SAMIMA
SAMIMA
SAMIMA
Review of Literature
A literature review is a description of the
literature relevant to a particularfield or topic. It
gives an overview of what has been said, who
the key writers are,what are the prevailing
theories and hypotheses, what questions are
being asked andwhat methods and
methodologies are appropriate and useful. As
such, it is not initself primary research, but
rather it reports on other findings. Cooper H.M
(1988)
1
defines literature review as one which uses as
its database reports of primary ororiginal
scholarship itself. The primary reports used in
the literature may beverbal, but in the vast
majority of cases reports are written
documents. The types ofscholarship may be
empirical, theoretical, critical, analytical or
methodological innature. Second a literature
review seeks to describe, summarize, evaluate,
clarify and integrate the content of primary
reports. A literature review may be purely
descriptive, as in an annotated bibliography or
it may provide a critical assessment of the
literature in a particularfield, stating where the
weakness and gaps are, contrasting the views of
particularauthors or raising questions. Such a
review will not be just summary but will
alsoevaluate and show relationships between
different materials, so that key themesemerge.
Most often associated with academic-oriented
literature, such as theses, a literature review
usually precedes a research proposal and
results section. A well-structured literature
review is characterized by a logical flow of
ideas, current andrelevant references with
consistent, appropriate referencing style,
proper flow ofterminology and an unbiased and
comprehensive view of the previous research
onthe topic. This chapter aims to provide a
general overview of the literature relevantto
this thesis. The Internet is the driving force
behind the new global economy,with Internet
Banking allowing banks to revolutionize services
and giving theircustomers more options than
even before. This is because so many banks
world-wide have launched Internet sites in the
last few years, banks can no longerdifferentiate
themselves by merely having an Internet
presence. Online servicessuch as Internet
banking transactions, online credit card
applications and online bill payment are
becoming the global industry standard. To
differentiatethemselves in the future, banks will
need to continuously evolve such services to
better meet customers
’
needs, capitalizing on new technologies to
build strongercustomer relationships. Literature
on marketing banking service is abundant. But
these works aregeneral in nature indicating
mostly the government policies and their
commitmenttowards the operation of banks
only. However, few of the studies are reviewed
here,as they would facilitate a clear backing for
carrying out the present study.Specifically, this
study investigates the individua
ls’
perception on the adoption inInternet banking.
In other words, the investigator ’s study is
focused onindi
viduals’
intention to use Internet banking in handling
their banking issues.This study is the first of its
kind and no study on this topic had been
attempted so far. However there were certain
studies undertaken at the individual
andinstitutional level relating to Internet
banking. The literature reviewed for this study
includes theses, dissertations,articles, papers
and books related to Internet Banking. The
findings of thesestudies had enabled the
researcher to formulate the problem and to
prepare thedesign of study. The following
related studies have enabled the researcher
toidentify some variables as well as the position
of the present study. Baldinger and Rubinson
(1996)
2
in their article, perceived that customerloyalty
was concerned with the likelihood of a
customer returning, making business referrals,
providing strong word-of-mouth references and
publicity.Loyal customers were less likely to
switch to a competitor due to priceinducement,
and these customers made more purchases
compared to less loyalcustomers. However,
customers who were retained may not always
be satisfiedand satisfied customers may not
always be retained. Customers may be loyal
dueto high switching barriers or the lack of real
alternatives; customers may also beloyal
because they were satisfied, thus wishing to
continue with the relationship. Millson, F. and
Kirk-Smith, M. (1996)
3
in their article, indicated thatmembers of
Quality Committees (QCs), were positive in
their views towards
QCs’
effectiveness. A change in actual performance
was the most relevant measure. Royne, M.
(1996)
4
in his article, provided the initial direction
indetermining the proper SQ attributes to focus
on promotional efforts when bankshave a
target market at
Review of literature aims to summarize major
studies that have been published on the topic.
It provides theoretical knowledge on the selected
topic.
Empirical Literature
Empirical literature deals with past research studies
which includes facts and figures
identified through various experiments.
1. (Dr K Sreenivas, L Saroja 2013): Entitled a
comparative study of financial performance of HDFC
Bank and ICICI Bank. Study revels there is no
significance difference in the performance of HDFC
Bank and ICICI Bank, but they conclude that HDFC
Bank financial performance is slightly shows an
increase in compared with ICICI
Bank.
2. (Dr B Sudha, P Rajendran 2019): Conducted
astudy on financial health of Axis Bank
& HDFC Bank for the time period of 2013-2014 to
2017-2018 by using various statistical
tools and ratio analysis for analysing data. The study
conclude that overall financial
performance of Axis Bank is less compared the
HDFC Bank.
