker has 20 minutes for a
question and answer session

16.10 - 16.30 20' Closing Announcement giveaway, photo

sessions, distribution of certificates to
the speaker and the closing of the event
Profile Speakers
1. Faizal Abd Khasfi or what is often called Faizal Akew is an actor, commercial star,
celebrity, and also a context creator. Faizal Akew started his career as an FTV
(Television Film) actor and commercial star in 2016. Faizal Akew was shooting while
working as a nurse. Faizal Akew has succeeded in branding himself using social
media by creating creative content. Faizal is viral on TikTok and his personal Youtube
with content related to romance, he also often gets endorsement offers. Due to his
fame, he is often invited on national television shows. In addition, he also actively
participates in webinars as a presenter and most recently he became a presenter at the
Digital Literacy event organized by the Ministry of Communication and Information.
2. Unggul Yoga Ananta, is the Co-Founder and Chief Executive Officer (CEO) of PT.
Indonesian Innovation Sports. The company is engaged in Corporate Social
Responsibility (CSR) with a modern consulting approach and digital product CSR.
Unggul Yoga Ananta has also served as Executive Director at the Tulungagung
Society (Social Services) from October 2017 to October 2019. In addition, Unggul
Yoga Ananta since July 2021 until now has served on the Supervisory Board at the
Indonesian Young Innovation Foundation (Economic Empowerment). ). He is a
young person who has succeeded in becoming a creativepreneur in the field of CSR,
whose goal is how CSR can be one of the long-term business strategies.

Strategy
1. Advertise the webinar event on social media, including the seminar promotion
Instagram account, and President University's official Instagram account.
2. Cooperating with high school level teachers in Cikarang and surrounding areas.
3. Utilize Google Forms to record the participants.
4. Make press releases.

Target Output Activities

1. News coverage and publication of webinar results in online media.
2. Get as many as 200 participants.
3. Get 3 sponsors.
STRUCTURE OF COMMITTEE ACTIVITIES

Supervisor : Mohammad Shihab, SIKom., MIKom.

Chief Executive : Rossana Febriyanti

Secretary : Erlenni

Treasurer : Anggy Renanda Surya

Moderator : Shervia Marshella Rahmadani

Public Relations Team : Reisya, Thalassa, Silvia

Creative Team : Jeremy, Davin, Samuel

Operational Team : Selma, Emely, Aulia

Multimedia Team : Sahda, Yoga, Averia

Sponsor Team : All Committees

 APPROVAL SHEET

Cikarang, 10 December 2021

Approved,

Mohammad Shihab. SIKom., MIKom. Rossana Febriyanti

Advisory Lecturer Head of PINTAR

M. Raudy Gathmyr, S.Sos., M.Sc..

Head of Communication Studies Program
Closing

Thus, we have compiled this activity proposal as material for consideration by your
community/organization to give trust to us. We, as thecommittee, MABAR (Manage a Brand
and Relations) really hope and appreciate all the help and positive responses to this activity.
So that this activity can help the development of social media in your
community/organization, as well as raise awareness among young people about the
importance of using social media wisely.
In addition, we as the committee would like to thank you for your cooperation and attention.

Best regards,

PINTAR Committee (Public Relations Interactive

Webinar)