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    Contemporary Management PPT - Group Presentation

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    Nour Ali
    This document summarizes a management group project presented to Dr. Hesham Sadek. The 6 member team analyzes the history, vision, values, challenges and proposed changes for Toys R Us. It provides a timeline from the 1940s start until 2017 bankruptcy, outlines the old and new vision/values, and identifies weaknesses like a reliance on seasonal sales. The team proposes a recovery through restructuring, long-term marketing, supporting online shopping and focusing on electronic gaming to empower assets and maintain costs.

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    Contemporary Management PPT - Group Presentation

    Uploaded by

    Nour Ali
    19 views17 pages
    This document summarizes a management group project presented to Dr. Hesham Sadek. The 6 member team analyzes the history, vision, values, challenges and proposed changes for Toys R Us. It provides a timeline from the 1940s start until 2017 bankruptcy, outlines the old and new vision/values, and identifies weaknesses like a reliance on seasonal sales. The team proposes a recovery through restructuring, long-term marketing, supporting online shopping and focusing on electronic gaming to empower assets and maintain costs.

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    Contemporary Management PPT - Group Presentation

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    This document summarizes a management group project presented to Dr. Hesham Sadek. The 6 member team analyzes the history, vision, values, challenges and proposed changes for Toys R Us. It provides a timeline from the 1940s start until 2017 bankruptcy, outlines the old and new vision/values, and identifies weaknesses like a reliance on seasonal sales. The team proposes a recovery through restructuring, long-term marketing, supporting online shopping and focusing on electronic gaming to empower assets and maintain costs.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    19 views17 pages

    Contemporary Management PPT - Group Presentation

    Uploaded by

    Nour Ali
    This document summarizes a management group project presented to Dr. Hesham Sadek. The 6 member team analyzes the history, vision, values, challenges and proposed changes for Toys R Us. It provides a timeline from the 1940s start until 2017 bankruptcy, outlines the old and new vision/values, and identifies weaknesses like a reliance on seasonal sales. The team proposes a recovery through restructuring, long-term marketing, supporting online shopping and focusing on electronic gaming to empower assets and maintain costs.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 17

    Contemporary Management Group Project (ESL68C)

    Presented to: Dr. Hesham Sadek


    Group D

    Team Members

    1. Yasser Fathi

    2. Nourhan Ali

    3. Sameh Al-Kady

    4. Rania Jacoub

    5. Muhamad Salah

    6. Mostafa Ibrahim
    Agenda
    • Timeline (Key Highlights)
    • Old Vision & Mission
    • Old Values
    • What Went Wrong!
    • SWOT Analaysis
    • New Vision & Mission
    • New Values
    • New vs Old Vision
    • New vs Old Vaues
    • Recovery Actions
    Timeline (Key Highlights)

    1st Store Got acquired


    • Opening the 1st store • Interstate Department Stores Inc.
    “Children’s Bargain Town”. bought “Toys R Us” and put Lazarus
    • Then changed the name to as head of toy division in 1966.
    "Children's Super Mart”.

    Late 1940’s 1957 1980’s

    1948 1960’s
    “Toys R Us” name introduced
    Beginning Video Games appearance
    • Lazarus started selling baby
    furniture in his father
    bicycle shop.
    Timeline (Key Highlights)

    Walmart heading the race Revenue Slipping


    Walmart sales of toys is more • 20% down 2012-2017.
    than Toys R Us for the 1st time • Disability of debt payments.
    ever.

    1990’s 2000 2017

    1998 2012

    • Peak sales of $11.5bn @ 25% Toys R Us & Amazon agreement Bankruptcy.


    market share over 1400 stores. • Boosting the online sales. • Filed for bankruptcy.
    • Online sales getting easy &
    cheaper.
    Old Vision & Mission

    • Vision:
    • To put joy in kids’ hearts and a
    smile on parents’ faces.
    • Mission:
    • To be the Worldwide Authority
    on Kids, Families and Fun.
    Old Values
    • Teamwork
    We focus on providing opportunities for team members to
    contribute, develop and grow on the job.

    • Excellence
    We are putting our very best efforts into what we care
    about.

    • Accountability
    We understand our responsibility towards our kids and
    parents.

    • Integrity
    We are very serious to provide our kids a continuous joy
    and learning experience.
    What Went Wrong!
    1. Failure to adapt online trading.

    2. Poor attendance to online orders delivery (Christmas 1999).

    3. Losing strategic partnership with Amazon in 2005.

    4. Failure to respond to changes in consumer behavior.

    5. Failure to catch up with market continuous innovations.

    6. Failure to adjust the business model, the management still in the 80’s.

    7. Failure to reduce operating cost and make prices cuts.


    SWOT Analysis
    • Strengths:
    1. Outstanding brand recognition
    2. Excellent global distribution in 35
    countries.
    3. Talented manpower & infrastructure.
    4. Owns beloved characters (Mr. Potato
    head & Geoffrey).
    SWOT Analysis
    • Weaknesses:
    1. No competitive advantage.
    2. Missing good marketing strategy.
    3. Reliance on seasonal sales.
    4. Little focus on electronic products (video games
    and related software).
    5. Product & investment cost.
    6. Absence of magic touch, interactive environment
    (Bright florescent lighting, white tile floors, tall racks
    and shelves).
    SWOT Analysis
    • Opportunities
    1. The power of eCommerce.
    2. Pandemic (online sales).
    3. Emerging Markets expansion; China, India, North Africa.
    4. New trends in the consumer behavior.

    • Threats
    1. Fierce competition.
    2. Disruptive innovations.
    3. Economic recessions.
    4. Toy industry is in declining phase.
    New Vision & Mission

    • Vision:
    • To be the world's leading entertainment and
    happiness creator.
    • Mission:
    • We are sticking to tomorrow’s ideas to deliver a
    world of magic entertainment to joy seekers at all
    ages.
    New Values
    • Customer:
    • We believe that fulfilling our customer desires and wishes is
    the main reason for long term success.
    • Innovation:
    • We introduce new ideas that go beyond customer
    expectations.
    • Responsibility:
    • We care about safety of our kids, parents, employees and
    society at whole.
    • People:
    • We invest in our people being the most valuable asset.
    New vs Old Vision

    Old New
    • To put joy in kids’ hearts and a • To be the world's leading
    smile on parents’ faces. entertainment and happiness
    creator.
    New vs Old Values

    Old New
    • Teamwork • Customer
    • Excellence • Innovation
    • Accountability • Responsibility
    • Integrity • People
    Recovery Actions
    1. Perform a company wide organization restructure.
    2. Develop long-term marketing strategy.

    3. Support the online shopping.

    4. Focus on electronic gaming.

    5. Empower human assets.


    6. Review, adjust and maintain agile, cost-effective
    manufacturing process.
    Thank you

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