3. (A Jaiswal, C Jain 2016): Conducted a
comparative study of financial performance of SBI &
ICICI Bank in India. This study evaluates the financial
performance of Indian Banks with help of CAMEL
MODEL. The result of the study clarifies that the
financial performance of SBI is little bit more than
ICICI Bank and also market position is high,but in
other terms ICICI Bank is performing well in terms of
NPA.
4. (Nandini Thakur 2020): Conducted a study on the
financial statement analysis of HDFC Bank. The
study is conducted over past Five years (2015-2019).
The study conclude that financial performance of
the bank was strong during the period of the study.
5. (Dr R Malini, Dr A Meharaj Banu 2019): This
study examined the financial performance of Indian
Tobacco Corporation Ltd. Objective of the study was
to analysis the liquidity, profitability, Solvency
possession of the firm within the period from 1st
April 2013 to 31st March 2017. Study reveals that
the financial performance is better.
6. (Mabwe Kumbirai, Robert Webb 2010): This
Study Investigate performance of commercial bank
in South Africa for the period 2005 to 2009.This
study reveals that the performance of the bank is
better in the first two years but later its
performance fall is noticed due to the global
financial crisis in 2007.The study conclude that the
performance and profitability is falling down.
12
7. (Dr. Gagandeep Sharma, Dr. Divya Sharma 2017)7
: Analysed the financial
performance of top three Indian Private sector
bank. Their aim was to study the ratio of
profitability of top three private sector bank (HDFC,
ICICI, AXIS). The study finalizes
that HDFC bank is found to be consistent.
8. (Dr B Sudha, P Rajendran 2019)8
: Analysed the financial performance of HDFC Bank
with the period of 2015 to 2019.The data was
analysed by using ratio analysis. The study
implies that the performance of bank satisfactory.
9. (Dr. Seema Pandit, Jash Gandhi2021)9
: Study compare the performance of SBI and
HDFC Bank by applying CAMEL Model. The results
shows that the SBI Bank performed
well on the parameters of Capital Adequacy, Asset
Quality and Management whereas
HDFC Bank performed well on the parameters of
liquidity.
10. (Pawan, Gorav 2016)10: The study entitled to
compare financial health ICICI Bank and
Axis Bank. Objective of the study was to measure
and compare financial performance of
Axis an ICICI Bank. The study conclude that the
performance of Axis Banak is better
compare to ICICI Bank.
11. (PriyankaJha 2018)11: A study Examined the
financial performance of public sector
bank (PNB) and private sector bank (ICICI Bank) in
India. Objective of study was to
compare financial performance of both banks. Study
concludes that ICICI bank
Performed better PNB in comparison.
12. (Dr Mukund Sharma 2014)12: Conducted a
study to investigate financial performance
of Indian public and private sector bank based on
CAMEL FRAME WORK. The study
stated that private banks are better than public
sector banks.
13. (Sanjib Kumar Pakira 2016)13: Examines his
research growth performance analysis a
comparative study between SBI and HDFC Bank
Limited. His objective was to analysis
the growth rate in SBI and HDFC Bank limited as
both the banks are giant banks in
public and private sector. In this research work the
researcher found that HDFC Bank has
performed much better than the SBI Bank.
14. (Dr Ahmed Arif Almazari 2012)14: This study
attempts basically to measure the
financial performance of the Jordanian Arab
commercial bank for the period 2000-2009
by using the DuPont system of financial analysis
which is based on analysis of return on
equity model. Arab bank had less financial leverage
in the recent years, which means the
bank is relying less on debt to finance its assets.
13
15. (Befekadu B. Kereta 2007)15: This study
examines that the industry’s outreach rises in
the period from 2003 to 2008 but the MFIs reach
the very poor. The study finds that the
MFIs are operational sustainable and also financially
sustainable.
16. (Aminul Islam 2014)16:This study investigates
the financial performance of National
Bank Limited with in the period 2008 to 2013.This
study also determine specific areas for
bank to work to attain sustainable growth.
17. (Shewta Yadav, Jonghag Jang 2021)17: The
objective of the study is to investigate the
impact on the financial performance of HDFC Bank
before and after the merger by
CAMEL Analysis. The period of the study includes
five-year prior merger (2003-2008)
and five year of post-merger period (2009-2014).
The study states that the performance of
HDFC Bank is increased after the merger.
18. (Dr. Anurag.B. Singh, MS. Priyanka Tandon
2012)18:This study examines the
financial performance of SBI and ICICI Bank with in
the period 2007-2008 to2011-2012.
