KYLE JUSTINE T.

AMPER
BTLED 3-A

TLED 210
ENTREPRENEURSHIP
Module 4: Business Implementation
LESSON 1: BUSINESS PLAN PREPARATION
Activity:
Answer the following Questions
1) What is a business plan?
 Business Plan is a formal written document containing business goals, the methods
on how these goals can be attained, and the time frame within which these goals
need to be achieved.
2) To what purpose does a business plan may serve?
 A business plan serves as a guide for how you'll run your company. It gives a step-by
step guidance for starting a new business or expanding an existing one. It will guide
you in every decision you make in the future. A business plan shows who are youre
target customers and etc.
3) What are the reasons of developing a business plan?
 The reasons of developing a business plan are the following:
 Secure Funding
 Helps you Decide to Proceed or Stop
 Increase the Odds of Success. To reduce the risk of pursuing the wrongopportunity
 Helps you Keep on Track
 Improve your Business Concept

LESSON 2: LAUNCHING OF SMALL BUSINESS

Activity:
Answer the question below.
1. What are the steps in launching a small business?
 Determine if you are ready
 Assess your business idea
 Build your business plan
 Choose your business structure
 Check your legal obligations
 Build your support team
 Figure out your finances
 Market your business
 2. Discuss the procedure in starting the enterprise.
 Before everything you should find a proper business opportunity. Then,
registration of business is filed with the state in which the business operates as it
helps your business run legally.

JOB SHEET 2.3-1

Title: Business Planning (Next Page)
 Republic of the Philippines
SOUTHERN LEYTE STATE UNIVERSITY
Main Campus, Sogod, Southern Leyte
website: www.slsuonline.edu.ph
email: [email protected] /
[email protected] telefax: (053) 577-8299

TLED 210 – Entrepreneurship

BUSINESS PLAN

Prepared by: Submitted to:

KYLE JUSTINE T. AMPER IT PHEBEUGER M. TORION

BTLEd 3-A STUDENT INSTRUCTOR
 Table of Contents

I. Executive Summary………………………………………………………………………….……... 1

II. Business/Industry Overview…………………………………………………….……………... 1

III. Products and/or Services………………………………………………………..……….………. 2

IV. Market Plan……………………………………………………………………………..…………….... 3

V. Ownership and Management Plan…………………………………………….…….………... 3

VI. Operating Plan…………………………………………………………………………….....…….…. 4

VII. Financial Plan…………………………………………………………………………………...…...4-5

Appendices………………………………………………………………………………...……………………… 6
 I. EXECUTIVE SUMMARY

This business plan comprises the company description, company goals and
objectives, marketing plan, operational plan, management and organization, and the
financial plan of a new Kelly’s Milktea. The target customers for this business will be Asians
who live around the area and the tourist. Asians and tourists are addicts of this beverage
and hence, a suitable target market—youthful population like social media and having fun,
which includes taking tea. Huntington’s people have disposable income that they can spend
on tea and snacks, so the market is viable.

II. BUSINESS/INDUSTRY OVERVIEW

 Company Profile
The name of the bubble tea shop will be Kelly’s Milktea. This is a new business that
will provide bubble tea as the core product and other foods such as fries, burger, sweet and
treats. The youth market in this city is high, so certain types of business trends that attract
the youths can grow. Teenagers and people under the age of 40 are more engaged with
social media, and they are quickly catching up with popular trends in eating foods from
different cultures in the world.

 Business Profile
 Mission: To provide quality service at the lowest value. We want our
customers to have the total experience when visiting our premises.
 Vision: To become the leading provider of service, quality and
excellence in the industry.
 Goals: To be the most successful Bubble tea outlet offering the best to
our customers
Kelly’s Milktea is a service industry company that will offer hospitality services and
will satisfy the customers cravings. We offer fresh and high-quality products for our
customers.

Industry:
Our shop is growth industry because we will offer here different things to eat or
drink such as fries, burger, cakes and etc.

Strengths:
1) Give quality tea at the lowest price possible.
2) Less time consuming.
3) Offers variety of goods.

Form of Ownership:
This industry is Partnership based industry. The primary reason of choosing
partnership shape is in partnership there could be smooth setup, the investment could be
divided amongst all partners infect the loss will endure by all partners and there could be
smooth end.
III. PRODUCTS AND SERVICES
 Kelly’s business markets fast foods to consumers. Such foods are fresh, of the best
quality and of the best taste. Emphasis is given to the process of making the foods with the
greatest customer experience. Services are excellent and provided to meet the needs of the
consumers.

Product Details:
We provide drinks and foods to our value customer and starting menu will be
consisting of:
1. MILKTEA
Caramel
Cheese Cake
Classic
Dark Chocolate
Red Velvet
Vanilla
Cookies and Cream
Strawberry
Taro
Salted Caramel
2) ADD-ONS
Ferrero Hazelnut Spread
Fruit Jelly
Chia Seeds
Crushed Oreo
Popping Boba
3) BEVERAGES:
Soft Drink (500 ml)
Soda
Mineral Water
4) OTHERS
Cake (Slice)
Macaroon
Cupcake
Fries
We also provide waiter services to our customers like serving food to them and
fulfil their demand. And delivery services.