The study concludes that the SBI is performing well
than ICICI Bank but in terms of
deposits and expenditure ICICI Bank is better than
SBI.
19. (Vijay Hemant Sonaje, Dr Shriram S.
Nerlekar2017)19: This study analyses the
performance of COMMERCIAL Bank in India during
the period 2013 to 2017 using
CAMEL approach. The study reveals that the KOTAK
and HDFC perform better than
SBI and PNB.
20. (Ch. Balaji, Dr. G. Praveen Kumar2016)20: The
study analyses the financial
performance of selected public and private sector
banks in India. The study covers a p.
period of five years (2011-2012 to 2015-2016). The
study conclude that the public sector
banks must redefine their strategies by considering
their strength and weakness.
REFERENCE
1. L.Saroja, D. a. (2013, 7 2). Comparative Financial
Performance of HDFC Bank and ICICI
Bank”. Scholars World-International Refereed
Multidisplinary Journal of Concemporary
Research, 1(2), 107.
2. B.Sudha, D., & Rajendran, p. (2019). A Study on
Financial Health of Axis Bank & HDFC
Bank. https://adalyajournal.com, 8(11), 15.
3. A. Jaiswal, C. J. (2016, June). A Comparative Study
of Financial Performance of SBI and
ICICI. International Journal of Scientific Research in
Computer Science and Engineering,
4(3), 1-6.
4. Thakur, N. (2020, June). A Study on Financial
Statement Analysis of HDFC Bank. Mukt
Shabd Journal, 9(6), 2343-2353.
5. Dr. R. Malini, D. A. (2019). A Study on Financial
Performance Analysis of Indian
Tobacco Corporation Limited. Indian Journal of
Applied Research, 9(2), 4.
6. M. Kumbirai, R. W. (2010). A Financial Ratio
Analysis of Commercial Bank Performance
in South Africa. African Review of Economics and
Finance, 2(1), 30-53.
7. Dr Gagandeep Sharma, D. D. (2017, June).
Comparision and analysis of Profitability of
top three Indian private sector Bank. International
Journal of Engineering technology
Science and Research, 4(6), 173-186.
8. P Rajendran, D. B. (2019). A study of Financila
Analysis and performance of HDFC Bank.
Studia Rosenthallana(Journal for the study of
Research), 11(11), 37-44.
15
9. Dr.Seema Pandit, J. G. (2021). A Comparative
Study on the Financial Performance of SBI
and HDFC Bank based on CAMEL Model.
International Journal of Scientific Research in
Engineering and Management, 5(5), 11.
10. Gorav, P. a. (2014). A Comparative Study on
Financial Health of ICICI Bank and Axis
Bank. nternational Journal of Marketing and
Financial Management, 4(9), 87-101.
11. Priyangajha. (2018, August). Analyzing Financial
Performance (2011-18) of Public
Sector Banks (PNB) and Private Sector Banks (ICICI)
in India. ICTACT Journal of
Management Studies, 4(3), 793-799.
12. Sharma, D. M. (2014). Performance of Indian
Public and Private Sector Banks: A
Comparative Study. EPRA Internal Journal of
Economic and Business Review, 2(3), 27-32.
13.Pakira, S. K. (2016). Growth performance analysis
- AComparative Study between SBI
and HDFC Bank Limited. American Journal of
Theoretical and Applied Business, 2(1), 1-7.
14.Almazari, D. A. (2012). Financial Performance
Analysis of the Jordanian Arab Bank by
Using. International Journal of Economics and
Finance, 4(4), 6-94.
15.kereta, B. B. (2007). Outreach and Fiancial
Performance Analysis of Microfinanace
Institution in Ethiopia. African Economic
Conference, 1-31.
16.Islam, A. (2014). An Analysis Of The FInanacial
PerformanceOf National Bank Limited
Using Finanacial Ratio. Journal of Behavioural
Economics,Finance,Enterpreneurship,Accounting
and Transport, 2(5), 121-129.
17.Shweta Yadav, J. J. (2021). Impact of Merger on
HDFC Bank Financial Peformance: A
Camel Analysis Approach. International Journal of
Economics and Finance, 13(8), 31.
16
18.Dr.Anurag.B.Singh, M. P. (2012). A Study of
Financial Performance : A Comparative
Analysis of SBI and ICICI Bank. International Journal
of Marketing,Financial Services and
Management Research, 1(11), 17.
19.Vijay Hemant Sonaje, D. S. (2017). Financial
Performance Analysis of Selected Banks
using CAMEL Approacjh. 11(2), 8.
20.Ch. Balaji, D. G. (2016). A Comparative Study on
Financial Performance of Selected
Public and Private Sector Banks in India. 11(2), 8.
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