PRICING:
There will be different price ranges like Milk tea Regular 50 pesos Large 70 pesos.
The minimum prices will be 20 pesos and the maximum price will be 150 pesos.

SELLING PROPOSITION:
Fresh and Healthy Food
Dine-in Service
Delivery Service
 III. MARKET PLAN

 Integrated Marketing Mix.

The beverage industry is famous all over the world. For that reason, tea selling is a hot
business opportunity where most people in this are milk tea addicts. The business targets
the tourist and the people living in the community, who are 20% of the total residents and
the young folk who enjoy a lifestyle of drinks and fun. The industry has a few competitors
who have different strategies for operating. However, these competitors are not enough to
serve the whole population, and they are not distributed all over.
 Marketing Mix
o Product:
The food is of the best quality and taste.
o Pricing:
The company ensure low cost as possible.
o Promotion:
For the company will have promotional events and offers thus
attracting new customers.
o Advertising:
The marketing mix will rely on the best advertising methods thus
attracting new customers.

Market definition and opportunity:

There is current demand for fast Milk tea shop in the country thus making the
business profitable. The market is less competitive with the current market situations and
economic functions promoting better economic performance. The new business is
developed to address a market niche where existing companies do not fully serve
customers need.

V. OWNERSHIP AND MANAGEMENT PLAN

 Management:
We all partners will give some time on daily basis to our new starting business
Hyung’s Fast Food. To start a new business the persons, have an experience on customer
dealing, Marketing terminologies and must have some goals and objectives to achieve. We
have total 5 partners if any of our partner is unavailable so we remaining partner will
catch-up.
ORGANIZATIONAL HIERARCHY:

PARTNERS

Lavram, J. Lavarez, M. Ruiz, T. Dante, S. Amper, K.

VENDORS KITCHEN
CUSTOMER
FINANCE PAYMENT SECTOR
HANDLING
MANAGER
MARKETING
CREDIT RAW WAITERING
SECTOR
TERMS MATERIALS SECTOR

VIII. OPERATING PLAN

 Product development:
This will be supported through research work and studying consumer
behaviors.
 Maintenance and service:
Ensuring there are proper business practices while providing the best
service to the consumers.
 Relying on external influence such as productive resources, changing
technology, customers and regulation to realize the business goals.

IX. FINANCIAL PLAN

The investment will be profitable. The needed amount of investment is roughly 1

million pesos within the first year, it is estimated that the business will realize a profit of
5,000,000. Pesos. This is in connection with the level of sales-expenses incurred at the
business.

Critical Success Factors:

 Unique ambient and focus on consumer needs
 Proper product quality control and the best customers experience
 Controlling costs without any form of exception
 The menu will be able to appeal to a wide range of audience

INCOME PROJECTION STATEMENT

 March May - July - September- November-
January -
– April June August October December
February
Revenue (Sales)
Burger 20,000 20,000 13,000 17,000 23,000 40,000
Pizzas 30,000 25,000 15,000 15,000 20,000 35,000
Beverages 25,000 25,000 19,000 11,000 35,000 35,000
Tea 20,000 20,000 10,000 12,000 13,000 20,000
Total
95,000 90,000 57,000 57,000 91,000 130,000
Revenue Sales

Cost of Sales
Total net sales N/A N/A N/A N/A N/A N/A
Costs of sales N/A N/A N/A N/A N/A N/A
Gross profit N/A N/A N/A N/A N/A N/A
Gross profit N/A N/A N/A N/A N/A N/A
Controllable N/A N/A N/A N/A N/A N/A
expenses N/A N/A N/A N/A N/A N/A
Salaries/wages N/A N/A N/A N/A N/A N/A
Payroll expenses N/A N/A N/A N/A N/A N/A
Legal/accounting N/A N/A N/A N/A N/A N/A
Advertising N/A N/A N/A N/A N/A N/A
Office supplies N/A N/A N/A N/A N/A N/A
Dues/ N/A N/A N/A N/A N/A N/A
Subscriptions
License/Permits N/A N/A N/A N/A N/A N/A
Utilities N/A N/A N/A N/A N/A N/A
Total N/A N/A N/A N/A N/A N/A
controllable N/A N/A N/A N/A N/A N/A
Fixed expenses N/A N/A N/A N/A N/A N/A
Depreciation N/A N/A N/A N/A N/A N/A
Utilities N/A N/A N/A N/A N/A N/A
Insurance N/A N/A N/A N/A N/A N/A
Net Operating N/A N/A N/A N/A N/A N/A
Income N/A N/A N/A N/A N/A N/A
 APPENDICES

Equipment’s to be needed:
1. Oven
2. Refrigerator
3. Mixer
4. Toaster
5. Burner & Etc.

Advertising:
1) Brochures to be used for effective marketing.
2) Web Site, Facebook Page and all other social media campaign will be run to bring
maximum number of customers.